China Entertainment: Been working as a director since 03

Chapter 126 Let the market teach Li Yu how to behave
  Li Yu left full authority to Lao Ma and other dedicated personnel to handle the details of the follow-up discussions with Xiang Nantai and Sohu Video.

Anyway, a few days later, both Xiangnan TV and Sohu Video agreed to the dual-platform simulcast strategy proposed by Li Yu.

As Li Yu said, TV stations and online video platforms are not in direct competition.

Over the years, people who have the habit of watching TV have long become loyal viewers of TV.

For example, some young people who keep up with the times and follow the trend are accustomed to using computers to surf the Internet. These people have abandoned TVs with low operability. It is difficult for these people to return to being TV viewers.

And the number of this group is expanding year by year, showing an upward trend.

As of the end of this year, the number of computers in the country has exceeded 40 million, and the number of mainland Internet users has exceeded 80 million. The number of Internet users has surpassed the neighboring country of Sakura to rank second in the world.

The emerging Internet is becoming more and more important.

There is actually another reason why Xiangnan Station agreed to the simulcast.

They lacked confidence in Li Yu's "Signal", and the criminal investigation theme suddenly fell out of favor and could not be released on prime time.

Li Yu's past achievements are there, and the price of a single episode has skyrocketed, making them worried that it will be difficult to repay the signal broadcast in an unpopular time.

At this time, Sohu Video is willing to co-broadcast "Signal", which can reduce their cost of purchasing "Signal", so in their view, Sohu Video's joining is a good thing.

Xiang Nantai.

The deputy director of the film purchasing department has given feedback to the deputy director for the third time that the pre-heating publicity of "Signal" should be increased.

"Based on my experience of watching countless films over the years, it is no exaggeration to say that "Signal" is the highest quality criminal investigation suspense drama I have ever seen.

This is Director Li's painstaking work. Director Li has brought this drama to the level of a master, and some scenes are comparable to movies.

We actually want to put more publicity resources on that Silla drama.

Leader, with all due respect, I really don’t understand this operation. "

The deputy minister said depressedly.

The Silla drama he was talking about was called "Sad Love Song", starring Kim Hee Sun, who was known as the most beautiful woman in Silla and was very popular in the 90s.

Let's just say how popular Kim Hee Sun is. In 2005, she was able to star in the movie "Myth" with the Chinese world-class superstar Cheng Long, and became popular throughout Asia through this "Myth".

As we all know, the cold wave can successfully take root in China and have a profound impact in the country, and Xiang Nantai has played an important role in this.

Xiangnan Channel was one of the first TV stations in China to introduce Silla dramas, and later invited a large number of Silla celebrities to appear on their variety shows.

This "Sad Love Song" is a film and television drama they recently purchased from Silla.

Therefore, it is reasonable that Xiangnan TV Station is currently vigorously promoting this Silla drama.

Should we not pay attention to the foreign dramas we bought at a huge price?

下个月，也就是2005年1月，《悲伤恋歌》将登陆缃南台的黄金档，同为1月首播的《信号》播出时间被挪到22:30—0:30的冷门档。

There's nothing we can do about it. Criminal investigation themes are no longer allowed on prime time.

The Deputy Minister had no objections to the timing of the broadcast of the signal.

However, the promotion of "Sad Love Song" by the station over "Signal" is really too much.

Isn't this nonsense?

How can the quality of "Sad Love Song" be compared with "Signal"?

"Sad Love Song" is just a Silla-style classic idol romance drama with a quality above the passing line. The quality of "Signal" is way ahead of it.

"Old Zheng, what's the matter with you? You are all old people who have been working in the TV station for many years. Don't you know that high quality does not mean high ratings?
  I do not deny the good quality of "Signal". I have reason to believe that Director Li spent a lot of effort in filming this work.

However, the ratings of criminal investigation themes have never been as good as those of idol dramas. Audiences prefer family-friendly TV dramas for all ages.

What's more, Kim Hee Sun is known as the Queen of Ratings, so the ratings are bound to explode.

"Signal" cannot be on prime time, so naturally more publicity resources should be put into "Sad Love Song". "The deputy director didn't listen to Deputy Minister Zheng's opinions at all.

Lao Zheng was unwilling to give in and wanted to say a few more words in an attempt to make the leader change his mind.

"I have made up my mind, don't say any more.

You are more professional in evaluating the quality of film and television dramas.

How the program should be arranged and what kind of publicity strategy should be adopted are the affairs of the program department and the publicity department. "

The deputy director said.

When Lao Zheng heard this, he choked back his words.

He already understood the subtext.

It's your job to evaluate the quality of TV series. How to arrange broadcasting and publicity is not your responsibility as the deputy director of the film purchasing department. Don't overstep your authority.

"Director Li is a capable and talented director, but after achieving great success, he started to neglect his real career. He always suffered from the problem of becoming famous at a young age and being young and energetic.

Let the market teach Director Li a lesson. Those who have done well in idol dramas have become the kings of idol dramas. Why should they give up their old profession and transform themselves?

I hope the defeat in "The Signal" can wake Director Li up. "

The deputy director muttered.

For TV stations, ratings are the most important thing.

The depth, style, and emotions have nothing to do with them. All they want is the ratings.

This time Li Yu changed his mind and stopped filming idol dramas. They have repeatedly persuaded Li Yu to be cautious and not to abandon his previous successful experience and dive into an unknown field.

I don’t know whether that unknown territory is a fairyland on earth or a Shitu Ridge with no living people for 800 miles.

This is also the main reason why "Signal" did not receive investment from Xiangnan Taiwan, but "The Best Uniform" was able to obtain investment from Xiangnan Taiwan.

In their eyes, Li Yu is just a director of idol dramas.

Li Yu has only proven himself in the field of idol dramas.

Investing in "Signal" is too risky, investing in "The Best Uniform" is safer.

They allocated more publicity resources to "Sad Love Song". In addition to not being optimistic about Li Yu's "Signal", they actually had some intention of letting Li Yu fail once.

The market is the best teacher, let the market teach Li Yu how to be a human being.

Let Li Yu hit the south wall once, and his head was bruised and bloody. When he knew it hurt, he would naturally go back to film idol dramas.

As long as Li Yu goes back to film idol dramas, he will be their good comrade. They will invest as much as they want and fully support Li Yu without even hesitating.

Lao Zheng has been in the film purchasing department for many years, and his love for films has not been wiped out by the boring work.

He knew that the leader's words were in line with business logic, but he personally didn't like that.

He likes excellent works that have soul, connotation and can make people think.

In his opinion, "The Signal" is such an excellent work.

He hopes that Li Yu's "Signal" will be a big success.

It would be a tragedy if a good director with ideals, ambitions and abilities abandons his original intention and goes back to make useless idol dramas because he has been educated by the market!

"Old Zheng, do you have anything else to say?"

"I say the leader has great views!" Lao Zheng said.

(End of this chapter)