hollywood melon man

Chapter 351 Hanfu Trend
On Scarlett's birthday, little Gilbert invited his personal reporter Sarah to help take pictures.

So the photos of Scarlett wearing ancient Chinese jewelry and Hanfu began to circulate on the Internet, with that exotic style and unique beauty.

"Wow, Scarlett is so beautiful. No wonder little Gilbert likes her."

"Did little Gilbert know that Scarlett was a beauty when she was little?"

"My friend, you seem to have discovered an incredible secret."

"Where was this suit made? I want it too."

"It seems to be from ancient China. It looks really good. I also want to buy one for my girlfriend."

If the online discussion was limited to ordinary netizens, then when many Hollywood actresses followed suit and showed off in Hanfu, it completely set off the fashion industry.

When Nicole Kidman attended a business event, she wore a white Hanfu, stunning the audience and overshadowing Julianne Moore who attended with her.

After Verona Reid returned to normal, she was also photographed by the media wearing Hanfu on the street. Her unique style was fascinating.

The most stunning were the hostesses of the Cantaloupe Manor. When they attended the event, their exquisite clothes and jewelry attracted the attention of the whole audience.

Jennifer Connelly said in an interview: "Little Gilbert found a master from China to tailor these clothes for us, and the jewelry was also specially made."

It is not easy to export soft culture such as books and movies, but items such as jewelry and clothing are the most visually intuitive and easier for people to accept.

With the support of many Hollywood actresses, Chinese ancient style clothing suddenly became popular in North America.

In fact, this was just a whim of Gilbert Jr. He just gave Scarlett such a gift and then manipulated the media to fan the flames.

If we invite a few female stars to wear the products and promote the products, the popularity will arise.

Now because of the popularity of ancient style, Hanfu cheongsam and ancient Chinese jewelry are very popular in North America. There are not many stores like this in Chinatown, and now there are too many orders to handle them.

More importantly, with the overt and covert hype in the media and on the Internet, coming from China has become a very important element.

This trend has also become popular in the upper class of North America, where Hanfu and jewelry must be from China, and are considered the most high-end. Anything else is not acceptable.

As soon as they saw the profitability, many North American clothing agents flew to China to seek cooperation with Chinese clothing companies or clothing stores that produced such clothing.

Old Tian was very happy as this was an extra income and he received a lot of praise from his superiors.

He also told Gilbert Jr.: "Our products are of high quality and low price, ensuring that the American people can afford them."

His strategy of small profits but quick turnover was stopped by Gilbert Jr.: "Don't do that. You have to understand the thinking of North American tycoons and Hollywood stars. They won't buy cheap products.

Only if it is expensive can it show that it is well-made and a fine product, so the price should be high. "

Tian Congming hesitated: "In this case, the price is too high and many people may not be able to afford it."

"That's not what you should care about," Little Gilbert said with a smile, "You don't understand the luxury market. What you and I are working together to create is to make Hanfu a luxury product, not a cheap product.

Jewelry and Hanfu must be made by a master craftsman and handmade, and the embroidery must be the best and most exquisite.

The best price for a set ranges from several thousand dollars to tens of thousands of dollars, and gives people the feeling of the luxurious clothing worn by ancient Chinese nobles."

Clothes are something that are easily accepted by people. Although there are some differences in aesthetics, the basic aesthetic values ​​of human beings are shared by the East and the West.

Little Gilbert just had a sudden impulse and thought of promoting Hanfu.

In his opinion, promoting Hanfu is much more useful than promoting Confucius Institutes. This is indeed the case. There are not many Confucius Institutes in North America, but during this wave of Hanfu fashion, there were seven or eight more Hanfu stores in New York, and customers were coming in an endless stream.

The people who come here are all New York socialites, the kind who spend money without blinking an eye.

Gilbert also suggested to Tian that he could talk to people in China who are doing this, and when the time is right, he could hold his own Hanfu fashion show and broadcast it live on TV, just like the Victoria's Secret Angels.

Of course, this is just the beginning.

The sudden addition of new players to the high-end luxury apparel market will surely cause dissatisfaction among existing players. Currently, those players have not reacted yet, but once they do, it will be another battle.

Young Gilbert doesn't know much about this field and he doesn't have many connections in the fashion industry.

Once their own interests are affected, those fashion giants will not listen to Gilbert Jr. Therefore, if Hanfu wants to become a luxury product and survive in the Western market, it will take some effort.

Fortunately, Gilbert explained these difficulties to Lao Tian in advance, so that they could be mentally prepared. They would have to face any difficulties they encountered next on their own.

Little Gilbert is not a nanny and cannot protect you all the time.

Scarlett liked the gift from little Gilbert very much. After wearing it on her birthday, she locked it in her dressing room and would not wear it out easily.

One time, Scarlett's younger brother mischievously entered Scarlett's dressing room and touched the Hanfu, which Scarlett discovered.

Then Scarlett's brother stood in the living room, and was scolded by Scarlett for a long time. He didn't dare to talk back or fight. Although he could beat her, his sister naturally suppressed him.

Although Hanfu has set off a wave of discussions on fashion topics, the most popular event at the end of the year is actually the release of the DVD of "The Lord of the Rings: The Two Towers".

The deluxe edition DVD, in particular, caused a frenzy of buying.

The reason is simple, because the deluxe edition DVD contains the trailer for "The Lord of the Rings: The Return of the King".

In the first week of the DVD's release, the $19.9 regular edition sold 630 million copies in North America, and the $39.9 deluxe edition also sold 150 million copies.

The DVD's first-week sales easily reached $1.85 million, breaking the DVD first-week sales record of "The Lord of the Rings: The Fellowship of the Ring".

Generally speaking, once a movie’s DVD is released, the theaters must have reached the final stage and will not be long before it is released.

The reason why it is still holding up is simply for the Oscar nomination.

But what Gilbert didn't expect was that "The Lord of the Rings: The Two Towers" was shown until after the Oscars ceremony and still maintained good popularity.

It’s actually very easy to understand. Many movie fans found after buying the DVDs home that watching them on a small screen and in a cinema are two completely different experiences.

Therefore, many movie fans chose to go to the cinema again to revisit this movie that is destined to go down in film history.

It is also because of this that the screening scale of "The Lord of the Rings: The Two Towers" was expanded from 150 theaters to 600 theaters.

Seven months after its release, it once again squeezed into the tenth place in the North American weekly box office rankings, which shocked everyone.

Even film critics who are biased against Gilbert Jr., the Lord of the Rings series, or anyone else, have to admit that the Lord of the Rings series is a great film series.

Judging from this situation, it is hard to imagine how huge the popularity of "The Return of the King" will be next year.

Therefore, the trailer of "The Return of the King" in the DVD becomes an opportunity to peek into the final chapter of the series. And judging from the trailer, "The Return of the King" is destined not to disappoint.

(End of this chapter)