money player

Xian Yaowen said with a straight face, "It is irresponsible to leave the nutrition of the nation to the young. The National Institute of Nutrition can only be effective under the leadership of a mature middle-aged person like you who is wise and resolute."

Kunitaro Arimoto said with a smile: "President Takano underestimates young people too much and is too modest. Most of the miracles in the world are created by young people."

"President, I am young, so I know the shortcomings of young people. Without mature middle-aged people to look after them, young people are prone to getting into trouble."

Xian Yaowen changed his position, facing the wall, so that his lips were in a blind spot where others could not see him, to prevent lip reading. Then, he lowered his voice and said, "If Director Arimoto is too tired at work, he can take his family to Tokaido Hot Springs in Kanagawa Prefecture on weekends.

I have a hot spring resort villa there, and there is a car parked in the garage of the villa. On this day of every month, a box will appear on the passenger seat of the car, which contains $1000 in cash and a $1000 BNP Paribas bank deposit certificate. Director Ben can withdraw cash at any time to buy black truffles. "

The National Institute of Nutrition is not even a clean government office, it's just a research institute that relies on government funds. It has neither oil nor water, let alone oil and water. At most, there is a chance to eat and take some scarce food on the market. The power of the director's position is not as much as that of a salesperson in a grocery store in India a decade or so later. At least the salesperson has the right to beat up customers at will.

A vacation villa has already made Kunitaro Arimoto excited, and a car makes his heart tremble. There is actually a lot of US dollars, and it comes every month. The golden elixirs that have been dormant in his two kidneys for many years can no longer be suppressed, and they wake up and shout, "Arimoto Gamba, eat as much as you want, eat as much as you want, help me form the elixir, help me form the elixir."

Arimoto Kunitaro's Adam's apple moved, and he suppressed the thunder in his body with the destiny of the East, and gradually pulled back his rationality that was infected by the "$". After a long time, he straightened his tongue with great willpower, and said in a steady voice: "What does President Takano want?"

"Ramen, the gospel of the nation."

A quarter of an hour later.

Xian Yaowen and Zhang Guowen sat in the back seat of the car.

"President, the factory has tested wax-coated paper cups. After soaking in hot water for five minutes, the leakage rate was 3%. After ten minutes, the leakage rate was 9%. It is not mature enough to launch cup noodles now."

“Is the technology immature or the cost immature?”

"The cost is immature. If you want to make paper cups leak-proof, you can do it by applying more wax, but the cost is too high."

"What about the hot issue?"

"It's still a cost issue. Dixie Cup in the United States has invented a double-layer paper cup, which has greatly improved heat preservation and scald prevention, but the cost of one cup can buy 3.2 ordinary paper cups."

Xian Yaowen pondered for a moment and said, "Cup noodles are a must for Shiye Ramen. We will always pay attention to the development of disposable paper cups and disposable plastic cups, and immediately launch cup noodles once a feasible solution emerges."

"clear."

"Two things. First, I'll go to Kanagawa Tokaido and buy a hot spring resort villa. Then I'll buy a luxury car and an old car shell that's been on sale for more than 20 years. I'll remove the parts from the luxury car and put them into the old car shell.

The villa and the car are both registered under the name of a dealer, so they must be named and able to withstand inspection.

Second, with a monthly budget of 10 yen, Kunitaro Arimoto can create some small surprises for his wife, and some reasonable requests can also be met.

As for PR, there is Ben Bangtaro, and the overall budget is $3 per year, plus a $5000 reserve fund. In short, it is not a lion's mouth, but we try to meet it, but there is one thing. "

Xian Yaowen raised his index finger and said, "I only give you money, not sex. If Ben Bangtaro asks for women, just refuse directly, even if you get into a fight because of it."

Zhang Guowen rubbed his thumb over the nail of his index finger, and after a moment's hesitation, he said, "President, women don't actually cost much."

Xian Yaowen waved his hands and said, "It's not because of money. The fewer people know about our relationship with Arimoto Kunitaro, the better. Once a woman gets involved, it will easily go wrong. Before Shiya Ramen occupies the Japanese market, Arimoto Kunitaro must not get into trouble.

I mean absolutely, Shiye Food must not be involved in a bribery scandal.

You must keep this matter confidential, and do not tell anyone irrelevant to it, including your woman, and do not keep any so-called evidence."

"clear."

"Nanbu-kun, the name Zhang Guowen should be low-key, while the name Nanbu Fujio should be high-profile."

Nanbu Fujio means the second son of the Zhang family in Pingtung, southern Taiwan. It was the Japanese name of Zhang Guowen when he was studying in Taiwan during the Japanese occupation.

"Hay."

Four twenty.

Xian Yaowen arrived at Shinjuku Station and as soon as he got off the train he saw Yamamoto Shiro, who stood out from the crowd, and a girl standing next to her, who should be Okada Mariko.

Looking at the beautiful Mariko Okada, he was a little surprised. "Witness" seemed to be a movie from 1977. She was only in her early forties at that time. How could she have changed so much?

Medical beauty is really urgent. If it is not promoted, your wallet will get old.

Also, the Japanese people's extreme inferiority complex and the Yae-chi aesthetic, which they consider to be beautiful, must be corrected. It is not conducive to my implementation of the wealth redistribution strategy.

In his previous life, his family had been deeply involved in the field of dentistry, and at its peak it occupied 17.4% of the global market share, earning billions of dollars in profits every year. The initial investment period was only 7 million US dollars, and he still wanted to seize this area.

In this life, having entered the market forty years earlier, we can aim for a market share of 30%, with annual profits exceeding the billion US dollar mark.

While his mind was working, he had already arrived in front of the two of them.

Yamamoto Shiro bowed to Xian Yaowen, then gestured to the girl beside him, "President, she is Jasmine."

As soon as Yamamoto Shiro finished speaking, Okada Mariko bowed to Xian Yaowen and said, "Hello, President Takano. I am Okada Mariko. It's our first meeting. Please take care of me."

Xian Yaowen nodded gently in return and smiled, "Jasmine, what President Yamamoto said is not an exaggeration. You are very beautiful when you smile, and you have a movie face. Sudi, please keep working hard. In time, you will surpass Takamine Hideko and Hara Setsuko."

Okada Mariko smiled and said, "President Takano, thank you very much for your compliment."

"Jasmine, just call me president." Yamamoto Shiro encouraged him.

"Hello." Okada Mariko bowed to Xian Yaowen again, "President, I am Okada Mariko, a new employee of the company. Please take care of me."

"Hey, Xi." Xian Yaowen smiled faintly and pointed to Yamamoto Shilang to Okada Mariko, "President Yamamoto, this is my sister Mariko, please take care of her in the company in the future."

"Hay."

Seeing that the president liked Jasmine, Yamamoto Shiro's heart fell, and he felt even more happy.

After the greetings, the three boarded the Cool Breeze beer car.

It is a very small carriage, designed mainly for keeping cool. It is a bit uncomfortable to sit in this season, but the carriage is designed in a restaurant style, with a row of seats facing each other on each side, a long table in the middle aisle, two beer barrels at the end of the carriage, and a steward standing on the side.

This is a reserved carriage, and you can only book it as a whole; seats are not sold individually.

The flight attendant led a few people to their seats, began to serve beer and snacks, and then returned to stand by the beer barrel.

The carriage fare includes drinks, snacks and the attendant's one-to-one service. The attendant does not need to go to other carriages, and this carriage is not connected to other carriages.

Feeling the vibration of the train, Xian Yaowen held the wine glass and waved to Xie Tingyun.

Xie Tingyun understood and handed over two bottles of orange soda.

Xian Yaowen took it and placed it next to Okada Mariko, "Minors should drink this."

"Ha~ye." Okada Mariko agreed, then glanced at the soda bottle with disgust. She didn't want to drink soda, she wanted to drink beer.

After the train had gotten over the initial vibration, Xian Yaowen raised his glass and said to Yamamoto Shiro, who was sitting next to him, "Yamamoto-kun, did you go to watch the Koshien finals last year?"

"sorry, we do not have that."

"It's a pity that you missed a great match. Last year's final was very exciting, but what impressed me most was the cheering group of Naruto High School in Tokushima Prefecture. Even when the winner was already clear, they still cheered for their team in unison."

Xian Yaowen paused and continued, "In Hong Kong, every singer has her own cheering group. Whenever a singer goes on stage to sing, people from the cheering group will show up to support her. They not only cheer her up and increase her popularity, but they also pay for her support. They will buy dozens, even hundreds of flower baskets worth 1300 yen.

It is precisely because of the existence of the cheering club that there are dozens of active singers in Hong Kong, a city with a small area and a small population, and each of them has a good income.

Yamamoto-kun, do you know the meaning of Encore? "

"French, meaning to call for an encore." Yamamoto Shiro roughly understood what Xian Yaowen was going to say.

Xian Yaowen nodded slightly, "In the 27th year of the Meiji era, the Higher Education Order was extended to all old-system colleges and universities across the country, allowing the activities of the student sports club to expand beyond the university. A year later, the cheering group was born.

The cheering group is not a permanent organization, but it was born in the school. Since its inception, it has had a strong sense of discipline, pursued unity, and did not allow individuality.

Just like school uniforms, as an individual, whether you like it or not, and as a parent, whether you have money or not, you have to spend money to buy one for your child. This is the coercion of the individual by the collective.

Usually, the cheering group will use trumpets, megaphones, drums, whistles, wooden paddles, scarves, slings, painting tools, towels, cheering sticks, colored balls, buckets, and uniform clothing.

Xian Yaowen toasted Yamamoto Shiro, took a sip of the wine, and continued, "The cheering group is beautiful and portable."

As he spoke, Xian Yaowen looked at Okada Mariko, "Mariko, do you like going to the fruit shop?"

In the Edo period, white sugar was still a luxury. Sweets made with it were called kameigashi, which means high-end and exquisite sweets, while sweets made with grains, maltose and other ingredients that common people ate were called dashigashi.

Tuoguozi shops are usually opened near schools and specialize in business with students. The items they sell are mainly cheap Tuoguozi that are not available in other stores.

"Hai." Okada Mariko said sweetly, narrowing her eyes slightly, "I like to go to the fruit shop to buy soybean powder candy, bran snacks, and dried squid."

Xian Yaowen smiled and said, "Have you ever won a prize?"

The soybean powder candy is shaped like a lollipop, with a square piece of maltose on one end of a bamboo stick, which is covered with soybean powder. If the top of the bamboo stick is red after eating the candy, it means you have won the prize, and you can get another one if you win.

This sales method with prizes is popular in all fruit shops.

"Ha~yeah, I'm very lucky and I win prizes often."

"Lucky girl, you will always be lucky." Xian Yaowen touched the soda bottle with his wine glass, and then said to Yamamoto Shiro: "Fujisan Company needs to have a subsidiary company, Fujisan Support Company, whose main business is to sell support items.

Yamamoto-kun, do you know Faust's bargain?"

“The Devil’s Deal in the West.”

"Yes." Xian Yaowen gestured to Okada Mariko, "Fujisan Entertainment's contracts will be divided into two categories, artist contracts and idol contracts. Artist contracts are further divided into two subcategories, star contracts and trainee contracts.

When Jasmine entered the company, she signed a celebrity contract with a short term and loose terms. After the contract expires, she can come and go freely.

Artists who sign star contracts must be mature artists, which means they can start working immediately after entering the company without the company having to invest money and energy in training them.

Artists who need to be trained by the company can only sign a trainee contract. When they no longer need to be trained, they can be converted into a star contract.

Of course, in order to recover the investment costs, the terms of this kind of star contract are relatively harsh and the contract period will be longer.

Generally speaking, the relationship between the agency and the artist is equal and a two-way choice. As long as the contract expires, the artist can leave on his own initiative, and the agency can also choose not to renew the contract with a certain artist.

Even if the contract has not expired, the artist can still leave by paying a penalty, and the same is true in reverse.

The biggest feature of artists is that they are one-to-one. The company treats each artist as an independent individual, and the contract terms are independent. "

Xian Yaowen picked up a piece of pickled food from the plate and put it into his mouth. After chewing it slowly, he continued, "Idol contracts are divided into three categories: trainee contracts, idol contracts, and pre-artist contracts.

Trainees are newcomers who are still in the training period. They only have input but no output. They can only receive a living allowance. According to the current rental standards in Tokyo, I think the initial 4000 yen per month is a more reasonable figure.

Appropriate increase will be made each time an assessment is passed.

When the trainee has completed the training period and is ready to debut, the contract is converted into an idol contract.

The profit from idol contracts is divided into two parts. One part is the performance income, including releasing records, performing on stage, acting in movies, and writing lyrics and music. The other part is the income from support items, which I will talk about in detail later.

演艺收入的初始分成比例是9比1，会社9，偶像1；应援物收入的初始分成比例是7比3，会社7，偶像3。

When the company recovers the investment in the training period, depending on the profitability of the idol group, the idols' share will increase every six months, with the highest share of performance income being 5% and the highest share of support items being 7%. "

Xian Yaowen picked up a tortoise foot from the plate, broke off the "toes" one by one and placed them on the table. "In the sociological theory system, capital is a core category with three basic types: economic capital, social capital and cultural capital.

These three types of capital and life tastes and styles determine the differences in social structures divided by classes.

I think that simply dividing it into three types is not comprehensive enough, and we should add symbolic capital, or code capital.

Capital can be material or immaterial; they are relatively autonomous but can be transformed into each other under certain conditions. Whether material or symbolic, they are desirable in certain social structures.

Individuals, groups, and classes compete for power in society based on their habits and capital, and try their best to accumulate various capitals in order to change or improve their status.

Xian Yaowen twisted one toe, knocking the other toes off the table. “Celebrities are living people, but they also have symbolic meanings of production, consumption, and ideology.

The Labor Theory of Value, which was first proposed by Adam Smith, refined and promoted by David Ricardo, and then inherited and integrated by Marx, adding some new concepts and terms of his own for analysis, reinterpreted the Labor Theory of Value to analyze the remuneration received by celebrities.

The remuneration earned by celebrities is obviously not obtained through physical labor, but comes more from symbolic capital.

If we compare celebrities to a commodity, the label of "celebrity" itself is similar to the brand logos of various luxury goods and carries a high added value. "

Okada Mariko, who had been listening with great interest just now, lost interest in "eavesdropping" since Xian Yaowen showed his toes. She looked out the window to enjoy the scenery along the way.

On the contrary, Yamamoto Shiro became more focused, not only listening, but also thinking and analyzing.

"There is a shoe brand in the UK called Clarks. Since 1941, it has long invited female stars to endorse its shoes. Helen Burke, Frances Marsden, Baby Daniels, Jane Kent, Margaret Lockwood, etc. have all been spokespeople for a certain model of Clarks shoes.

Perhaps due to budget considerations, Clark did not invite top stars as spokespeople, who merely had a certain degree of fame. However, despite this, celebrity endorsements also brought Clark good sales.

There is a four-character idiom "Love includes everything about her", which means when you fall in love with a person, you will fall in love with everything about her.

Like a star, and then like the clothes the star wears, the dog the star raises, the movies the star stars in, and the products the star endorses, blindly and passionately.

Since Hollywood entered the era of big studios, the star system has been born. A film project starts with selecting stars with audience appeal and personal characteristics, tailoring the script for them, and planning the content, organizing the front and backstage teams, and formulating publicity strategies. All of this is to rely on the appeal of stars to help the film achieve box office success and a wave of news discussion. "

Xian Yaowen pointed at Okada Mariko and said, "If there is a large number of audiences who like Mariko, then the box office of the film she stars in will be guaranteed.

And if she can further strengthen the "points" that the audience likes, her box office appeal will also be strengthened. Even if she stars in a film that most audiences don't like, the box office is still guaranteed.

On the contrary, if the ‘point’ weakens, her box office appeal will also weaken. When her box office appeal weakens to a certain extent, the company will no longer give her the opportunity to participate in the film, and she will be out. ”

After putting the turtle foot on the table back into the dish, Xian Yaowen wiped his hands with a handkerchief, then took out a pen from his suit pocket, unscrewed the pen cap, and revealed the pen tip.

"The star is the pen tip, and each audience member is a pen cap, some are big, some are small, some are just the right size for the pen tip, and some are not. Moreover, the pen cap will expand when heated and contract when cooled. It may be the right size one second, but may be put on the fire or thrown into the refrigerator to freeze the next second, and then it will be the wrong size.

When a man and a woman first fall in love, they never get tired of looking at each other and the only thing in their mind is Jingting Mountain; when they become husband and wife, they wish to be a pair of wings in the sky and a pair of branches on the ground; after a few years of being together, this love can be recalled, but it is already gone by then.

Relationships between men and women rarely remain passionate all the time, let alone the relationship of love between the audience and the stars. If we bet that the audience will always like a certain star, it is a very risky thing. Once the bet loses, it means huge losses.

What's more, we cannot guarantee that the stars will always maintain their original intentions, dedication to their careers, and loyalty to the company.

Instead of taking risks, we should analyze the audience's preferences, cater to their preferences, and launch stars that the audience likes. This is the basic principle of the company to create idols. Idols are just tools. What kind of idols the company needs, the trainees should grow into. "(End of this chapter)