hollywood melon man

Robert Egger's home in Malibu, Los Angeles.

"Dear, why don't you rest so late?"

When Robert Egger's wife walked into the study, she saw Robert Egger sitting silently at the desk, staring at the phone in a daze.

Robert Egger turned around and saw his wife, and smiled helplessly: "I can't help it, I can't sleep!"

"Do we need to worry about little Gilbert's films? They are always big sellers," the lady asked curiously.

Robert Iger shook his head: "You don't understand. This is related to Disney's strategy."

"Okay! I'll make you a cup of coffee?"

"Have some tea, the green tea that little Gilbert gave me."

The lady turned around to prepare some tea, and did not forget to complain: "I really don't understand why you don't drink English tea. This tea from China is bitter and unpalatable."

A cup of fragrant pre-rain Longjing tea was placed on the desk. Robert Egger was very particular about smelling the tea first and then tasting it.

A slightly bitter feeling passed down his throat, and then a sweet aftertaste spread from his mouth. Robert Iger instantly felt refreshed and continued to wait for the call.

Thanks to Gilbert Jr., Chinese tea became popular in Hollywood and then became a popular drink among North American high society.

The development of teahouses followed, and many teahouses in Chinatown attracted many new customers. As a result, teahouses in Taiwan also developed, and even became more popular than the Chinese teahouses in Chinatown.

Because the procedures of teahouses in island countries are many and complicated, and they are very particular. There is no shortage of people from the upper class, but they are very particular.

Another very important factor is that coffee is more popular than tea in North America. Everyone from the rich to the common people can drink it. There is nothing special about it.

But tea from China is different. Ordinary people basically cannot drink it, and without long-term adaptation, they are not used to the taste of Chinese tea.

The social classes were differentiated in an instant, and the upper class distanced themselves from the lower class by drinking tea.

In other words, "How can you, a vulgar person, understand the beauty of this tea?"

Of course, it is not right to say that all tea comes from China. The tea art of the neighboring island country is more widely spread than that of China, and Koreans have once again played their shameless advantage.

Not only is tea native to Korea, but even Lu Yu, the tea saint who wrote "The Classic of Tea", became a Korean.

In addition, British tea is also very popular, and the form of afternoon tea is widely popular in the Western world. Indian and Ceylon teas are both representatives of British tea and are popular all over the world.

Regardless, Chinese tea is much more popular than in the past. Little Gilbert is worthy of the title of old friend of the Chinese people and has promoted many products.

In addition to this, there are also the popular Hanfu and cheongsam. Nowadays, Hanfu and cheongsam are a must-have at New York Fashion Week, and even Paris and Milan Fashion Weeks have begun to appear.

The feeling of foreign girls wearing cheongsam and Hanfu has a kind of exotic and curious aesthetic.

Several international luxury clothing brands have also entered China and cooperated with Chinese manufacturers to develop various series of Hanfu and cheongsam.

Nowadays, when you go to a banquet or a formal party, you can still see those ladies from the upper class wearing Hanfu and cheongsam, which is really surprising.

If you don’t know, you might think that Chinese culture dominates the world.

But in fact, if you want to say how well these people understand China, then they definitely don’t. But the pursuit of beauty is common to all human beings.

Although there are differences in details, human aesthetics are essentially converging.

Just by relying on tea exports and clothing trade, especially by entering the high-end market with Hanfu and cheongsam, a lot of money is made every year.

So, Gilbert Jr. felt at ease with this gift. That's why, even if his movies have some scenes that are considered sensitive by the big scissors, as long as they are not too excessive, they can basically be released in the Chinese market without any cuts.

As old friends, you should be treated preferentially, otherwise who would want to be your friend?
The original Chinese film market did not have the concept of midnight shows, but as the film market has operated and developed rapidly over the years, midnight shows have gradually become popular.

Because of the time difference, Chinese audiences were lucky enough to see the midnight show of "Avengers" earlier than North American audiences.

Guo Fan, who had just finished filming a movie and was busy with post-production, went to the cinema as usual with Liu Ji, Gong Geer and others to watch this blockbuster.

After watching it, the three of them came out and discussed it.

"This movie is really wonderful, the rhythm is controlled, and the scenes are impeccable. Although there are so many main characters, the group scenes are not chaotic at all."

"Yes, the personality traits of each character are vividly expressed, which promotes the development of the plot of the film. The action scenes, explosion scenes, and special effects scenes are all done to the best."

Gong Geer enviously asked, "When can we make a film like this?"

Walking out of the cinema, looking at the genuine peripheral stores that were not frequented by many people, Guo Fan said, "There will be such a day."

The box office performance of the midnight show in the Chinese mainland market was quite good, and it actually earned 5024 million RMB, which is equivalent to 608 million US dollars.

When the box office results of this midnight show were reported back to North America, it didn't shock Hollywood, but it was enough for film companies to study carefully.

In addition, with the innovation of statistical data of the Chinese film market, various detailed data can be counted in detail.

There were a total of 1.1 midnight screenings scheduled for the Chinese mainland market, with a total of 118.6 million viewers, an average of 108 people per show, and ticket prices of around 42 RMB.

In an email to the headquarters, the president of Disney China detailed how the Chinese film market has continued to expand over the past few years, with the most significant increase in the number of audiences.

"New audiences are constantly being generated and entering the cinema in large numbers, and these audiences will be shocked by the wonderful scenes and special effects of The Avengers.

With the help of IMAX and 3D effects, these audiences feel like poor kids from rural Texas walking into New York for the first time. "

It was said very politely, but the meaning was very clear.

That is, don't hesitate, there are a lot of newbies here, although the money is not much, but there are a lot of people. More importantly, these country bumpkins have never seen the world and are too easy to deceive.

However, there is no deception at all, because in the eyes of the knowledgeable North American audience, "Avengers" is also an excellent commercial entertainment masterpiece.

When Chinese audiences started their daytime movie-watching journey, the data from the midnight shows in North America were delivered to Robert Egger.

"US$1970 million, breaking the superhero midnight box office record set by The Dark Knight, and ranking fifth in film history."

Robert Iger was very satisfied with the box office data of the midnight show, of which the IMAX 3D version contributed 530 million US dollars, and the actual number of viewers was slightly lower than the 2D version.

But in terms of audience reviews, the average approval rating for the IMAX 3D version was 97%, while for the other versions it was 91%.

Countless data proves that "Avengers" has the qualities of a summer commercial blockbuster, and is even better.

After hanging up the phone, Robert Egger fell into deep thought.

Obviously, without exception, Gilbert Jr. has once again achieved great results. However, unlike before, "Avengers" is solely owned by Marvel and Disney is only the distributor.

So apart from the commission from the distribution, Disney actually doesn't have much profit margin on this project.

But Robert Iger was not concerned about this. He picked up the phone and dialed another number.

"Hey, little Gilbert, what do you think about Marvel being integrated into the Disney system?" (End of this chapter)