hollywood melon man

When it comes to the movie "Avengers", not only movie fans are looking forward to it, but advertisers are also looking forward to it.

In the initial investment promotion of the film, "Avengers" successfully obtained advertising placements from more than 1 brands, with a cost of up to 2500 million US dollars.

Many of these companies are from China, such as Yili yogurt, Lenovo computers, Hisense TVs, Gree air conditioners and other brands.

This shows a problem. With the economic development, more and more Chinese enterprises are going overseas. If they can advertise in Hollywood blockbusters, they are not ordinary enterprises.

In addition, there are sponsorships from banks, insurance companies, luxury goods, clothing brands, car headphones, tablets, etc.

Tony Stark's car is sponsored by BMW, while the motorcycle ridden by Bruce Banner is from a company in an island country.

Placed in a modern context like "The Avengers", these advertisements are cleverly implanted without appearing out of place.

It is normal to see some trademarks on the streets of New York. Superheroes also need clothes and equipment. After all, they can't travel on foot, right?
As long as it's not as excessive as in the subsequent Transformers films, audiences generally don't care too much about it.

The advertising revenue undoubtedly reduced the pressure on "The Avengers" and also allowed Marvel to experience the magic of Gilbert Jr. for the first time.

You have to know that although advertisers were very enthusiastic about the previous films that Marvel was planning to shoot, they were not as enthusiastic as they are today.

The look on his face seemed to be saying: Take my money away quickly, or I’ll die in front of you!
This feeling was something that the Marvel Pictures executives had never experienced before, because the film's director was named Gilbert Jr. These advertisers believed in Gilbert Jr. and believed that the film would sell well under his direction.

Kevin Feige counted the money until his hands cramped. He said to his assistant: "I wish all the movies were directed by Gilbert Jr., so that we don't have to worry about Marvel."

The assistant asked curiously, "What does Director Gilbert think?"

Kevin Feige sighed and said: "He has his own ideas. He is an author-type director and will not stick to one type of film."

In fact, Gilbert Jr. told Kevin Feige a long time ago that the most important thing for superhero movies, especially the Marvel Cinematic Universe project, is the producer.

The producer is the core of Marvel movies, and the director's job is just to be responsible for filming.

This can be proven from the past. Several directors who have directed Marvel movies have basically no other works except Marvel movies.

Marvel movies immediately went downhill after leaving core producer Kevin Feige.

Because of Gilbert Jr.'s identity and status, and the fact that he also served as the producer of the film, not many people noticed Kevin Feige.

Little did people know that without the work done by Kevin Feige behind the scenes, Marvel Studios would probably have some twists and turns.

However, things are not all smooth sailing within Marvel. As his power expands, Kevin Feige will inevitably demand more power.

Kevin Feige understands Marvel Comics and is also an excellent filmmaker. He has made an indelible contribution to Marvel Studios' current status.

But there is no way Gilbert Jr. would agree to Kevin Feige's unlimited expansion of power without supervision, which is inconsistent with his purpose of controlling Marvel.

At the beginning of Marvel Studios, Gilbert Jr. set up a department called the Project Management Committee, which was similar to Disney's editorial department.

All projects to be undertaken by Marvel Studios must be reviewed and questioned by the Project Management Committee.

There is no doubt that this project management committee has infringed upon Kevin Feige's power as CEO, for which he has lost his temper several times and tried to reduce the authority of the project management committee.

Fortunately, Kevin Feige is not a fool. He knows that he cannot confront Gilbert Jr., otherwise he will be kicked out.

After several discussions, a consensus was reached within Marvel Studios.

In fact, similar internal struggles are endless, and there are many struggles within Disney. Robert Iger has been trying to expand his influence, and the opposing directors have also gathered to fight him. The company structure is simple in the early stage of entrepreneurship, which can unite well around the founder to start a business.

However, after years of development and becoming a large company, internal factions became complex, and clashes and struggles were inevitable over corporate power.

If there is a strong leader, such as Disney's two consecutive leaders Michael Eisner and Robert Iger, who have sufficient skills and abilities, it will naturally not hinder the company's development.

But if the leader is incompetent, the company will inevitably be hobbled by internal strife.

Twentieth Century Fox is a typical example in this regard. As a giant film company, even if its parent company News Corporation can no longer provide support, it can at least maintain itself.

But a few years after News Corp was broken up, 20th Century Fox was acquired by Disney in just a few years.

In addition to external environmental factors, the internal power struggle that prevented the entire company from working together to overcome difficulties was also the reason for the demise of 20th Century Fox.

To be honest, little Gilbert had had this idea a long time ago.

That is to cooperate with 20th Century Fox, wait for the turbulent moment, and then directly take over 20th Century Fox to complete the gorgeous transformation from film director to media giant.

But later, as his own capital further expanded and his power within Disney expanded, Gilbert Jr. no longer needed to take this long path.

Of course, if 20th Century Fox still has poor management problems like in its previous life, Gilbert Jr. will still encourage Disney to join this acquisition war.

Time passed slowly, and all the scenes in the studio were shot in early December.

Afterwards, Anne Burton took a crew to Mumbai, India and Berlin to shoot on location, while Gilbert Jr. took a large crew to New York to shoot.

Unlike Joss Whedon, who shot almost all of his scenes in the studio, Gilbert Jr. shot his scenes on location.

The New York City government certainly welcomed the arrival of "The Avengers" and provided great support and preferential treatment.

In addition, they helped block several streets so that the crew could film with peace of mind.

On the streets of New York, a scene was being filmed when Captain America, played by Chris Evans, arrived and directed the police to block the streets.

"Send people into these buildings. There are still people inside. If they run around, they will run into gunpoint. You need to protect them and take them to the basement or subway to hide. Don't show up on the street."

The leading policeman was confused as he looked at the strangely dressed man and thought it was some kind of imitation show.

"Block this place to 39th Street..."

"Why should I listen to your orders?"

Just at this moment, several Zetatian soldiers attacked, and Captain America dealt with them cleanly and neatly.

The police were stunned after seeing this, and immediately set up a defense line according to Captain America's arrangements.

This is a humorous point, and the film is full of such humorous moments, which I believe will make the audience laugh.

That's right, although it is not a comedy, Gilbert Jr. leaned towards humor in style when he made it.

"The Dark Knight" is good, but not many viewers are willing to go to the cinema to watch a movie that is too heavy.

After all, the essence of movies is entertainment products, and they should make people feel happy. (End of this chapter)