Dominating Hollywood: Starting with Scarlett

Chapter 156 Shocking News
The cost of "The Texas Chainsaw Massacre" was $1300 million, while the cost of "Scream 3" was $4500 million.

The lineups of these two films are also more impressive than the other. "Texas Chainsaw Massacre" was produced by Michael Bay. Although most of the actors are unknown, there must be many eye-catching and bloody horror scenes.

In "Scary 3", Michael Jackson appeared as a cameo.

In comparison, "Saw" can be called shabby.

With a budget of several million and unknown third-tier actors, it is not much different from most R-rated bad movies. No matter how you look at it, this is a flop movie.

Therefore, in order to avoid the fate of being on the street, Tang De plans to start publicity in advance.

I have to be picky when it comes to persimmons. Old sequels like "Scream 3" are well-received and there is no way to stop the audience from watching them. But "The Texas Chainsaw Massacre" is different.

This movie still follows the classic formula of American horror films, in which a group of men and women enter a remote village and are killed one by one by a chainsaw murderer.

Even if its story is a household name, Tang De believes that the audience has long been tired of this same old story. This movie was only made based on the premise that "audiences during the Halloween period need a blood-thrilling horror film." It's just an exam movie.

So what Tang De has to do now is to let the audience know that "Chainsaw" and "The Texas Chainsaw Massacre" are the same type of plasma thriller, and "Chainsaw" is more beautiful and exciting than "Texas". More novel!
Only by achieving this effect can "Saw" break out of the Halloween schedule and achieve good box office results.

"Well... the current box office of "Freddy vs. Jason" is US$1200 million." Jess, the senior executive of the distribution department, replied with a shrug.

There are many ways to make money in Hollywood movies. In addition to box office, income from peripherals and video tapes is also an important channel.

"The cost has doubled!" But Tang De chose to make a desperate move: "I believe in this movie. What we have to do now is to let everyone know about it and inform Merck reporters that our news promotion can start. Then contact the factory and let us know The order will be produced. Also, contact Lionsgate and ask if the schedule of "Saw" can be advanced!"

Although New Line Cinema was acquired by Time Warner in 93, Shea still retains a majority of the company's shares, so New Line Cinema is now in an autonomous state, no different from before the acquisition.

"Freddy vs. Jason" was released on August 8. It has been a week now, but the box office is not satisfactory.

"How much is the box office of "Freddy vs. Jason" now?" Shay was wearing a black striped suit, a white shirt and a gray tie. His short hair stood straight up like steel needles, and he looked very energetic.

If the final performance of "Saw" is not satisfactory, it is very likely that it will not be able to return to its roots.

So Tang De agreed. The gap of one day is always smaller than the gap of three days.

Upon hearing this, Wilbon, the senior executive of the production department, frowned and looked a little uneasy.

Tang De knocked on the table and looked at Karl who was sitting on pins and needles: "Stop wandering around, Karl, just execute it in advance according to our plan."

"If it can be implemented in advance, what will the cost be?" One month in advance, it will definitely increase the cost of publicity.

Because "The Texas Chainsaw Massacre" has a very large number of films scheduled, it is played on 4,000 screens.

"That's right, try to arrive on the same day as "The Texas Chainsaw Massacre" as early as possible." If two movies compete on the same day, then word-of-mouth is crucial. Tang De believes that the word-of-mouth of "Chain Saw" will definitely be better than "Texas" .

At this point, Shay frowned. He didn't know whether it was because the lemon was too sour or because the film's box office was too low.

As for going further, there is no need, midweek is not a good day to release the film.

Shay put the lemon slices cut on the table into his mouth and chewed it for a few seconds: "The production cost is 2500 million US dollars, and the box office in the first week is 1200 million, which means that it is difficult for us to even make back the money."

However, 18 minutes later, Lionsgate rejected the proposal and stated that they could only move the movie schedule forward to the day after "Texas", which is Saturday the th.

"Well, that's the theory, but if you add in the global box office, it shouldn't be difficult to make it back, plus the subsequent video sales." Wilbon couldn't help but explain a few words.

At the same time, in the president's office of New Line Cinema, Shea was chatting with several executives about the recent box office results of the film.

Not to mention that with the advent of the Internet era, those old movies can often earn good income when they are put on streaming media.

"Ahead of time?" Karl became confused.

Of course Shay knew this. He nodded and threw the chewed lemon slices on the plate: "So our goal is to get back our money?"

Wilbon stopped talking. He lowered his head and looked at the toes of his shiny leather shoes, pretending to be deep in thought.

"If it's to get back our money, why don't we just throw $2500 million in the bank? Not only will it preserve the value, but we can also make a lot of money." Shay knocked on the table heavily: "What other movies will be released next?"

"Secondhand Lion and The Texas Chainsaw Massacre." Jess answered immediately.

"Hmm..."The Texas Chainsaw Massacre."" Shea pondered for a moment: "Are there any other plasma movies for Halloween?" "There should be, it seems to be called "Saw", but we don't know its release date."

Shay laughed: "Chainsaw? Texas Chainsaw, this is really funny, two chainsaws colliding on the big screen, but obviously, our chainsaw is tougher!"

"That's right, it's just a low-budget movie, it won't threaten us." Jess laughed, and everyone else also smiled.

"But even so, we still have to do a good job in publicity. After all, in horror movies, there are too many things that involve small things to win big things."

"Don't worry, boss." Keller from the publicity department came up with his work plan and said: "We have prepared advertising across the United States, and have also bought the advertising space on Fox TV. In about a month, we will be able to Everyone knows that The Texas Chainsaw Massacre is being adapted and released again."

"Okay, but don't limit yourself to advertising." Shea reminded: "Newspapers are also very important. Let the reporters write a special review and review the Texas Chainsaw Massacre."

"Okay, no problem." Keller nodded and recorded it with a pen.

"Okay, let's get back to work. The Halloween season is coming soon. Our goal this time is not just to get back our money!"

After Shay finished speaking, everyone immediately agreed: "I understand, boss."

After everyone went out, Xie, who was free, turned on his computer, connected to the Internet, and clicked on a dark yellow web page.

I saw the title of the webpage clearly read "Scary Pumpkin Head".
The pinned post on the webpage is a new speculation post about Jigsaw's new video posted by a user yesterday.

Yes, Jigsaw has updated two new videos on his personal website during this period.

And the content of the video is roughly the same as before, using various weird torture instruments to torture people, but the angle of the camera is very biased, and the full picture of the torture instruments is often not captured, nor the expression of the victim.

Everyone could only hear the shrill howls, see the splattering blood, and wait for the victim to be executed, and the whole scene fell into deathly silence.

This couldn't help but make everyone feel itchy. For a while, many craftsmen emerged, trying to use this blurry video to restore those horrific-looking torture instruments.

The current pinned post of "Horror Pumpkin Head" is a human body twisting machine model made by a handicraft enthusiast. Although it is only a miniature version and its function cannot reach the effect of a jigsaw, it still makes many people exclaim about the handicrafts of my brother. amazing!

After reading the post, New Line President Shea couldn't help but reply with a thumbs up emoji.

He often visits various forums to find ideas. After all, New Line Cinema started out with small-budget horror films, so he has always paid close attention to this film category.

Although he did not follow the whole Jigsaw incident, those summary posts made him feel that the story of Jigsaw is very interesting. If adapted, it should attract many horror film lovers.

However, he contacted the original poster but did not receive any response. Besides the horrific torture tools, Jigsaw has not disclosed any more information about his past experiences.

In fact, no one even knows the motive for his murder, so Shay can only wait for subsequent developments.

However, no one expected that this breakthrough would happen on an ordinary weekend.

That afternoon, Mirren was picking out her favorite hairpins with Judy.

It's just that women choose things at the same speed all over the world. Mirren naturally felt bored, so he went out to get some fresh air under the pretext of buying water.

When he finished buying water and walked back, he suddenly saw a red newsstand on the street.

After thinking about Judy's past difficulties in making choices, Mirren felt that reading the newspaper would not waste much time.

So he went to the newsstand and looked through the newspapers one by one, trying to find out if there was any new news recently.

However, as his eyes were scanning around, he accidentally saw a small newspaper called New York Metropolis. Its layout was very simple, with a large bold title supplemented by a photo. After taking a closer look, The sensational title content made Mirren's eyes widen on the spot.

"Wait a minute! What is this? Boss, give me one." Mirren took out the money without saying a word, and then ran directly towards the store without having time to see the specific content.

"Dingle bell." Pushing open the store door, Mirren shouted to the girl who was trying on hairpins in front of the mirror: "Judy! Come on, come and take a look at this!"

"What's wrong? Why are you in such a hurry?" Judy turned her head in confusion, only to see Mirren holding the newspaper in front of her chest at the same height as her eyes, allowing her to immediately see clearly the content of the title:

"Terrorist torture device murderer discovered near New York!" The scene was bloody and terrifying and unbearable to watch! 》

"What!" Judy exclaimed, her face turned pale.

(End of this chapter)