A real cheat was blocked, and the game industry was rectified with a backhand

Chapter 306 Promotional Strategy of "Resident Evil: Village"

Lin Mo, who was far away in China, had no idea what impact his unintentional guidance of Lao Xue to create such an interactive video game would have on Electronic Arts far across the ocean.

At this time, he was in the company's small conference room, together with several designers from Naughty Cat's headquarters, holding a video conference call with Duri Lucas who was far away in the Lighthouse Country.

Lin Mo's face twitched when he saw the pale and wilted Du Rui and the red and radiant Lucas on the screen.

No, it’s only been a few days?

What did you do to my employees? !
Lucas's appearance is such that no one would associate him with the game producer if he didn't mention it.

And like the various sexual perversions in the documentary series "Lighthouse Country's Perverted Murderer".

Just as he was thinking about how to ask these words, he heard Du Rui tremblingly say: "Mr. Lin, for the new game, I have sacrificed too much."

Zuo Xuming, who was also in the video conference, changed his face when he heard that. I heard that there are many nantongs in the Lighthouse Country?
He hesitated and said: "Either, why don't you come back? Just for the sake of a game, so as not to compromise your virginity."

"Chastity? What chastity?" Du Rui didn't understand what his colleague meant. "During this time, Lucas and I visited the famous haunted houses in Lighthouse Country. I feel like I'm going to have a heart problem."

Zuo Xuming and others took a deep breath and patted their chests.

Were you scared by visiting a haunted house?

so far so good.

Lin Mo coughed lightly and asked: "Have we almost collected the materials? Do you have any suggestions about the promotion plan for the new game?"

Zuo Xuming also looked a little embarrassed, but after taking a look at Lucas, who couldn't speak Chinese and was listening with embarrassment, he was relieved to know that the other party didn't understand the misunderstanding.

Lucas has been actively learning Chinese since his encounter with Naughty Cat, but his current level is not enough for him to communicate without any barriers.

When it came to business, he directly switched to speaking in English and said: "Since we have collected materials and collected so many haunted houses for the first half of "Resident Evil: Village", hereinafter referred to as "Resident Evil 7", why don't we create one of our own? Where’s the haunted house?”

Lucas' eyes lit up when he heard that, and he quickly said: "I think this is a good idea. I happen to know an abandoned mental hospital. It doesn't cost much to buy it. It would be perfect to transform it into a haunted house."

Lin Mo shook his head and said: "That's not right. No matter how fast the construction speed is, it can't catch up with the speed of the game. Let's think of another way. However, this abandoned mental hospital can be bought and used as a future game for the company. Horror games prepared in advance.”

Monk Lucas Zhang Er was confused. This project has not been completed yet. Should we think about future projects?

A naughty cat indeed.

"Okay, I can take time to take care of this matter. Mr. Lin, do you have any advice on this matter?"

Lin Mo thought for a moment, and then said: "After buying it, change the name to 'Jushan Mental Hospital', and then we can start construction. There is no need to rush the progress. As for this "Resident Evil" project... launch a VR trial Play activities.”

VR trial activity?

Many people's eyes lit up.

Du Rui touched his chin and nodded with interest: "That's a good idea. Where is the venue? Do you want to explain to the players that this is the orthodox sequel to "Resident Evil"?"

Lin Mo shook his head and said: "How can it be so easy? The main venue is naturally at the E4 Electronic Entertainment Exhibition. The game name is announced on this stage worthy of this great IP."

After saying this, many people immediately became excited.

Affected by the bad taste of the boss Lin Mo, everyone in the company really likes to see players being stunned by unexpected surprises.

Then came the detailed discussion about the announcement plan.

"Since it is a VR trial challenge, how about the CDK of the game as a prize? What about the challenge content?"

Lin Mo: "Leave this to us. A DEMO trial version will be produced for players to try on on-site VR equipment."

"Let's talk about some of the problems that exist in the current development progress. The scene of 'Baker's Dinner' at the beginning of the game is very important. It sets the overall tone of the story and the creation of the villain. But the effect you created is simply a family fun. It needs to be Overturn and redo.”

"Redo it?" Wang Yi was stunned for a moment and said, "This is already the third time. Isn't it enough? Not perverted enough?"

Lin Mo shook his head and said: "That's not enough. Du Rui and Lucas, don't be restrained, just go ahead and do it!"

On the screen, the eyes of Du Rui and Lucas gradually lit up.

There was silence in the conference room.

Although I have felt that I can't keep up with Lin Mo's thoughts countless times, this feeling has never been so strong.

After another discussion, we came to the end of the meeting.

"Is there anything else? If not, let's adjourn the meeting."

"and many more!"

Lucas suddenly spoke up, and many eyes focused on him.

Lin Mo also looked at him on the screen and asked, "What's wrong?"

Lucas said with some guilt: "Mr. Lin, I'm sorry. I was on the production team of "Neighbors" before, and many members resigned and joined a production team at Electronic Arts to make a thriller and horror game. In addition, I was once Regarding my refusal to stand on the WGA podium, if this project were to be kept secret for a while, I might be targeted if it were announced in my capacity.”

As soon as these words came out, many people's expressions became strange.

What does it mean that if you don’t take the road to heaven, there will be no door to hell to break in?
Lin Mo also laughed, nodded and said: "It doesn't matter, let him target. In the field of thriller and horror, the Resident Evil series has not encountered any opponents."

With these words, Lucas let out a sigh of relief and straightened his back a little.

He nodded heavily, his face beaming with joy.

"I wonder what the expressions of those who have left me will be like after seeing the new projects I'm involved in? I'm really looking forward to it."

"I'm also looking forward to Arnold's expression." Lin Mo smiled, "Okay, that's the end of the meeting."

After this meeting, the publicity and distribution activities were immediately launched, and the production of the game also entered the assault stage.

Many gaming enthusiasts have also discovered one thing.

Lucas, a big celebrity at last year's WGA and an instant hit after refusing to accept the award, became active again inexplicably after experiencing a studio breakup.

On his personal social media, he even became the Riddler.

【6月1日,E4展会上,神秘新作VR版抢先体验!6月15日正式发售!】

[Countdown to the trial of the mysterious new game, guess what kind of game this is? 】

[Ultimate horror, unprecedented experience, warm reminder, please go to the toilet before trying it. 】

Many players are confused.

So fast?
Except for the "Resident Evil" series, most of the thriller and horror games do not actually have such a big fan base, and are generally relatively small in size.

But no matter how small it is, it still takes time to make!

It’s only been less than a year since Lucas’ last game “Neighbors” was released, so a new game so soon?
Moreover, the promotion is very serious, as if it is a masterpiece that can surprise everyone.

Many people could not help but sigh.

Isn't it just false propaganda again?

But there are also many people who believe that there might actually be a good quality game ready for release. After all, although "Neighbors" is not big in size, the game is really good.

The two factions held their own opinions and had a heated argument.

Lucas used to give people the impression that he was just a grumpy old man.

I thought that with just a little prodding, I could get this old guy to reveal some little secrets about the game, but this time he remained tight-lipped and refused to reveal any information no matter how provocative the netizens were.

Amidst the debate, the time came for the opening of the E4 exhibition.

Jeff walked into the venue with a press pass.

E4 Exhibition, formerly an internal industry exhibition, mainly focuses on exchanging technology, experience and promoting cooperation. Later, it was slowly opened to players and became an important channel for direct dialogue between manufacturers and players.

Today is the first day of opening.

As in previous years, almost all famous game manufacturers in the world will not miss this event-except Naughty Cat.

Thinking of this, Jeff felt it was quite a pity.

The announcement of the Naughty Cat game has been online for 9% of the time. It’s a pity that I can’t see players’ expressions of surprise when they see the official announcement of the game offline.

Since being kicked out of the power center of the WGA organizing committee by Freeman, Jeff has returned to his old job as a game reporter.

With many years of fame, he has prospered.

I just feel a little regretful when I think that WGA's many years of hard work have been wasted like this.

"Okay, I don't want to think too much, let's see what surprises there are!"

At this time, it was also time for players to enter the venue, and dense crowds came like a tide.

Many fellow game media reporters also started their day's work.

Since it is a job, it must not be based on your own hobbies. It must be popular and report the content that players are most interested in.

Therefore, the first thing he went to was the Baofeng Entertainment booth. The main purpose was to report and interview the producers and learn about the latest expansion pack for the MMORPG masterpiece "Cosmic Rift".

Then I went to the Electronic Arts booth to interview the producer of "Galaxy Hunters" and learned more about the follow-up expansion pack and movie adaptation.

Although Wirtz, the scapegoat, speaks with great fanfare and eloquent words, there is only one feeling throughout the story.

The IP of "Galaxy Hunter" is hopeless.

After squeezing out of the crowded Electronic Arts booth, Jeff let out a sigh of relief, and then heard a colleague next to him talk to him: "It's really worthy of being Electronic Arts. It has many product lines and brings many fans, even if it's just temporary. A fan of a certain game.”

Jeff nodded when he heard this and said: "Yes, but this is a kind of false prosperity. There are not many truly profitable product lines, and some are too big to lose. Are you a reporter from BGN?"

"Yes. I'm going to take a look at Lucas's booth. An independent game producer can actually have a booth and such a large trial area. I feel like this game won't be that simple. Besides, I'm into horror games. Loyal fans!"

Ok?
Jeff was immediately interested.

You know, the E4 exhibition is not a comic exhibition. Individual stall owners can sell peripherals for a fee.

Some well-known manufacturers who have no important works to release this year cannot apply for the exhibition. It can be said that every inch of land is precious. How can an independent game producer be allowed to do such nonsense?

Is there something wrong?
The two walked together to the platform where Lucas was.

Unlike other booths with huge logos, this booth highlights a mystery.

There was no stage, no cosplayers, no big screen showing promotional videos.

On the contrary, the fence was tight and there were only two long lines waiting to try it out.

Looking at the players who came out after the trial, their faces were all pale, and many even needed to be helped out, their legs shaking like chaff.

From time to time, a scream would erupt in the unseen trial area, and then the screams would come and go like a contagion.

Jeff walked up curiously and asked a player who had finished the trial: "Hello. What is the game inside? Is it scary? Is it a VR trial?"

The player turned pale, nodded, and said with lingering fear: "I don't know what game it is, and I can't find any clues. On the VR side, it can be said that the "Resident Evil" series is far less scary than it."

Oh?
After saying this, the BGN reporter next to me immediately became interested.

"Interesting, I want to see how scary this thing is. So far, no horror game can scare me, and the same is true for Resident Evil. I hope this mysterious game can give me some challenges."

Jeff nodded and said: "I don't think I'm very brave, but it's true that the horror games nowadays are too boring. I don't think this game can scare me. I'll try it too."

Both of them showed a confident smile, and then started lining up at the back of the team.

The frightened player whose legs were shaking looked at the two of them and couldn't help but sigh.

This game is specially designed to cure tough talk.

Why don't you believe it?

When the queue started, Jeff felt a little regretful.

On the first day of grabbing hot news, I actually queued up at a so-called "mysterious game" site to try it out of curiosity.

Not worth the candle.

And I only felt it after I started queuing up.

There are too many people in line!
Obviously the team was moving forward at a not too slow pace, but they still couldn't get into the final venue for the trial.

It seems that there are still many players who are curious about how scary it is, and they don't believe it.

Two full hours later, it was already noon. Fighting back the hunger in his stomach, Jeff finally walked into the trial venue.

After entering, this is when the surprise begins.

"So big?"

If it weren't for the prohibition on leaving video materials in the trial area, he would have really wanted to film this scene.

There are a hundred VR equipment, and it is a complete set of equipment paired with a universal treadmill for VR. It is also the most expensive and best Genting VR2 at the moment.

Overall, the area is quite large.

"How can an independent game producer have so much energy? This is E4."

When he got here, Jeff felt that he had come right.

This trial is definitely not easy.

After the staff helped put on the equipment, the game officially started.

In the darkness, open your eyes and stand up from the ground.

When I first saw it, my heart skipped a beat.

I was already feeling a little discouraged.

In the past, many people used photo-quality to describe a game’s graphics.

But the one in front of me is truly photo-realistic.

Past VR games include Naughty Cat games. No matter how good the graphics are, you can still feel that this is a game.

But this one, I feel like this is a place that exists in reality.

As you walk forward in the dilapidated house, you can still hear the creaking sound of your feet on the wooden floor, and waves of dust are flying up. The light of the flashlight forms a beam of light in this dark environment, barely illuminating the front. things.

The messy furniture has a very lifelike feel. There are some dark marks on the armrests of the sofa. There are some wooden blocks under the table corners to prevent them from shaking. There are traces of heavy objects on the bookshelf that have worn away the paint.

It feels like you can smell the pungent dust and the sour smell caused by fermentation of unknown substances through the headset.

It gives people the feeling that such a house really exists now.

You are the one exploring it.

It is very similar to the style of a handheld DV horror film, and it highlights an amazing sense of immersion. (End of chapter)

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