Dominating Hollywood: Starting with Scarlett

Chapter 178 Competition and Unexpected Tricks
United Media International finally decided to package and sell its advertising business in batches.

Bind the advertising channels of populous states with the advertising channels of ordinary states.

In other words, if you want to buy states with good advertising effects, you must simultaneously buy states with poor advertising effects.

This can avoid the embarrassing situation where everyone is competing for big states and small states cannot sell at a high price.

When Fernando Yuri sent the above news back to the company, Tang De immediately talked to Jimmy about the acquisition.

"It has now been determined that they will split the entire advertising business into four parts, California, Texas, New York and Florida."

Tang De marked it with a red pen on the map of the United States: "Each economically developed state will be bound to several economically underdeveloped states. It seems that the top management of United Media International also knows how rubbish their advertising channels in those ordinary states are. ”

"Otherwise, how could they lose money?" Jimmy shrugged: "So now it becomes an auction? Or is it a secret bidding?"

"Yes." Tang De held the pen in his hand and played with it: "They require each advertising company to submit quotations before the end of the month. There is only one problem now."

"what is the problem?"

As for who lost?

"That's how to get quotes from other advertising agencies."

After Tang De said with a smile, he threw the red pen on the map of California. The tip of the red pen lightly clicked a red dot on the map, and then fell to the ground.

Ruijin wouldn't care.

"What are you going to do?" Jimmy raised his eyebrows.

The company earned an extra million dollars, the advertising agency gained its favorite channels, and it earned a considerable amount of income.

This was in return for a little work given to him by an advertising agency, although in his opinion the job was very simple.

Just look at the amount on the quote and submit an offer at the last minute that's a million dollars more than that.

Texas' offer was $50 million.

He held the board's minimum expected purchase price for each advertising channel.

"Don't worry." The black-haired Ruijin nodded: "I will receive the quotation personally."

Thanks to Fernando, this former boss, otherwise I would not have had the opportunity to work part-time.

For example, California's offer is $60 million.

But Tang De laughed: "Don't be so sad, Jimmy, in fact we can find another way."

Even Ogilvy & Mather is planning to capture New York and California at the same time.

Coupled with the higher labor and maintenance costs in New York, if anyone bids for New York State with a price of more than 20 million US dollars, it will be a pure loss.

Although the word New York is famous, New York State and New York City cannot be compared together.

But if they really come to live here, they might buy a plane ticket to go home the next day and refuse to stay for a moment longer.

"Yes." After Drizzt explained some basic matters, he asked Ruijin to leave the office.

Within United Media International, Drizzt, who is the main person in charge of the acquisition, is at the decimal point at this time.

Tang De crossed his hands on his chest: "Our funds are not as good as other companies. If you want to bid in a good area, it is best to understand the accurate quotations of other companies and then increase the price slightly."

"Da da da da." The sound of leather shoes sounded crisply in the corridor. Ruijin tugged on the cuff of his right hand with his left hand, looked left and right, then after returning to the office, he raised the corners of his mouth and took out a bank card from his pocket. .

"What do you mean?"

"Actually, this matter is quite simple. Fernando helped us a lot."

"And this doesn't count as betraying the company's interests..." Ruijin smiled slightly, feeling that this was simply killing three birds with one stone.

But the willingness to bid in New York State is twice that of other places. This may be because many advertising companies are based in New York.

New York State's offer was $20 million.

Most of United Media International's advertising channels are in New York City, so the scale is not as large as California and Texas.

Even if a secretary is involved, you can imagine how difficult it is to bribe the personal secretary of a large company executive.

In order to prevent such large-scale acquisitions from being intercepted, the company will hand over the acquisition amount directly to the CEO after the board of directors makes a decision, and then the CEO will hand-deliver it to the acquiree.

In addition to New York City, there are a large number of sparsely populated and backward areas in New York State. It is just because New York is so famous that many people have a filter for it.

So Jimmy looked at Tang De with a look of helplessness.

Therefore, after reading the quotations, Drizzt said to his capable subordinate Ruijin Stone: "In the next few days, the quotations from each advertising company will be sent one by one. If the quotations come, they will be sent to them as soon as possible. At my desk, do you understand?"

Jimmy thought for a while and didn't know what to do. This was no ordinary business information.

From a distance, the red dots look like the decimal points of US dollars on each company's quotation sheet.

Win, win big, win big, win hemp.

"Although we can't buy the insiders of major advertising companies, it doesn't mean that we can't know the amount of their acquisitions."

"But how can we get their quotation? They must keep this kind of thing secret among the top management and will not let their subordinates know."

In addition, there are so many companies involved in acquisitions that it is simply impossible to understand them one by one.

No hiding, no modification, just a quick glance, it's so easy.

If there are no accidents, US$20 will be accounted for in the near future.

With such expectation, Ruijin soon received a quote from IPD.

Although this advertising company has been squeezed out by several peers and its business has withered, their board of directors is still relatively strong and their funds are abundant. This time they bid for three states.

Except for Texas, Ruijin heard that the boss of IPD is a supporter of the Democratic Party. This may be the reason why he did not have a good impression of the hardcore red states of the Republican Party and chose to give up.

After Ruijin handed over the quotation to the new president of IPD, he asked his secretary to see off the guests, while he opened the kraft paper file bag and checked IPD's quotation.

6200 million in California and 2500 million in New York State, just stuck.

Ruijin feels that this price is not very competitive and will probably be priced out by other companies soon.

After a cursory glance, he packed the cowhide bag before the secretary came back, then waited for a minute, and then sent the quotation to Drizzt's desk with her when the secretary came back.

In the next few days, quotations from various advertising companies were also submitted.

But no matter how many companies there were, Ruijin asked the secretary to send them off one by one to show that United Media International respects each company.

In fact, he took this opportunity to peek at the quotation. After reading it, he would edit a digital text message and send it to an unknown mobile phone number.

In this way, Tang De and Jimmy easily obtained quotes from all companies in the office.

"California's current highest offer is US$7200 million from Ogilvy, New York's highest offer is US$3100 million from Hengmei, Texas' highest offer is US$4200 million from WAG, Florida... don't look at it."

Jimmy wrote the quotes on the paper one by one, and then looked at Tang De: "Don De, so which one should we compete for?"

"Of course it is." Tang De drew a circle on the word California.

Jimmy was a little surprised: "Don't you consider New York State? We can definitely win here without taking out a loan." "No need to think about it." Tang De shook his head: "If you want to take it, you have to get the best one. New York State is a complete trap. Ruijin has revealed that California has the most complete and extensive advertising channels, and the personnel costs are not high, but New York State is just the opposite.”

"That's right, but we only have $3000 million."

"Don't worry, I have asked Luo Lun to help me negotiate with the bank and prepare a loan of 5000 million."

"5000 million!" Jimmy opened his mouth exaggeratedly: "Oh my God, we have to spend so much money before we have earned so much money."

"If you want to learn to make money, you must first learn to spend money." Tang De joked: "As long as we win the advertising channel in California, our creative services can be bundled with the advertising channel."

"But United Media International suffered a lot of losses by doing this before!"

"That's because their creativity is not good." Tang De shook his head: "But it's completely the opposite here at Supreme Creativity."

"Same." Jimmy nodded thoughtfully.

Tang De has recruited many creative people this year and has personally trained several times, so Supreme Creative no longer relies solely on Tang De's creativity.

Now, in addition to very important customers, Tang De plays more of a role in controlling the direction.

"Then we can just spend 7300 million US dollars, right." When Jimmy said such a huge sum of money, his heart still hurt.

"Well, let's just go with this price and draw up a quotation."

"Then I will send it over now?" There is only half a day before the bidding deadline, so there should be no quotations from new companies sent over.

Tang De nodded, but when Jimmy opened the door, he suddenly stopped him: "Wait, Jimmy."

"What?" Jimmy turned around with confusion on his face.

"In addition to 7300 million, prepare two additional offers..."

"Why, Tang De, do you need to be so cautious?" Jimmy was a little surprised.

"emmmm..." Tang De leaned on the chair and turned the red pen in his hand: "Although we got the news through Ruijin, there is no guarantee that others will have the same channels... Don't underestimate anyone, Jimmy."

"Okay." Jimmy agreed: "Then I'll just write the numbers by hand."

"what ever."

At the same time, Ruijin from International United Media was sitting on the sofa anxiously waiting for the quotation from Supreme Creative.

As long as you make sure you get the quotation, your $20 will be secured.

However, after waiting and waiting, no one came to submit a quotation. Ruijin couldn't help but frown, wondering what Supreme Creative was doing.

Watching the time come to half past five, there is only half an hour left before the deadline.

There was a sudden knock on the door, and the secretary walked in and said: "Ogilvy Advertising is here with the quotation."

"What did you say?" Ruijin was surprised: "Didn't they already submit a quotation?"

"Yes, but they said they wanted to submit a second offer."

"Tsk..." Ruijin felt that things were getting tricky. He didn't expect that these companies would still operate like this.

"Okay, bring me the quotation."

The secretary handed the quotation to Ruijin, who looked at his watch and said, "Go and make me a cup of coffee."

The secretary left in response, and he hurriedly unpacked it.

Then it was discovered that Ogilvy Advertising alone had raised California's offer to $7400 million.

After Ruijin restored the packaging to its original state, he was about to take out his cell phone and call Supreme Creative when his secretary suddenly opened the door and came in.

He was so frightened that he quickly put the phone under his butt.

"What's wrong?" Ruijin asked while calming his violently beating heart.

The secretary replied: "Crown Creative is here with the quotation."

"Crown?" Ruijin's brows first knitted into the Chinese character "Chuan" and then immediately relaxed.

I wanted to delay for a while, but I wanted to see Crown's price first, so I said, "Then invite them in."

"Ok."

Ten seconds later, a thin man walked in from the door.

"Hello!" Ruijin walked over to greet him. The man smiled and introduced himself: "Hello, I am the CEO of Crown Creative, Sigg."

After the two parties sat on the sofa, Sigg did not submit the quotation immediately. Instead, he pulled Ruijin and introduced his company.

After chatting like this for more than ten minutes, Ruijin's impatient expression almost overflowed. It wasn't until the secretary came in to remind him that Supreme Creative's quotation was coming, that Sigg stopped chatting.

"These are three quotes from our company." He handed over Crown's quote and then left the office with a smile.

“Go and bring in the supremely creative people.”

Ruijin was a little helpless after being wasted for so long.

I didn’t tell Supreme Creative about my quotation. If nothing else, Supreme Creative would not be able to get the final bid.

But out of reluctance, he took a quick glance at Crown Creative's quotation.

California has 7450 million, New York has 3200 million, and Florida has 4300 million.

Each one was the highest bid, which not only reflected the financial resources of Crown Creative, but also demonstrated their strength.

Especially since California’s price is 50 more than that of Ogilvy Advertising, which is simply a slap in the face to the managers of Ogilvy Advertising.

Ruijin's eyelids twitched when he saw it. He didn't know where the idea of ​​Crown came from. He had never heard of its name last year.

The next moment, Jimmy walked in with a quote.

The secretary went to pour the coffee under Ruijin's instructions. Seeing her leaving, Ruijin immediately shrugged his shoulders and said, "Unfortunately... two companies gave higher quotes."

"Higher? Who?" Jimmy asked.

"Ogilvy & Mather and Crown, the current highest price is 7450 million in California, New York State..." Ruijin whispered the quotation quickly, and when his secretary came in, Ruijin returned to his serious expression.

And Jimmy calmly took out the innermost one from the three quotations and handed it to Ruijin.

“This is our supreme creative offer.”

"Okay, anything else?"

"No more." Jimmy took a sip of coffee, then smiled and nodded to his secretary, and then left.

Ruijin didn't know why Jimmy's performance was so mediocre, as if he didn't care about other companies' offers at all.

But no matter what, his $20 was wasted.

He didn't bother to look at the quotations from Supreme Creative, so he directly picked up the quotations from the three companies and submitted them to Drizzt's desk.

(End of this chapter)