When I am reborn, I just want to be a top student
Chapter 697 A Sky-High Advertising Fee of 2 Million
After Lei Jun finished speaking, he waited quietly for Wang Donglai's reply.
At this moment, I had a strange feeling of waiting for the verdict.
Wang Donglai was not surprised that Lei Jun made such a choice.
In his previous life, Lei Jun appeared frequently online, which made him a well-known figure.
As a top marketing master, there is absolutely no problem with that.
He always talks about precise data, giving people a very professional and impressive impression.
However, upon closer examination, one can discover the brilliance of Lei Jun's language.
A very simple example.
If a new energy vehicle has a range of 650 kilometers, most manufacturers will advertise it that way.
But when it comes to Lei Jun, that 650 kilometers simply becomes 'Our car can run 1300 kilometers and only needs to be charged once!'
Is what Lei Jun said true?
Is the truth!
However, while this method can be effective in the short term, it will have the opposite effect in the long run.
Wang Donglai put aside his distracting thoughts and said, "President Lei is joking."
"Galaxy Technology has never refused to cooperate with any company. If Mr. Lei wants to cooperate deeply with Galaxy Technology, I would welcome him with open arms."
"I just don't know in what areas Mr. Lei is referring to as in-depth cooperation?"
Lei Jun's face showed both joy and worry.
He couldn't quite say whether he was more happy or less disappointed.
He was pleased that Wang Donglai hadn't rejected his suggestion, but disappointed that the familiarity between them had faded, and there was a clear distance between them.
However, he is the founder of Xmi, which is why he was able to bring Xmi to this level.
Lei Jun quickly composed himself and said with a smile, "During this period, I was busy persuading overseas investors and shareholders. It took a lot of effort to convince them to pre-install the HarmonyOS system on Xiaomi and to perform in-depth adaptation."
"I just didn't expect the higher-ups to value the HarmonyOS system so much. After today's closed-door meeting, the promotion of HarmonyOS in China is a done deal, and it's only a matter of time before it grows stronger."
"However, I have always greatly admired your company's technological research and development capabilities."
"I've also heard about Mr. Wang's proposal to build a trillion-yuan-scale industrial park in Tangdu City, based on Xuanwu battery technology, integrating production, manufacturing, sales, and R&D."
"What are Mr. Wang's plans for cooperation in this area?"
Lei Jun was on his way, having considered the matter countless times.
Since there's no hope for HarmonyOS, let's just put all our hopes on the Xuanwu Battery.
Lei Jun has made up his mind that as long as Wang Donglai agrees, he will do everything he can to raise funds to invest.
There is no doubt about the future of Xuanwu batteries.
Unless it's technical fraud or performance data manipulation.
Lei Jun didn't believe that Wang Donglai had the audacity to create such a sensational news story.
It's important to understand that Tangdu City, and even Qin Province, have endured immense pressure because of this Xuanwu Battery.
The capital city provided tremendous support.
If this is a scam, Lei Jun doesn't even want to imagine what might happen.
Wang Donglai was well aware of the appeal of the Xuanwu battery.
Therefore, when Lei Jun asked him, Wang Donglai replied without hesitation, "The cooperation model for Xuanwu Battery will remain a secret for now. I will hold an industry conference after the industrial park is finalized. If you are interested, Mr. Lei, I will send you an invitation."
Lei Jun couldn't help but feel a little disappointed upon hearing this answer.
He quickly composed himself and said, "Then I'll wait for Mr. Wang's invitation."
"X-Mi will be launched next month. I wonder if Mr. Wang would be interested? I can offer Mr. Wang some shares."
A smile appeared on Wang Donglai's face as he said, "Thank you for your kind offer, Mr. Lei, but I don't play the stock market much, and I'm quite busy right now, so let's skip it."
After politely declining, Wang Donglai steered the conversation toward new energy vehicles.
"Mr. Lei, I noticed you and Mr. Wang from BYD seemed to be having a very pleasant conversation about new energy vehicles. Could it be that you're thinking of entering the automotive industry?"
Wang Donglai said this half-jokingly and half-seriously.
Lei Jun felt a chill run down his spine.
His first reaction was that he had made it too obvious.
This idea was still just in his mind; he hadn't even decided whether he really wanted to enter the automotive industry.
His original intention was to wait until the new energy vehicle market had developed sufficiently, the market had been largely developed, and the public's acceptance of new energy vehicles had increased to a certain extent before Xiaomi entered the market.
This avoids the need to spend a lot of money in the early stages to develop the market and cultivate users, and also allows for mature suppliers to provide solutions as soon as you enter the field.
As a result, before she could even figure it out herself, Wang Dong had already said it.
Lei Jun hesitated for a moment, unsure whether he should admit it.
"In the past, I doubted many people would have had much confidence in new energy vehicles, but after Mr. Wang developed the Xuanwu battery, I think few people would doubt it."
"If possible, I do have that idea, but right now I have to push for Xiaomi's IPO and raise the stock price, so I'm afraid I won't have the time for that in the next two years. After all, I also have to be responsible to Xiaomi's shareholders."
Lei Jun did not make any definitive statements, nor did he show any strong inclination.
After listening, Wang Donglai simply smiled and didn't say anything more.
No one stopped Wang Dong on the rest of the way.
And on the other side.
Jack Ma has finished his phone call and roughly knows the main points of the closed-door meeting.
If Jack Ma hadn't had such strong connections, he probably wouldn't have known any of this.
Two of these pieces of news, if used properly, could make a fortune in the stock market.
Holding his phone, Jack Ma looked rather shocked.
Seeing this information, he could fully understand the extent of the support given to Galaxy Technology from above.
This is a level of treatment he has never received before.
Previously, he made a bold statement, "If banks don't change, we will change the banks," attacking all sides and enjoying unparalleled popularity.
Behind all this is the support from above, who want him to forge a new path.
Therefore, many things have been deregulated.
To be honest, Jack Ma really enjoyed this feeling.
However, he was also well aware that this support came at a price and had a time limit.
Once Alibaba has reached a certain stage of development, it should take on its responsibilities.
By then, there probably won't be such strong support anymore.
Originally, Jack Ma thought this time would be a long time and wouldn't come anytime soon.
However, after seeing these condensed meeting minutes, Jack Ma realized that his era might be coming to an end.
Whether it's him, Tencent, or Liu Qiangdong, they're all essentially just large-scale platform businesses.
It has very little technological content and is far from being able to truly change the future of humanity.
It is far from being a truly high-tech technology.
Galaxy Technology is different. Although it also has platform-based economies like Douyin, Toutiao, and Pinduoduo, it focuses more on launching one technological achievement after another.
It's estimated that very few people across the internet would consider Galaxy Technology to be a platform economy company.
It's a high-tech company!
"It seems we can't let this opportunity to attract investment slip by; we must reach a strategic cooperation agreement with Galaxy Technology."
Jack Ma thought to himself.
There are quite a few people in China with extraordinary abilities; one could even call it a radical theory.
None of those who can build a large business are simple people.
What Jack Ma knows, Little Ma can't hide from him either.
Furthermore, the higher-ups were intentionally leaking a bit of information to gauge everyone's reaction.
So, a rather simple set of meeting minutes was suddenly released.
"First, apps that have not been integrated into the HarmonyOS ecosystem must be removed from app stores by the end of the year!"
"Secondly, the decision made above will be to gradually phase out the procurement of Android and iOS devices in 2020."
"Third, the higher authorities have decided to formulate the HarmonyOS security white paper and create a national standard."
"Fourth, a digital services tax will be piloted initially, with a minimum of 25% and a maximum of 50% levied on Android and iOS app stores."
"Fifth, equipment in key sectors such as government affairs, finance, energy, and transportation will be fully pre-installed with the HarmonyOS system, and the replacement is expected to be completed within two years."
"Sixth, a national-level adaptation center will be established, drawing on engineers to assist some companies in developing HarmonyOS versions and promoting the growth of the HarmonyOS ecosystem."
"Seventh, the State-owned Assets Supervision and Administration Commission of the State Council and the State-owned Assets Supervision and Administration Commission of Qin Province will jointly contribute 50 billion yuan to the Hongmeng Foundation, and work with Galaxy Technology to develop the Hongmeng system and form a domestic Hongmeng system alliance."
"Eighth, in order to better develop domestic operating systems, the government will encourage domestic brands to invest."
"Ninth, the government will establish a developer support fund of 100 billion yuan to support the development of the HarmonyOS ecosystem."
After this information was leaked, everyone who saw it fell silent.
No one expected the authorities to be so firm.
They actually implemented so many policies all at once, and with such a strong力度 (intensity/force).
The fourth point, in particular, which imposes a digital services tax of at least 25% and at most 50% on Android and iOS app stores, is something we've never seen before.
Of course, besides having such thoughts, everyone couldn't help but feel alarmed by the level of support that Wang Donglai and Galaxy Technology had received.
This is obvious.
If the purpose was simply to promote the HarmonyOS system, Galaxy Technology wouldn't have been specifically mentioned here.
And if they did that, the meaning would be quite clear.
Originally, everyone was paying close attention to the situation of this closed-door meeting.
Now that they have seen the contents of the meeting, everyone is even more convinced of their previous ideas.
We must maintain a good relationship with Galaxy Technology!
As for advertising deals for rockets and spaceships in the evening, the expected price has been raised to another level.
……
night.
Because they are all industry leaders, and most of them are bosses who personally come forward.
Therefore, the method adopted was not a very formal auction, but rather a gathering of people, more like a casual chat or tea party.
In this situation, Wang Donglai naturally couldn't stay out of it.
After giving a brief introduction, Wang Donglai handed over the hosting duties to Zhou Rui and sat down himself.
At the beginning, the boatman took the initiative to say, "One hundred million, I want an advertising space."
Without hesitation, Jack Ma immediately replied, "150 million! I want to open a Taobao livestream room in space! I've already come up with an advertising slogan: 'Rockets fly, Taobao's GMV soars!'"
Ma pushed up his glasses and calmly uttered three words: "Two hundred million!"
Everyone seemed somewhat surprised.
Unexpectedly, the price soared to 200 million before it even started.
Some people who were originally confident in their target price have lost that confidence and are now pondering a question.
So, does the question revolve around whether or not they want to compete?
Judging from the current situation, the advertising and investment costs for this round of business development will definitely not be a small amount.
The companies that spoke first were industry leaders like BYD, Tencent, and Alibaba. Competing with them would be incredibly difficult, both in terms of financial resources and psychological pressure.
At this point, Lei Jun also made his offer, saying, "Three hundred million. I want rockets and spaceships with Xiaomi's logo on them. In addition, I want to do a giveaway of 1,000 new phones for one yuan each."
Li Qiandu was also there, and he couldn't help but be surprised as he listened to the prices being quoted by everyone.
Clearly, they hadn't expected such a supportive response from the crowd.
Keep in mind that this is hundreds of millions, not tens of millions.
Even for him, the CEO of Baidu, this number is not a small one.
Although shocked, Li Qiandu understood even more clearly what his purpose was this time.
After thinking it over, he raised his hand and bid, "Qiandu bids 320 million!"
As the price of advertising space soared, some people who had participated but hadn't raised their hands looked like they had gained a lot.
It is conceivable that once the news of this investment promotion is released, it will inevitably generate a huge amount of discussion both domestically and even globally.
Advertising on space rockets and spaceships—even now, just thinking about it makes people feel that the idea is incredibly unexpected.
The more this is the case, the greater the discussion will be after the news is released, and the better the exposure effect will be for the sponsoring brand.
Time passed little by little.
The advertising campaign has finally come to a conclusion.
Ren Zhengfei and Lei Jun offered a staggering 400 million yuan to secure an advertising slot when the "Tiangou" satellite landed.
Although the two companies are competitors, the products they selected do not conflict with each other.
The chrysanthemum was used to showcase Xiaomi's Earth-Moon-Star Flash Time-Delay Communication technology, while Lei Jun used this gimmick to ensure Xiaomi's smooth listing and boost its stock price.
Besides these two companies, BYD and Li Qiandu secured the remaining advertising slots, spending a total of 400 million yuan on advertising.
In other words, this first-ever global advertising campaign for rockets and spaceships involved the sale of four advertising spaces for a staggering 1.2 billion yuan.
When the data was compiled and announced, even those present, all billionaires, were shocked by the number. (End of Chapter)
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