When I am reborn, I just want to be a top student

Douyin, recording the beauty of life.

As a rapidly rising short video platform, Douyin's development speed is extremely fast, even faster than in its previous life.

With Galaxy Technology investing heavily, a large amount of high-quality content has been created.

With the help of intelligent algorithms for distribution, Douyin's various data are much better than in its previous life.

So when the video went viral, netizens' comments flooded in.

"That security guard is really going too far!"

"Why should a security guard and a food delivery driver make things difficult for each other?"

"The security guards said that this is a high-end community, and in order to protect the safety of the residents, pedestrians and vehicles are separated. The security guards did the right thing and it was right not to let the deliverymen in!"

"Our community is also implementing pedestrian-vehicle separation. Not to mention delivery drivers, even residents' electric bikes are not allowed in!"

"Xingcheng Henengli Residential Area? What kind of high-end residential area is this? Locals have never heard of such a thing before. It's hilarious!"

"To be honest, as a homeowner, if my food delivery is stopped by security guards, I'll be the first to yell at the property management."

"If they have even a little power, they will use it to the fullest extent to make things difficult for others!"

“This kind of thing definitely needs to be investigated by the property management. The security guards are just following orders. If the property management didn’t have their backing, they definitely wouldn’t dare to do this.”

"It's so frustrating! Why do I feel like I'm inferior just because I'm delivering food? I'm discriminated against everywhere!"

"Don't say that, upstairs. Pinhaofan doesn't do that. If a community does that, Pinhaofan will block the orders from that community. They will either charge more or leave the food at the community gate. They never put up with that kind of treatment."

“Pinhaofan is backed by Galaxy Technology, so it has a strong backbone, unlike Huangtuan and Ele.me.”

"When delivering food, it's better to choose a company that can support its employees!"

Netizens discussed it animatedly, and the buzz continued to grow.

Without comparison, it might not be such a big deal.

The contrast with the shared meals makes Huangtuan and Eleme's actions all the more disheartening.

When its own employees are wronged, the company platform not only fails to support them but also tries to shirk responsibility.

This undoubtedly struck a chord with many working people, causing them to become dissatisfied with Huangtuan and Eleme.

As an internet company, paying attention to online public opinion is a fundamental skill.

Therefore, a meeting on this matter was quickly convened at the headquarters of the Yellow Group.

Actually, it's not just because of this one incident.

Huangtuan itself has already fallen into crisis in the capital market due to the impact of Pinhaofan's business.

This sudden incident has amplified this point.

In the conference room, the faces of everyone attending the meeting were rather grim.

At the start of the meeting, Wang Xing began by saying, "Everyone knows why we are holding this emergency meeting today. We have now reached the most dangerous moment."

"It is no exaggeration to say that we are at a critical juncture of life and death."

"First, Pinhaofan's rapid expansion posed a real threat to us, and then online public opinion caused the capital market to lose confidence in us."

"We don't have much time left, so let's all share our thoughts!"

After Wang Xing finished speaking, co-founder Mu Rong immediately began to talk about the current situation: "After the video was released, our stock price dropped by 4.2%, and it had already completely fallen below the issue price last month."

"On social media platforms like Weibo and Douyin, the number of discussions about this incident has exceeded ten million."

"Although it was said that after communication, platforms such as Weibo would cool down the situation, Douyin has not changed at all."

"It's obvious that this incident was accidental, but the fact that it appeared on domestic media platforms and caused such a stir means it's not accidental, but rather a deliberate smear campaign against us!"

"This behavior clearly goes beyond the scope of normal business competition. Looking across the country, only Galaxy Technology would do such a thing."

Actually, when this video went viral on Douyin, everyone could guess that Pinhaofan must have played a part in it.

After all, there had been precedents before, with the film "Life Against the Tide" exposing the dirty secrets of domestic food delivery platforms.

In comparison, this video is nothing.

"Everyone, let me report on the company's specific data. Since Pinhaofan was launched, our stock price has fallen by more than 40%. In addition, the direct business competition with Pinhaofan has led to a decline in the capital market's valuation of us."

"According to third-party testing, our market share among price-sensitive users has dropped from 69% to 48%."

"In the past month, approximately 4.27 million low-frequency users have switched to Pinhaofan, and the daily active users have once again reached a new low."

"In the merchant sector, more than 80,000 small and medium-sized businesses have reduced their marketing budgets on the platform, of which more than 24,000 have also joined Pinhaofan."

CFO Chen Hui reported these data with a solemn expression.

To be honest, these executives at Huangtuan originally thought that after finally taking Huangtuan public and establishing itself as the number one company in the domestic and international food delivery industry, all they needed to do was gradually penetrate the market, wait for the stock price to surge, and then easily cash out a small amount to achieve financial freedom.

The issue price of HK$69 is not the true value of the yellow group at all; it should be at least around HK$200.

As a result, her sweet dream was interrupted by the food she had prepared.

Forget about financial freedom; at this rate, the company might have to be delisted.

Therefore, it is easy to imagine the anger and resentment that the many executives of Huangtuan sitting here feel towards Pinhaofan at this moment.

"This crisis has exposed many problems in our management."

"First, the organization's response speed is outstanding. Pinhaofan took only three months to go from piloting in key cities to rolling out nationwide. It also took very little time to fully establish delivery capabilities. In contrast, our internal decision-making cycle takes an average of five months."

"I think many people have become arrogant and relaxed their standards because they think that we have gone public and captured a large share of the food delivery market."

"Secondly, on the technical level, Pinhaofan's algorithm efficiency is also far superior to ours. Their average order completion time is only 2.3 minutes, while ours takes 6.3 minutes."

"Not to mention their ability to integrate resources. Pinhao can make the best allocation in the shortest time, and their efficiency is much higher than ours."

"Thirdly, Pinhaofan, with the support of Galaxy Technology, has been encircling and suppressing us through multiple channels and in all aspects, taking away our market share. But what has our publicity department accomplished with all that marketing money?"

"If the marketing budget is insufficient, it can be reported for increase. If it is sufficient, then where are the results, what is the conversion rate, what is the cost of acquiring new customers, and what is the repurchase rate? All of these need to be presented in a precise data report."

"Finally, there's the issue of our funding. We're far less well-funded than Pinhaofan, which puts us at a disadvantage when it comes to subsidy programs, leaving us with no choice but to watch our market share decline."

"I personally propose a solution to these problems."

"First, immediately launch a special offer zone to attract price-sensitive users and reduce the issuance of discount coupons."

"We will strengthen our business positioning as a quality takeout provider, launch a 'Brand Restaurant Certification Program' to enhance brand image and increase profit margins."

"Upgrade the membership system, increase member benefits, and consider adding no-minimum-spend coupons."

"Second, accelerate the distribution of intelligent testing algorithms and use advanced technologies to reduce the additional costs of intermediate steps."

"Reduce marketing investment in non-core businesses, reduce subsidies for group-buying business, and focus our main efforts on food delivery to maintain our current market share." "Consider selling some equity investments with lower strategic value to raise capital reserves."

"Communicate with investment institutions to try to gain their understanding of short-term losses in exchange for long-term market position."

"For internal employees, we will adjust the performance appraisal and increase the weight of market share indicators from 30% to 50%. We will work together to overcome the difficulties."

As a co-founder, Mu Rong naturally has a certain say in Huangtuan.

Therefore, no one was surprised to hear Mu Rong say that.

However, everyone's attention was still focused on Wang Xing.

Faced with everyone's gaze, Wang Xing hesitated for a moment before speaking, "Having heard everyone's comments, let me briefly share my thoughts."

"First of all, we must recognize the reality that the food delivery market is no longer dominated by us, but has become a three-way competition."

“In the past, we had the most funds, so we could confidently wage price wars and seize market share by incurring losses in the early stages to achieve development. But now, this approach is being used on ourselves.”

"We must abandon illusions, accept reality, change our mindset, and be psychologically prepared."

"First, I will contact investors and Galaxy Technology to inject capital into the company and obtain more funds, or I will reach a settlement with Pinhaofan and temporarily stop the competition."

"Second, immediately launch a dual-brand strategy, develop an independent Huangtuan Pinfan APP in addition to Huangtuan Waimai, fully benchmark against Pinhaofan, focus on the low-price market, and adopt a differentiated cost structure and operating model. Huangtuan will stick to the mid-to-high-end market, focusing on quality, punctuality and service."

"The two collaborate in the back-end supply chain, but operate completely independently in the front end."

"Third, the company should increase revenue and reduce unnecessary expenditures, but it can appropriately increase riders' salaries, delivery fees, and other benefits."

"Finally, commission rates for small and medium-sized merchants on the platform will be reduced by 3 to 5 percentage points, while subsidies for users will remain unchanged for the time being!"

Wang Xing spoke of these arrangements with remarkable fluency, as if he had been prepared for it all along.

Huang Tuan's many senior executives also straightened up and immediately nodded in agreement.

After the meeting ended.

Wang Xing and Mu Rong arrived at the office.

"Are you really going to call Wang Donglai?" Mu Rong asked.

Wang Xing shook his head and said, "Actually, I've already made the call."

"Their meaning is very clear: as long as we can keep up with the way they share meals, anything is negotiable."

Mu Rong frowned and asked, "Outsourcing not allowed? Full-time riders? Stock options?"

Wang Xing didn't speak, but nodded.

"hiss……"

"Who does Wang Donglai think he is? What gives him the right to be so domineering!"

"He himself is unwilling to make money, yet he forces others to do the same. Does he really think he's the standard setter for the industry?"

Mu Rong appeared extremely angry. Few bosses would like the treatment of employees under Galaxy Technology, let alone a boss like Mu Rong who was directly harmed.

Hearing the conditions Wang Donglai offered Huang Tuan now, it's like he's trying to kill him and break his spirit.

They had already become the leader in the food delivery market, but now, due to the emergence of Pinhaofan, they've fallen to this state.

Finally, you have to become like the person who has prepared the meal.

Mu Rong did not hesitate at all; he absolutely could not agree to this.

Wang Xing, however, remained calm and said, "Now, we don't have many options left."

"If Ele.me is willing to do the same thing as Pinhaofan, we'll just have to accept it!"

"Only by going with the flow can you succeed; going against the flow will only lead to failure!"

Mu Rong opened his mouth, but in the end, he didn't say anything.

indeed!

If only one company does this, you could say that Pinduoduo is being innovative, but if Ele.me follows suit, then it becomes an industry trend and an industry standard, which Huangtuan has no choice but to follow.

The consequence of not following is falling behind completely, or even being eliminated.

"Ugh!"

Mu Rong let out a long sigh, a mixture of helplessness, frustration, and a slight worry about the future of Huang Tuan.

……

the other side.

Jack Ma reacted quickly. When he saw the video's popularity soar, he guessed that Pinhaofan was preparing to take this opportunity to make a final push into the food delivery market.

So, after thinking about it for a long time, Jack Ma still dialed Wang Donglai's number.

"Mr. Wang, what are your company's plans for the food delivery market?"

Wang Donglai didn't intend to hide anything from Jack Ma, and said directly, "Just take 60-70% of the market share, and the rest can be divided among the other companies."

"Mr. Wang, you must want more than just these, right?" Jack Ma wasn't surprised by Wang Donglai's stated goals; instead, he continued to ask.

“Mr. Ma, food delivery and express delivery are the same thing; they are a reservoir of employment. If we can save costs, we can indeed make a lot of money, but that money is hard-earned, and I’m not willing to do that.”

"Maintaining a certain level of profit and then increasing the income of all employees in the industry on that basis is a good thing."

"Mr. Ma has invested in so many industries, and he can actually profit from them. Consumption is also a way to promote economic development."

Upon hearing this, Jack Ma remained silent for a moment.

He had considered this possibility before making the call.

In less than a minute, Jack Ma finally made his decision.

"If someone as young as Mr. Wang dares to do this, what wouldn't this old man like me dare to do!"

"It's just being a full-time delivery rider, paying social security, buying commercial insurance, and increasing income. What's so difficult about that!"

Although Jack Ma spoke casually, it was as if you could hear the sound of him gritting his teeth.

Wang Donglai on the other end of the phone immediately laughed and said meaningfully, "Mr. Ma, you definitely won't regret it!"

The next day.

Ele.me officially announced that it will form a full-time food delivery team and increase the base salary for riders, and purchase commercial insurance, etc.

Upon hearing the news, Taotian Group's stock price actually rose. (End of Chapter)