Be reborn and be happy to the fullest

"Well, we can tentatively call it 'The Ordinary Road' for now. Once you've written the script, it's been approved by the company, and the project is officially confirmed, we'll discuss the movie title then..."

Li Shuo spoke casually, and actually now was not the time to dwell on the movie's name. In fact, in his memory, only the song was called "The Ordinary Road," and the movie didn't seem to be called that.

Han Er knew this too, so he nodded in agreement, but he was determined to write a script that was different from others, at least not worse than "The Fourth Generation": he could naturally see that Li Shuo was using him to put Guo Laosi down, and Han Er felt that this was his chance.

After taking a stroll around the Shuoguo Manor, it was already 10 p.m. when Han Er and Guo Si said their goodbyes and left. Li Shuo carried the big star into the master bedroom, while the online public opinion was completely fermenting!

In the morning, the battle between Zhang Yi and Han Er had already attracted many people. By the afternoon, Guo Laosi had also gotten involved and sharply accused Zhang Yi of "making trouble out of nothing" and "liking to create false cards and manipulate traffic"!
Guo Laosi's accusations were too harsh, directly hitting Zhang Yi's sore spot. Zhang Yi was instantly enraged and posted three long Weibo posts in a row to refute them—of course, the style was still completely emotional and sophistry!
Many people may think that Zhang Yi would be quickly defeated in the face of attacks from multiple sides, but in fact, in the online public opinion situation, no one can usually convince anyone else. Fans who like Zhang Yi naturally also like his articles that completely control emotions, so his long Weibo posts naturally received a lot of praise from fans!

Then, Han Er published another counterattack article that evening.

Compared to Zhang Yi, Han Er's writing style is sharp and adept at using sarcastic and unsettling language, thus attracting a wider audience. Her articles garnered countless views immediately upon publication. It's worth mentioning that Han Er also included a video link of Wei Ni singing at the end of her article…

After Han Er, came Guo Laosi. His writing style was seasoned and straightforward, seemingly making a lot of sense. Similar to Han Er, he casually chatted at the end of his article about listening to the song "Unforgivable" that day, his feelings about it, and his connection to the song...

Various online battles arise from emotions and gossip, with both sides wanting to crush the other. However, the internet is ultimately a virtual space, and no matter how fierce the insults are, they cannot significantly impact reality. Therefore, making money from it is the true essence of all online traffic!

Han Er and Guo Laosi are traditional intellectuals, so they naturally don't understand these things. But Shuoguo Culture understands that since its inception, it has been instilled with various internet thinking concepts by Li Shuo. Now, in order to achieve Li Shuo's plan, it has even established an audiovisual operations team. Many of the things published by Han Er, Guo Laosi, Tan Jun, and others come from the ideas of the audiovisual operations team...

"The audiovisual operations team has compiled a plan, which includes both the results of achieving the intended atmosphere and the future focus and strategy. Please take a look..."

The next day, Li Shuo unusually left Shuoguo Manor and returned to the Hongqiao Shuoguo headquarters. Yuan Ke immediately took a document and handed it to him.

"Successful Big Entertainment Strategy"

After glancing at the title, Li Shuo complained, "The important preparations have all been completed. Now we just need to proceed step by step. Why come up with such a grand-sounding plan..."

The phrase "looks grand" is a euphemism for "actually useless."

In fact, Li Shuo left Shuoguo Manor today because the online flame war about X has come to an end for him!
Li Shuo took control of the Huale Daily from the highest level, contacted Tan Jun and Lengyin Academy, and also reached a joint agreement with two leading young literary figures, Han Er and Guo Laosi!

With such a significant advantage, all that's left for Shuoguo Culture to do next is simply follow the "A" rule!

As for Shuoguo Culture's future management of public opinion surrounding "X," and even its operation of the newly debuted Wei Ni, these are all routine tasks for its staff...

Yuan Ke quickly explained, "Boss, you solved the problems for the project, paved the way, and even expanded the direction. Everyone has seen these achievements, so how could we not acknowledge them at all? This is also the original intention of creating this strategic report."

"Furthermore, this strategy, which began when you signed with Sony Pictures Entertainment under the pseudonym 'X,' will continue until the release of Guo Laosi and Han Er's film projects. Its timeframe is extremely long, so we naturally need to divide it into different time points from beginning to end to facilitate our specific work..."

"Finally, once the 'Grand Entertainment Strategic Plan' is completed on schedule, Shuoguo Culture will leap to become one of the top companies in China and even internationally. It will be our company's most famous grand project and grand strategy, attracting investment and recruitment internally, boosting morale, and giving employees a sense of honor..."

Li Shuo was actually a very open-minded person. When he heard Yuan Ke mention the second point, he had already picked up "Shuoguo's Big Entertainment Strategy." But now, seeing Yuan Ke's words shifting from concrete to abstract, he waved his hand, signaling her to stop, and began to read it carefully.
As a long-term strategic plan, this document has a formal preface that explains the background of the "Greater Entertainment Strategy." Of course, it also praises the wisdom and prowess of the big boss between the lines.

The last two lines of the preface reveal the essence of the "Greater Entertainment Strategy": establishing a comprehensive strategy for audiovisual projects that integrates copyright production, copyright adaptation, and artist management!

The so-called "full-terminal" strategy is like the complete domestic substitution in industrial development. It means that for a TV series or movie, its copyright, investment, soundtrack, artists, and so on, are all done by our own people!

This is also the general direction pursued by countless super cultural companies. From Li Shuo's perspective from the future, only Tencent has the hope of completing this big entertainment strategy. However, by the time of his rebirth, Tencent had only completed more than half of it. The remaining part was locked away because it lacked offline publicity channels.

The main body of the "Big Entertainment Strategic Plan" then details what has already happened: X signed with Sony Media, Shuoguo Culture and Sony Media jointly created a musician persona for X, and managed the theme song "Unforgivable" for the drama "The Temptation of Returning Home"...

In addition, there are factors such as Hualebao, Han Er, and Guo Laosi, all of which are followed by corresponding dates and project names after these two young writers:

Han Er's project, tentatively titled "The Ordinary Road," is expected to begin in the second half of next year, that is, after June 2012.

Guo Laosi's project is named "Little Fourth Generation 1". The "Strategic Plan" specifically emphasizes this naming, stating that Guo Laosi's original novels can be roughly divided into four parts. Therefore, after naming the project, Shuoguo Culture will sign a "full-series adaptation agreement" with Guo Laosi. If "Little Fourth Generation 1" performs well at the box office, Shuoguo Culture can then naturally continue to make "Little Fourth Generation 2" and "Little Fourth Generation 3", creating a film series...

Upon seeing this, Li Shuo already wore a satisfied smile, because his employees were filling in the gaps in his knowledge: he only remembered that Guo Degang's "Little Four Generations" was very popular, but he forgot that Guo Degang's "Little Four Generations" was actually made into four parts, and that although the later parts were criticized by the public, they were still money-making machines! Besides these, other operational plans of Shuoguo Culture are now also included in the broader entertainment strategy, such as "The Temptation of Returning Home"...

"Huh, Hunan TV has decided to import 'The Temptation of Returning Home'? I remember they were so afraid of offending Zhang Yi that they didn't even want to negotiate anymore?" Li Shuo asked, realizing something.

Yuan Ke curled his lip and sneered, "Isn't it all because of yesterday's media offensive? In the public opinion battle with Zhang Yi, Han Er and Guo Laosi took turns to speak out, which means that the new generation of power is also on X's side. Their influence is not to be underestimated... In addition, after its release, 'Unforgivable' has swept across the internet and caused a lot of buzz, especially on the A, B, and C stations, where many cover versions have appeared. Its influence will also be a potential audience for the main program 'The Temptation of Returning Home,' which is a factor that any TV station needs to consider!"

"In fact, not only Hunan TV, but also satellite TV stations in Z province, S province and other provinces have contacted Shuoguo Culture one after another... You know, we, the providers of the content, are the suppliers. Usually, we have to beg and plead to send the content to these TV stations. But now, with this wave of public opinion, we have become the clients!"

All of this is the result of Li Shuo's actions. Therefore, the emergence of the "Greater Entertainment Strategic Plan" is largely a reflection of the employees' genuine feelings towards Li Shuo. Now, the relevant operations departments of Shuoguo Culture and Shuoguo Internet are practically worshipping Li Shuo as a god!
Because of his already considerable achievements and high position, Li Shuo didn't feel this so deeply. After hearing Yuan Ke's words, he frowned and asked, "Did Hunan TV also send someone over on their own initiative?"

Yuan Ke nodded and replied, "Compared to other TV stations, we were the first to contact Hunan TV, so they sent a three-person team this time. They're currently staying at a hotel near Hongqiao. This afternoon, they have a scheduled meeting with General Manager Yang to discuss Hunan TV's acquisition of 'The Temptation of Returning Home'..."

General Manager Yang is Yang Kangcheng. During Lu Tingyu's tenure at the Yuhang branch, he was in charge of all administrative affairs at the Lenghai headquarters. Of course, dealing with official television stations like this was also within his purview.

"Make arrangements for me, I need to attend their meeting..."

"Yes"

"In addition, we should also try to negotiate with other TV stations; we can't just keep them hanging on Hunan TV... Hmm, is the publicity team for 'The Temptation of Returning Home' ready?"

"Both the male and female leads have been notified. Miss Qiu Cixian will also be taking a flight to Lenghai today, arriving around dawn tomorrow..."

"Oh? Hmm, we'll bring them directly to the Shuoguo Manor then."

"Well, according to the information from the South Korean secretariat, Miss Choo Ja-sun did not come alone, but with two people. One of them is Han Eun-jung, and the other one is..."

Seeing that Yuan Ke hesitated and became stammering, Li Shuo chuckled and teased, "Who exactly is the other one that even you, Yuan Ke, find difficult to say?"

"It's President Xu Ji!" Yuan Ke said with a wry smile, "It's not that it's difficult to say, but the secretariat feels quite guilty about this matter and doesn't know how to explain it to you..."

Xu Ji!

Li Shuo was stunned for a moment before he understood why Yuan Ke had this expression: compared to Qiu Cixian and Han Enqing, who were small fry in the fishpond, Xu Ji was a behemoth. Moreover, she had never been to China before and had rashly crossed over to meet Li Shuo.

This kind of unexpected situation is something the secretariat needs to handle, but it's clear that the South Korean secretariat has no way to deal with Seo Hee!
"Han Eun-jung came along because she was pursuing her, right?" Lee Seok asked. She was the head of the South Korean secretariat.

"Yes"

Li Shuo thought for a moment and said, "Let's put off the matter of gratitude for now. I'll go see Consort Xu in person tomorrow..."

"Ok"

"Is there anything else?"

"some……"

This was Li Shuo's second visit to the Hongqiao headquarters since returning to Lenghai from Beijing. He hadn't stayed long last time, but this time he naturally needed to handle some official business. However, the development of the Shuoguo Group's branches was already on track, and the presidents of each branch had become capable individuals who could handle most of the work for Li Shuo. Therefore, the main things Li Shuo dealt with during this visit to headquarters were actually matters concerning the "Shuoguo Group" headquarters, including some personnel adjustments and reforms to the financial department.

The financial department is one of the few things that Shuoguo Group has always held onto, and it is also a practical tool for Li Shuo's "value investing". This investment in Forest Beverage has exposed many problems in the department. After all, it was hastily established by Li Shuo, and the staffing can hardly be called elites. They can only barely carry out some of Li Shuo's established orders!
Thinking of this, Li Shuo suddenly remembered something and turned to Yuan Ke standing beside him, asking, "I remember, didn't we ask the secretary's office to invite Yu Nuannuan to dinner? Why haven't we heard anything from her since?"

Yuan Ke quickly flipped through the itinerary log, then smiled wryly and said, "You gave me this instruction three days ago, the day I returned to Lenghai. Since then, we've been trying to schedule appointments with Miss Yu for the past two days, but she seems to have been constantly busy..."

Li Shuo raised an eyebrow: "You mean, Yu Nuannuan is intentionally avoiding me?"

Could it be true, as Yu Nuannuan said last time, that she has "seen through her boyfriend's true colors" and now "only intends to be friends"?
He initially thought Yu Nuannuan was joking, but now it seems this socialite from Lenghai has truly "realized" something and is actually serious.
For a moment, Li Shuo's feelings were incredibly complicated: This was the first time a fish had escaped his charm! Moreover, Yu Nuannuan was not only beautiful but also possessed an elegant temperament. If they could only be friends in the future, Li Shuo felt he would at least feel very regretful... (End of this chapter)