Dominating Hollywood: Starting with Scarlett

Chapter 151 Brilliant Action
Over the weekend, at the offices of Lionsgate Studios in California, Wengel from the distribution department made the decision to distribute the film immediately after watching "Saw."

And regarding the share ratio, after listening to Tang De's publicity strategy, Wen Geer also chose yes, but they wanted to sign an additional gambling agreement with Tang De.

If the film's first-week box office can reach $10 million, Lionsgate will increase the number of screens while reducing its share of the revenue.

But if the film's first-week box office is less than $10 million, Lionsgate will increase its share of the movie while increasing the number of screens.

This is definitely another way of thinking, and they will still make money whether or not "Saw" becomes a hit.

But now that Tang De knew about the existence of this gambling agreement, of course he immediately used it to test other companies' opinions.

Unfortunately, except for Miramax and MGM, no company is willing to sign such a gambling agreement, and the initial share ratio of these two companies has not been lowered much.

After all the calculations, Lionsgate Pictures is more suitable.

In the final agreement signed by the two parties, Norton Eyes will receive a 45% share, Lionsgate will receive a 15% share, and the rest will be shared by theaters.

If the gambling agreement is included, then when the film's first-week box office exceeds 10 million, Lions Gate's share will become 12%. When the box office in the first week is less than 10 million, Lionsgate's share will become 20%.

Therefore, it is very important to have the final say. The announcement should be made at the most critical moment to reach the largest potential audience in one fell swoop.

Next, we have to consider a series of things to announce.

He took out a cute frog knitted wallet from his pocket, took out ten dollars and handed it to Duval, but the next second the video store owner yelled angrily: "Do you think we are playing a staring contest? FXXK! You already owe me three fucking CDs! Damn it, do you think I have any more patience now? Pay me the money! Otherwise I will go to your house to find your father!"

But Pucci looked like a dead pig who is not afraid of boiling water: "Divall, it's useless even if you go to my father. He only knows how to drink every day, and he takes the money from my mother's pocket, just for these ten dollars. If I go home at night, my butt will be spanked."

The reason why Tang De is so cautious is because there are two heavyweight movies officially announced for Halloween.

Prior to this, any material related to the movie must not be exposed to prevent this false balloon from popping.

Finally, when Pucci, the four-eyed boy, felt his eyes sore, he immediately raised his hands and surrendered: "Okay, I admit defeat! You win, boss, I will give you the money."

Therefore, this method of Internet promotion is not unusual, but it is only the first step in Tang De's publicity plan. The most critical publicity strategy must be carried out one month before the movie is released. It is still too early.

The post on the Horrible Pumpkin Head Forum and the subsequent SAW personal website were written by Tang De. Now it seems that the effect is remarkable. Everyone is discussing this murderous maniac, but there is no evidence to prove this person. The presence.

The bald black man Madden heard this sentence and immediately repeated it loudly: "Wow, Pucci, you are already nineteen years old, do you still want to be spanked by your mother?"

Duval only recently discovered that Pucci and he actually live in the same neighborhood, which is why he can tolerate Pucci buying CDs on credit.

In fact, this kind of publicity technique was used during the period of Blair Witch. The crew of Blair Witch produced the official website of the film before the film was released. It also publishes various news reports about missing persons on the website, as well as handwritten notes, photos, family information, etc. of missing persons.

If "Saw" is exposed prematurely, it will definitely become the target of comparison and ridicule. Even if Tang De is confident in the quality of the movie, it will not be able to compete with the status of these two movies among movie fans.

What we have to do at this moment is to rely on various photos and videos to maintain Jigsaw's character and create a real urban legend. When the time comes, it will be detonated in conjunction with the release of the movie, so as to achieve the best effect.

This was enough for Tang De and the others, so they signed the contract without much hesitation.

The well-known classic IP "The Texas Chainsaw Massacre" and the third installment of the famous funny horror film "Scream" are both undoubtedly box office top players.

As for the schedule, Wen Geer also suggested that they choose the Halloween schedule, because this schedule is basically dominated by horror films, and the audience has psychological expectations for this.

"Damn it! Madden, shut your stinky mouth!" Pucci jumped up angrily and punched him in the chest: "Be careful, I'll call the Jigsaw Killer over and tie you to the holy weapon. Twist your arm hard!"

As for now, let’s let the rumors fly for a while.
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In the video store, Duval was looking at each other with the bald dwarf duo, neither of them speaking or blinking, as if it was a long rally.

However, when it comes to arranging films, Lionsgate really doesn’t have the financial resources like MGM and Universal, so it can only promise 1500 screens in the first week. However, as long as the box office performance is good, they will immediately double the number of screens in the second week to more than 3000 yuan.

The offline promotion team also published missing persons notices in major weeklies, magazines and video stores, leading many people to think that the film was a true story.

The bald Madden raised his arms and made a helpless gesture of lowering them downwards. Then he shouted in horror: "How scary! Pucci."

"That's enough! Madden, don't perform your clumsy body talk show in my store!" Divar had a headache and stopped the two living treasures in front of him from going crazy further. He picked up the CD in his hand and walked towards the TV: "I'll do it again. I’ll give you the last ten days. If you still can’t raise enough money for the CD, I’ll go to your house and ask your parents for it!”

"How heartless!" Pucci shouted with an angry expression.

"How despicable!" Madden shouted after his friend, and the next moment they both lowered their heads at the same time to avoid the blackboard eraser thrown by Divar.

Then they saw Divar writing today's new song "Crazy in Love" on the blackboard in front of the door.

"Whose song is this?" Pucci looked at Madden, who shook his head. Then they saw Duvall add a few more words: "Beyoncé's solo debut, with Tang directing the music video."

"Wow! It's Tang!"

"It turns out to be Tang!" The two people said Tang De's name in unison, and they immediately became excited.

Although Tang De did not shoot many MVs, because he left such a deep impression on everyone, every MV is a classic, so many guys who hang out in video stores have begun to actively pay attention to and collect Tang De's MV works. .

Especially Mirren, the original Tang fan, even found all the MVs that Tang De had shot, whether they were directed by him or not, he collected them all, and when other people were interested in Tang, he would also do his best. Best of luck.

Pucci and Madden are two of them. The reason why they gave up prostitution and chose to buy it was also due to Mirren's contribution.

Therefore, after seeing Tang De's new MV appearing, the two of them immediately took the benches from the store and sat in front of the TV like two obedient students, barely taking out their ballpoint pens and notebooks to take notes.

Led by them, other people in the store also gathered together, and then LaVar pressed the remote control, and Beyoncé's new song immediately played.

It starts with Jay-Z rapping. He is sitting in a car, and looking out from the driver's seat is Beyoncé, who is graceful and has her back to everyone.

Along with the rap lyrics in his mouth, the car got closer and closer, and finally stopped in front of Beyoncé. When she turned back, Madden immediately screamed.

"it's beautiful!"

"What's so beautiful about a black girl?" Pucci, the four-eyed boy, retorted without hesitation.

Madden pointed to his skin color and widened his eyes: "Say it again?"

Pucci turned to look at the screen again and shrugged: "Well, it does look good for you."

After the rap ended, the MV entered the main song. The camera followed Beyoncé as she quickly approached in front of the factory. Then when no one expected it, Beyoncé suddenly squatted down and her body continued to rise and fall with the rhythm of the song. All kinds of dazzling dance moves on the ground, either stretching the legs or pushing the hips.

This set of movements was so smooth and very entertaining that even Pucci, who was not interested in black girls, started to whistle.

Then there was a hot dance to match the music. Beyoncé changed several sets of clothes and danced in different scenes. When it got dark in the camera, she even burned several cars on fire, and stood in front of the blazing flames. Jay-Z sings.

"It has to be Don, there is no woman he photographed who is not sexy." Madden sighed sincerely, and was affirmed by Pucci.

"Yes, women! Tang is the director who is best at photographing women. Speaking of those photos we have been buying before, the photographer must also be named Tang."

Hearing what Pucci said, Madden came back to his senses and thought about the sexy photos that he and others had seen before: "You are right, but will it be a person? I mean he is already a MV director, and... Will you be a photo photographer?"

"Why is it impossible?" Pucci and his little eyes widened: "Women! Tang's favorite thing is women. Of course he can work part-time as a photographer and shoot MVs at the same time."

"Well, maybe you're right."

"Ah sneeze!" Tang De sneezed, and Avril in front of him immediately took out a few pieces of paper from the drawer and handed them to him: "What's wrong? Did you catch a cold?"

"No, maybe someone is talking about me." Tang De smiled, wondering which little goblin was secretly whispering to him, and then held Avril in his arms.

The two of them finally met once, but they couldn't be disturbed.

Avril Lavigne leaned on Tang De's shoulder like a kitten. The two of them were watching a variety show. Beyoncé, as a guest, had just performed a quick squat and continuous dance move in the MV for everyone on the stage.

The male host expressed his surprise at this and stretched out his suit trouser legs to try.

But unfortunately, just after he finished squatting, there was a "click" and the host's crotch split on the spot.

After seeing the host's awkward expression looking for cover, the two laughed loudly. Avril's hand touched down: "Don, I think this guy must have done it on purpose."

"Of course, how can the crotch of my pants come apart so easily." After Tang De said this, he immediately felt a small hand moving around: "Avril, what are you doing? Try to see if my crotch will come apart?"

"Yes, I want to see if it will open when it comes up!"

"Oh! God, don't do that to it, it'll be sad."

"Hehe, I don't care about that! Let me try!"

"FXXK! You are so naughty!"

(End of this chapter)