hollywood melon man

"Mr. Ovitz, how is Mr. Ellison doing?"

"Mr. Ovitz, I heard that Mr. Ellison was so angry that he was hospitalized because of the poor box office performance of John Carter. Is this true?"

Faced with the reporters' siege, Michael Ovitz had to stand up and say a few words.

"David is doing well, thank you for your concern, he has now returned to work and is fully committed to the release of Transformers 3.

Regarding the failure of John Carter, I want to say that anyone can fail, including David. Please move on and stop dwelling on this issue.

The reporters would not let him off. One reporter asked a heart-wrenching question: "But John Carter was invested with 2.5 million dollars, and it only made 3027 million dollars in the first week. Isn't this a disastrous failure?"

Michael Ovitz choked, but the reporters pressed on.

"You say anyone can make a mistake, but why does little Gilbert never make a mistake?"

At this moment, Michael Ovitz suddenly wanted to imitate David Ellison and just faint spectacularly, but he was still an old hand after all and kept his composure.

Little Gilbert also heard about the reporters besieging Michael Ovitz, and he suddenly felt a little sorry for Michael Ovitz.

"Poor Michael, having to deal with the media's harassment."

Ivanka on the side complained: "David Ellison is a coward. He doesn't want to face the media and reporters, so he leaves everything to Michael Ovitz."

"Understandable."

Gilbert Jr. said with a smile: "Young people like to save face. Thanks to him, we were able to achieve the achievement of winning the weekly box office championship for three consecutive times during the summer season."

It is extremely difficult to achieve consecutive Wednesday championships during the North American summer season. The summer season has always been a battleground, with blockbusters released almost every week.

It's rare for a big-budget film like "John Carter" to fail so miserably.

It was also because of the failure of "John Carter" that "The Avengers", which took in 5972 million US dollars this weekend, once again defended the title of North American weekly box office champion.

加上工作日四天取得的2509万美元，《复仇者联盟》北美总票房已经来到4亿7877万美元，再度创造了北美最快破4亿和4.5美元票房的纪录。

The media predicts that the film's North American box office will eventually exceed $600 million. In fact, at this time, anyone who is not stupid knows that the final North American box office of "Avengers" will definitely exceed $600 million.

Of course, there are currently only three movies with a total box office of over 3 million US dollars in North America, namely Gilbert's "The Lord of the Rings: The Return of the King", James Cameron's "Titanic" and the epoch-making "Avatar".

There are only these three movies in all these years, which is enough to show how difficult it is to break the $600 million box office in North America.

As expected, "Avengers" has basically secured this year's North American box office champion without any suspense.

People used to say that Gilbert Jr.'s peak period was The Lord of the Rings: The Return of the King, and this is true. No one can deny the greatness of The Lord of the Rings trilogy, even Gilbert Jr.'s haters.

But nearly a decade after The Lord of the Rings: The Return of the King was released, Gilbert Jr. has reached that same peak again with another film.

At this point, even though Gilbert Jr. kept saying that "The Avengers" could not surpass "Avatar", he still couldn't help but have some fantasies.

Since the North American box office is close to $500 million, and it has only been three weeks, there is a chance that it will surpass the North American box office of "Avatar", so why can't the global box office do the same?

But little Gilbert quickly put an end to this fantasy, because he understood that this was the result of the right time, right place and right people.

In the first two weeks of the film's release, no other film dared to compete with "Avengers", thus creating a good space for the film.

According to the logic of North American summer commercial films in recent years, it is good enough for a commercial blockbuster to maintain its power for two weeks, and other films can take over in the third week.

This is also the reason why there are so many summer movies that win the weekly box office championship for two consecutive weeks, but there are very few movies that win the weekly box office championship for three consecutive weeks.

But an unexpected situation occurred. "John Carter", a film with an investment of 2.5 million US dollars, was unable to bear the heavy burden and failed to break the hot summer trend created by "Avengers", and thus flopped.

You know, after years of cultivation, the North American summer season has developed a strong movie-watching atmosphere.

At this time, North American movie fans always feel something is missing if they don’t go to the cinema, whether it is a family gathering, a gathering with friends, or a date. Under such circumstances, the failure of John Carter forced these movie fans to choose to watch The Avengers, even though they may have seen it before and there are other movies in theaters.

But when you go to the cinema during the summer, aren’t the things you watch the most blockbuster movies?
Therefore, the combination of many factors has led to "Avengers" winning the weekly box office for three consecutive times.

In terms of global box office, "Avengers" also retained the championship. Overseas audiences did not seem to be fooled. Although the situation was better than in North America, the first week overseas was only 6328 million US dollars.

But "Avengers" continued to rake in $1 million this week, including weekdays.

The outstanding overseas box office also pushed the film's global box office to US$12 billion, creating the second-best box office performance for a superhero movie.

If you want to know who is the first, sorry, it is still "The Dark Knight" directed by Gilbert Jr. This film not only earned 12.85 billion US dollars in the global box office, but also topped the list of superhero movie reputations.

But now it seems that "The Dark Knight" is in danger because "The Avengers" has begun to take its toll.

This made fans of "The Dark Knight" very unhappy. In their opinion, "The Avengers" was far inferior to "The Dark Knight", even though both films were directed by Gilbert Jr.

The fans of The Dark Knight commented on the difference between the two films: "The Dark Knight does not follow the Marvel Cinematic Universe or the childish route of targeting younger audiences. Gilbert Jr. gave The Dark Knight his rich humanistic thinking and connotation.

This makes "The Dark Knight" shining and charming in the history of film.

On the other hand, although The Avengers is a super entertainment blockbuster, the film hardly makes people think and seems a bit perfunctory. "

This will not please Marvel fans.

One fan immediately retorted: "The Dark Knight is just a bad movie that made me feel painful. A truly good movie should bring happiness, which is the advantage of The Avengers."

Even among fans of Little Gilbert, there are different groups. Some like Little Gilbert's films that are full of artistic expression, while others like Little Gilbert's simple and refreshing popcorn movies.

The two often quarrel, which is often confusing to outsiders.

Aren't they all little Gilbert's works? What's there to quarrel about?

But no matter what, it is a fact that "Avengers" was a huge success and Marvel Studios made a fortune with this movie.

Not only did the film sell well at the box office, but the peripheral products were also extremely popular. During the film's release, Marvel Comics sold over five million copies of the related comics.

Other peripheral toys, such as superhero dolls, key chains, and co-branded products have all achieved terrifying results.

A McDonald's in Los Angeles sold 11 "Avengers" combos in three weeks, making the store manager smile.

The most popular Iron Man Mark II model generated sales of $5800 million in North America and over $9000 million worldwide.

These are just the tip of the iceberg. As the movie continues to be popular, the peripheral products will continue to generate profits.

No wonder the Mexican drug cartels stopped selling drugs during the movie release and switched to selling pirated peripheral products. Because this stuff makes more money than drugs, and the profit is so lucrative, who can resist it?

Of course, as "Avengers" entered its fourth week, the hot movie-watching atmosphere finally passed.

This week, 20th Century Fox produced and released the sequel to the classic sci-fi IP series "Planet of the Apes", "Rise of the Planet of the Apes".

The film grossed $6054 million in its first week, beating out "The Avengers" which grossed $3822 million, becoming the new weekly box office champion.

With new choices, audiences no longer had to watch The Avengers and immediately fell in love with their new favorite.

However, "Rise of the Planet of the Apes" won't be able to remain arrogant for long.

Because the following weekend, "Pirates of the Caribbean: On Stranger Tides", produced and distributed by Disney and Cantaloupe Studios and produced by Gilbert Jr., will be released in theaters.

This is what a true summer blockbuster movie looks like. Watch and learn from John Carter! (End of this chapter)