Dominating Hollywood: Starting with Scarlett

Chapter 48 Coming in droves
  "Tell me, what do you think of this ad?" Vinod, CEO of Ogilvy Advertising, put his hands together on the table and looked at other executives and advertising planners.

"I think it's great, very direct, and outstanding. If I were one of those bosses or executives, I would at least write down this name when I saw it passing by." Lacey, an executive with short hair sitting on the left, praised it.

But then Maz, a middle-aged executive sitting on the right with a triangular eye, retorted: "I think this is just a trick and has no reference value. Does repeating the company name three times count as creativity? They are tarnishing it. Creative!”

"But you have to admit that the effect is good! Advertising is for effect!" Lacey refuted his words.

Not to be outdone, Maz replied: "Advertising should serve the brand concept! Advertising that does not express the brand is all bullshit. It will not stay and will not be remembered by people, you understand!"

"So we just rely on the four words of brand concept to convince customers?" Lacey's voice gradually grew louder.

Maz also slapped the table and hit back: "Don't forget the founding principle of our Ogilvy advertising, 'Unless your advertising is based on great ideas, otherwise it will be like a ship sailing in the night, unnoticed.' We have been doing this for so many years Survival does not depend on cheap creativity. What David Ogilvy said is extraordinary creativity is the criterion of the advertising industry!"

David Ogilvy was the founder of Ogilvy Advertising and the top advertising guru of that era. The employees of Ogilvy Advertising have always respected what he said.

When Maz revealed this person, the conference room suddenly became quiet.

However, Lacey was not to be outdone: "Encourage innovation, change is the source of our life, stagnation is our death knell, this is what David Ogilvy said."

Vinod rubbed his eyebrows and felt a little headache. Ever since the young people led by Lacey joined the company, they had conflicts with Maz's group. The two parties had had countless quarrels over advertising creative matters. He was also a little upset.

But what Maz and Lacey said are right. They must adhere to both the advertising effect and the brand concept. It just depends on which one they focus on.

There was no other way. Vinod, who had made up his mind to meet separately in the future, clapped his hands and said: "Okay, since everyone has mixed opinions on this advertisement, let's take another look. I believe there will be more advertisements from this company in the future. Appearing before our eyes.”

After the meeting, Maz returned to his office and sat down on his chair with a serious expression.

The advertising chief planner opposite asked in a low voice: "Boss, how are we going to do our latest razor advertisement, and what direction is it?"

"Learn the most creative advertising." Maz replied casually, but received no answer. He raised his head and found the bald advertising chief planner looking at him in surprise.

"Look what I do! Shit, since there is a new creative form, why not use it?"

"But...but I thought you didn't like it..."

Maz pouted: "I don't like it, but so what? Customers like it, and this format is very simple for us. We don't need to think of ideas. We just need to write an advertising slogan and play it three times. Although it is simple, it is better than enough to brainwash you!"

"And if you don't use it, that woman Lacey will use it too. What will you do if you compete with us for customers?"

At this point, he emphasized again: "But remember, they can't be exactly the same. Don't let that stinky Bichi from Lacey catch us!"

"Okay, I get it!" The bald advertising planner nodded and bowed as he walked on thin ice.

"Okay, let's go and do your work." After the others left, Maz took out his golden file and sharpened his nails: "Supreme creativity... Huh... it's kind of interesting."

At the same time, the customer service girls at Supreme Creative Advertising Company were already talking too much.

"Hello sir, this is Supreme Creativity."

"If you have any needs for advertising ideas, could you please leave your company name and phone number? What's your name, James... What a handsome name!"

"Me? My name is Cindy. I'm sorry, I may not be able to accept your invitation. Why don't you come to the company?"

"Is your company mainly making car wipers? Then can I know how much money you plan to spend on your creativity?"

"One hundred thousand dollars, okay, sir. Because the company is getting a lot of calls now, we will get back to you after the evaluation. Thank you for your call."

Looking at this heated scene, Jimmy and Tang De looked at each other and then smiled. "I didn't expect you to have such customer service skills." Tang De praised.

Jimmy shook his head: "No, I have no training. I just tell them to get some basic information about customers, and let them do the rest."

"Really? That's pretty good."

As soon as Tang De finished speaking, he saw a girl next to him biting her lip and talking coquettishly into the phone.

"No...how could you call me Dick? I don't..."

"Okay, it's up to you, Dick, Dick. But can you tell me the name and size of your company... I just want to know more about it."

"The lighting industry has a size of thirty people. Oh, you asked me if I want to meet you. Of course, Lilina certainly wants to meet Dick."

"After meeting...what do you think, Dick."

"Yeah, mua, I love you, Dick."

Tang De couldn't help but twitch the corner of his mouth a few times, and looked at Jimmy again.

Jimmy spread his hands and said awkwardly: "Uh, Tang De, you know, I didn't teach them to say that."

"Immediately find a professional customer service person and give them a good class at night! Don't let people think that our supreme creative is a bitch's den."

The night after Tang De issued the order, ten customer service ladies received professional training and finally avoided the risk of being visited by the wives of senior company executives.

Three days later, when the advertising effect gradually weakened, Tang De also received a list.

The above are all the largest companies in various industries who have made consultation calls and left information.

This was also specifically requested by Tang De. Their Supreme Creativity only deals with high-end customers, not low-end customers.

On the one hand, Tang De himself doesn't have so much energy, and he doesn't want to tie himself to the company.

On the other hand, low-end customers are thankless and often ask for a lot and pay very little.

Simply put, it is not of high quality.

Tang De would rather run an advertising campaign than waste time revising his own creative ideas for those clients.

So after screening a large number of companies, only seven remained in front of him.

However, there is only one company that has urgent advertising needs in the near future.

Canned Baked Beans.

This is an American local food brand. Their baked beans were once popular across the United States, but now, due to their old flavor, sales have been declining year after year.

Tang De knew about this can, and Carmela often bought it because she often said it tasted like before.

However, in Tang De's view, blindly following the old ways will only make the product passive. Baked beans are not Coca-Cola, and no one will be willing to eat one flavor all the time.

But if he is responsible for the advertising creative, that is another story, because he happens to know a classic creative idea, which is suitable for this can of Chia's baked beans.

　Chapters may be reviewed tomorrow morning. If they are not posted at 8 o'clock, please wait patiently.
  　　
  　
  (End of this chapter)