When I am reborn, I just want to be a top student

Online, there's a triathlon that consists of Didi, food delivery, and express delivery.

The reason for putting these three together is quite simple.

That's because these three industries absorb a large number of jobs.

Just like the food delivery industry, it has been full of competition since the beginning.

At the time, it also launched a commercial competition that the media jokingly referred to as the 'Battle of a Hundred Regiments'.

At that time, Huangtuan and Ele.me were burning through an average of 30 million yuan every day to compete for the market.

It has to be said that in this kind of industry with no technical content, throwing money at it can indeed be effective.

The massive spending spree eliminated more than 5,000 small and medium-sized platforms.

Of course, in the end, Ele.me was acquired by Taotian Group for $95 billion, resulting in Huangtuan holding 65% of the market and Ele.me holding 30% of the market share.

Huangtuan recently went public, which excited countless investors.

With so much money invested, Huangtuan has become the number one player in the domestic and international food delivery industry, and has been driven all the way to its IPO.

They faced enormous risks, but thankfully they did not disappoint.

Going public means their efforts will be rewarded.

however.

No one expected it.

While the relevant institutions and personnel were looking forward to their gains when Huangtuan went public, someone was secretly preparing to launch a sneak attack.

Ele.me was launched in April 2009, pioneering online menus and order tracking systems.

Huangtuan launched its "takeout channel" in August 2010, using group-buying traffic to support its takeout business.

By 2013, both companies had become sought-after by venture capitalists, who began investing in them.

By the end of the year, Ele.me had an average of 10 orders per day, covering 12 cities, while Huangtuan Waimai had 2 orders per day.

The following year, the food delivery industry was plunged into a fierce battle for real money.

What kind of subsidy blitz is this, with an instant discount of 15 yuan on your first order?

The battle for university admissions: a lavish meal for just one yuan.

Merchant hijacking war: Free POS machines given away.

By last year, the daily order volume had exceeded 20 million, the number of registered riders had exceeded 4 million, and the industry penetration rate was 7.2%.

In April of this year, Taotian Group acquired Ele.me.

This concludes the discussion.

The fierce competition in recent years has eliminated countless competitors.

However, they have now been brought together again by a mysterious force.

This is exactly what Pinhaofan delivery is all about.

Zheng Jing was a middle manager who used to work at Ele.me and witnessed the competition and changes in the food delivery industry.

However, it was gradually neglected after Taotian Group acquired Ele.me.

At this time, I received an interview invitation from Galaxy Technology, and naturally I wouldn't refuse.

Zheng Jing was naturally familiar with the name Galaxy Technology.

When he received the interview invitation, his first reaction was to play a prank.

Galaxy Technology and the food delivery industry have absolutely no connection whatsoever.

I'm not a STEM researcher, so I can't find any reason why Galaxy Technology would interview me.

However, this thought only flashed through Zheng Jing's mind.

He knew he probably wouldn't be able to stay on Ele.me for long.

the reason is simple.

One emperor and one courtier.

Ele.me has already been sold, and the founders have run away with the money.

Even as a middle manager, he didn't receive any shares; he was still just a miserable wage earner.

He wanted to continue working under the auspices of Taotian Group.

However, after these past few months, he has come to understand things very clearly.

Taotian Group simply doesn't take these former company middle managers seriously.

Over the past few months, quite a few former colleagues have left the company.

Some resigned voluntarily, while others were forced to leave.

He estimated that he would be close to it too.

Now over thirty-five, no longer a young person, Zheng Jing felt somewhat lost about her future.

Starting a business requires no capital, no connections, no good projects, and no talent in the field.

If you leave this platform, it will probably be difficult to find a suitable job.

At that very moment, he received an interview invitation from Galaxy Technology, and you can imagine how excited he was.

Without hesitation, I immediately accepted the invitation.

The interview invitation was initially conducted online.

Only those who pass the online interview will proceed to the next round of in-person interviews.

Without a doubt, Zheng Jing easily passed the interview invitation thanks to her own abilities.

As for the offline invitations, they were sent directly to Galaxy Technology's headquarters.

This gave Zheng Jing even more confidence.

At the very least, the fact that he was invited to the headquarters for an interview proves that this project was not just a trial run.

When Zheng Jing arrived at Galaxy Technology, she learned the name of Pinhaofan and that Galaxy Technology was preparing to enter the food delivery industry.

To be honest, when Zheng Jing heard the news, she was completely baffled.

Because the food delivery industry is really not a very profitable industry.

Only by becoming a leader, like Huangtuan, and squeezing costs to the extreme, can one generate substantial profits.

If we were to act with even a little conscience, the profit margin would be quite poor.

It's very simple.

Takeout doesn't create cake.

It only saves some lazy people time. Merchants need to make money, platforms need to make money, and delivery riders need to make money. The delivery fee paid by consumers is simply not enough.

Therefore, the only solution is to look for solutions from the merchants.

Or it could be increasing the price of the dishes.

The platform won't just honestly earn a service fee.

It wants to take the lion's share of the profits.

They let riders earn money for themselves, taking money from merchants and consumers.

Using the phrase "get something for nothing" to describe this platform is a bit of an exaggeration.

But there's not much of a problem with reaping the benefits without sowing.

This is precisely where Zheng Jing's confusion lies.

He also learned about the compensation and benefits at Galaxy Technology from the internet and from some colleagues.

No matter how you look at it, Galaxy Technology doesn't seem like the kind of company that would exploit its employees to the extreme.

From its very core DNA, it is not compatible with the food delivery industry.

However, Zheng Jing was ultimately chosen by Nuwa.

But I quickly realized the key point.

That is Xinghuo Express.

Like express delivery, food delivery is a labor-intensive industry, requiring workers to endure wind and rain to earn money. The compensation offered by domestic express delivery companies may not be better than that of food delivery workers.

However, Galaxy Technology is still willing to offer salaries far exceeding industry standards, which means that Galaxy Technology has not changed.

Therefore, it is very likely that Galaxy Technology will continue to do so in the food delivery industry.

With this guess, Zheng Jing had a better idea of ​​what to expect during the offline interview.

Strangely enough, the offline interview for the Pinhaofan project was not conducted by the person in charge or by human resources.

Instead, they gave him a question and decided whether to admit him based on his answer.

The question is quite simple: What is your opinion on the current food delivery industry? If Galaxy Technology wants to enter the food delivery industry, how should it break through the current situation?

Knowing what was going on, Zheng Jing used Xinghuo Express as a template for her response.

The results come out quickly.

Zheng Jing was accepted and directly appointed as the head of the marketing department of Pinhaofan.

In many first-tier cities in China, such as Shanghai, Beijing, Tang Dynasty, Shenzhen, and Hangzhou, Galaxy Technology has made significant investments by either buying or leasing office buildings and setting up numerous ground promotion offices.

mid-October.

A piece of news suddenly broke out.

Galaxy Technology has officially entered the food delivery industry, launching its "Pinhaofan" (拼好饭) service.

The Pinhaofan service was launched simultaneously on Douyin Local Life, and was also given a large amount of traffic support.

Advertisements were also placed on television, the internet, newspapers, streaming media, and portal websites.

They even posted employee recruitment ads for delivery riders near Huangtuan's stations.

"Share a meal, enjoy a good meal, Galaxy Technology will pay the bill, have a feast for just one yuan!"

An extremely simple advertising slogan became a trending topic on the entire internet.

Before Pinhaofan was launched, it had already recruited 20,000 delivery drivers nationwide.

The goal is to get off to a good start, so that we won't be unable to deliver on time after a surge in orders.

Even so, as more and more people saw the message and started ordering food,

The influx of orders kept the already trained delivery riders extremely busy.

The streets of Shanghai.

Huangtuan's delivery riders also noticed Pinhaofan's advertisements and the Pinhaofan delivery employees running around on the street.

During the break after the lunch rush, he proactively approached me and said, "Hey bro, how's it going here?"

"I'll just say one thing: Pinhaofan is a wholly-owned subsidiary of Galaxy Technology. Think about it!"

Upon hearing this answer, Huang Tuan's delivery rider's eyes immediately lit up.

That's exactly why he came here; he was so curious because he knew that Pinhaofan was a wholly-owned subsidiary of Galaxy Technology.

"Hey bro, grab a drink and tell me about your salary, benefits and perks."

The delivery rider from Huangtuan immediately smiled and handed over the drink he had prepared.

After taking the drinks and arranging the food, the delivery rider spoke up: "Base salary is 3,000 yuan, high temperature allowance for three months, 500 yuan per month, cooling allowance for three months, 500 yuan per month, plus order bonus, 7 or 8 yuan per order, birthday bonus of 500 yuan, and year-end bonus starting from one month's salary."

Before the delivery rider from Pinhaofan could finish speaking, the delivery rider from Huangtuan Food Delivery exclaimed excitedly, "Brother, don't lie to me, does Pinhaofan really offer such good treatment?"

"Why would I lie to you? We also offer subsidies for severe weather. During heavy rain and typhoons, as long as you go online and accept orders, you'll receive a 500 yuan bonus, plus all delivery fees."

"Commercial insurance, accident insurance, electric scooter, food box, and four sets of work clothes are all provided free of charge by the company."

Upon hearing this, the Huangtuan delivery rider made a decision in the blink of an eye.

That means changing jobs!
With such great benefits from Pinhaofan, it would be foolish not to switch jobs.

Even if he can't sustain himself with the food he's prepared for long, he won't lose out.

He had calculated that, based on the benefits of joining a meal group, he could earn three to four thousand yuan more per month than he would earn working for Huangtuan.

If Pinhaofan goes out of business, he can simply go back to Huangtuan and switch to another station.

It's just delivering takeout; getting a job there is no difficulty at all.

Thinking this way, his tone became extremely gentle as he asked, "Brother, are you still hiring?"

"Confess! Why aren't you confessing!"

"I'm not lying to you, brother. We have another task: recruiting people. We'll get a small reward for each person we refer."

"So, brother, if you want to join the company, just come with me to the station later."

When the delivery rider from Pinhaofan heard that the Huangtuan rider wanted to switch jobs, a smile immediately appeared on his face.

If you introduce someone to your company, they can get 500 yuan if they work for a full month, and 1,000 yuan if they work for three months.

To be honest, he even considered going out of his way to recruit people to work for him.

With such great benefits and perks as Pinhaofan, there's no worry about finding customers.

However, the company does not allow such a thing.

It's okay to recruit people in your spare time, and it's okay to refer people to join the company.

However, it cannot affect food delivery; the system will detect this.

If there are too few delivery orders and the delivery time is too long, but there are too many referrals, it will be considered dishonest behavior and rewards will be deducted.

That's why he didn't do it.

Situations like this happen everywhere.

The food delivery industry has long been accepted by the public.

Food delivery riders are everywhere.

Now we hear that companies like Galaxy Technology are entering this market.

Given Galaxy Technology's reputation for high welfare benefits, anyone with a modicum of sense would inquire about the compensation and benefits offered by Pinhaofan.

On its first day of operation, Pinhaofan completed 1.57 million delivery orders.

This number is not an exaggeration.

What's outrageous is the number of employees hired.

In just one day, the number of new cases surged by more than 5,400.

The vast majority of these people switched from Huangtuan and Ele.me.

Only delivery riders understand delivery riders.

It is precisely because they know the benefits offered by Pinhaofan that these food delivery riders realize how rare and precious they are.

Therefore, they are even more determined to change jobs.

For Pinhaofan, absorbing these delivery riders from Huangtuan and Ele.me is also a good thing.

A seasoned food delivery rider already knows the road conditions in every street and alley, and the delivery speed is guaranteed. As long as you join the company, you can start working. In terms of efficiency, it's quite good.

Meanwhile, the defection of delivery riders from Huangtuan and Ele.me will also affect the food delivery services of Huangtuan and Ele.me.

This move is a win-win situation.

This was also one of the development strategies that Pinhaofan initially set.

The second step is to launch a public opinion offensive.

In March of this year, a "Food Delivery Rider Survival Report" was released, revealing that more than 60% of food delivery riders work more than 10 hours a day, providing a detailed overview of the working conditions of food delivery riders.

At the time, it caused quite a stir.

But he gradually became depressed afterward.

However, this time, Galaxy Technology's Pinhaofan is not going to let this opportunity pass.

A documentary was made specifically to address the current working conditions of food delivery riders, and the policy of "Pinhaofan" (a food delivery platform) was added to it.

In other words, this documentary is essentially an advertisement for Pinhao Meal.

Once released, it will inevitably impact Huangtuan and Ele.me. (End of Chapter)