Be reborn and be happy to the fullest

Qiu Cixian was unaware that she had become the face of Shuoguo Culture. She was in China on official business and only thought that if she had time, she could meet her lover. So after checking into the hotel, she tidied up neatly and went to sleep.

The next day, after getting up, she also followed the team activities: SN Entertainment participated in the filming of "The Temptation of Returning Home". Not only was she alone, but there were also two other actors. In addition, Han Eun-jung also paired the three of them with an assistant who was fluent in Chinese.

The assistant invited Qiu Cixian to have breakfast together, whispering as they walked, "Miss Qiu, you are the female lead, do you know how large this project is?"

"The scale is quite impressive; the production cost alone is tens of billions!" Choo Ja-seon deliberately embellished her boyfriend's project, using Korean won as the unit.

"Wow, that's a lot! Even in South Korea, it would be a top-tier project!"

The assistant was quite surprised. South Koreans have always considered themselves an entertainment powerhouse, but in reality, the cost of some of their popular Korean dramas is far less than the investment in the Chinese entertainment industry.

"Such a big project, why hasn't anyone greeted us yet? And Miss Han Enqing doesn't seem to be at the hotel either. Miss Jin next door said that Han Enqing left the hotel last night..."

Choo Ja-seon was speechless at her assistant's words.

As they spoke, the two arrived at the restaurant, where two other actors were already waiting. The four women sat together, eating and chatting, mainly complaining about the various shortcomings of the "Temptation of Returning Home" project:

"Miss Han hasn't arrived yet. Is she taking a break today?"

"Hehe, didn't you realize? He's trying to curry favor with Chairman Xu!"

"I heard that the reason we were able to fly business class this time is because Chairman Xu is traveling with us..."

"Don't talk nonsense. Miss Choo Ja-seon is the female lead. We were traveling in business class with her. Chairman Xu isn't from SN Entertainment. She's just traveling with us..."

The restlessness was simply due to the unfortunate timing of their arrival; it had been outside of working hours in China since the early hours of the morning. Just as they were talking, Qiu Cixian's phone rang; it was a call from Han Enqing...

"What do you mean?" After she put down her phone, everyone looked over.

Qiu Cixian said excitedly, "The favor has arrived, and it brings news of him..."

"Him? Who?"

Everyone was stunned, but Qiu Cixian had already stepped out. For convenience, she even went straight up the stairs. Fortunately, the restaurant was on the second floor. Just a moment later, Qiu Cixian and the other three appeared at the hotel entrance. At the same time, the familiar Mercedes-Benz van from last night drove up in front of them again.

The car window rolled down, revealing Han Enqing's face. She greeted everyone, "Let's go, everyone get on the bus, this morning is shopping time!"

"what?"

Everyone was shocked.

Han Enqing took out a card and said proudly, "This is the legal representative card of SN Entertainment's China branch... Considering that you don't have any sponsors in China, our major shareholder, Chairman Li, specially gave me this card and instructed me to get two brand new outfits for each of you, with no upper limit on the budget!"

Although Lee Seok is the largest shareholder of SN Entertainment, that's only in name. South Korean employees only know that the company belongs to Han Dae-jik, and Lee Seok is just a shareholder of SN Entertainment. Only a small number of people know this.

"President Li, is that the location that's rumored to be X's?"

"Others may not know, but don't we? Those rumors are completely false. President Han has never signed a genius like X!"

"Anyway, thank you, Chairman Li Shuo. Is this how you pronounce his Chinese name?"

At this moment, the gratitude was only superficial, but just one hour later, everyone, including Qiu Cixian, had such high regard and respect for Li Shuo that it seemed to have reached the heavens!
Originally, everyone thought that Han Enqing's so-called "unlimited budget" was just polite talk, so they naturally looked to Han Enqing for advice when choosing clothes. When Han Enqing saw this, she directly let Qiu Cixian choose. Since the latter had a relationship with Li Shuo, she naturally didn't hold back and directly chose a 10 yuan brand name outfit!

According to Qiu Cixian's idea, this one set of clothes was enough to win people's hearts. Who knew that Han Enqing would then give each person 10 worth of various jewelry!

After all that back and forth, the budget for just four people reached 80! That's comparable to the entire marketing and distribution costs of some TV dramas!

Qiu Cixian felt a little distressed, and while Han Enqing went to pay the bill, she pulled her aside and asked, "Enqing, didn't we buy too much? The four of us spent 800,000 won..."

Do you even understand, little secretary? This is all my man's money!
Han Enqing chuckled and reassured her, "Miss Qiu, don't worry, these are all useful..."

Chu Ja-seon was pushed out by Han Eun-jung without understanding why, and then changed into new clothes with the others. It has to be said that although most of these four South Korean actresses are products of artificial technology, they are quite pleasing to the eye at first glance, especially now that they are covered in designer brands, which makes them look even more elegant.

"click"

Just as the four women reached the door, a series of camera shutter clicks rang out. Han Enqing looked at the photographer at the main entrance and smiled at everyone, saying, "Don't be nervous, relax. The moment you stepped onto the cold sea, our publicity campaign began..."

Traditional television and film promotion involves the director and main cast holding a press conference to discuss the content of the work with the media. If there are enough big names in the crew, they may even appear on television or do a live online broadcast to gain more exposure.

Shuoguo Culture is different. It should be noted that since Li Shuo founded it, it has been an entertainment company full of internet blood. In fact, its operations department was originally a water army group of the Wolf Pack!
Therefore, while the Shuoguo Culture Audiovisual Team is still maintaining the highlights of Zhang Yi, Han Er, Guo Laosi and others arguing online, they have already begun to carry out various operations and promotions for "The Temptation of Returning Home"!
For example, while Qiu Cixian and others were shopping in the morning, stations A, B, and C jointly released an interview with Wei Ni, the main character of "Unforgivable"!

"Hello, Wei Ni, please introduce yourself..."

"Hello everyone, I'm Wei Ni, from Lenghai Conservatory of Music. This year... my dream is to become a singer..."

"Hearing you talk about your ideals, have you ever thought that you've actually already achieved them? Now, in everyone's eyes, you're a singer..." "Well, I didn't really feel it before, but with the release of 'Unforgivable,' I've found that many people have started to pay attention to me and like listening to my songs..."

"So, how exactly did you go from an ordinary girl at a music academy to the singer you are today?"

"Actually, it's not as complicated as everyone thinks. It's just that I participated in a theme song singer audition for a TV drama called 'The Temptation of Returning Home,' which is an adaptation of the popular South Korean drama of the same name..."

Guiding online traffic usually requires a combination of favorable timing and location; otherwise, even a massive amount of traffic will vanish in an instant if it encounters uninteresting commercial promotions!
The audiovisual team cleverly utilized Wei Ni, who has a high current popularity. People who follow her are purely fans of X's song "Unforgivable". The melody of this song is inherently about lovesick men and women, and it is paired with "Temptation of Returning Home". Well, after all, it is the theme song!
Therefore, when Wei Ni recited "The Temptation of Returning Home," it didn't feel abrupt at all...

The interview appeared simultaneously on three video websites at 9 AM. Initially, its popularity was only moderate, but the combined promotion from the video websites was overwhelming. By 10 AM, people began sharing the interview on Weibo, Baidu Tieba, and other related topics and platforms, and then…

Han Er reposted and commented: "Huh, I didn't expect that X's cover song would use a new singer!"

Zhang Yi also reposted and commented: "Hehe, they probably knew their cover song wouldn't hold water, so they deliberately chose a new singer so they could take the blame!"

The same content, shared by two different people, yielded completely opposite results from different perspectives! Of course, this also simultaneously drew two entirely different waves of traffic to Wei Ni, and…

The official account for "The Temptation of Returning Home" says: @HanEr @ZhangYi @X @WeiNi... Thank you for your attention! The official website for "The Temptation of Returning Home" is officially launched today. The series will soon premiere on both a TV station and an online platform! Stay tuned!

At the height of its popularity, the official account for "The Temptation of Returning Home" finally appeared, resulting in some giving likes and others just watching the drama unfold. Since the show hadn't aired yet, there weren't many haters...

Besides, netizens quickly discovered that the people tagged by the official account were all names they'd seen while following the gossip but hadn't paid much attention to, such as...

X: "Hello everyone, I am X, an artist signed with Sony Entertainment. I am new here, please give me your support."

Wei Ni: "@X, hello male god author, please pick me..."

……

This interaction was not just Li Shuo and Wei Ni joking around on Weibo. In fact, apart from a few celebrities, many celebrities' Weibo accounts are managed by their management teams, especially for commercial projects such as advertisements. Because these are public channels, it is difficult for celebrities to guarantee that they will not make mistakes. Therefore, they need more professional management companies to control the direction of the celebrity's image.

Of course, the account "X" was originally Li Shuo's alternate account, and he didn't really care about using it, so it was left to Shuoguo Culture and Sony Entertainment to "operate" it...

In short, this morning's campaign was a Weibo gathering by the official team of "The Temptation of Returning Home" and all its members. With the cooperation of Han Er and Zhang Yi, all accounts successfully gained a wave of traffic!
When the afternoon arrives and the onlookers start to relax a bit, it's time for other media outlets to take the stage!

Breaking news! South Korea's number one beauty has landed in Lenghai!

"South Korean beauty Choo Ja-sun!" "The four most beautiful South Korean women at the Chanel counter!"

The hype surrounding women like Choo Ja-sun is a very clichéd way of promoting beauties, and it overly emphasizes the phrase "South Korean beauty"!

……

At 3 p.m., when various media outlets on the internet began to frequently report on the so-called "South Korea's No. 1 beauty, Choo Ja-seon," who appeared in Lenghai, Yang Kangcheng was also at the Shuoguo Hongqiao headquarters, where he met Director Wu and his entourage from Mango TV for the second time.

Compared to yesterday, Director Wu was all smiles today. Upon seeing Yang Kangcheng, he took the initiative to shake his hand, greeted him repeatedly, and asked him to give his regards to "Young Master Li"...

After some pleasantries, Director Wu and his delegation were invited into the conference room to begin more detailed negotiations on "The Temptation of Returning Home".

With Li Shuo's insightful explanation and support, Yang Kangcheng felt confident and told Director Wu that he could compromise on the price, but only if Mango TV agreed to premiere the drama simultaneously with its online platform!

This time, Director Wu was furious. He slammed his fist on the table and shouted:
"I admit that your Shuoguo Culture is doing a good job on Weibo. The official account of 'The Temptation of Returning Home' and the actors gained considerable popularity in just half a day. But look at your afternoon promotional materials. What kind of garbage was that? And you even want our TV station and online platforms to do it simultaneously?"

As he spoke, Director Wu's deputy took out a laptop, which was full of reports about "South Korean beauties" and "great South Korean beauties"!

Director Wu's face was ashen:
"Is this the kind of publicity your Shuoguo Culture does? What do these so-called South Korean beauties have to do with your show 'Temptation of Returning Home'? Let me tell you, if you keep doing this, forget about partnering with other platforms, it's questionable whether you can even get on Mango TV!"

That's right. Back in 11, "South Korean beauties" were just a term in the public's mind, not something that was explicitly used. Most men would remember terms like "South Korean movies" or "South Korean female streamers," and thus unconsciously formed the impression that "South Korea has many beautiful women." But this stereotype only became a trend after C-site completely transformed into Douyu and a series of South Korean female streamers joined. Right now, it hasn't become popular yet!
Therefore, in the eyes of old-fashioned scholars like Director Wu, it became, "The publicity plan was originally quite impressive, so why did they suddenly resort to these low-class tactics?"

Of course, at least 7% of Director Wu's anger was feigned. Mango TV has always been the most open TV station in China. As long as there are viewers and ratings, he doesn't care which South Korean beauties he uses for hype!
To put it bluntly, he was using this opportunity to put pressure on Yang Kangcheng!
Yang Kangcheng didn't really understand why the audiovisual team was using the "South Korean beauty" publicity tactic, but facing Director Wu, he could only force himself to say, "Director Wu, what does the publicity we use have to do with the quality of the work?"

"It has nothing to do with the quality of the work, but it will have a negative impact..."

"What's wrong with 'beautiful women'? Besides, we're promoting the female lead, Choo Ja-sun, who is a beautiful woman from South Korea!"

"You are making excuses!"

"Fine, Director Wu, I won't argue with you. How about we make a bet?"

"What are you gambling?"

"Let's bet on whether our Shuoguo Culture, with the female lead Qiu Cixian and a 'South Korean beauty' promotional campaign, can generate a massive surge in traffic!" (End of Chapter)