Be reborn and be happy to the fullest

"Han Er has fired!"

"What? Who messed with Han Er? That hot-tempered kid hasn't been talking nonsense in ages!"

"Hehe, this time it's different, it's two machine guns going head-to-head, and Han Er is spraying Zhang Yi!"

"What? The first two of the Four Young Masters, how did they end up facing off?"

"Go check it out on Weibo..."

Even Li Shuo and the people in the Shuoguo operations department did not expect that Han Er's single message would generate such explosive buzz!

According to Li Shuo's original plan, today would be the day when the three major websites A, B, and C jointly released Wei Ni's new song. Wei Ni has an outstanding appearance and solid singing skills, so it would be best for her to appear in front of the audience in the form of a video. Moreover, Li Shuo has now invested in or even controlled these three websites, so he can allocate more traffic and resources to Wei Ni and "Unforgivable"!
In Li Shuo's plan, Han Er was really just a "vanguard general"!

To be precise, neither Han Er nor Zhang Yi were ever taken seriously by Li Shuo: they may be famous talents, but without the support of capital and an operating team, they could never make a splash!
Take "X" as an example. Zhang Yi and Hua Le Bao criticized "X" online, saying that he presumptuously regarded "adaptation" as "originality". It seems to have attracted a lot of discussion, but today "X"'s new song "Unforgivable" was released. All over the internet except for the three stations ABC, there are various press releases. This kind of terrifying whitewashing-type advertising and promotion is something that the two big V's on Weibo cannot match.

But now, the situation seems to have changed subtly. Han Er and Zhang Yi are nothing special on their own, but it's unprecedented for them to be hurling insults at each other. Their status and names seem to carry a sense of destiny, which is almost like a natural juicy tidbit for netizens!

So, before Zhang Yi could even post a rebuttal, Han Er's comments caused their Weibo posts to "explode" in traffic...

About 20 minutes later, Zhang Yi stepped forward to retort to Han Er. The top two of the Four Young Masters—at least in the eyes of the public—were now at each other's throats!
Li Shuo didn't care how intense their argument was; all he wanted was to achieve all his goals!

One of the purposes was to promote "Unforgivable" and officially launch Wei Ni's career.

"Let the operations department ride the coattails of those two's popularity. At least make Wei Ni one of the topics of conversation. After all, she's the lead singer of 'Unforgivable'!"

At Li Shuo's command, amidst the fierce battle between Han Er and Zhang Yi, online trolls began mentioning the name of the lead singer of "Unforgivable":

"After all this criticism, what exactly is X's new song? Where can I listen to it?"

"Go to Bilibili, the big banner on the homepage is X's new song 'Unforgivable,' and by the way, the lead singer is a very, very nice girl!"

"The lead singer is named Wei Ni. She's only 21 years old and is the most beautiful girl at our Lenghai Conservatory of Music!"

This was 11, and the voices of online trolls were still noticeable to many onlookers. So at the same time, quite a few people actually searched for "Unforgivable" and Wei Ni. Moreover, Yuan Ke reported a peculiar phenomenon:

"With the release of 'Unforgivable' on the three major video platforms, traffic on all three platforms (A, B, and C) has increased today, especially on Bilibili. As of now, its daily active users have broken the previous high, and it is expected to create a new traffic peak today..."

"Oh? Is it this song that brought in the traffic?"

"To be precise, it's the combination of hype, trending topics, celebrities, and so on—all these elements working together to generate traffic..."

Whatever the reason, Li Shuo achieved his goal, and even ahead of schedule, he achieved goal 2: to build momentum for stations A, B, and C!

In 11, Youku Tudou was at its peak, and even other video streaming sites like iQiyi and iQiyi had to take a backseat. Youku Tudou was the main competitor of sites A, B, and C!
Although the song "Unforgivable" was uploaded to music platforms, at Li Shuo's request, Wei Ni recorded a separate video and audio recording, which was then simultaneously released on three video websites. After its release, all three websites promoted it simultaneously: large banners on their homepages, in-site announcements, etc. Bilibili even launched a series of events for "Unforgivable" and has already booked an exclusive interview with Wei Ni from Shuoguo Culture...

Perhaps it's due to "historical" reasons, or perhaps it's because Bilibili's headquarters are in Lenghai, closer to Li Shuo, but in any case, this single wave of promotional campaign clearly shows that Bilibili has taken a step ahead of AcFun and C-site...

As for objective 3, Li Shuo sat in front of the computer, stroking his chin, a thoughtful expression on his face. The objectives he wanted to achieve were not actually separate and parallel, but rather interconnected:
The success of Wei Ni and "Unforgivable" led to a surge in traffic on the three websites. After this surge, the next step was naturally to release "The Temptation of Returning Home." However, this step was too crucial, so Li Shuo naturally wouldn't release it on the first day. He needed to wait for the perfect opportunity...

For the rest of the day, Li Shuo stayed at Shuoguo Manor. He spent half the day with Yang Xiaomi, who was finally able to rest, and the other half of the day was spent browsing various websites, from the three major video websites to various music platforms, as well as popular platforms such as Tieba and Weibo.

On the three websites A, B, and C, Wei Ni's number of followers showed a straight upward trend. In just one day, the total number of followers on the three websites reached a staggering 500,000!
This was 11, when even the top Weibo influencers only had a few million followers, and all three major video websites were still in their infancy, only occupying the ACG (Anime, Comics, and Games) niche! It's fair to say that Wei Ni's surge in followers practically devoured all the remaining traffic on those three websites!

The main attraction for fans is Wei Ni's identity.

The three websites mainly target young people and have a natural affinity for college students. Wei Ni is also beautiful and talented, so she can naturally appeal to all kinds of people!

Compared to the three official websites, platforms like Weibo and Baidu Tieba mainly seem to focus on the online feud between Han Er and Zhang Yi. To put it bluntly, it's still just ordinary gossip, with occasional side interest in Wei Ni and her novel "Unforgivable"...

"Okay, stop bombarding us with these gossip tidbits. No matter how big the scandal or how much noise it generates online, it's unlikely to have any impact on our offline business..."

Around 5 p.m., Li Shuo and Yang Xiaomi were resting by the outdoor swimming pool in the backyard. Seeing him still scrolling on his phone, she playfully scolded, "I finally finished filming the commercial, and my schedule was postponed. I wanted you to keep me company, but you've been playing on your phone the whole time!" Li Shuo quickly apologized, but added, "You know, this is quite important. I just want your original song to be released as soon as possible..."

The reason I deliberately called it an "adapted song" was actually to set the stage for Yang Xiaomi's "The Power of Love"! That was the real killer move, but it probably had to be mentioned in order of Li Shuo's final objectives.

“I told you, you’ve just ignited public opinion. It needs time to ferment. Instead of posting these things, why don’t you sit down and talk to the person involved to build a relationship…” Yang Xiaomi blinked and gave her advice.

"You mean, Han Er?" Li Shuo raised an eyebrow.

Yang Xiaomi smiled and said, "That's right! Han Er hadn't made a move before, so you didn't have to pay him any attention. But now that he's criticized Zhang Yi, he's on your side. Why don't you invite him over for a meeting? I think it's quite easy for you, isn't it? After all, his father is still working for you!"

Li Shuo snapped his fingers: "Bingo! Sister Mi, you've really woken me up! Instead of wasting my time here generating traffic, I'd rather meet with Han Er and discuss how to crush Zhang Yi!"

As he spoke, he called to Zhang Yuyan, who was serving nearby, "Yuyan, call Xu Yike and ask her to come over. I need to make an appointment with Han Er."

At this moment, Yang Xiaomi said again, "Actually, it's not just Han Er, Guo Laosi is also in Lenghai. You can invite him along too!"

"Guo Laosi?!" Li Shuo raised an eyebrow. Compared to Han Er, he didn't have a good impression of Guo Laosi. The main reason was that after entering the film and television industry, Guo Laosi took the idol popularity route, which was completely incompatible with Li Shuo's taste.

But then Yang Xiaomi pointed to herself proudly and said, "I happen to have met Guo Laosi a few times and we even talked about one of his works. That guy is actually quite ambitious. He's already planning to use a movie to directly enter the entertainment industry and become a director... Well, Guo Laosi sincerely asked me to invite him to be the female lead in his debut film!"

Wow, a fourth-generation rich kid!
After listening to Yang Xiaomi's words, Li Shuo thought of Guo Laosi, a highly controversial but box office hit that sparked many trends!

From a purely commercial perspective, Guo Degang's achievements in film are still stronger than Han Han's. Moreover, judging from the celebrities in his films, Guo Degang's "girlfriends" in the entertainment industry are much stronger than Han Han's.

"What's with that expression? Don't you like Guo Laosi?" Yang Xiaomi frowned when she saw Li Shuo's strange expression.

"Well, I don't dislike anyone, nor do I like anyone; we just haven't had much interaction before." Li Shuo thought for a moment, then continued, "But since it's through you, it would be great to invite you over to sit down and make friends..."

Yang Xiaomi smiled with satisfaction and said, "Then I'll call him now..."

At 8 p.m. that evening, Li Shuo met Guo Laosi and Han Er, the two eldest sons, in the tea restaurant on the second floor of the annex of Shuoguo Manor!

In fact, even Li Shuo didn't expect that the meeting could be arranged so quickly: Yang Xiaomi called Guo Laosi, who replied directly, "I have time anytime." Xu Yike's contact with Han Er was even more decisive. Since the latter started criticizing Zhang Yi, he had made up his mind to join Li Shuo, so he would naturally not neglect Li Shuo's summons in the slightest!

"Welcome Han Er and Guo Si! Wow, your arrival has truly brought honor to my manor. Putting aside everything else, from now on, this Shuoguo Manor can be registered with the Cultural Bureau, saying that we are a cultural building where 'learned scholars gather and no uncultured people come and go'..."

Although the two literary giants arrived easily and quickly, Li Shuo did not neglect them. He shook hands with them one by one and, during the pleasantries, immediately elevated them to a very high position, which laid the foundation for the conversation that followed.

Upon hearing this, Han Er breathed a sigh of relief, then offered a few words of modesty before launching into a series of flattering remarks about Li Shuo: "...Compared to us, Young Master Li is truly exceptionally talented. While ordinary people outside may not know, I do understand. The arrangement of the song by Young Master Li, under the pseudonym 'X,' is a feat that is beyond the reach of ordinary people..."

Because the person praising Han Er was Han Er, Li Shuo was particularly pleased and immediately invited the two to the tea restaurant in the annex: this was a place chosen by Yang Xiaomi. In her words, the annex offered a clear view of the manor's landscape except for the main buildings, and the view outside was extremely wide, making it very suitable for entertaining literary and artistic guests like this.

Sure enough, when Han Er and Guo Laosi arrived at the huge tea restaurant with floor-to-ceiling windows and a 120-degree angle, they both showed their admiration and couldn't help but praise it.

After taking their seats, Han Er spoke first, starting the conversation:

"Young Master Li, although this is the first time I'm meeting you, I've actually heard of Li Shuo Studio's reputation for a long time. It was back in December of last year when I heard people in the industry say that an art studio had appeared in Lenghai. It was a one-person operation, with everyone else dependent on one person. He was responsible for writing the core outline of the articles, and the others were responsible for polishing them..."

He glanced at Guo Laosi midway through, who exclaimed in surprise, "Is it a studio like mine? Young Master Li is truly amazing!"

The model of one person writing the outline and hiring others to supplement the content, to put it nicely, is a studio; to put it bluntly, it's ghostwriting. It's a crooked path that is extremely rejected by traditional literature. Guo Degang was collectively attacked by people inside and outside the industry a few years ago because he opened a studio. At that time, he was accused of plagiarism and other things, which caused a lot of controversy.

Outsiders might think this model is the boss exploiting the intellectual property of the studio's employees, but from the studio owner's perspective, running it is quite difficult, especially writing the core outline, which is the foundation of all creation and requires the studio owner to invest a lot of energy!
"I only knew that Young Master Li owned a company and ran it very well. Later I heard that Young Master Li also wrote songs. I never expected that Young Master Li also ran a studio. Wow, how talented are you? It's unimaginable that you can manage all of these things so well..."

Guo Laosi praised Li Shuo in his typical soft-spoken voice.

The atmosphere was naturally harmonious as they began to flatter each other. Then, when Li Shuo mentioned Zhang Yi, the sensible Han Er immediately declared indignantly, "Zhang Yi is a scoundrel! I'll definitely teach him a lesson this time!"

Since Guo Laosi had accepted Yang Xiaomi's invitation, he didn't stand on ceremony and smiled as he echoed, "Zhang Yi is indeed too arrogant. I'll have to say something about it on Weibo later..." (End of Chapter)