Dominating Hollywood: Starting with Scarlett

Chapter 82 Advertising Trap
  "Supreme Creative has already started writing advertisements for Ogli in the office."

Early in the morning, Figes came to Sigg's office to report the situation.

"I got it, just sit here, I want to get the news as soon as possible." After speaking, Sigg asked his secretary to call Ross over.

"Do you have a suitable advertising slogan now?" It's still unclear whether Supreme Creative can succeed, so Sigg must work on both sides.

Ross nodded: "Yes."

"Tell me about it." Sigg crossed his hands on the table, assuming a serious posture.

"We plan to start with the health selling point of Ogli Oatmeal, film a little boy eating oatmeal in different places, and then edit the process of his body growing up little by little. The advertising slogan is: Ogli, the starting point for healthy growth!"

Ross tried his best to describe the advertising scene to Sigg, but after finishing speaking, he found that Sigg's expression did not soften, but became more depressed.

"It's too ordinary, Ross." Sigg put down his hand and commented: "Do you think such an advertisement can compete with the supreme creativity?"

"Uh..." Cold sweat suddenly fell from his forehead, and Rose couldn't help but wipe it with a handkerchief.

"Healthy? Who doesn't know that oatmeal is healthy! And the form of your advertisement is exactly the same as that of Chia's Baked Beans. It's not interesting at all!" Sigg slapped the table: "Keep thinking! Come up with three more different advertisements for me. language!"

"Okay, okay, I'll go right away!" Ross quickly left the office and ran towards his department.

And Figgers is still waiting for the call.

I don't know how long it took, but just when Sigg felt like he was about to fall asleep, Figgs' cell phone suddenly made a beeping text message sound.

Sigg quickly looked up and found that Figes's face became obviously excited after reading the text message.

"Xig, Lilina sent news that Tang De and Jimmy had finalized their idea, and they left the company after closing the office door."

"Okay! Can Lilina enter the office?" Higger asked hurriedly.

Figes affirmed: "No problem, she said to wait until before get off work and everyone is gone before going in."

"Continue to follow up, I will be waiting in the office today!" After Sigg said that, he leaned back and put his feet up on the table. Upon seeing this, the secretary on the side immediately stepped forward to put clothes on him.

"Okay, but let's eat first. How about pizza?"

"It's not that good... let's find another one." Sigg couldn't eat pizza when he thought about the history of Supreme Creativity.

Time passed slowly, and after dinner, Sigg lay on the chair.

For the first time, he felt that every minute was so difficult. Even if he closed his eyes, his mind was full of things about Ogli, Supreme Creativity and Hengmei advertising, and he couldn't sleep at all.

He stayed like this for who knows how long. When he opened his eyes in a daze, he found that the sky outside the window was already dark.

"Figgs!" Sigg raised his head and saw that there was no one on the sofa.

"Director, Figgus has gone to the bathroom." The secretary sitting at the desk reminded him.

"Huh... okay, where's Ross? Ask him to come over."

Sigg even felt a little tight in his chest from his sleep, and just as he stood up to stretch his waist, Ross and Figes walked in together.

"Sieg, Lilina succeeded!" Figgus's first words surprised Sigur: "Really?"

"Yes, I have informed the consulting company to pay her part of the fee, and the rest will be given to her after she sends the advertising slogan."

"Great!" Sigg put his hands on the table: "Then all that's left now is waiting."

The next moment, the three people were sitting at the desk, silent.

Placed in the middle was Figes' cell phone, as if it were a time bomb or a nuclear bomb button and needed to be treated with caution.

And just when the air in the office slowly solidified and Sigg became a little impatient, the phone suddenly beeped twice.

These two sounds seemed to have some magic power, waking up three people at once.

Figes quickly picked up his phone and opened it, reading out the content of the text message in the expectant eyes of the other two people: "The slogan is... Ogli, eat your life in one bowl."

"Eat... life in one bowl?" Sigg repeatedly chanted this slogan in his mouth, and the more he read it, the more he felt that it contained many metaphors.

Ross also thought about this slogan and felt that the supreme creativity, no, the Hengmei advertisement was really great.

Such ads are obviously more evocative than straightforward representations of health.

"Very good, Fergus, you have done a good job on this matter, and then you will take care of the aftermath. If Lilina wants to join our company, you can agree, but don't give her any important position, just give her a front desk position. Yes." After finishing his decision, Sigg looked at Ross.

"This is called creativity! Ross, look at other people's advertising slogans! Look at your own, go and change this advertising slogan! I will see it tomorrow morning!"

"Okay, director." Ross groaned secretly. Did he think it was that simple to modify a mature idea? Damn it!
  But for the sake of his annual salary and family, Ross could only endure it.

After they all left the office, Sigg happily whistled and waved, calling the female secretary next to him over.

The female secretary obediently kneaded his shoulders and let his head rest on her chest.

"The board will be happy now."

Sigg's head rubbed from side to side: "Of course, as long as they win this project, they will know that this company cannot do without me."

After speaking, he took the female secretary's hand and asked her to come to him.

The female secretary smiled coquettishly and slowly knelt down.

"hiss!"
-
  The next day, in Ogli's reception conference room, Tang De and Jimmy once again met with the sales and planning staff of many advertising companies, including familiar faces such as Lion, IPG, and Ogilvy, as well as new faces such as Bald Eagle and Guangyi.

Of course, Hengmei Advertising is also on this list, but they still don't have many people sent this time. The configuration of two people is very shabby compared to the four or five people in other companies.

From the perspective of outsiders, this is a sign that competition within the company has become increasingly fierce and that it is unable to take into account new customers. But in the eyes of Ross and the others, this is clearly a sign of their determination to give up all their customers to the supreme creativity.

But this time, nothing happened in the meeting room. Maroney and the two young advertising planners no longer took the lead. Instead, they sat patiently in the corner, seemingly planning to win through creativity.

But no one at the scene took it seriously. After all, there were too many well-known advertising companies.

In fact, many people are wondering why there are small companies like Lion in this election. Apart from Heinz ads, they have never had any outstanding large-scale advertisements. Now the jobs they accept are all small local brands. advertise.

Could it be that Ogli took a fancy to their creative abilities?
  Don't be too ridiculous.

Maybe the Lions have something to do with Ogli, but it doesn't matter. The companies that can participate in the election have more or less connections.

So when the Lions first came into the office to preach, no one cared about their performance.

And what happened next was not beyond everyone's expectations. In just ten minutes, they left the venue, probably because they were directly rejected.

Next came the Ogilvy ad, which was a bit longer this time, but not more than fifteen minutes.

It seems that Ogli's senior management is very decisive and has very clear requirements for creativity, and there is no need to talk too much with major creative companies.

But this length of time immediately made the people present inexplicably nervous, so everyone began to count the time for each company's presentation.

Hengmei Advertising, Bald Eagle, Guangyi, IPG.

Among these companies, only IPG stayed there longer, twenty minutes.

No other company took more than fifteen minutes.

After all the companies have finished their presentations, it is finally the turn of the supreme creativity.

But Tang De and Jimmy were leisurely. Even when they were waiting in the conference room, they had been reading magazines, as if they didn't care about the performance of the companies at all.

It wasn't until the major advertising and creative companies left that Tang De got up and walked towards the office.

"Boom boom boom!"

There was no reply, Tang De and Jimmy pushed the door directly in, only to find a familiar figure opening a bottle of champagne.

"Henry, how's it going?"

That's right, it's Henry, the CEO of the Heinz Group and the supreme creative investor.

"Bang!" The cap of the champagne bottle was opened, and white dense bubbles suddenly surged. Henry poured himself a glass with a smile and replied: "I don't think you can guess which company it is."

Tang De and Jimmy looked at each other. Jimmy shrugged and guessed: "I think it's Maroni. After all, he hates us the most, doesn't he?"

Tang De shook his head and retorted: "No, Jimmy, although the Lions are not friendly with us, we actually don't have many conflicts of interest. Their projects are too small, and we will not snatch them."

"Who do you think it is?" Jimmy came to the table, picked up a glass of poured champagne, and thanked Henry.

Tang De took the wine glass handed over by Henry and said, "I think it's IPG, because their family has been robbed of several projects by us recently."

Jimmy and Henry looked at each other, and Henry raised his eyebrows and said, "I didn't expect that, you guessed it right, Tang De."

"Is it IPG?" Jimmy was also surprised. It was a well-known advertising and creative company in New York, and it actually used such despicable methods of bribing employees, and it also involved plagiarism!

"That's right, they just changed your idea a little bit." Henry said IPG's advertising slogan: "A bowl of Ogle cereal every day, eat your life."

"To be honest, it's better not to change it." Tang De frowned and expressed dissatisfaction with this bad idea.

But Jimmy was overjoyed: "It's so funny, they're like circus clowns."

"No, Jimmy, they are worse than clowns." Tang De corrected: "They are bad magicians. Even though there are gangs under the table, they still have to bring up the fish tank they prepared."

"You're right, so what's next?" Henry looked at Tang De with appreciative eyes. This advertisement was simply a trap set by Tang De. With Henry's connections, Ogli Oatmeal had long been in talks with Supreme Creative Good cooperation.

However, in order to find out the company that bought Lilina, they specially sent invitation letters to major advertising companies in New York, just to get them in.

As for the seemingly generous fee, it is also fake. How can a local brand like Ogli spend 300,000 US dollars to buy creative ideas? The real cost is 150,000 US dollars per year.

If these advertising companies investigated carefully, they might not be able to find clues, but the time Tang De left them was too short. No one would have thought that such a realistic advertising campaign would turn out to be a false puppet show.

And the higher-ups in the office are all here to show off, which is why the whole process goes so quickly.

What they really want to hear are advertising slogans that borrowed Tang De's creativity.

Of course, they also made other preparations, such as asking Lilina to mention it in the name of lack of money if the other party did not ask Lilina to plagiarize ideas.

Tang De believes that as long as this idea is given to the other company, it will be difficult for the other company not to refer to it.

If there is really no reference at all, then it doesn't matter. Anyway, I have already signed a contract and can just announce the victory of Supreme Creativity.

Now it turns out that no company will remain indifferent to the temptation of approaching a million dollars.

In fact, the advertisement of Ogli Oatmeal is closely related to the word health, and the idea proposed by Ross for the first time is the closest.

It's a pity that they were blinded by the high advertising fees and bluffed by the supremely creative background they imagined.

"What's next?" Tang De shrugged and drank the champagne in the glass: "We must give back to you, right? Now it's time for us to carefully select a few from the other side's fat flock."

"God, that sounds so relieving! Don De, that's what you should do!" Jimmy cheered in agreement.

Henry also nodded. This is how business competition should be. Once you have found your opponent's weakness, you will show no mercy.

(End of this chapter)