China Entertainment: Been working as a director since 03

Chapter 726 It turns out that he was the one who tricked
"actually……"

Aaron Kwok and Chow Yun-fat both wanted to rescue it.

But how could Zhuang Wenqiang and Li Yu, who were in collusion with each other, give them a chance to save themselves?

Zhuang Wenqiang immediately interrupted them and said to Li Yu, "Director Li, since both of them think there is no problem and are willing to strongly support our plan, you can talk to them in detail."

"???"

At this moment, Aaron Kwok and Chow Yun-fat both had a feeling of who they were and where they were.

Did the two of them say that they would strongly support Li Yu and Zhuang Wenqiang's plan? No?
It was Zhuang Wenqiang who said that they had already agreed.

Li Yu immediately followed up and began to say: "If we want to further increase the box office of the movie, we have to find topics to talk about with you two, Chow Yun Fat and Aaron Kwok.

We all owe Stephen Chow a movie ticket for his "The Mermaid". You must have seen how powerful it is, right?

What is the quality of "The Mermaid"? It is not even close to our "The Legend of Wushuang", but the box office is so high.

This is closely related to the advanced marketing techniques of Stephen Chow's team, which has triggered a wave of follow-up trends.

The reason why Stephen Chow’s marketing works is because he has such a strong influence among that one or two generations in mainland China.

Among that one or two generations, many people grew up watching Stephen Chow’s movies.

At that time, piracy was rampant in the mainland and Hong Kong films had not yet been introduced to the mainland. Everyone was watching pirated copies, and there was no place to support genuine products.

So fans of the star really feel that they owe Stephen Chow a movie ticket. When they see people on the Internet and in their circle of friends posting pictures one after another, following the trend, young people begin to take action.

They thought it was cool to buy a movie ticket and then post a message on WeChat Moments or Weibo, at least that was the case at the time.”

Li Yuxian analyzed in detail with Aaron Kwok and Chow Yun-fat the main reasons why Stephen Chow's marketing campaign was successful.

Only someone who has a great influence on the audience can do this.

If you ask Director Bi to make another movie called "Dream of Music Circle" 20 years later and market it to everyone that they owe him a movie ticket, everyone will throw rotten eggs at him to death.

Like Chow Yun-fat and Aaron Kwok, he had a huge influence among that one or two generations in mainland China.

Aaron Kwok was quite different. When he started to star in movies, it was already the end of the heyday of Hong Kong films.

His acting skills weren’t that great at the time, he was just a young and handsome guy of that era.

By the time his acting skills gradually improved, it was already in recent years, and Hong Kong films had long since declined.

So everyone's impression of him is that he is standing on the stage, dancing, waving his hands and singing "I can't stop loving you."

Chow Yun-fat is different. He is truly the childhood memory of one or two generations, just like Stephen Chow.

Who among those born in the 1970s, 1980s, and 1990s in the mainland has not seen Chow Yun-fat fighting Brother Crow in prison, and finally defeating Brother Crow and turning him into one ear?

There is also the famous scene where the God of Gamblers Gao Jin makes a handsome appearance with BGM and lights his cigarette with banknotes, and there is also the chivalrous and heroic Mark in "A Better Tomorrow".

Zhou Runfa is also the childhood memory of a generation.

The difference between him and Stephen Chow is that after his peak, Stephen Chow became a director. Although his output is not high, he has directed classic movies such as "Shaolin Soccer" and "Kung Fu".

Therefore, his emotional marketing is very effective.

Zhou Runfa has starred in many bad movies in recent years.

If he asked marketing staff to owe him a movie ticket, he would probably get scolded.

People would say, didn’t I pay you back the movie tickets I owed you in the “Australia” series? I still owe you a dang. Zhou Runfa obviously realized this. He knew that he didn’t have the same good reputation as Stephen Chow during the “The Mermaid” period, so he said, “Sing Ye can play this way, but we can’t, right? The audience doesn’t owe us movie tickets.”

The audience does not owe him movie tickets, nor does they owe Aaron Kwok movie tickets.

During the golden age of Hong Kong films, Aaron Kwok had few films that were widely circulated.

Rather than saying that the audience owes Aaron Kwok movie tickets, it would be better to say that the audience owes him money for an album or a single.

After all, his song "I Can't Stop Loving You" is really popular in mainland China and is widely sung.

"I just used Stephen Chow as an example. I didn't say that you should market to the audience to owe you movie tickets. Besides, I have used the trick of owing movie tickets before, and Stephen Chow has used it before, too. It doesn't work anymore."

Li Yu's mind is very clear.

It's okay to use the same trick once or twice, but if you use it too many times, people will no longer buy it.

"We can do this. We will hire a group of media people and bloggers to take everyone through all the classic roles you played in your acting career.

Then lead public opinion in this direction. Chow Yun Fat, you are already old, and the once high-spirited Mark and God of Gamblers are gradually getting old.

"Wushuang" is so wonderful. If you don't go to the cinema to support it, you may never see Chow Yun-fat in such good shape again.

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The marketing direction for Aaron Kwok needs to be changed, as Aaron Kwok’s previous movies are far less influential than Chow Yun-fat’s movies.

So we will do the same and also bring out your previous works, King Guo, for everyone to review.

Let me tell you that this is the young and handsome guy back then. Young and handsome guys can achieve transformation through hard work.

Now you have evolved from a young actor with poor acting skills to a talented actor. We can also step on the young actors nowadays and say that the young actors nowadays are totally incomparable to the young actors back then.

It may cause dissatisfaction among many young fans, but the popularity will definitely be explosive.”

Li Yu put forward his bold idea.

This combo is definitely effective.

Maybe it won't reach the level of owing Stephen Chow a movie ticket, but it should not be a problem to achieve 50% of the effect.

Zhou Runfa and Guo Fucheng's eyes widened after hearing Li Yu's plan. Li Yu really knows how to have fun.

They couldn't have imagined such a cool operation.

If that's how it plays, to be honest, Li Yu and Zhuang Wenqiang aren't that bad.

The marketing plan for Chow Yun-fat is not a scam at all. It is just to review Chow Yun-fat's classic roles and works, and promote the movie "Wushuang" at the same time.

The marketing plan of Aaron Kwok has a bit of a pitfall, because stepping on the current young idols will definitely cause dissatisfaction among their fans.

But there are also advantages. There are many people who like young and handsome men, but there are even more people who hate them.

Those who hate young and handsome actors are likely to go to the theater to support the movie "Wushuang".

Therefore, Li Yu’s marketing plan is highly feasible, and both Chow Yun-fat and Aaron Kwok think so.

They naturally accepted the arrangements made by Li Yu and Zhuang Wenqiang.

After sending Zhou Runfa and Guo Fucheng away, Zhuang Wenqiang said to Li Yu with a smile: "Director Li, the mainland is your home court, so you can make the arrangements."

"Director Zhuang, that's wrong. You are the director and Bo is the producer. You are the ones who should do the marketing. I am just an investor. After I invest in your movie, I will not care about anything else and will just wait for the return." Li Yu replied seriously.

Shit! Zhuang Wenqiang almost cursed. He thought Li Yu and him teamed up to trick Zhou Runfa and Guo Fucheng, but it turned out that he was the one tricked, right?
(End of this chapter)