Dominating Hollywood: Starting with Scarlett

Chapter 159 Pop the Balloon
"October 10th?" For some reason, after seeing this date in the newspaper, New Line's President Shea always felt a little strange, and an uneasy thought was growing in his heart.

I sat on the boss's chair and thought about it, but I couldn't figure out anything.

Feeling uneasy, he called in several senior executives.

"How is the recent promotion momentum of "The Texas Chainsaw Massacre"?" He picked up the lemon slice on the table, stuffed it into his mouth and chewed it.

Several senior executives were not surprised. Keller, the head of the publicity department, hurriedly replied: "We have started publicity in various major channels, newspapers + TV + billboards, and the budget has been spent on four million US dollars."

"You spent money...and then what?" Shay frowned: "What's the effect now? Does publicity only depend on how much money was spent?"

"Uh... no." Keller quickly explained: "The offline Texas Chainsaw event we held had 500 people participating, the newspaper clue event had 1,300 people participating, and the TV commercial's completed viewing number was Seventy-three thousand people, these figures have increased by about 30% compared to previous publicity effects."

"Hmm..." Shay nodded, feeling that these data sounded a lot more stable, but he was still not very satisfied.

"Look at this." He threw the newspaper in front of several people: "Do you know Jigsaw Killer?"

"know."

"Blair Witch." Shay squinted his eyes, feeling the faint thoughts in his heart becoming clearer.

It has to be said that after Shay's reminder, everyone immediately opened their minds and realized the possibility that they had not considered before.

Only Jess from the distribution department questioned: "In terms of popularity alone, Texas is undoubtedly more famous than jigsaw puzzles. Even if the local jigsaw puzzles in New York are highly discussed, what about other than New York?"

Keller shrugged: "But Jigsaw was not caught. He is now a living murderer. He hides in New York City and sends out forebodings. The panic he brings is not comparable to that of Texas. Even if you are not aware of these things, People who are interested can hardly avoid this impact, because they have families, children, and wives. These are the people who are most afraid. They feel that their lives are threatened, which is why the discussion of Jigsaw Killer is so high."

"Yes, it's the Blair Witch." He repeated, frowning: "This movie also used real disappearance cases as a gimmick to let the public know about the movie."

"Jigsaw Killer, Puppet Billy, and torture tapes, aren't these common techniques and elements in horror movie shooting, so October 10th is the release date of this movie?" Jess also suddenly realized.

"know."

Keller spread his hands in embarrassment; "This is a bit difficult. After all, more than 20 years have passed since the Texas Chainsaw Massacre, and now everyone has nothing new about it. Even many young people have regarded it as an ancient tradition. It’s a legend…”

"They claimed at the time that the entire movie was a real video experience," Keller added.

Shay took out a lemon slice from his mouth: "Looking at the popularity of this matter, it stands to reason that our movie should also have this kind of discussion."

"That's right." Wilbon from the production department also agreed.

Shay picked up a piece of lemon, dipped it in some salt and stuffed it into his mouth: "I don't know why, I always feel a little uneasy. Look at this Jigsaw Killer. There is no trace. Only surveillance video and a code name have attracted people in New York City. I fell into panic. Now throw out a few puppets and occupy the end of the newspapers. Do you know what this reminds me of?"

"But..." Jace wanted to say something to refute him, but Shay knocked on the table and said, "Okay."

"learn."

"That's right." Wilbon nodded his chin.

Several senior executives looked at their boss intently.

"Then I'm going to go find the theater now and see if there are any movies scheduled for this day!" Jess immediately stood up and took his mobile phone to contact the theater.

"I hope not." Keller clasped his hands on his chest. If there is really a movie scheduled after "The Texas Chainsaw Massacre", it means that someone has long been eyeing them and deliberately used this kind of marketing method. To attract attention and absorb the box office of "Texas" to myself.

"So this Jigsaw Killer is a similar propaganda technique?" Wilbon raised his eyebrows.

Several people suddenly became quiet.

"That's probably what happened," Shay said as he chewed. "That's why the police said there was no homicide."

This is too bad. Judging from the current popularity of Jigsaw, everyone will definitely be very interested in it after learning that it is a movie, and want to go to the cinema to see what is in it.

So Keller couldn't help but sweat "Texas."

However, God sometimes likes to joke. When Jess came in from the door, he put his hands on his hips and said to everyone in a regretful tone: "I just asked the theater if there will be a movie released on the 18th, but their reply There is no comment.”

"Damn it!" Keller stood up, tilted his head and covered his mouth with his hands.

Wilbon also closed his eyes, feeling his mood hit rock bottom.

"It seems that we have indeed been targeted for a long time." Shay spit out the lemon and crossed his arms.

If there is no movie, the theater chain's answer is no two words. Now that there is no comment, it means that there is indeed a movie released after "Texas".

And the genre must be a horror movie, because no family movies or romance movies will be released during the Halloween period.

"What should we do?" Jess suggested: "How about we send a report to expose its trick and tell everyone that it is all fake?" "This method is indeed possible!" Keller responded: "I will go to the New York Times and let They expose this fake murderous maniac, and then...and then..."

"And retell the story of the Texas Massacre." Shea added the last sentence.

Several people fell silent and thought for a moment.

"There's no problem with this method, just do it, Keller." Shay agreed with this plan. Although the sense of crisis in his heart was still not relieved, for now, this was the best way.

"Okay, I'll get it done in two days!" Keller said and strode out of the office.

At the same time, in the Supreme Creative Office, Jimmy was also chatting with Tang De about the promotion of the movie.

"Tang, aren't you afraid that the murderer will be exposed?"

"When did I say that this murderer is real?" Tang De smiled and poured himself a cup of tea.

"But..." Jimmy frowned: "Aren't we making the murderer real now?"

"Jimmy, what do you think is a good publicity strategy?" Tang De did not answer him, but changed the subject.

Jimmy picked up the warm tea cup and took a sip. Under the influence of Tang De, he also began to learn how to taste tea: "Brilliant? I think it is very clever to tell the lie as true."

"Haha, you are right. It is indeed clever to mix the fake with the real, but it is very dangerous because it may be overturned at any time."

"Like Jigsaw Killer?"

"Yes, just like what we are doing now, just because those reporters can't get anything out of the police station doesn't mean they have no other options. Someone will definitely find Kabigo in prison and try to get everything from him."

"So I said, why don't you give Kabigo some money to shut him up?" Jimmy spread his hands to show that he had thought of it.

But Tang De waved his hand: "Why should you pay a robber? Does he deserve it? He doesn't deserve it."

"Then what are you going to do? What if someone interviews Kabigo."

"In fact, I have arranged for reporters to interview..." Tang De raised the corners of his lips: "Just before you rushed in the door."

"What!" Jimmy was shocked: "Don, are you crazy?"

"No, no, no, Jimmy, the reason you think so is because you think our promotion is to make Jigsaw real. But I have never thought about it that way. This is a movie, from beginning to end. yes."

Tang De explained for Jimmy: "Really brilliant propaganda is to tell the truth, and now is the time for us to tell the truth."

"Are you going to pop this false balloon yourself?" Jimmy was vaguely aware of Tang De's thoughts.

"Yes, that's exactly it."

One afternoon after school, Mirren and Judy came to the newsstand.

They have been paying attention to the progress of the Jigsaw Killer incident during this period. Once there is a new newspaper, they will definitely buy it, so they will come to the newsstand every day to check the situation.

But what I didn't expect was that the newspaper following the Jigsaw Murderer case today turned out to be the New York Times.

"Have a look!" After Judy paid, she immediately picked up the newspaper and wanted to know what the New York Times investigated.

As a result, as soon as the title hit their eyes, they felt unbelievable.

"The Truth about the Jigsaw Killer Incident: Film Crew Filmed, Realistic Execution Scene Scared the Robbers into Cry"

"How can it be!"

The two of them had already acquiesced that Jigsaw was a real serial killer. However, after reading the New York Times report, it seemed that this matter was false from beginning to end, and was just made up by the reporters and the public themselves.

In order to verify their suspicions, they quickly read the report.

The report stated that the reporter went to the prison to interview Kabigo and got the truth from Kabigo.

It turned out that the so-called black man's torture scene was a scene when a certain crew was filming. They saw this scene during the theft and mistakenly thought it was real. Then they were scared to death and called the police.

The reporter later found the police and verified Kabigo's statement through the report records.

Finally, the reporter also contacted the crew, and the crew's statement was consistent with Kabigo's. As for why the video was suddenly uploaded online and received such unprecedented discussion, they said they were very sorry for this and attached a letter of apology. .

The apology letter was right after the report, so after reading the report, Mirren and Judy saw the letter immediately.

(End of this chapter)