Dominating Hollywood: Starting with Scarlett

Chapter 52 Creativity is King
  "The ad will begin in a prehistoric cave, where a mother is cooking beans for her son, who has wild hair and is dressed in the furs of wild beasts, the primitive man."

Tang De opened his mouth to explain the first scene. Kaiden behind him lifted up the white cloth, revealing the hand-painted drawing by Tang De. It was just as he said, only more concrete.

After waiting for a few seconds, Tang De continued: "Then there was a Greek mother in a robe and her shepherd boy, still cooking beans, in a wooden house."

Kaiden turned over the cartoon and showed it to everyone.

"Then it's Cleopatra and her little prince, cooking beans in the palace."

"Then came the Queen of the Plains and her little pioneer boy..." The Queen of the Plains refers to the female pioneers of the United States. When this continent first began to be pioneered, they shouldered very important responsibilities.

"More on, through the 80s and 90s. Until modern times, in an ordinary kitchen, the mother took out a pot of beans, and the children helped scoop them out. The two of them ate the beans together and smiled at each other."

When Tang De said this, he did not end it, but continued to let Kaiden turn the page.

Thomas and the others' curiosity was completely aroused at this time, and all their thoughts moved with Tang De's narration.

So the next moment they saw the shape of a moon on the new drawing paper.

Tang De stopped talking about it: "From modern times to the future, in the moon's kitchen, you can see the earth through the window. People are wearing future clothes, there is a strange bowl on the table, a child takes off his astronaut hat, happiness I took a bite."

"Excellent." Thomas's eyebrows were completely raised, with an excited expression.

"Our current life is too busy. We are so busy every day that we never have free time. We even have less time to entertain and chat together. But I think... a mother and her child eat Dinner, for that matter, will never change.”

Tang De expressed the source of his creative idea, and then concluded: "So I think the advertising slogan should be written like this: Jia's beans, the feeling that never changes."

And the moment he finished speaking the slogan, Thomas immediately applauded!

"Wonderful creativity, Tang De, you did not disappoint me!" Under the leadership of Thomas, other company executives also applauded, but this time they had put aside the creativity of Ogilvy and Mather Advertising and were completely immersed in Tang De. Virtue's creativity.

Tang De smiled and bowed to accept the applause of the crowd. Jimmy also became excited and felt that he had great hope of winning the advertisement this time.

Behind him, Kaiden suddenly had starry eyes, thinking that his boss was so handsome.

After the applause ended, Thomas sat down again and said to the senior executives: "It's really difficult. Now we have two good ideas."

The brown-haired man next to him said: "I think the slogan "Supreme Creativity" is better, and it is in line with the positioning of our Chia's Baked Beans."

However, someone immediately retorted: "But the sentence in the Ogilvy advertisement, the classic taste, comes from Jia's, and it is not inferior to this sentence."

"But advertising creativity still depends on the form of expression, right?" Tang De pretended to be kind and reminded: "Good creative form is the first element to capture the audience."

"What Tang De said is correct." Thomas frowned, lost in thought, waited for a moment and then stood up to send Tang De out.

"Please wait in the conference room first, we will make a decision as soon as possible."

"no problem."

Tang De said goodbye to them politely and walked out with Jimmy and Caiden.

In an instant, they saw the complicated looks of many colleagues in the waiting area, as if everyone was surprised why the new company Supreme Creative could also receive Jia's applause.

Have they come up with some shocking new idea?
  Tang De didn't pay much attention to this and continued to enjoy Kaiden's gentle massage after entering the conference room.

Time gradually passed, and those advertising companies finally ended all their presentations at six o'clock in the evening.

The conference room also became a little noisy because of eating and chatting. Fortunately, Thomas appeared at the door soon.

"Everyone!" He walked all the way to the front of the conference room. After nodding with Tang De and Ole Moss, he picked up the card in his hand and said, "Thank you all for coming to participate in Jia's advertising campaign today. I believe that everyone I’m already very tired, so I won’t talk nonsense here.”

The meeting room immediately fell silent. Seeing this, Thomas said seriously: "After listening to the creative ideas of eight companies, we unanimously decided through high-level discussions to let this company be responsible for the advertising of Chia's Baked Bean Cans."

Everyone held their breath. Even among the Ogilvy Advertising team who felt that they had a chance to win, there were also young people who pinched their fingers nervously.

Jimmy, like them, didn't dare to take a breath. As for other companies, this was even more true. His eyes never left the card in Thomas' hand.

Thomas smiled slightly, said the name of the company without further delay.

"They are... supreme creativity!"

"what?"

"why?"

"Ogilvy actually lost?"

"How can this be?"

“Are highly creative ads better?”

"Isn't it still a repetition of three sentences?"

For a time, many advertising companies turned their heads and looked at Supreme Creative's pitiful team of three people, feeling unbelievable.

Even the people from the Ogilvy advertising team looked at Tang De with unconvinced expressions. Except for Ole Moss, he was relatively calm. He may have experienced such moments many times.

But in the advertising industry, creativity is king. No matter how brilliant and prominent the old king was, it will become dimmed with the new king's accession to the throne.

Tang Deqi met all the questioning eyes, came to Thomas, stretched out his hand and shook him hard.

"Thank you Jia for your trust."

"You deserve this."

With Thomas' final decision, the battle for $400,000 in advertising fees came to an end.

When Tang De and the other three walked out of Jia's Building, Jimmy still felt like he was dreaming.

In the past, you could only get a few thousand to ten thousand dollars for an advertisement in Lion Advertising. Now you just negotiated an advertisement and got a fee of four hundred thousand?

This dollar is so easy to earn!
  But if you think about it carefully, without Tang De's creativity, without his generous advertising in New York, without his confident and accurate propaganda, Jiashi would not have given Supreme Creative this opportunity at all.

In the final analysis, creativity is king, just as Tang De said.

But Jimmy only now deeply felt the importance of this sentence.

The three of them walked down the stairs and were about to drive back to the company when they suddenly saw a simple and crude advertisement playing on the big screen in the square in the distance.

"Gio Auto, your travel companion!"

A line is repeated three times, each time showing a scene of a car and a beautiful woman, paired with a spoken word.

This is obviously a copycat of Supreme Creative’s brainwashing advertisement, and there are more than one such advertisement.

"What should I use to wash my hair? Use Kangnai Shampoo, it's easy to use!"

These slogans are repeated like trash talk, desperately trying to brainwash the audience in a short period of time.

But in Tang De's view, this imitation was too clumsy and did not achieve the desired effect at all.

But Jimmy didn't think so: "Look! Donde, our ads are on fire! All of New York is imitating us!"

"Yeah!" Kaiden laughed and looked at Tang De in amazement. He didn't expect that such a simple advertisement would turn into a craze!
  "Perhaps more cities and even the advertising industry in other countries will imitate us in the future. There will be many such things in the future, so there is no need to be surprised." Tang De smiled and put his hands in his pockets: "Let's go, we should On to the next thing.”

(End of this chapter)