hollywood melon man

Independent films that are competing for awards usually adopt the method of advance screening to extend the screening period and attract fans of such films to go to the cinema.

Because those who can go to see independent films are basically fans of such films, this is also the reason why independent films usually gain high reputation.

Before the 1990s, preview screenings were also very popular for commercial films.

The main purpose of the preview is to determine the distribution strategy, analyze the film's audience, as well as marketing promotion and whether it can be released on a large scale.

However, since the 1990s, as the scale of investment in commercial films has grown, the preview method has become unsuitable for commercial films.

Since the 1990s, advance screenings have basically become exclusive to the independent film industry.

Nowadays, when we talk about previews, they are basically related to independent films. Independent film distributors can control the audience through previews, thus creating a sense of high reputation.

One indisputable fact is that for movies of similar quality, the fewer people see them, the higher the ratings they receive.

Since those who can go and see it are basically the audience and fans of this type of film, it is difficult not to give it a good review.

But "Gravity" is different. Although more than a dozen previews were held before, there was no official preview after all.

Disney still released this film as a summer commercial film.

The film lived up to expectations and took in $826 million at the midnight show.

This is certainly due to the strong box office appeal of Gilbert Jr. and the two leading actors, but the high reputation of the preview was also a reason that attracted audiences to watch it.

The reason is simple: Gravity is an original film.

Countless Hollywood filmmakers are lamenting that original films are dead. The most fundamental reason is that without the support of big directors and top-tier stars, not many audiences are willing to go to the cinema to watch an original film.

No matter how high the reputation of this original movie is, there will still be a large number of people who choose not to go to the cinema to watch it because they are not interested.

And the role of Gilbert Jr. was to make an original film that received great reviews.

Although those who were not fans of Gilbert Jr.'s films were influenced by word of mouth and became interested in going to the cinema when they saw that it was directed by Gilbert Jr.

A person's reputation is like a tree's shadow. Little Gilbert's reputation is more effective than any good reputation. If good reputation is combined with Little Gilbert's name, it will be the effect of 1+1 greater than 2, which is perfect.

The Jason Bourne 4, which was released at the same time, only earned 138 million US dollars in the midnight screening. In this era, this midnight screening box office is considered poor.

In terms of topic discussion, not many people are discussing "Jason Bourne", as if it is not even qualified to be put together with "Gravity".

Universal Pictures was also dumbfounded. They knew there was a gap, but they didn't know it was so big.

Isn't this little Gilbert too perverted? It's fine if you release two masterpieces a year, but the key is that when the previous masterpiece performs well, the second masterpiece also performs well.

So you can't fail, right? Give me a chance, buddy!
What bothers Universal Pictures the most is that Gilbert Jr. once belonged to them...

A senior executive of Universal Pictures vomited blood and died. Why the hell am I so unlucky?
It couldn't compete in the midnight show, let alone the following opening weekend. "Gravity" opened in 4150 theaters in North America on August th.

It grossed $3038 million in theaters on the first day. However, due to the limitations of being an original film, "Gravity" was unable to achieve the same first-day box office success as "The Avengers" and "The Dark Knight Rises."

But even so, this first-day box office is the first weekend box office of many original movies, and even most movies cannot reach this figure.

This first-day box office once again proves the saying that has long been circulated among movie fans: Little Gilbert never fails, his failure is news.

On Saturday and Sunday, the film took in $4336 million and $2907 million respectively, pushing its North American opening-week box office to $1 million. More Hollywood companies were dumbfounded. No, buddy, this is just an original movie!

An original movie also broke 100 million in the first week. Although it was only a little bit, it was still 100 million in the first week. Are you still letting people have fun?
A feeling of silence and panic spread among the big companies in Hollywood, because Gilbert Jr. had proved that he would not fail no matter what.

Whether there are competitors or not, his films are always steadily and consistently successful.

This is desperate and scary, considering that Gilbert Jr. is only 42 years old. If he continues to work at this speed and energy until he is 80 or even 90 years old, wouldn't he rule Hollywood for half a century?
It's exaggerated, really.

Of course, for Weinstein Co., the higher the box office performance of Gravity, the better.

Because the Oscars believe that the better a movie's box office is, the more commercial it is, and they will not give the movie any awards recognition.

Of course there are exceptions, such as James Cameron's "Titanic" and Gilbert Jr.'s "The Lord of the Rings: The Return of the King."

If these two films were not recognized, the Oscars would be ruined immediately, so the Oscars had to hold their noses and give the awards to these two films.

But "Gravity" is different. You, little Gilbert, always said that you wanted to win awards for the sake of film art.

As a result, the film became a huge hit at the box office. How do you explain that?

Don’t tell me that the audience likes to watch it. The audience is ignorant and they don’t understand the art of film at all.

So when the North American box office for the first week of Gravity came out, the Weinstein brothers were the ones who opened champagne along with Disney.

"I told you a long time ago, don't worry."

Bob Weinstein said: "With a movie like this doing so well at the box office, most of the judges would be dissatisfied."

Harvey Weinstein also said: "Yeah, little Gilbert still doesn't understand the Oscars. If it fails at the box office, I dare say this movie will win big at the Oscars."

However, Harvey Weinstein changed the subject and said: "But we can't let our guard down. You know, the previous rotating president of the Academy, Red Ferguson, praised the film very much.

And Gilbert Jr.'s contribution to Hollywood over the years is obvious to all, and the Academy may give him recognition in order to reward him."

"So what do we do?"

"Just be normal, give up the Best Actress award, and we will strive for other awards."

Speaking of this, Harvey Weinstein's film studio was also troubled. He had originally planned to push Jennifer Lawrence up. But for some reason, this little girl refused to cooperate.

Rumor has it that Jennifer Lawrence fell in love with Gilbert Jr. because of the "Hunger Games" incident, and she took the initiative to withdraw from the competition for the Best Actress award in order to give way to Anne Hathaway.

In Harvey Weinstein's view, this was a bad deal.

After all, Gilbert Jr. has so many women, so Jennifer Lawrence may not get much attention. But the title of Oscar winner is real, and with this title, fame and commercial value will be greatly improved.

Unfortunately, Jennifer Lawrence doesn't understand this.

While the Weinstein brothers were celebrating, at the same time, Gilbert Jr. took Anne Hathaway to visit an old friend, the famous film critic Roger Ebert.

Roger Ebert officially retired last year and has been recuperating at home since he was diagnosed with cancer.

However, he still plays a relatively important role in the award season, and Gilbert Jr. also hopes that this old friend can make use of his remaining energy to help Anne Hathaway win the Oscar for Best Actress. (End of this chapter)