China Entertainment: Been working as a director since 03

Chapter 801 Netizens applauded

The May Day holiday season has officially begun, and countless movie fans have begun to go to cinemas across the country.

In terms of performance, the first one to bear the brunt is "Us and Them" directed by Liu Naicha.

Some domestic youth films are interspersed with the collision of times and memories, and are a combination of bloody plots such as secret love, abortion, and affectation.

A market of over one billion people can accommodate many different themes.

As long as you grasp the needs of a certain group of people, there will definitely be a market.

This was the case with "So Young", "My Deskmate", and "Us and Them".

On May Day, Liu Nai Cha, who had just transformed into a director, was very successful and crushed all his competitors in the same period.

On May Day alone, "Us and Them" earned nearly 45 million yuan at the box office, and the screening volume reached %, which is ridiculously high.

Some media also reported that the box office of "Us and Them" exceeded 300 million on the first day.

Regardless of whether it is close to 300 million or over 300 million, this data is very impressive.

As China's first hard science fiction blockbuster, "The Wandering Earth" only had a box office of about 1.8 million on the first day, including the midnight show.

There is a reason why domestic directors don’t like to make science fiction films.

Look, a female singer turns into a director, makes a melodramatic youth film, and names it "Us and Them", riding on the popularity of her old song "Later", and then uses a wave of marketing to precisely target young men and women, and she can crush the hard science fiction blockbusters right from the start.

However, fancy things can only last for a while. If you want to have the last laugh, you still have to rely on hard power.

After "The Wandering Earth" earned 1.8 million yuan at the box office for the first time, it received very good word of mouth and was recognized by movie fans.

"Us and Them" is different. A scandal broke out on the first day of its release.

Moreover, some of the evidence came from cinemas in various places.

Some netizens revealed that the reason why "Us and Them" was able to achieve nearly 300 million yuan in the first day was because it took advantage of Zheng Ce's ticket refund.

They buy a large number of movie tickets during pre-sale to create the illusion that the movie is very popular, get theaters to increase the number of screenings, and then start refunding the tickets.

A large number of netizens and theater staff came forward to reveal the information.

A netizen said that he worked in a certain cinema, and that his small cinema had six screening halls alone and refunded 400 tickets.

Some cinemas also posted images of ticket refunds backstage.

More than 4,000 tickets were refunded in a city in Hubei Province, and nearly 3,000 tickets were refunded in a city in Guangdong Province.

The producer's operation method has drawn a lot of criticism from netizens.

The movies released in the same period were also unlucky, which made people want to kill them.

They took advantage of the loophole by buying tickets first and then refunding them to adjust the screening schedule, snatching away everyone else's screening schedule. If beating people is not illegal, I believe those whose screening schedules have been squeezed would have already flown over to beat them up.

Oh! How shameless! He only resorts to such despicable means.

On May 45, the cinema chain readjusted the screening schedule, and Us and Them was cut on the second day, from 30% on the first day to less than %.

According to relevant media reports, hundreds of thousands of tickets for "Us and Them" were refunded nationwide, with the refund amount reaching tens of millions.

Doing this kind of thing would offend cinemas everywhere.

In the previous life, since "Us and Them" had no decent competitors in the same period, it was the only one that performed well in the market.

So the cinemas and theaters have no choice but to continue to increase the screenings of "Us and Them" even if they are disgusted.

You can't go against money.

"Us and Them" still has a certain market.

There is no competitor that can compete with us. If "Us and Them" is cancelled, will the May Day period still make money?

This time the situation is a little different. The cinema chain is not pampering Us and Them, and likes to take advantage of loopholes and play tricks on us, right? They treat us all as fools, right?
Well, if you don’t give us face, we won’t give you face either.

It's not like yours is the only movie that can sell well.

"The Wandering Earth" is still a profitable film and has a good reputation.

Against this background, the number of screenings of "The Wandering Earth" increased rapidly.

Almost as much as "The Wandering Earth" can take in, the theaters will schedule as many screenings as they can.

The single-day box office results of various movies on May 2 were released.

"Us and Them" was not as lucky as the previous life, with the single-day box office dropping to less than 200 million.

"The Wandering Earth" received 40% of the day's screenings and lived up to expectations, earning 2.58 million yuan at the box office.

Seeing that The Wandering Earth was capable of taking on this unprecedented wealth, theaters once again cut the screening schedule for Us and Them and added all of it to The Wandering Earth.

"The Wandering Earth" is getting stronger and stronger.

Day 3.38, million.

Day 3.85: million.

Day 4.15, million.

Starting from the third day, the daily screening volume allocated by theaters for "The Wandering Earth" has exceeded 50%.

The highest one day was close to 60%.

"Us and Them" was cut every day and was soon scrapped. There were only a dozen screenings left, and the daily box office was only 20 to 30 million.

The theaters are clearly teaching "Us and Them" a lesson.

The way "Monster Hunt" was box office-hungry was ugly. The movie was sold in cinemas owned by the producer, and it also paid for it.

Your "Us and Them" is awesome, watch it first and then retreat.

If this kind of black sheep who breaks the rules is not punished, everyone will follow suit and cinemas everywhere will be cursed every now and then.

Hundreds or even thousands of tickets for today were booked yesterday, but today they said they had all been refunded. The cinema owner is so annoyed.

If it hadn't aroused public anger and offended cinemas across the country, there wouldn't have been so many pictures from inside the cinemas of ticket refunds leaking.

The crew of "Us and Them" saw their screening schedule being cut every day, and they were also jealous of "The Wandering Earth" which was making 300 to 400 million yuan at the box office every day.

So they jumped out to complain that they were being targeted in the film scheduling.

Their first-day box office was so good, it stands to reason that even if the theaters did not increase their screenings, they would not reduce their screenings.

However, starting from the second day, the cinema chain reduced their screening schedule every day. It was totally unfair and they were treated unfairly and maliciously.

All major cinema chains gave very official responses to their accusations.

The screening schedule is allocated based on the market performance of each film. It is absolutely fair and just, and there is absolutely no unfair or malicious treatment.

So what if it's malicious targeting? You're treating us like monkeys, so you don't allow us to target you? I'm giving you face by not cutting all the remaining dozen or so schedules.

Netizens applauded the failure of their accusation against the crew.

"You eat in such an ugly way, you deserve it!"

"I strongly suggest that people who haven't seen this movie don't watch it. The movie has a distorted outlook, and it may be because the director has a distorted outlook. It's reasonable for a director with a distorted outlook to make a distorted movie."

"Crying? You know how to cry now. You used pre-sale to boost the box office to squeeze out other people's screenings. Why didn't you come out and cry when the first-day box office report was released?"

Finally, the Film Bureau came out and made the final decision, proving that the circumstances of the ticket refund incident were indeed abnormal and would be dealt with seriously.

(End of this chapter)