Dominating Hollywood: Starting with Scarlett

Chapter 32 Successful Advertising
  The time is quickly approaching Heinz’s announcement date.

There was no difficulty in shooting the Heinz advertisement because they only shot a picture of a Heinz ketchup bottle, and the production of the entire advertisement relied on computer technology.

And their efficiency was very fast. After determining the billboard style, they rented 300 billboards across the United States in just one day, and displayed Tang De's creativity at the same time.

"Heinz, the only ketchup."

This advertising slogan was even put on the cover of the magazine and occupied the front page. Henry also invited Tang De to come to the company again after the company issued the sales data.

He was sitting on a soft leather sofa. This sofa was different from ordinary ones. It had a delicate curved texture and was very comfortable to the touch.

The antelope skin carpet underfoot and the ivory hanging on the wall can also make people feel the luxury of this office.

"Drink?" Henry looked like he had no airs about it. He took out a bottle of wine from the ice bucket and asked Tang De.

Tang De nodded and picked up the cup.

The orange liquid was poured into the glass, Henry poured himself another glass, and then clinked the glasses with Tang De.

"It's really good." Tang De took a sip and the taste was quite mellow.

"This is Krug champagne. I also have a bottle of Louis Roederer in my wine cabinet. Unfortunately, it is too expensive and I am not willing to drink it myself." Henry joked and took a sip.

Tang De raised his eyebrows and twitched the corners of his mouth. Damn it, he remembered that the price of a bottle of Krug Champagne was around 20,000 US dollars.

Louis Roederer has only released 25 bottles of limited edition Champagne this year.

Is this the confidence of the rich? A single bottle of wine can be worth many people's annual income.

But Henry didn't continue to show off. After drinking, he picked up the sales data next to him and handed it to Tang De: "To be honest, I was a little surprised."

Tang De took over the data, which was very detailed and calculated the sales volume of Heinz ketchup on a daily basis.

He looked carefully and found that since his billboards were spread all over the United States, the sales of Heinz ketchup had increased by 30%, and the data was getting higher and higher in the past few days.

Obviously, his creativity has produced results, very good results.

"Isn't it growing rapidly? It's all thanks to your company's creativity." Henry smiled with a happy expression.

Tang De said modestly: "We just made the most appropriate creative strategy based on the product."

"Yes, the most suitable!" Henry clapped his hands: "But I see that you are not the only advertising planner in Lion Company. You can't even determine the best plan."

"Uh..." Tang De shrugged and said, "I'm a new member, so I can't help it."

"So are you interested in coming to my place?" Henry wrinkled his nose and narrowed his eyes: "We are lacking a planner like you. If you are willing to join, I am willing to open a separate advertising department for you."

Now Heinz does not have its own advertising department and has always outsourced it. After Henry saw the terrifying profits brought by Tang De's advertising creativity, he thought why not take the advertising creativity into his own hands?
  Only then did Tang De understand why he contacted him alone, poured himself wine, and acted like a polite corporal, which was just what he wanted.

So he pretended to think hesitantly for a while and said, "To be honest, Mr. Henry, I'm very moved."

Henry nodded for him to continue.

"But Apollyon was kind to me, and I have always been grateful to him."

Henry raised his eyebrows with an even more appreciative expression: "You are an emotional person."

"That's right." Tang De took a big sip of wine: "Although Maroni was the first proposer of the idea, he may think that my qualifications are relatively shallow, but I think that is only temporary..." Henry put down the bottle of wine. After pushing it, Tang De immediately picked it up and poured himself another glass.

"I don't think that's entirely the case." Henry spread his hands: "Domino's, your first idea. Just because of that billboard, it has been sold out. Their takeout business even makes me jealous."

"The last thing you need in the advertising industry is qualifications. It's enough for you to be creative, Tang De. And I will give you the best platform to let your creativity appear in the United States and even the world. This is far better than what Lion Company provides." Give more.”

"So think about it, Tang De, and you can call my phone number anytime you want."

"Thank you." Tang De already had a plan in his mind, but now is not the time, and with Henry as his victim... Ahem, no, he is a rich man. Will he lack investment in his new company?

This is his real thought. Just like what Jimmy said, it is impossible to work part-time. If you want to make a name for yourself in the United States, you must become capital yourself.

In his opinion, the advertising industry is a good entry point, just like music video, which is also a good entry point.

"By the way, you said a new word before, user mind? It sounds interesting, tell me about it?" After Henry finished talking about work, he quickly changed the subject.

After coming out of Heinz Company, Tang De took a taxi back to his home with a belly full of expensive champagne. He was about to buy Carmela the magazines she needed when he suddenly saw several middle-aged people discussing around the stall. What.

After taking a closer look, it turned out to be the new issue of "New York Underground Art", and it was Lisa's purple dress on the cover.

"Why don't you feel as good as before?" One of the bearded men wondered.

Another man with a baseball cap picked it up and looked at it: "It seems that it doesn't have the same impulsive feeling as before."

"Is it because she changed her clothes? But she exposed a lot."

"No, I think the photographer has changed? This is not a style at all. What I want is hazy beauty. If I want to see naked people, why don't I buy Playboy!"

"Damn it, do we still want to buy it?"

"Go ahead and buy it. Maybe the inner pages will be the same as before?"

"Forget it, you go ahead and buy it. I'm not interested anymore. Why don't you look at other ones? This one is pretty good."

Several brothers who originally planned to buy magazines together chose other magazines after chatting for a while. Only one insisted on his opinion and bought "Newland".

However, after paying the money, the old man tore off the plastic film on the spot, turned the page, and immediately let out a wail.

"Shet! What kind of shit is this!"

"Let me see!" Others gathered around him, with expressions that included both gloating and regret.

"Look at that ass! It's in the wrong position, she should raise it higher, my brother can't even feel it!"

"Yes, the color scheme is terrible. My mother's socks don't match like this."

"And this posture, why is it so stiff? Is the photographer asleep? Oh my god, it's so boring. Fortunately, I didn't buy it."

The old man who bought it was about to cry without tears. He was in a venting mood. When he saw Tang De coming over and picking up the copy of "New Land", he immediately advised: "Don't touch him, friend, this is such a stupid photography." The photoshoot is lousy! If you have read the previous issues, be sure not to buy them, they are not at the same level at all."

"Okay, thank you for your advice." Tang De smiled and expressed his gratitude.

"It doesn't matter! I just don't want this crap to ruin other people's eyes!"

(End of this chapter)