Tokyo: Being coveted by my wife, I just want to play games

Chapter 404 Take off!

The MC rating website is considered to be the most authoritative game rating website in the entire gaming industry.

Many game manufacturers and gamers will use the MC website's ratings as endorsement when promoting or recommending games. However, in reality, there is no such authoritative and clean website.

Very simple logic.

These rating websites are all run by media professionals from related industries and some editors in the industry who try out ratings. Regardless of whether they are media professionals or editors, they all need to make money to eat, or even to support their families.

They need money, but the more critical problem is that there is no supervision and no punishment.

These media and editors who rate the games, whether they give low or high scores, are completely up to their own whims, and there is no supervision, and no punishment for cheating. And any game manufacturer must hope that their game can be rated high.
With the inducement of interests and the lack of supervision, in such an environment, all kinds of interest conflicts are bound to emerge one after another.

The authority of MC is power, because many players believe what MC rating websites say. And the trust of players is the capital for MC rating websites to find game manufacturers to realize their influence.

Needless to say, when MC's review of [World of Warcraft: 70 points, a mediocre game with a lack of diversity and depth of gameplay] came out, the global network went viral and attracted the attention of countless players around the world!
To be honest, MC is indeed very authoritative.

This rating website was founded in 2001, and its business content is not limited to games. They are also a leading website in fields such as movies and music.

To put it bluntly, MC is one of the most well-known authoritative rating websites in the world, especially in English-speaking regions and in the fields of games, movies, music, etc.

Unfortunately, because of his offenses against Juyin, the handheld game console maker, OTTO, the game platform maker, and TGA, the game award maker, Toshikawa Che’s influence in the English-speaking world is relatively weak, and he even received a lot of negative reports. But it’s not that weak, after all, Elden Ring has sold very well in Europe and the United States. At last year’s Tokyo Game Festival, the booth of the Holy Light Society was also the booth that European and American players visited the most.

And
Dongchuan Che’s current power is not limited to the gaming field!
Two years ago, Himawari Izumi became famous in Europe and the United States with her album which included classic European and American hits such as Adele's "Rolling in the Deep" and Queen's "We Will Rock You".

During last year's World Cup in Korea and Japan, she consolidated her influence in Europe and the United States with classic songs such as "Cup of Life" and "Waka Waka" which she sang for Pepsi to promote the World Cup.

Although she wants to be a scholarly musician and doesn't want to attract too much attention, so she hasn't started any global tours yet and has taken relatively few endorsement advertisements. However, she can't be said to be a top singer like Taylor Swift and Eminem who have explosive influence.

But she is definitely a world-class singer, and she is even more popular in Japan. There is no one who can compete with her. During the World Cup last year, she was invited by the Tokyo government to be the World Cup ambassador and performed at the opening ceremony of the World Cup! And the difference between music and games is that music is easier to spread!
Give me an example.

Even if you don’t watch the World Cup, as long as you were born in the 8090s or s, you can probably hum a few lines of [gogogo, oh lie oh lie oh lie]; even if you don’t play games, you have probably heard Zhang Jie’s “Against the War” for the game “Against the War”, JJ Lin’s “Drunk in Red Cliff” for “Red Cliff OL”, Xu Song’s “Half City of Smoke and Sand” for “The Demi-Gods and Semi-Devils” and so on.

This is because music, as a medium, is naturally easier to spread than games.

To put it bluntly, if we simply compare the popularity, Izumi Himawari is actually more famous than Fuyukawa Che worldwide!
What's interesting is that Dongchuan Che had already thought about all the unexpected things that would happen after the launch of World of Warcraft, and he didn't want Izumi Himawari to get involved in this disgusting war of public opinion, so he had talked to Izumi Himawari about this before and told her to just stay put. However.
People who love you will care about you more than you care about yourself.

As the MC rating website released various low-score reviews and a large number of online trolls attacked Fuyukawa Tetsu, Izumi Himawari was furious. She directly posted a video of herself playing "World of Warcraft" on social networking sites such as YouTube and Twitter using her own account, complaining about the unscrupulousness of the MC rating website!

"This girl, I guess I'll have to coax her for a long time tonight, and she'll even be blackmailed."

In the Internet cafe on the second floor of the Holy Light Society, looking at the computer screen where Izumi Himawari was complaining angrily in front of the camera, Dongchuan Che smiled and shook his head.

Izumi Himawari has a huge influence. Less than 20 minutes after she posted this video, the number of likes and comments has exploded. Even if the comment filter is turned on, the comments are still so numerous that they overlap. Moreover!

Not just Izumi Sunflower!
The music section of Shengguang Society has always been managed by Ms. Maori. On the one hand, Ms. Maori's working ability is indeed very strong. On the other hand, Dongchuan Che has also invested a lot of money in this field and has written many songs for other singers and artists in the company!

Now the music department of Shengguang Society is developing very well. In addition to the mainstay Himawari Izumi, there are also many first- and second-tier singers!

In addition to the music sector, the film and television sector of the Holy Light Society has also begun to develop rapidly under the leadership of Yuezhu Feiniao!
At the beginning of last year, Yuezhu Feiniao filmed a TV series called "Sisters Riding the Wind and Waves", which made her famous in the entertainment industry. Afterwards, although Dongchuan Che talked to her and hoped that she would film a live-action TV series of "World of Warcraft",... Although Yuezhu Feiniao is a genius who learns everything very quickly, she is actually very down-to-earth when she is doing things seriously.

Therefore, Yuezhu Asuka did not directly shoot "World of Warcraft", which required huge development costs. Instead, he started shooting several variety shows to practice since the middle of last year, and then spent several months at the end of the year shooting a low-cost horror film similar to "The Grudge".

At that time, he insisted on dragging Dongchuan Che to watch a movie, which frightened Dongchuan Che so much that he couldn't sleep well for several days, and was also teased by Miyano Mitsukoshi and others for several days. It was not until Dongchuan Che threw them into the oversized bathtub at home with a big TV hanging on the wall and severely repaired them with [Software Hardening Engineering] that they stopped.

although
In the end, Miyano Mitsuba and the others had flushed cheeks after taking a bath, and it was hard to tell who benefited more from this beating, but it did calm down.

It should be said that although Dongchuan Che is very afraid of horror movies, because there are many women in his family, he always has someone to accompany him whether he is eating, sleeping or going out, so ordinary horror movies are not very lethal to him. However, the horror movie shot by Yuezhu Feiniao still scared him a lot. From this, it can be seen that Yuezhu Feiniao's screenwriter and director ability is indeed growing rapidly, and that horror movie did achieve a very good box office in this type of movie.

It was also after that movie that Dongchuan Che began to vigorously develop the film and television sector within the company. As for the way of development, it was naturally to invest money and projects.

Film and television are different from music. In terms of music, Dongchuan Che chose to train his own singers, on the one hand because it involves copyright issues. If he writes songs for singers from other companies, he can only get a part of the copyright fees, and the majority of the money goes to the singer's company. If he writes songs for singers from his own company, he only needs to pay a part of the share to the singer, and the difference is huge. But the film and television industry is different.

There is generally not a strong subordinate relationship between film and television stars and film and television entertainment companies.

These stars either have their own agents or belong to their own agency.

These agencies will charge them a certain fee, and then help them handle some related business, as well as contact some film and television entertainment companies to see if there are any movies that can be filmed.

To put it simply, the relationship between celebrities and film and television entertainment companies is a cooperative employment relationship. The investors pay the celebrities to participate in the film, and the final box office revenue generally has nothing to do with the actors. However.
The entertainment circles in China, Japan and South Korea also have a characteristic, that is, celebrities like to be involved in both film and television.

The most typical ones should be the Hong Kong and Taiwan stars of that time, such as Jacky Cheung. On the one hand, he was called the "God of Songs" by his fans. At the same time, he also played Brother Wuying in "As Tears Go By", as well as many other works such as "A Chinese Ghost Story" and "Moonlight".

In addition, Andy Lau, Jimmy Lin and many other stars are both active in film and television. The practice of Hong Kong and Taiwan stars in the past was actually borrowed from Japan. For example, Akina Nakamori, Momoe Yamaguchi, and Shizuka Kudo in the Showa period were both successful in the film and music industry. Shengguangshe is also following this route now.

On the one hand, we maintain cooperative relationships with external celebrities. On the other hand, when training singers, the music sector will also allow some singers with better images and better acting skills to participate in various variety shows, as well as some film and television works currently invested by the company.

In general, because Dongchuan Che's current work focus is on games, the film and television sector of Shengguang Society is not as strong as the music sector. But through so many collaborations, he has also accumulated a lot of connections in the entertainment industry.

And to be honest, many stars seem to be very successful outside, but because the cost of film and television productions is very high and the risk of failure is very high, whether it is performance opportunities or attracting investment after the script is ready, it is very difficult and very test of personal connections. And wealthy sponsors like Dongchuan Che are naturally the objects of flattery by various agents and management companies in the entertainment industry.

not to mention.
The promotion and marketing cost of "World of Warcraft" exceeded 200 million US dollars!

The cost of this publicity and promotion is enough to shoot a movie like "Avengers", and the linkage with such large-scale publicity and promotion works is itself a way for celebrities to expand their influence.

After the launch date of "World of Warcraft" was announced last month, there was no need for Dongchuan Che to take the initiative to invite anyone to endorse the game. A large number of agents and agencies of big-name celebrities in the entertainment industry came to him on their own initiative, hoping to get their celebrities to participate in the promotion and endorsement of "World of Warcraft".

To be honest, Dongchuan Che actually didn't want to find a celebrity to endorse "World of Warcraft".

It's not about money, it's mainly about... Many celebrities nowadays like to establish a persona, but any adult with a normal brain should understand that there is no perfect person in this world. After the persona is established, although it can attract a large number of fans, when the persona collapses in the end, it will inevitably suffer a stronger backlash.

For example, a certain celebrity who has established himself as a chef.

If the food isn’t tasty, it’s not a big deal, but once a character is established and then collapses, that’s a big deal.

On the other hand, he also believed that World of Warcraft would be a big hit, so there was no need to tie World of Warcraft to certain celebrities. However, although the endorsement could not be done, the friendship was there.

Because Yuezhu Asuka has started interviewing actors recently, it is no secret in the global entertainment industry that Dongchuan Che wants to make a live-action TV series of "World of Warcraft" and needs to use many Asian actors. The production cost of each episode is more than 1000 million US dollars.

Ten million dollars!

One episode!
This is a super production, and the top science fiction and fantasy American dramas are produced to this standard!

There has never been a film or TV series with this kind of production standards in Asia!
Which star wouldn't want to join a production of this level? Which agency wouldn't want their own stars to join the crew? ! If you want to join the crew, you must first establish a good relationship with the great director Yuezhu Asuka, and who in the entertainment industry doesn't know the relationship between Yuezhu Asuka and Dongchuan Che?
The two went skiing in Hokkaido together last winter, and were photographed by passers-by when entering and leaving the hot spring hotel.

Therefore, Dongchuan Che didn't even need to say anything. After the launch of World of Warcraft, many celebrities either took the initiative or were prompted by their agents to play World of Warcraft. Regardless of whether they really liked playing the game or were just trying to curry favor, they all ended up posting videos of themselves playing the game on their social media accounts!

The battle is very grand!

In addition, Dongchuan Che had already invested a lot of money in publicity. For a while, whether it was YouTube in Europe and the United States, LINE in Japan, or Weibo and Tik Tok in China, almost all social media around the world were flooded with content related to "World of Warcraft"!

A lot of publicity brought a lot of attention, plus Dongchuan Che made "World of Warcraft" free for three hours, and today is the weekend!

Senseless!

As time approached two o'clock in the afternoon, as the Holy Light Society announced that the number of global concurrent online users of "World of Warcraft" exceeded eight million, the entire gaming industry was stunned!
Eight million people online at the same time!
What does this mean? In the previous life, the maximum number of concurrent online users of League of Legends was 750 million.

CF, which was ridiculed by many netizens as "there are thousands of idiots in the world, and half of them are CrossFire", had a maximum number of online users of 600 million! And within more than two hours of the launch of World of Warcraft, the number of online users directly exceeded million!
(End of this chapter)