When I am reborn, I just want to be a top student

"Boss, could we proactively disclose some information about Xuanwu Battery and refute the various rumors circulating online?"

"For example, many netizens are now joking about the spontaneous combustion problem of new energy vehicles. Could we conduct live-streamed battery destructive tests in a laboratory?"

"In addition, there are some questions raised by netizens. Could we specifically select some representative questions to answer?"

"Just like a conversation over tea, by live streaming on the Douyin platform and forwarding images and text on Toutiao, we can not only increase user engagement but also get closer to our users."

After Zhou Rui finished speaking, everyone present fell into deep thought.

Soon, everyone realized that Zhou Rui's suggestion was very feasible.

Then, in the next second, everyone's attention turned to Wang Donglai.

Seeing this, Wang Donglai knew exactly what everyone was thinking.

He immediately said, "This is a great suggestion, it can be implemented. Since it was you who proposed it, Zhou Rui, you are in charge of carrying it out!"

Zhou Rui certainly didn't make this suggestion without a reason.

Upon hearing Wang Donglai's words, he immediately said, "Boss, among all the people in the company, you are the most suitable for this live broadcast."

"The youngest academician in China is also the richest man."

"I don't know how many fans the boss has online. I even think that the reason our company has such a good reputation online is largely due to the boss."

“If the boss were to lead this conversation, I think we might set a record.”

"This will not only promote the development of the company's products and increase the number of users, but also allow the boss and netizens to have better communication."

"Boss, would you mind thinking about it?"

In the daily management of Galaxy Technology, Wang Donglai did not deliberately emphasize anything like the authority of a leader.

On the contrary, the existence of these things is explicitly prohibited.

Galaxy Technology has a rule that differs from other companies.

That means if multiple employees have a meal together, the person with the highest position will pay the bill!
This is done in order to break the old atmosphere of management and being managed.

The same principle applies to Wang Donglai and many other senior executives.

Management is also an extremely profound discipline.

Some leaders like to speak ambiguously, leaving their employees to guess, which is a way to better train them.

Some leaders, on the other hand, have developed a knack for deflecting blame and shirking responsibility.

However, this is not the case at Galaxy Technology.

With Wang Donglai taking the lead, a positive working atmosphere was quickly established from top to bottom.

That means getting straight to the point and executing efficiently.

That's why Zhou Rui suggested that Wang Donglai host the program.

“Boss, Zhou Rui is right. I also think that it’s the best option for you to go abroad in person.”

"The boss has always been labeled as the founder of Galaxy Technology. In fact, many people equate Galaxy Technology with the boss. In their eyes, the boss is the company, and the company is the boss."

"Zhou Rui just said that the company has a good reputation online and is very popular among young people. A large part of this is due to the boss."

"We should seize this advantage."

"Just like Lei Jun of Xiaomi, by building the company founder into an IP and creating a persona, it is easy to gain the trust of consumers and achieve a publicity effect of achieving great results with minimal effort."

Upon hearing Chen Lingyue's words, Wang Donglai immediately became interested.

Lei Jun is known for his love of public speaking and his marketing skills.

The idea of ​​simply building a personal brand for the company founder is rarely mentioned.

After all, in many people's minds, IP is generally unrelated to the company's founder.

Just like Lei Jun, by telling the story of Xiaomi's founding, starting with a bowl of piping hot millet porridge, he closely linked personal and corporate development.

Especially when Xiaomi launches new products, Lei Jun takes the lead by giving a personal speech to review the brand's history and launch the new products. This approach not only promotes the products but also strengthens his personal image within the brand.

In addition, he is good at creating topics and responding to hot topics. For example, he made a bet with Aunt Mingzhu back then and admitted the gap between Xiaomi and Apple and Samsung. He used these topics to firmly attract the public's attention.

Moreover, it transforms ordinary, mundane events into something exceptionally captivating and full of storytelling through skillful storytelling.

One of the most popular jokes about Lei Jun circulating online is that when he left Kingsoft, he only had 4 billion yuan in his bank account.

This anecdote is widely circulated, highlighting both the allure of wealth and the exhilaration of a legendary experience.

JD.com's CEO, Qiangzi, once told his senior executives that Lei Jun is the most skilled at marketing in China, and no one can beat him.

This can indeed be proven from Wang Donglai's memories.

Under Lei Jun's leadership, Xiaomi has experienced rapid growth and continuous advancement.

He saw everyone staring at him expectantly.

After thinking for a while, Wang Donglai said, "Building a personal brand is actually nothing new."

"Steve Jobs did the same thing. You've all probably seen his presentation videos. He was incredibly charismatic. At product launches, he would wear his ever-present black turtleneck sweater and jeans, using concise and passionate language to introduce Apple's new products. He cultivated an image of a perfectionist technology leader who pursued the ultimate. This unwavering pursuit of quality and innovation became an important part of his personal brand."

"From this point of view, Lei Jun should have drawn on Steve Jobs' approach and thinking. Both of them attach great importance to the product launch stage in shaping their personal brand. However, Jobs created his mysterious and high-end image more through the ultimate pursuit of product aesthetics and innovation."

“Lei Jun shows his approachable and hardworking image by telling his entrepreneurial stories and interacting with the public. Steve Jobs was more mysterious and distant, while Lei Jun is more down-to-earth.”

"In addition, there is the creation of Ma Huoxing's personal brand, positioning Tesla cars as changing the way the world is transported and transforming towards sustainable energy development, while the Space plan focuses on grand goals such as interstellar exploration, shaping himself into an entrepreneur who is innovative, adventurous, and has great technological dreams."

"Western business concepts are indeed more developed and advanced than ours. Many of our industries were learned from the West and developed after being adapted to local conditions."

"Building a personal brand has both advantages and disadvantages."

"While leveraging the founder's personal brand can quickly boost a company's brand awareness and play a significant role in publicity, everything has its advantages and disadvantages."

"In my opinion, a company founder building a personal brand by associating with the company is not a sign of a mature company."

"You can build a personal brand, but you must never be too closely tied to the company and let the entire company be marked with the founder's personality."

"As a result, when companies develop their businesses and replace personnel, they will face the problem of shifting their business direction."

"Here, I have something to tell you all."

"Currently, although I own most of Galaxy Technology's shares, I personally do not have a great pursuit of shares and wealth."

"Next, I plan to submit an application to the higher authorities to restructure Galaxy Technology into a shareholding system similar to Chrysanthemum Factory."

Upon hearing Wang Donglai's words, the expressions of everyone present changed.

Chrysanthemum Factory is the only private enterprise in China that is 100% owned by its employees.

This was a product of a special era; no enterprise like it has appeared since the Chrysanthemum Factory.

The idea of ​​100% employee stock ownership has both advantages and disadvantages, leaving many people unsure whether it's a good thing or a bad thing.

“Many people outside criticize me as a tyrant and a despot, for holding onto Galaxy Technology’s shares tightly and refusing to relinquish them.” “I don’t care about these vultures of interest. They will sing praises to whoever makes them money, and they will criticize anyone who harms their interests.”

"The employee stock ownership plan will be launched immediately after the Xuanwu Battery Industrial Park is finalized."

"Alright, that's about it. Everyone get back to work!"

Wang Donglai was the first to stand up, and without giving anyone a chance to persuade him, he left the meeting room directly.

Watching Wang Donglai leave, everyone's feelings were quite complicated.

In recent years, with the development of Galaxy Technology, they have developed both admiration and resentment towards Wang Donglai.

But now, they have seen it clearly.

Galaxy Technology doesn't need them; Wang Donglai will always be at the core.

They achieved such results because of the Galaxy Technology platform; if they had left Galaxy Technology, their results would definitely not have been as good.

……

In this life, because of Wang Donglai's rebirth, Douyin also made arrangements in advance.

During its development, it was supported by a large amount of capital, and the platform's content was incredibly rich. After its listing, the number of platform users increased exponentially every day.

The reduction of data traffic fees by the three major telecom operators has spurred the explosion of short videos.

Compared to Kuaishou, which focuses on social interaction and has a slightly rustic feel, Douyin is more equitable in terms of showcasing and recording life.

Every now and then, a viral hit emerges, igniting the entire internet.

From the streets and alleys to buses and subways, all kinds of catchy and addictive music are playing.

And today.

When Douyin users logged into the app, they were surprised to find that Douyin was pushing a pop-up window.

This completely stunned netizens.

Galaxy Technology's products are extremely restrained in terms of advertising.

There weren't even any of those ridiculous pop-up ads.

If there were no comparison, it wouldn't matter.

Other companies' products, on the other hand, have all sorts of ads, and their splash screen ads are especially disgusting, with blurry and unclear close buttons that redirect to a link if you accidentally click the wrong one.

Later, users were forced to take strict control to avoid clicking the wrong thing and wasting even more time.

However, to everyone's surprise, it happened.

The pop-up window isn't an advertisement; it's a preview.

The founder of Galaxy Technology will be live-streaming on Douyin platform at 7 PM tonight, where he will answer some questions from netizens.

Upon seeing the trailer, netizens immediately became excited.

Although Wang Donglai rarely appears in front of the camera, he is quite famous.

In the online world, information flows very quickly.

Wang Donglai, this super-rich man, has long been exposed.

In addition, Galaxy Technology has always enjoyed considerable popularity due to its rare corporate system that offers employees high salaries and benefits, as well as various humane management measures.

Whenever Galaxy Technology has something going on, it immediately becomes a trending topic, and netizens blindly support Galaxy Technology – that's clear evidence.

The news that Wang Donglai would be hosting a live chat program on the Douyin platform spread across the entire internet immediately.

This news immediately caused a surge in Douyin's downloads in a short period of time.

It quickly rose to the top of the download charts.

Even before it started airing, it attracted hundreds of thousands of new viewers to Douyin.

Given the current customer acquisition costs, this wave has directly saved tens of millions of yuan in customer acquisition expenses.

At night time.

In order to cope with the traffic pressure brought by this live broadcast.

Galaxy Technology upgraded its data center and added five backup broadband lines.

In theory, it can support more than three million people online at the same time.

Douyin is very confident about the number of online viewers and believes there will be no live streaming mishaps.

After all, Wang Donglai is the founder of Galaxy Technology. If a live broadcast accident occurs on his own platform, the performance of his staff will likely be affected.

Time quickly passed to seven o'clock.

Wang Donglai had already done a live stream on Douyin once before, so the account was already available.

This account has over three million followers.

After the trailer was released, the number of followers increased by more than one million in just one day.

As soon as the live stream started, a large number of accounts flooded in.

In three seconds, the number of viewers in the live stream exceeded 100,000.

In just ten seconds, it had already reached 500,000.

The rapid increase in the number of viewers in the live stream immediately alarmed the staff monitoring the backend.

I can't help but worry that the previously planned three million online users may not be enough.

Fortunately, after the initial surge in numbers, the growth rate gradually slowed down.

Seeing this, the backstage staff finally breathed a sigh of relief.

Wang Donglai, as the anchor, was naturally unaware of all this.

This tea conversation was not a one-man show by Wang Donglai.

Since the purpose is to promote Galaxy Technology and showcase more information to the outside world.

Therefore, Wang Donglai directly summoned all the heads of various business units together.

The live stream is scheduled to last two and a half hours, and the content will include Galaxy Technology's development plan and some project progress.

However, when Wang Donglai actually appeared in the live broadcast room...

The screen was flooded with comments; countless netizens were speaking at that moment.

The sheer number of comments nearly overwhelmed the server.

Suddenly, a large number of negative comments appeared among these remarks. (End of Chapter)