hollywood melon man

Chapter 366

As the second weekend arrived, due to the lack of strong competitors, "The Return of the King" continued to rake in $8895.6 million in North America, successfully retaining the weekly box office championship.

In terms of overseas markets, the film was released in more than seventy overseas markets this weekend.

Mainly including Australia and New Zealand, more than a dozen non-EU Central and Eastern European countries, and the largest voting bases in South America such as Brazil, Argentina, Chile, etc.

In Asia, more than a dozen regions including China, Japan, South Korea, and Singapore will also see the release of "The Return of the King" this weekend.

Without exception, "The Return of the King" left no mark wherever it went and topped the film markets in almost all countries.

The only exception is the island country, but it’s not that movie fans in the island country don’t like "The Return of the King".

The island market is the largest single overseas market for The Lord of the Rings series, apart from the United Kingdom.

It’s just unfortunate that this year, when "The Return of the King" was released, "The Cat Returns", planned by the famous Japanese animation master Hayao Miyazaki, was also released at the same time.

Although the Japanese are lackeys of the Americans, they have a strange sense of pride and still choose animated films over Hollywood blockbusters.

Of course, the bigger reason is that animated films here are indeed more popular than Hollywood blockbusters.

Even so, "The Return of the King" still created a first weekend box office record of 3829.6 million US dollars in the island country, making it the market with the highest first weekend box office in Asia.

What's even more exaggerated is the peripherals. Japanese fans are even crazier about collecting peripherals than North American fans. Legolas and Arwen dolls are sold out, and Japanese agents keep asking for more.

In addition, the island country's Asahi Shimbun also reported an interesting story that there was a huge poster of Legolas at the door of a movie in a busy district in Tokyo.

Originally, when the cinema closed at night, the posters were still clean.

As a result, after one night, the staff found several traces of unknown liquid on the poster. In addition, there were love slogans written in English and Japanese on the poster.

This seemed to be done by a male fanatical fan. The staff were puzzled. If it was a declaration of love, shouldn't it be to Princess Arwen?
But looking at the love slogan written on it, it is indeed Legolas.

Since the poster was dirty, they just replaced it with another one. However, the next night, the theater staff found similar marks again.

This time, the cinema had to call the police.

As a result, the Tokyo Metropolitan Police Department set up an ambush and caught a wretched man fiddling with a poster of Legolas.

When he was caught, he did not forget to shout out his love, and confessed his love to Legolas' poster, which amazed the police officers who arrested him.

Later, this matter was known by the crew of "The Lord of the Rings" and became a topic for everyone to make fun of Orlando Bloom.

Orlando Bloom is also speechless. It would be fine if you said it was a female fan, but he should have not done those obscene things to Arwen.

You can get excited just by looking at my poster. Isn't that a bit too perverted?

When it comes to star chasing, in Japan and South Korea, where the popular idol culture is even crazier than in North America, the perverted behavior of fans is also much more perverted than that of North American fans.

"The Return of the King" also achieved a box office of 2256 million US dollars in South Korea. Koreans are not as "strong-willed" as the Japanese. At this time, Korean movies are not considered good.

"The Return of the King" had no rivals in South Korea and easily won the championship.

Not to mention in China, it is undoubtedly the box office champion both in Taiwan and Hong Kong Island, with a combined revenue of 1053.6 million US dollars in the first week in the two places.

There was also a movie-watching craze in mainland China, with the film grossing 3680 million RMB in its first three days on the mainland, equivalent to more than 465 million US dollars.

The box office revenue may not seem like much, but for the mainland market, which has not been developed on a larger scale, this box office result is already a record.

You have to know that the total box office of many mainland movies nowadays does not even reach 30 million RMB, let alone achieving this result in three days.

The rest of the overseas markets also had gains, with Australian dollars taking in $2263.5 million, the most regrettable being New Zealand with $563.7 million, Brazil with $964.2 million, Argentina and Chile with $772.5 million and $423.3 million respectively.

Combined with the $1.79 million box office in North America in the second weekend and the EU which was released earlier, "The Return of the King" retained the global weekly box office championship with a box office of $4.75 million in its second week.

At this time, the film's North American box office reached 3.25 million US dollars, and the global box office reached 6.3 million US dollars.

I knew that the box office of "The Return of the King" would be terrible, but I didn't expect it to be so terrible. The North American box office reached 3.25 million in ten days, making it the fastest movie to break 3 million US dollars in North America.

Even more terrifying is the global box office, which reached $6.3 million.

When has there ever been a Hollywood movie that grossed over $6 million worldwide in just ten days after its North American release? It seems like there has never been one.

"The Return of the King" has indeed done so, and the shock it caused to all filmmakers around the world can be imagined. It is very terrifying and oppressive.

Although "Titanic" had high box office, its impact was not as strong as "The Return of the King".

It can be said that this year, except for a few markets such as the island country, "The Return of the King" swept the global market and had no rivals.

If "The Return of the King" itself could sing, it would probably sing a song called "How Lonely It Is to Be Invincible!"

Little Gilbert was not carried away by the victory when he attended a joint high-level meeting between Warner and Disney regarding "The Return of the King".

Facing the executives' fanatical gazes, he was very calm: "I think this is normal. The first two Lord of the Rings movies have accumulated a good reputation, so it is natural that they are popular.

At the same time, we should also note that with the development of overseas markets in recent years, the global cinema and audience base have been increasing.

Only if there are enough screens and audience base can we get high enough box office revenue.”

What Gilbert Jr. said did make sense, and the executives did not deny it.

But would The Lord of the Rings have been such a huge success without Gilbert Jr.? Executives doubted.

Doug Walter said: "Little Gilbert, don't be so modest, you have created a great film series, and you have made all of us believers in you."

Doug Walter's face was almost wrinkled with laughter. It was hard for him not to smile.

Box office is one aspect. It was reported at the high-level meeting just now that the sales of peripheral products in North America have reached 3 million US dollars.

It is more difficult to count the sales of peripheral products overseas, but the sales of peripheral products from multiple markets with data added up to US$2 million.

You know, as movies continue to be screened, the proportion of peripheral products will become larger and larger. Generally speaking, the box office of a commercial movie will account for 42% of the total revenue. If "The Return of the King" gets $ billion at the box office, then the peripheral products will at least create a profit of $ billion.

And don't forget, these are just general statistics. For the Lord of the Rings film series, box office revenue accounts for less than 20% of total revenue.

To date, the first two Lord of the Rings films have generated $70 billion in peripheral revenue.

If "The Return of the King" is included, the short-term peripheral revenue of the "Lord of the Rings" series will be more than 120 billion US dollars.

This is still short-term. If it is long-term profit, the benefits obtained will be immeasurable, and the conservative estimate will be more than 200 billion US dollars.

This is just the revenue from peripheral products and box office. You have to know that while "The Return of the King" continued to set records, the stock prices of Disney, Warner Cinemas, and Warner Pictures' parent company Time Warner continued to rise.

This is the power of a blockbuster movie. One thought can mean the difference between heaven and hell. The profit that a movie company can get from the stock price is much higher than the box office.

Of course, this does not mean that box office is not important. This is a proportional relationship.

Why did MGM go bankrupt because of the failure of "Windtalkers"? In fact, it was just a movie with an investment of 7000 million US dollars, which is not considered a big production in Hollywood today where investments easily reach hundreds of millions of dollars.

MGM can certainly afford the $70 million, but it will only take some serious damage.

But the really fatal thing is the stock price. Because the movie box office flopped, the chain reaction was a sharp drop in the stock price, which then formed an avalanche effect.

But then again, when the fate of a film company is determined by a single movie, its days in Hollywood are over.

The reason why giants are giants is because they have the ability to resist risks.

It’s not a big problem if the giants mess up a movie with an investment of hundreds of millions of dollars, because there are many other movies in a year, not just this one.

A famous film producer once publicly said that if out of a dozen films invested in a year, even if only two or three make money and the others all lose money, the film company will still make a huge profit.

This is also the reason why Disney and Warner attach great importance to Gilbert Jr. In the eyes of the top executives of the two companies, Gilbert Jr. is their guarantee in the stock market.

As long as there's a Gilbert Jr. project every summer, Disney and Warner Bros. will always be invincible.

If Doug Walter and Robert Iger knew the popular Internet terms that would later be used, what they should have said at this time was: "Little Gilbert, YYDS..."

A new week has arrived. After being hot in the North American market for the first two weeks, the film's box office fell to 1023.6 million US dollars on Monday.

Tuesday, Wednesday and Thursday brought in $1536 million, $1121.8 million and $1260.4 million respectively. Together with Monday, the three working days in the third week brought in another $4941.8 million.

The new film released in North America this week is "The Fearless" released by Paramount Pictures. This film cannot compete with "The Return of the King" at all.

Paramount didn't put much effort into it, and arranged the release hastily, not wanting to hide away for too long.

The result was that "The Fear" achieved a first-weekend box office of 3105 million US dollars, which was inferior to "The Return of the King"'s second weekend box office of 5016.5 million US dollars, allowing "The Return of the King" to achieve three consecutive North American box office championships.

At the end of the third week in North America, the North American box office of "The Return of the King" has reached 4.24 million US dollars, temporarily ranking first on this year's North American box office list.

The overseas markets continued to perform strongly, with more than a dozen new markets added. Although they are not large, the combined box office data is quite impressive.

This week, overseas markets grossed a total of 1.93 million US dollars. Combined with previous overseas and North American box office, the film's global box office has reached 9.22 million.

It is certain that the film will break the billion dollar global box office mark in the fourth week of its release in North America, setting an amazing record and becoming the fastest film to break the billion dollar mark.

However, next week, "Return of the King" will not have such a good time, because next week George Lucas' latest work, "Star Wars Episode 2: Attack of the Clones", will be released.

Although each Star Wars movie is worse than the last, it is still Star Wars after all. As long as a Star Wars movie is released, there will always be fanatical Star Wars fans who support it.

George Lucas also invited Gilbert Jr. to attend the premiere of "Star Wars Episode 2", but Gilbert Jr. declined, saying he was really busy.

Although he did not participate in the weekly promotions in North America and Central and South, when the crew was divided into two and went to Europe and Asia for promotions, Gilbert Jr. went with them.

The global cinema tour of "The Return of the King" is still continuing, but Gilbert Jr. followed the crew to London, and after promoting it in Georgia Square, he walked into Buckingham Palace.

At this time, the media reporters at Buckingham Palace had already set up their cameras, and there were also celebrities from the British upper society coming and going, and any one of them had a title.

Everyone is waiting here because Queen Elizabeth of England will award the title of Knight to little Gilbert.

Under the setting sun in the evening, Buckingham Palace looked magnificent and luxurious. Little Gilbert visited Buckingham Palace under the enthusiastic guidance of Prince Charles as a tour guide.

Prince Charles pointed to several porcelains and scrolls and proudly said to little Gilbert: "These are all cultural relics from China. We brought them from the Old Summer Palace. How do you think they are? Very beautiful, right?"

Prince Charles knew that little Gilbert was obsessed with Chinese culture, so he introduced these things to him on purpose to arouse little Gilbert's interest.

Little Gilbert was speechless after reading this. If hitting Prince Charles had not easily caused a diplomatic incident, Little Gilbert would have punched Prince Charles in the face.

They are so proud of being robbers. Why are there so many shameless bandits in this world?

To be honest, they don't think they are robbers or criminals, but are rather complacent. If you want to blame someone, you can only blame the Qing Dynasty for being useless and failing to protect these cultural treasures.

Prince Charles also said: "Look which one you like, I can decide and give you one."

Little Gilbert looked at the magnificent treasure room and immediately noticed the bronze heads of the twelve zodiac animals. The whereabouts of the chicken head, sheep head and snake head in his previous life were unknown, and the dog head was also difficult to distinguish between real and fake.

I didn’t expect that the chicken head and the sheep head were actually in the treasure room of the British royal family and were indeed treasured like treasures.

Little Gilbert thought about it and realized that he would not give him two Prince Charles, so he said, "I want a sheep's head. I wonder if Your Highness can give it up."

Prince Charles was stunned: "I thought you would ask for calligraphy and paintings, or porcelain, but I didn't expect you would ask for a bronze head."

Prince Charles hesitated for a moment and said, "Since I promised you to choose any gift, I cannot break my promise. Well, you can take the sheep's head."

Little Gilbert pressed the issue further: "Can I take the chicken head as well? If I take one, the other one will be lonely."

Prince Charles didn't say anything, but he probably meant it wasn't possible, so little Gilbert didn't mention it again.

After receiving the sheep's head, little Gilbert officially attended the investiture ceremony. Queen Elizabeth of England will personally confer the title of knighthood on little Gilbert.

(End of this chapter)