money player

Sin Yiu-man sat in the tea room, humming a tune, holding a pen in his hand, writing "Playboy Brand Operation Plan" in English in his notebook, then on a new line he wrote "Bunny Girl", then on another line he wrote "Clothing", and then he drew a table with four rows and three columns.

After drawing, fill in the content in each column, row by row.

First row: Black bodysuit, Taiwan Huaguang Garment Factory, Lin Xingliang to Wu Huoshi.

Second row: White bow tie, Singapore Jinmantang clothing, Lin Xingliang to Salif Min Muhammad.

Third row: Rabbit ear headband, Hong Kong China Garment & Jinzhao Group, Lin Xingliang & Su Lizhen.

Fourth line: plush rabbit tail, Hong Kong Jinzhao Group's OEM production in mainland China, Su Lizhen.

After a little thought, add notes such as size and color below the table.

Start a new line and write "Selection and Training".

Height 66 inches or taller, age 18-25, requires etiquette and conversation training...

Line after line, Xian Yaowen was engrossed in his weaving plan until Yang Leimeng brought Bill Bufalino into the tea room.

"Adam, is this your office?" Bill teased.

Sin Yiu-man closed his laptop and replied with a smile, "At least I have a separate office, so I don't have to work in the hallway."

"As a shareholder, I am very satisfied with the current development speed of Huashe. I will personally fund the renovation of an office for you."

“No need.” Sin Yiu-man stood up and patted Bill on the arm. “This place is too small. The office will be moving to the Greybar Building soon. Attorney Bufalino, let’s head to Madison Avenue. You’ll have another sum of money soon.”

"Okay, let's go."

The two quickly got into Sin Yiu-man's car. Bill opened his briefcase and took out a folder. "The profit rate of the stocks you entrusted to me this time is not as high as last time. As you requested, continue to hold the $354,000 face value. Yesterday's stocks were worth $27,612,490,000. $716,000 was cashed out, and the funds obtained were $5,183,847, which has been deposited into your account. This is the receipt."

Sin Yiu-man glanced at it and said, "No need to look, my personal assistant called me last night to inform me."

Bill chuckled. "Adam, have you met Jennifer?"

“BBH just assigned her to me, and I haven’t had a chance to meet her yet.”

"Jennifer is very sexy."

“She manages my money, and I have no interest in sleeping with her.”

Bill shrugged. "Okay, the stock has been handed over to BBH. We can start the mortgage loan process once you authorize it."

"uh-huh."

Bill pulled a piece of paper from the folder and handed it to Xian Yaowen. "The information you asked me to investigate about Hewitt Ogilvy Benson Mather Company was originally established by two British advertising companies, Mather Crowther and SH Benson, each investing $4. The founder was David Ogilvy, the younger brother of Francis Ogilvy, the chairman of Mather Crowther Company."

Neither company trusted David Ogilvy to manage the new company and insisted that he find a more experienced American to run it. Ogilvy poached Anderson Hewitt from J. Walter Thompson to serve as president and oversee sales, while he himself served as secretary, financial officer, and research director.

Hewitt mortgaged his home and invested $14 in the company, while Ogilvy invested $6000. Therefore, the company was renamed Hewitt Ogilvy Benson Mather, with shareholdings of 1.4%, 6%, 40%, and 40% respectively.

What is the relationship between Ogilvy and Hewitt?

"There are disagreements between the two, especially regarding creative direction and who should manage the company."

"Irreconcilable?"

"I think it is."

"Have you finished the company registration documents?"

Bill then handed another document to Xian Yaowen, "It will take effect after you and Ogilvy sign it... The company name is Ogilvy, with a registered capital of $50, and Ogilvy holding 20% ​​of the shares. Adam, are you sure Ogilvy is worth this much attention?"

"First, yes, Ogilvy is worth the price I paid. Second, the initial stake is only 10%, and he has to earn the other 10% through performance."

Bill shrugged. "You're the boss."

Oak Hall is a restaurant located next to the Plaza Hotel at the North End of Madison Avenue.

The round table by the window overlooks Central Park. Half an hour later, Sin Yiu-man and Bill sat at the table, admiring the view of Central Park through the window.

Bill lit a cigarette, took a satisfying puff, and said, "Won't you have a cigar?"

"I'm trying to conceive, so I won't smoke cigars for a year."

"I've seen pregnant women who were smoking before entering the delivery room, and their babies were born healthy."

Sin Yiu-man said with a faint smile, "Let's play Russian roulette with Colt M1873s. Load six bullets into the cylinder. You go first. If you win, I'll give you five million. If I win, you only need to give me 50 cents."

"Ha, six bullets, I bet the bullets jam?" Bill laughed.

"Why not?" Sin Yiu-man shrugged. "You said the pregnant woman won the bet."

“Okay.” Bill shrugged. “I get what you mean. You don’t want to load bullets and make sure you win.”

“Yeah.”

"Adam, I invite you to my home to meet my wife Mary and our two children, William and Louise."

Sin Yiu-man turned to Bill and said, “It would be an honor, but it will be in a few days. I have already arranged the schedule for the next few days.”

"No problem, call me before you leave."

"OK."

The two chatted idly until a middle-aged man with slicked-back hair with a side parting came to the table and said to Bill, "Mr. Hepburn?"

Bill pointed at Sin Yiu-man, "No, he's Hepburn."

The middle-aged man looked at Sin Yiu-man and said apologetically, "Mr. Hepburn, I'm late, I'm very sorry."

“Mr. Ogilvy, you’re not late, we’re early. Please have a seat.” After David Ogilvy sat down, Xian Yaowen said before he could speak, “Shall we talk business first, and then order?”

"I'm OK."

“Good.” Sin Yiu-man turned to look at Bill, who immediately understood and placed the company registration documents in front of Ogilvy. “David, you look at this while I talk.”

Ogilvy glanced at the document, his mind a little blank. He was there to meet with the owner of Juliet Brand Management Company, a potential major client. What did Ogilvy's name on the document mean?
However, after hearing what Sin Yiu-man said, he patiently continued reading.

"Let me introduce myself. I am the owner of Juliet Brand Management, the founder and major shareholder of Flower Society, and also the owner of Tongqu..."

Upon hearing "childlike fun," Augwei looked up sharply. "The childlike fun of selling Rubik's Cubes?"

Sin Yiu-man nodded. "At the same time, I own an advertising company called 4A, which mainly has two businesses: advertising and modeling. The modeling business is doing well, but the advertising business has been almost stagnant since the day it started operating. We have never developed any clients and have only served ourselves."

"why?"

"Because I'm busy with more important things, and also because the major clients have already been divided up, and there's no sign of the good working relationship loosening anytime soon. David, have you finished reading?"

“Yes,” Ogilvy nodded. “As long as I sign, I can immediately get 10% of the shares, and I can also try to get another 10%?”

"Not only that, the flower company can give Ogilvy an 18% discount, that's the first point."

In the 1950s, the main source of income for American advertising companies was a 15% media commission. Newspapers, magazines, and radio/television stations gave advertising companies a 15% discount (for example, an advertising space that originally cost $100 would only cost the advertising company $85, but if the client negotiated directly, the price would be the original price).

This model persisted until the 1970s, when it was broken by Procter & Gamble.
"Secondly, the advertising business for Juliet, Kids' Fun, and all my businesses in the United States will be handed over to Ogilvy. For the rest of this year and next year, Juliet will be running several new brands simultaneously, with an overall advertising budget of $1500 million."

The Rubik's Cube is selling very well, and Tongqu has the capability to develop several toys simultaneously. They are also preparing to expand to other countries, starting with Great Britain. To quickly establish brand awareness, their advertising budget will be very generous.

Ogilvy took out his pipe from his pocket, filled it with tobacco, lit it, and puffed away.

After a long silence, he asked, "Who's in charge in Ogilvy?"

Sin Yiu-man smiled faintly: "Ogilvy's name is Ogilvy, OGILVY. You manage all the creative-related functions, while others are responsible for company operations and non-creative functions. David, you must admit that you are not a qualified company operations manager."

Ogilvy chuckled and said, "I agree with that."

Sin Yiu-man took back the registration documents, took out a pen, wrote his name in the signature column, and then handed the documents back to Ogilvy.

Ogilvy readily signed the document and handed it back to Sin Yiu-man.

"boss."

“Ha, call me Adam.” Xian Yaowen handed the documents to Bill. “Bill, Bill Bufalino, lawyer, and also my friend, Ogilvy’s future legal counsel. You will communicate with him regarding company registration and all legal matters.”

While Ogilvy and Bill were exchanging pleasantries, Sin Yiu-man called over a waiter.

After the three ordered their food, Xian Yaowen took out the patent document for an intermittent windshield wiper system from his briefcase. "David, take a look at this."

Ogilvy glanced through it and said, "I don't know much about cars. Is this system really that important to a car?"

"It's not so important for car performance, but it's very effective for marketing. With a perfect advertising plan, it can greatly boost car sales, right?"

"So, you want me to use this to land a big client?"

"Yes, this patent belongs to another company of mine. My target price is $100 million. I will hand it over to Ogilvy to handle and include it in the media placement. Ogilvy can keep 15% commission."

“Excellent!” Ogilvy exclaimed.

During lunch, Sin Yiu-man and Ogilvy discussed some details, such as Ogilvy's handling of other relationships and some trivial matters concerning Ogilvy's company office space.

After finishing the meal, we returned to the flower club.

He would focus on the accounts and specific business matters, then go up to the entrance of the rooftop stairwell and sit on the stairs to read Huang Yuxue's "Hua Nu A Wu".

This is an autobiography narrated in the third person. It is evident from the lines that Huang Yuxue, a native-born American who has never been to China, is trying to describe the stories of Chinese people in a way that Americans consider "very Chinese".

If viewed as a biography, it's filled with exaggerated descriptions and some deliberate fabrications to satisfy Americans' curiosity. However, if viewed as a novel, its literary quality is quite good, and it aligns very well with the values ​​of the American Dream. Well, that's obvious, since this work was Huang Yuxue's painstaking effort to integrate into white society, it would be strange if it didn't conform to American values.

He picked out the important paragraphs and read them through to get a glimpse of Huang Yuxue's personality traits. He wrote her name down in his notebook, intending to have someone investigate her background so that he might be able to fund some of her social activities in the future.

After putting down "The Chinese Girl Ah Wu", I read "War Tide" by Lin Taiyi, the second daughter of Lin Yutang.

With McCarthyism rampant, he had to be careful about ideological issues to establish himself in the United States. The vast majority of Americans were products of the "happy education" system and uneducated fools who couldn't even count a few coins. They were simple-minded and easily fooled. As a newcomer, he had to guard against the advanced forces using their followers to launch attacks against him.

Lin Yutang came from a Christian pastor's family and received a Western education in his early years. He was deeply influenced by liberal thought and stood on the opposite side of the proletariat. He was a "good Chinese" recognized by American values. Lin Taiyi and Huang Yuxue have quite a few similarities and can get closer to each other.

While defecating and urinating, Lin Taiyi's husband, Li Ming, also took the opportunity to scoop the feces into the net.

At four o'clock, the first person to discuss salary came up, and he was passively put into the mode of the chairman of the flower company, talking to one person after another.

Since he works in the magazine industry, he has a fairly open personality, and many people come up to him for advice, which he is happy to see. If they have good reasons, he will raise the price; if he doesn't agree, he will push it back. Some people are happy, and some are sad.

By eight o'clock, the black cleaner Hollis had still not come up to the rooftop to talk to him. He was a little frustrated, wondering if his hints were not obvious enough. He had clearly wanted to give the other person a bite to eat, but the other person didn't come to take it.

He doesn't have a good impression of Black people, but he doesn't hate them either. He does appreciate the spending power of Black Americans. With over 1500 million Black people in the US, they could easily support seven or eight of America's richest people. He can't miss this gold mine; he not only wants to mine it, but he wants to mine it deeply.

Hollis silenced his first shot, and he considered whether to revoke the coffee-selling benefits.

Black people are often relegated to low-paying jobs in office buildings, such as cleaning or operating elevators. As a result, some office buildings allow Black family members to work there selling coffee or sandwiches to supplement their income, which is considered a form of implicit welfare.

The benefits at the flower company are better; the coffee is actually purchased by the company, and Hollis only needs to brew and sell it to earn 5 cents per cup. (End of Chapter)