Dominating Hollywood: Starting with Scarlett

Chapter 174 Two News
"Crack!"

"Crack!"

"Don't pose like this, it looks like a bear chewing corn!"

"Yes, retract your chin. If you can't control it, stick your tongue against your upper teeth. This will weaken your double chin."

"Crack!"

"Don't make too exaggerated expressions. The nasolabial folds on your face can kill flies."

After the crew of "Little Miss Sunshine" officially started filming, Tang De, the producer, felt a lot more relaxed because these actors were relatively mature and it was not difficult to work with them.

And Tang De did not serve as a cinematographer. Although his role as a cinematographer would definitely increase the upper limit of the film, this film does not rely on the lens to attract attention.

Tang De believes that a more plain approach to the mirror would be more in line with its own temperament.

Moreover, if he had been the photographer, Greta would not be able to improve her abilities, so Tang De chose to let go this time.

As soon as she saw Tang De, she couldn't wait to lock the door of the office and have a hearty review class with him on the table.

"Dong dong dong!" The office door suddenly knocked, and Tang De immediately got up from the sofa.

"I've learned a lot through movies recently..." Kaiden breathed hot breath into Tang De's ear, tempting him again.

Only during key scenes, he would stand on the set and provide guidance.

She occasionally returned to the company some time ago, and most of her time was busy walking around in shows and shooting cover magazines.

And she has also released several large-scale photo albums. It can only be said that even if she leaves the dark world, it does not mean that her sexiness has diminished.

Afterwards, the two of them cleaned up the desk. Kaiden leaned on the sofa and let Tang De lie on his lap. While massaging his temples, he said, "Tang, have I become a lot bigger recently?"

"Indeed, it feels good. It seems that your figure still has room for improvement." Tang De teased.

It lasted for about an hour and ended.

Tang De crossed his legs and did not answer his question: "Why are you so anxious to find me?"

Caiden stood up gracefully, turned around and opened the locked door, only to find Jimmy.

Hot Angels' reputation in New York has increased recently because their theater performances have attracted a lot of people. This is the first time everyone has seen such a down-to-earth group, and they feel quite friendly.

At this time, the crew was filming some simple scenes, so he came to Angel Declaration to take promotional photos for the girls in the hot angel group.

He has gained a lot of new knowledge recently, and what he just taught was not enough.

Tang De rested his head on his smooth white legs and closed his eyes: "I will give you lessons in the evening."

As soon as Tang De slapped her butt, a wave of waves immediately arose: "I'll let you know what it means to be squeezed dry."

"Okay, then I'll be waiting for you." Kaiden smiled crazily, and then said, "I hope you haven't been squeezed dry by other girls."

After finishing the filming and returning to the office, Tang De saw Kaiden again.

In addition, Yasushi Akimoto is indeed a management talent and manages everything in an orderly manner, which frees Kane to focus on running business.

After letting Jimmy in, Kayden picked up his coat and left.

Jimmy winked at Tang De: "How about it, it must taste very good, right?"

When it came to business, Jimmy immediately looked serious: "I heard a very important news recently."

"Tell me about it." Tang De has not been involved in Supreme Creative's affairs for a long time. Apart from occasionally helping them provide a few creative ideas, he spends more time focusing on the Norton Eye every day.

But this does not mean that supreme creativity is unimportant. If a movie wants to be widely disseminated, it must have the support of advertising business.

Even the development of Angel Declaration needs the help of supreme creativity. It seems that it has the lowest annual revenue expectation among these companies, but in fact it is very important.

So Tang De is always paying attention to the supreme creativity. Unfortunately, the negotiation with the car company not long ago was not successful because Ogilvy Advertising snatched it away with more diversified services.

Now other advertisers have learned wisely and know that Supreme Creative has outstanding creative ability, so they are trying to grab customers from other aspects.

For example, for advertising channels, Supreme Creative does not have its own advertising channels. Every time it is placed, it has to go to an advertising company, which undoubtedly adds a lot of trouble.

Ogilvy Advertising and Hengmei Advertising either have media partners or have their own advertising and communication companies within the group.

This supreme creativity cannot be compared.

And what Jimmy wants to say is also about advertising media.

"United Media International wants to split up its billboard and elevator advertising businesses in 21 states in the United States. These two businesses have been losing money for years, which makes the senior management very angry, so they plan to sell them!"

This is the news brought by Jimmy, and it is also the news that Tang De needs most at the moment.

After hearing Jimmy's words, he couldn't help but knock on the table: "Very good, we must win these two businesses." "But Tang De, do we have that much money?" You must know these two businesses. It sounds simple, but they are two companies. If you want to win them, you will need a lot of funds.

"No matter how much it is, we will take it down." But Tang De had already made up his mind.

This is a God-given opportunity!
It can save Supreme Creative from taking a few years of detours and quickly become a creative supplier with advertising communication channels.

This also helps them break out of New York and become the top creative supplier in the United States.

So after deciding to win the advertising business segment of International United Media, Tang De went to the accounting department to calculate the company's liquidity.

There are currently US$360 million in Supreme Creative's account, and the movie's share will be transferred to Norton Eye's account after the Oscars. The box office, peripherals and CDs will total US$5326 million.

The global box office will not be available until June next year, and it is now in theaters.

As for the $212 million on Angel's Statement, it's mainly due to the good sales of Hot Angel's songs. With the support of live theater performances, many people who heard the songs for the first time bought an album, so the album sales have remained at the announcement level. More than 50 brands.

But Angel Declaration is also the most expensive, both in terms of personnel training and venue management, which requires a lot of expenditure.

So Tang De did the math and found that by the beginning of 2004, he would have approximately US$3000 million in working capital, of which part of the profit would be returned to the bank and part of it would be used to film subsequent films.

This money is definitely not enough. If he wants to completely acquire the channel, he needs to prepare at least 2 million to be enough.

However, United Media International does not want to sell its business immediately. This kind of thing usually spreads the news first, and then attracts companies that are willing to buy to negotiate.

And it doesn’t necessarily have to be packaged for an overall acquisition. This channel can be dismantled and sold. Tang De only needs to grab a few key states.

Thinking of this, he immediately said to Jimmy: "Get Laurent over here, I need him to help me make an estimate."

Jimmy called Lauren, and not long after, he came to the office.

"Luo Lun, I have something I need your help with now." Tang De tapped his fingers on the table: "I need to investigate the current situation of International United Media's advertising business, including their entities and stock markets, and then issue me a quotation.”

"Jimmy, go and find someone within United Media International who is familiar with the advertising business, understand the status and scale of channels in each state, and cooperate with Laurent to complete the investigation."

"No problem." Both of them agreed and went to do it immediately.

Meanwhile, inside Ogilvy Advertising.

CEO Vinod also received the news and raised it at the board meeting

"We must win the business of United Media International. Their advertising channels cover 21 states in the United States. This is a very complete channel. As long as we win it, it will be very beneficial to our negotiations with customers."

"But as far as I know, International United Media's advertising business has been losing money. Can we turn losses into profits after we take over?" A director raised objections.

"Loss is not a single reason." Vinod produced a report: "This is the data we investigated. It shows that United Media International has been promoting packaged advertising services in the past three years, which means that the advertising business is tied to the channel business. If customers want to go to their channels, they must adopt the creative services and multiple value-added services they provide.

"Although this plan initially achieved certain results, in fact, in the past three years, customers' quality requirements for creatives have increased. Ordinary creatives can no longer gain enough users from the market. Simply put, the United States has entered the advertising creative market It’s a crowded moment in the industry. Customers must have eye-catching ideas if they want to acquire new users.”

In other words, it's too curly.

"Many advertising creative companies have emerged in the past few years, such as the old rival Supreme Creative, and the newly established Crown Creative, which won the Pepsi business. There are also other small creative companies, large and small, that specialize in segmented industries. company.

“Nowadays, customers’ requirements are becoming more diverse. They have more requirements for creativity and channels, so we must seize this opportunity.”

The directors all nodded, feeling that Vinod was right.

"Then how many dollars do you estimate it will cost to complete the acquisition?"

"If it is an overall acquisition, it will cost at least US$2 million, but if we acquire it separately, the capital requirements will be much lower. I estimate that the acquisition can be completed at about US$7000 million."

"Okay, then let's start this acquisition. Talk to United Media International immediately and try to grab this piece of meat before other companies react!"

Perhaps it was the tacit understanding of being both advertising people that allowed Vinod and Tang De to make the same judgment and decision.

However, although Tang De did not yet know that Ogilvy Advertising had decided to make an all-out acquisition, he had already prepared for the worst.

The news of Supreme Creative is naturally not as good as those of old advertising companies, but this does not mean that they will be at a disadvantage. In fact, Tang De has arranged for sales representative Fernando Yuri to go to International United Media to chat with the senior management.

This old man travels all over the world, and he happens to have a friend who is an executive at United Media International.

There are people inside, which is Tang De's biggest advantage.

At this time, it was getting late, and Tang De was sitting on a chair, holding an orange and slowly peeling off its loose skin.

He is still thinking about advertising channels and is ready to go to the bank for another loan.

However, suddenly the cell phone rang, breaking the tranquility in the office.

"Hello? Hello, Mr. Steven, what's wrong?" After Tang De answered the phone, he found that it was Steven Spielberg.

"'Memoirs of a Geisha'? Director? No problem, happy working together!"

(End of this chapter)