I am reborn and refuse to be a sickly rich woman

Chapter 318 Shanghai Sister! Zhu Yulan’s Dowry.

This time the incident at the milk tea shop has been completely settled.

Yao Mingyue has been recuperating in the hospital.

Xu Musen didn't stop for a moment either.

After this incident happened, a certain opinion suddenly spread on the Internet.

That is, the Huang family, a large enterprise, actually had its eyes on Shanghai Auntie's Milk Tea Shop and wanted to acquire it, but the company disagreed.

But you are reluctant to spend so much money to open your own store. It's like everyone on the street uses gutter oil, but your family uses good cooking oil.

Bad money will find ways to drive out good money in order to consolidate its own shameful interests.

So they used various means to force this milk tea shop.

This conspiracy theory can easily take root in people's minds.

In addition, Xu Musen and Liu Rushuang also deliberately added fuel to the fire online.

By accident, Xu Musen’s milk tea shop was portrayed as a conscientious enterprise that was not afraid of power and insisted on its original intentions.

Even when Xu Musen came to the store with an injury, many people came to cheer him up and support his business.

If there were a short video platform now, Xu Musen feels that he could make a lot of money by live streaming for a few days.

The business in the store was extremely booming, and it was so well-known that it could be said that everyone in Shanghai, young and old, regardless of gender or status, knew about it.

"Boss Xu, many people have come today to join us. These are the applications. Take a look."

Zhou Hangyu came over happily holding a stack of application forms.

As long as it is a restaurant, no matter how good the business is in a year, the million-level business will basically be reached.

If you want to make more money, you have to open branches, recruit franchisees, and transform yourself from a front-line company into a platform, so that you can make money without doing anything.

Hard work will always bring hard-earned money, and becoming a vampire that takes commissions from the platform is the long-term solution.

Xu Musen took a look at these applications and found that most of them were from individual investors who wanted to open branches.

These people have some money, but it is not stable. Now the Shanghai Auntie brand has become a representative of high-standard milk tea in everyone's mind, and it will continue to create high-quality products in the future.

These retail investors are not Xu Musen’s first choice.

"Now, to open a milk tea shop, the rent, decoration, equipment and personnel costs basically cost about 200,000 yuan. The rent in Shanghai will be higher, basically double the rent. The overall basic cost of opening a store is about 300,000 yuan, and the franchise fee is not included."

Zhu Yulan also looked at the information. After all, she was the eldest daughter of the Zhu family and was very familiar with the details of this local business.

Xu Musen nodded. The cost of opening a store of more than 300,000 yuan was not a small amount in this era. After all, it was just a small milk tea shop.

Including the franchise fee, it would cost at least more than 400,000 yuan. This is likely to discourage most people who want to follow the trend and invest.

Zhou Hangyu said, "If you add all the other stuff together, you can't open this store without 500,000 yuan in start-up capital. Isn't the price too high? Many people today said the price is too high. Can you reduce the cost? For example, you can't use the fruit without overnight storage, or you can make some low-priced products."

Xu Musen thought for a moment and said, "The cost and standards of joining cannot be lowered. We can withstand this time because our product quality is excellent. If we want to go high-end, we must continue to control the quality. Rich people are not fools. They are not afraid of spending money, but the things they consume must be different from ordinary people. This can reflect the value of their money."

Milk tea is not considered a high-end product. If you want to stand out in this category, you must stick to this positioning.

Here's a very simple example: a certain brand of ice cream sells for dozens of yuan per stick. Although it is ridiculously expensive, it has indeed become a phenomenal product within a period of time, although there must be someone behind the scenes fanning the flames.

But in the past one or two years, he made a lot of money.

Of course, this kind of thing will eventually burst its bubble, but the real reason why this ice cream was completely ruined was not its high price, but the subsequent price reduction.

As a result, ordinary users have stereotypes and are unwilling to buy into it, and those who previously wanted to use this brand to show off their petty bourgeois lifestyle suddenly feel that this brand has betrayed them.

So he offended both sides and died suddenly.

This is why many luxury brands would rather die than lower their prices, because once they lower their prices, the brand is basically finished.

"But if that happens, most franchisees will probably change their minds. It would be a big loss if they miss this wave of popularity."

Zhou Hangyu scratched his head. From this franchisee, they could earn at least over 100,000 yuan, and there would be a fixed commission later on.

Franchising a store means you are guaranteed to make a profit, so it would be a waste not to make the money.

Xu Musen smiled and said, "Of course I won't give up this market, so I plan to develop a sub-brand."

Zhao Lianmai came over with a laptop.

“Sub-brand?”

This term was quite strange, and everyone immediately gathered around curiously.

Four large, festive red characters suddenly appeared on the screen.

"Sister of Shanghai"!
Looking at the curious and puzzled eyes of the crowd, Xu Musen began to introduce.

It's actually very simple.

Many large companies cannot easily change their positioning when making products, so they need to launch a sub-brand.

All major mobile phone manufacturers and car manufacturers use this routine.

High-end brands stabilize word-of-mouth customers and let sub-brands go into the grassroots market. This will not affect the image of the main brand while also capturing the huge market of ordinary customers.

In fact, many companies actually make money through sub-brands and then use them to subsidize their main brands.

The model that Xu Musen imitated was naturally Mixue Bingcheng.

As a reborn person, Xu Musen clearly knows that in a few years, a major event will happen in the world, followed by a sharp economic downturn and a crazy downgrade in consumption.

Many high-end brands can’t hold on.

There are many milk tea shops that have gone bankrupt, but Snow King has been thriving in those years. To put it bluntly, it was cheap.

When the price is low enough, sincerity is the only killer move.

The average price of milk tea products is around six yuan now, Snow King’s two yuan ice cream, three yuan a cup of lemonade, it can be said that they are absolutely priced at a bargain!

Xu Musen basically copied Snow King's ideas directly.

One is high-end, the other is cost-effective.

No matter how the market changes in the future, his basic foundation will not collapse.

Anyway, he has various channels at his disposal, so in this way, those fruits that have not reached the Shanghai aunties can be handed over to the Shanghai girls.

Saving costs is actually a way to make money.

It can also lower the price of franchise stores, attract more people to come in, and recover a large amount of funds in a short period of time!
"Holy crap! This is awesome!"

"Boss Xu is still Boss Xu. I see that you are getting closer and closer to the street light, Brother Sen!"

Zhou Hangyu and others were stunned after listening to this. They felt that Xu Musen was simply a Pixiu. It was estimated that even if someone picked up a hundred dollars in a dream, they would give half of it to him!
"Fuck you, I'm focusing on cost-effectiveness to benefit the people, you know?"

Xu Musen smiled and spoke.

“But if we give low-standard fruits to sub-brands, will their customers be unhappy?” Ma Yaxing asked this question.

After all, saying this to others is like... picking up other people's leftovers.

"You can just change the wording. We call this a cost-effective alternative, or a youth version. And as long as the price is low enough, if a second-hand house in the center of Shanghai only sells to you for a few hundred thousand, would you still mind that it's second-hand?"

Xu Musen gave a very vivid example.

Zhou Hangyu slapped his head immediately and said, "Oh my god! That seems to be the truth! If Liu Yifei is willing to marry me, I won't mind that she is a few years older than me!"

Li Rundong said with disdain: "Come on, come on, someone come and give him a drink to wake him up! People with diabetes, please don't come, or he will get the taste of sweetness!"

"Then, if everyone knows that we are all a company, will they only buy the cheaper ones and not come to buy from our main store?"

“There is no need to worry about this issue.”

Xu Musen smiled and said, "We just need to differentiate ourselves. For example, some products can only be bought in a certain store, and some activities can only be held in a specific store. The decoration, service attitude, and even the packaging must be differentiated so that high-end users can enjoy the petty bourgeoisie atmosphere and ordinary customers can also get affordable products. That's all."

"Then since our names are so similar, will it be difficult for people to tell them apart?"

Ma Yaxing looked at the names of the subsidiaries, one aunt and one sister.

Xu Musen smiled and said, "Can you not tell the difference between a BMW and a Baojun, or a Yadea and an Audi?"

Several people in the store were stunned for a moment, and then they all burst into laughter.

Indeed, just like Yadi and Audi, one is life and the other is also life.

In essence, they are all means of transportation, but everyone will subconsciously separate them into different levels.

The same is true for milk tea shops.

Xu Musen continued to explain the details, saying that the brand name and company registration had been registered in advance.

There are even some Shanghai aunties and Shanghai uncles. It can be said that all their ancestors for 18 generations were registered by Xu Musen early on.

Even a promotional song was produced.

"You love me, I love you~Shanghai girls are so sweet~"

I even added a little dialect to make it sound particularly brainwashing.

Zhu Yulan's eyes lit up as she listened. This was the first time she had heard of this idea.

The daily lives of young ladies and young masters like them who come from big families are separated from those of ordinary people. Even if they go out to do business, most of them stand at the height of the family and do big business directly with foreign companies.

But I didn’t expect that there is such a vast market among the general public.

Zhu Yulan had already predicted that if this Shanghai girl could succeed, it would definitely be a people-friendly enterprise that would gain both fame and fortune in the future.

Zhu Yulan looked at Xu Musen silently. The arrogance of a young lady in her eyes had slowly turned into admiration and worship... and things were arranged.

After a while, a special car drove to the door of the milk tea shop.

Two staff members from the Market Administration Bureau came down.

The person leading the group is still the captain.

After a few visits, we became familiar with each other. This man's surname is Qin.

Xu Musen immediately greeted him with a smile: "Captain Qin."

"I'll take care of the paperwork for you."

Lao Qin also nodded with a smile. He personally supervised all the procedures related to Xu Musen's preparations for opening sub-brands and chain stores. With the green light from others, the process that would normally take several months was completed in less than half a month.

The team member came over with a briefcase and handed it to him: "Director Qin, everything is here."

"Qin Bureau?"

Xu Musen looked at him with a little surprise.

Lao Qin smiled a little embarrassedly: "You know, after the last incident, we investigated a lot of people here. There were vacancies, so I was assigned a deputy director position first."

Xu Musen laughed: "You should have had this a long time ago. Congratulations, Director Qin."

Lao Qin is at this age, and according to his contributions, he should have been promoted long ago, but there are some things... he just can't stand, so naturally there is no way for him to move up.

He always thought that no matter what position he was in, as long as he did his job conscientiously and had a clear conscience, it would be fine.

But who doesn't want to make progress?

Standing at a higher position will make it easier to handle many things.

“It’s all for the purpose of better serving the people.”

Lao Qin handed him the briefcase.

Looking at the young man in front of him, he said, "Then I also wish Boss Xu a prosperous business. We still have things to do, so we won't bother you anymore."

"Okay, come when you're free, I'll treat you to milk tea."

Xu Musen spoke with a smile, his tone sincere.

Old Qin was stunned for a moment. Since he came to power, there were many people who invited him to drink or tried to curry favor with him.

But he was the only one who offered to treat him to milk tea.

Looking at the young man in front of me with sincere eyes, without a trace of being corrupted by the world, his personality is very much to my liking!

He couldn't help but laugh.

"Okay, I'll come when I'm free!"

Lao Qin left, but the good relationship had been established, and this could be considered as the network that Xu Musen had slowly built up on his own.

The document was approved.

Things will be easier.

Not long after, Xu Musen received a message.

He glanced at Zhu Yulan who was busy working and quietly left the shop.

At the street corner, Xu Musen got into a Ferrari.

This time Zhu Xianglan didn't perform anything. She just took out a document from her bag and handed it to him.

"I came here today to make amends. Regarding Huang Tianming's matter, I never thought he would do such a thing. I haven't been to the hospital to see you these days. I know you don't want to see me either."

"I told you, there's no point in talking about this anymore."

Xu Musen didn't want to find out whose fault it was anymore. This incident was indeed caused by Zhu Yulan.

But it wasn't her fault. No one expected it to come to this.

"But after all, this matter was caused by me. I know you don't want to hear an apology, and it's useless."

Zhu Xianglan handed him the documents in her hand: "I know you want to open a franchise store now, and the things here should be able to help you."

Xu Musen just glanced at her.

Zhu Xianglan smiled bitterly.

"Take a look at it first. It's the compensation I gave you on behalf of my silly sister. Otherwise, she will probably never forgive herself in her life."

Ever since this incident happened, Zhu Yulan has become very silent and just keeps her head down to work every day.

He even eats and lives in the store every night, and is still on cleaning duty at 11 or 12 o'clock in the middle of the night.

Zhao Lianmai couldn't help but persuade her to go to bed early.

Xu Musen saw it all, but he knew he couldn't persuade her. The more he tried to persuade her, the more uncomfortable she would feel.

After all, people who can punish themselves are actually kind people.

Even if it wasn't her fault, she always felt guilty.

I'm afraid that if Xu Musen really sold her out now, she would still think about selling herself for more money to repay his favor.

Thinking of this, Xu Musen picked up the document and took a look at it. The content inside really made Xu Musen's eyes light up.

When running a franchise store, the most important thing is channels.

If there are one hundred branches in the city.

The daily fruit consumption of these one hundred stores is also terrifying, so there must be a mature channel chain.

What's more, there are various other raw materials.

Xu Musen’s current cooperation partners are mainly retail investors. A dozen stores can still be controlled, but once a hundred or two hundred stores are opened... then he must find channels.

And these channels have long been monopolized.

Although Liu Rushuang's company is obviously very rich, it is still controlled by others in many aspects. This is because many channels in Shanghai have already been controlled by these big families long ago.

Now Zhu Xianglan introduced him to the channels of Zhujia resources.

This kind of thing is priceless.

Xu Musen originally wanted to figure it out on his own, but it would be best if he had this ready-made channel.

But he still closed the document: "As for an apology, this thing is too valuable. I don't think your Zhu family will really give it to me for free."

"The Zhu family won't do that, but I'm giving this to you as Zhu Yulan's sister."

Zhu Xianglan spoke slowly, and she smiled again: "Actually, I also have selfish motives. These companies related to the channel are all the ones I will leave to her in the future. I am optimistic about you. If you really rely on this channel to start a business, my sister's companies will also benefit. Leaving this wealth to her, she will not be wronged even if she does not return to the Zhu family in the future. Even if she gets married in the future, it will be considered as... the dowry I will leave for her in the future."

Zhu Xianglan said this, looking at Xu Musen.

"You are so generous with this dowry."

Xu Musen sighed, this pair of sisters is really interesting.

"I only have this silly sister. If some boy is lucky enough to catch her eye in the future, maybe if I work harder, I can even give her the entire Zhu family as a dowry."

Zhu Xianglan smiled but her eyes were always on Xu Musen.

Xu Musen turned his head to meet her gaze and just smiled: “It sounds tempting.”

Zhu Xianglan's mature and beautiful face showed a hint of color, and she raised her eyebrows with a smile: "Then...consider it?"

"Of course, for such a big matter, I will definitely discuss it with my boss lady."

Xu Musen put the things away.

Zhu Xianglan's expression was dull for a moment. The boss lady's call was really nice.

She thought of the little princess of the An family. Women have an intuition that the cute little girl is not that simple.

Anyway, my silly sister probably has a combat power of only 5, and An Nuannuan might be a hidden boss with a combat power of .

She sighed, then shook her head and smiled: "Okay... Anyway, I still want you to take care of her. I promise there will be no more trouble in the future."

"You don't have to worry about that. No one can bully my little employee except me."

Xu Musen put away the documents, opened the door and got out of the car.

Zhu Xianglan watched him leave.

His last sentence was unexpectedly handsome.

Zhu Xianglan smiled with a complicated look.

Her father also wanted Yulan to get closer to Xu Musen, and it would be best if he could snatch this wealthy son-in-law away.

On the other hand, he was always worried about whether Xu Musen would covet the Zhu family's things.

But now it seems.

That's not what they meant at all.

But my silly sister is probably going to get deeper and deeper into trouble...

(End of this chapter)