When I am reborn, I just want to be a top student

With the development of domestic communication technology and the increase in broadband speed, the decentralization of 3G and 4G licenses has enabled domestic Internet companies to develop greatly.

This has also spawned a series of new Internet ecosystems.

Among them, short video is one of them.

As early as a few years ago, Penguin developed a micro-viewing platform.

However, at that time, the Internet speed was not fast enough, the data charges were expensive, and the cost of watching videos was too high.

Therefore, the Weishi platform software has not developed much even with the support of Penguin.

But this situation changed immediately in the past two years.

Douyin, launched by Galaxy Technology, has almost repeated the development path of its previous life, but it has been progressing more smoothly under the deliberate guidance of Wang Donglai.

As a result, Douyin has now become the number one short video platform in China.

Both the daily active users and download volume are constantly rising and breaking records.

Thanks to Wang Donglai's emphasis on original bloggers and high-quality content, the intelligent algorithm has been added with a traffic bias towards original and high-quality content from the very beginning.

This also makes Douyin's vitality extremely amazing, and various popular content will emerge from time to time.

As the industry leader in the field of short video platforms in China, Douyin also has a group of people trying new profit models.

Review bloggers answer questions for fans through reviews and earn advertising fees.

Beauty bloggers promote beauty products by sharing their own makeup techniques.

There are many examples like this.

There are also some sharp-eyed people who are trying to monetize the large number of fans on the Douyin platform.

The monetization method was also inspired when Galaxy Technology launched this contact lens.

Bring goods!

This pattern appeared last year.

It’s just that this stage is still in the early exploratory stage.

Businesses can see the commercial advertising value of bloggers with a large number of fans, and bloggers also know that they can monetize their fan base.

However, the dimensions need to be matched and tried a little bit at a time.

This time.

Du Ning's review video received a huge amount of traffic because he was the first blogger on the Internet to put contact lenses in chili oil, rinse them simply, and then wear them directly.

In just two days, Du Ning became a super blogger with tens of millions of fans.

As for how many people have tried to buy contact lenses after watching this video, there are quite a few users.

Although Du Ning did not say how much money he made through this.

However, as the most popular blogger at present, Du Ning's account is followed by countless people.

There are always many smart people in this world.

The model of selling products through videos has gradually taken root in the hearts of many bloggers.

Some of those who were quick started learning right away.

Take the initiative to contact merchants, then add advertisements in the video, or directly start live streaming to sell products.

And these are just some of the video bloggers.

And those business elites think of more.

Just by seeing this clue, they associated it with more content.

In their opinion, a simple video selling products will change the sales model of many manufacturers.

Bypass middlemen and build a bridge between products and users through the Internet.

Compared with Taotian Group, live video can naturally display more product information, and coupled with the interaction of video bloggers, it can impress users more.

Just by being a shopping platform, giants like Taobao and JD.com were born.

If the short video platform can successfully use videos to sell goods, then Douyin’s market value will be greatly improved.

As the person in charge in this regard, Zhang Bytedance has always been worried about the commercialization of products such as Douyin.

As a content platform, Toutiao has a narrow profit margin.

This is even more true for connotation.

Only Douyin, relying on its strong user stickiness, has more possibilities.

And selling products through videos is a natural business model that is extremely suitable for Douyin.

After staying in his office for a whole day, Zhang Bietian came to Wang Donglai's office with a thick business plan.

If you want to promote the commercialization of Douyin, you must obtain Wang Donglai's permission.

Zhang Yitu looked at his business plan, quickly reviewed it in his mind, and then he mustered up his courage and his confidence increased a lot.

In Wang Donglai's office.

After quickly reading Zhang Yibyte's business plan, Wang Donglai's expression became more serious.

"Chairman, I think that since we have already achieved a leading position in the short video field, we should find ways to consolidate it. In my opinion, using the model of live streaming to sell goods will greatly alleviate our financial pressure."

"Besides that, live streaming has great benefits for us, manufacturers and consumers."

"We own Pinyidao under our group. We can use video traffic to allow farmers to appear in front of the camera and film the real production sites of agricultural products, thereby increasing consumer confidence, thereby increasing sales of agricultural and sideline products and improving their income."

"In addition, there are a large number of high-quality and low-priced products on Pinyidao. We can also use live streaming to expand the user base and allow consumers to benefit."

"Using scale to spread costs makes prices lower, so the direct sales model such as live streaming has great advantages in terms of expanding scale."

"Livestreaming is a brand new business model. Although there were TV shopping ads in the past, TV was still too far away from consumers. Now, you only need a mobile phone to communicate with the anchor and answer questions. Such communication speed can greatly enhance consumer trust and give Douyin and even the group a higher valuation in the capital market."

"Finally, live streaming is also a new way of distributing wealth. Consumers used to shop either offline or online. Both offline and online stores require a certain amount of capital costs."

"But here, there is no such thing. As long as you have fans, you can start a live broadcast. Even if you don't have fans, you can start a live broadcast to sell goods."

"In my imagination, there are two types of ads. One is ads that are directly inserted in the middle of the video. Advertisers make offers to anchors through our platform, and we charge a certain amount of platform technical service fees."

"The other way is that the anchor starts a live broadcast, and each live broadcast is a merchandise venue. The anchor is the host and salesperson, constantly bringing out products for sale, and we extract a certain percentage of the anchor's sales as a technical service fee."

"As for anchors and merchants, they can negotiate the profit-sharing ratio in advance, for example, how many orders are sold and how much advertising fee is given."

"The emergence of every new business model will inevitably create a group of wealthy people, just like online stores back then."

“When our platform launches dozens of super anchors with sales exceeding 100 million, I think Douyin’s market value will definitely increase several times from its current level.”

Although Zhang Yitian is a technical and engineering guy, he is not very good at speaking. However, when it comes to things that interest him, he is a different person.

He is eloquent and speaks fluently.

Wang Donglai could tell that Zhang Yitu had indeed considered everything in detail.

With the memory of his previous life, Wang Donglai also knows how popular live streaming is.

In other words, it is not very obvious in the past two years, but starting next year, live streaming e-commerce will officially take off.

Selling products worth hundreds of millions in one live broadcast is a piece of cake.

A big anchor evaded taxes of more than 10 billion yuan in two years.

The money came so quickly that even the entertainment industry, which has always been known for making money quickly, squeezed in.

Celebrities big and small have started selling goods through live broadcasts.

In the live broadcast room, tycoons with assets of tens or hundreds of millions bought things worth tens or hundreds of dollars and even called their family members.

It's simply magical realism shining into life.

From a purely business perspective, there is actually nothing wrong with Zhang Bytedance's proposal.

Not only can it accurately see the huge commercial value of live streaming sales, but it can also provide specific operation methods.

No wonder he was able to lead ByteDance out of the solidified domestic Internet in his previous life and become the new Internet overlord.

but.

Wang Donglai was not prepared to accept Zhang Yimou's proposal.

It’s okay to sell goods through live streaming.

However, we cannot develop as Zhang Yitian said.

There are many advantages to live streaming sales, but there are also many disadvantages.

Not to mention the rampant fakes.

The anchor evaded taxes.

The most important point is that for the unlimited pursuit of sales and profits, different merchants with the same product can only cut corners in the competition.

From weight to materials and other aspects, we have reduced the specifications.

Finally, live streaming e-commerce, as a new business model, eliminates the long intermediate chain between manufacturers and consumers, which should reduce product costs.

However, when the live streaming e-commerce model became popular, the costs of the intermediate links that should have been reduced were taken away by the platform and the anchors.

This means that in the end, manufacturers do not see much real profit growth, and consumers do not get much real benefit.

What's more, they will even sell some defective products.

A product that costs a dozen yuan is priced at more than a hundred yuan, and finally advertised to the anchor as the lowest price on the entire network at a few dozen yuan, and then the anchor's influence is used to sell the product.

There were countless such things in previous lives.

There are already many things that Wang Donglai has seen on the Internet, not to mention those that have not been made public.

"What you said does make sense."

"Livestreaming can help consumers communicate and connect better through the platform, and can also stimulate consumers' desire to buy through the host's sales language skills."

"The market capitalization of Internet companies has always been based on expectations and who can tell a better story. This also verifies the saying that capital is inherently profit-seeking."

"Live streaming is a good thing for consumers, manufacturers, platforms, and even anchors."

"The only ones who suffered losses in this are probably the offline stores."

"But they can also live broadcast on our platform, thereby directing online traffic to offline and increasing traffic."

“It’s a great business model in every sense of the word.”

When Zhang Yitian heard this, his heart skipped a beat.

There is a characteristic in the way Chinese people speak: no matter how many good things and advantages they say, they are afraid of a turn of phrase, followed by words like "but" or "however".

Because this means that all the things said before are not the core and are not important.

The real core and important content is what comes after the turning point.

as predicted.

“But a new business model can’t be a win-win for everyone.”

“Someone has to pay the price.”

"I have a few questions here, you can think about them carefully."

"Live streaming brings goods to our platform. What is our role in live streaming?"

"If we launch a big anchor, but it also causes a tail that cannot be eliminated, and the big anchor colludes with merchants to promote fake and inferior products, what should we do as a platform and what kind of responsibility should we bear?"

"Once we open the live streaming sales function, it will inevitably attract a large number of people, and their quality will vary. Once negative public opinion appears, how should the platform handle it?"

“You just said that if a big anchor whose live streaming sales exceed 100 million chooses to evade taxes, what attitude should we take as a platform?”

"Now that live streaming is bringing goods to consumers, traffic is money. How do we use the traffic and distribute it fairly?"

"If someone takes advantage of our traffic distribution rules and finds loopholes in order to gain traffic, what should we do?"

"We are not the only short video platform. There are also Weishi, Xiaopozhan, and Kuaishou in China. It is impossible for anchors to stick to one platform. They will have accounts all over the Internet. So how should we manage anchors?"

"Your business plan is indeed excellent. You can see the prospects of live streaming sales. Based on this alone, you are qualified as an executive."

"However, we are not entirely an Internet company. We have always walked on two legs, one is the Internet business and the other is the physical business."

“The live streaming sales model has its merits, but there are also some flaws in your business plan.”

"Think carefully about the issues I just mentioned after you go down, and then perfect them."

"If you don't plan for eternity, you can't plan for the present; if you don't plan for the overall situation, you can't plan for a specific area. The company does have some financial pressure, but I believe there is a way to solve it."

"Without being modest, given the size of our company today, we have already influenced a lot of people. For a new business model like live streaming, we still need to consider it more comprehensively."

"Douyin is actively expanding its business model and increasing revenue for the company. This is a good thing and deserves praise. However, in this process, we must keep in mind one thing, that is, don't forget Douyin's original intention, which is to record a beautiful life."

"After you go down, organize this plan carefully, summarize the issues I raised, and improve it. I will take a look at it at that time. If the plan is good, I can approve the live streaming sales model!"

Wang Donglai did not completely deny Zhang Bytedance, nor did he completely deny live streaming sales.

This result also surprised Zhang Yite. (End of this chapter)