Rebirth of financial migrant workers

Chapter 126 Differentiated preferential strategies for group buying houses

When Wang Chunliang introduced the room types, he kept observing Vice President Zhang's expression.

He keenly noticed that when he took out the last few renderings of the villa, Vice President Zhang's eyes widened slightly.

Sure enough, a high-end villa is the anti-king treasure.

Wang Chunliang picked out the promotional leaflet that the other party had stared at the longest and handed it to Vice President Zhang.

This move made Vice President Zhang quickly calm down. This was the way Hengda used to treat guests yesterday afternoon and wanted to give him a house.

Vice President Zhang raised his head and carefully tapped the promotional leaflet in front of him, and found that it indeed had Baihuayuan's LOGO on it. Thinking that Shuanghe Land was competing for quotas with Hengda Real Estate, he frowned and said to Wang in a bad tone. Chunliang said:

"Shuanghe Land asked you to get this? What do you mean? Are you using this to test veteran cadres? How come you, Wang Chunliang, have learned this trick at such a young age!"

Wang Chunliang knew that Vice President Zhang must have misunderstood. After all, in this era, developers always give things directly.

Will the president be short of this apartment?

With their annual salary, they can buy several houses with full payment.

Do you need this villa?

Oh, the villa may be lacking, but if you give it to me directly, who would dare to ask for it?
Even if I dare to ask Wang Chunliang, I don’t dare to give it away.

Wang Chunliang hurriedly explained with an aggrieved look: "President Zhang, Shuanghe Real Estate intends to sell group buying houses to us, and asked me to bring some floor plans for the leaders to review, so I just asked you about group buying in the industry."

"Ahem, I heard wrong. Do you participate in group buying including villas?"

Vice President Zhang patted his head and cursed inwardly that it was the unruly Hengda who made him so sensitive now. After seeing Wang Chunliang nod, he continued to ask, "What is the group purchase discount we can enjoy?"

Wang Chunliang: "President Zhang, when will you be free? I'll personally lead a team to inspect the property. Xia Minghui's original words were that the specific price is negotiable."

Vice President Zhang: "These are the Baihuayuan No. 2 projects available for group purchase, right?"

Wang Chunliang nodded again.

"Haha, then this group purchase is for the loan. Let's do this. When Lao Gao comes back from Harbin, I will call him together. This will save you from having to find him when approving the loan. Now you are satisfied. Bar?"

After finishing speaking, Vice President Zhang thought for a while and warned Wang Chunliang: "You have to make it clear to Shuanghe Land that group buying will be based on market behavior and don't engage in crooked ways!"

"I understand, I understand, President Zhang, if you still can't trust me, then I won't disturb you." With that, Wang Chunliang stood up and prepared to clear away the promotional leaflets spread out on his desk.

"Wait a minute, leave the promotional page here, and I'll study it further."

Wang Chunliang responded and respectfully exited the vice president's office. The moment he closed the door, he saw Vice President Zhang holding the foldout of the villa and studying it carefully.

At eleven o'clock, in the office of Sanlimiao Branch.

Wang Chunliang, Sister Jun and the second young lady reunited again as agreed.

The second lady conveyed Xia Minghui's latest decree. Shuanghe Real Estate Group will do its best to cooperate with Wang Chunliang's operation, and has completed coordination with the Housing Authority on adjusting the opening time of the next period.

Sister Jun also said that she has mobilized relationships and borrowed people from other branches to ensure that there will be enough manpower to complete the mortgage loan reporting after centralized signing within three days when the next period opens. Wang Chunliang locked the door and pulled the second young lady to sit next to him:

"Didn't I mention the group buying thing to you yesterday? The leadership intention is quite strong. Is there any problem with your father?"

The second young lady patted Fu Fu's chest and assured, "No problem, Lao Xia said, I will listen to you."

Wang Chunliang pointed to the Baihuayuan No. 2 project plan posted on the small whiteboard and asked Sister Jun:

"Sister Jun, if there is an opportunity to group buy ordinary houses, will you participate?"

"I'm reporting to Mr. Chunliang, I already have a loan limit for three houses." After a quick wit, Sister Jun answered honestly, "Whether it's a house in Hengda or Baihuayuan, I should buy one in a group, because both houses The layout and structure of the apartments are pretty good.”

Wang Chunliang asked again: "Sister Jun, what if you were the leader of the head office?"

Sister Jun immediately shook her head: "Then I probably won't participate. The income of the head office leaders is at least five to ten times what I am now. The ones for that income level should choose garden houses and townhouses."

"Yes, so the core advantage of our project is that in addition to ordinary residential areas, there are also garden house areas and townhouse areas, while the Hengda project only has apartments and ordinary residential areas."

Wang Chunliang patted the second lady on the shoulder and said seriously: "The type of group purchase you originally planned to participate in was only ordinary residences. When I was leading the marketing department in the morning, I independently expanded it to all types. I believe Mr. Xia will definitely understand my intention. "

The second lady frowned slightly and seemed a little hesitant: "However, if the garden houses and townhouses participate in the group purchase discount, it will have a big impact on our sales."

Alas, developer marketing strategies in this day and age are so unpretentious.

Wang Chunliang directly opened the head office roster on the official computer website and turned the screen to the eldest lady:

“The nearly 200 employees at Mule Bank’s head office may seem like a lot, but among them there are only a few president-level leaders. Counting the middle-level leaders related to loan approval, there are only 20 key people in total.

When you are formulating a group purchase plan, you can give less discounts to ordinary employees' residences, and concentrate these discounts on the garden houses and townhouses of leaders.

Based on this calculation, differentiated group buying discounts actually have little impact on your sales. "

The second young lady took out a small notebook and took notes carefully, her eyebrows slightly spread.

Wang Chunliang lowered his voice and continued to confuse: "Shuanghe Real Estate is not just doing a one-time deal with Mule Bank. Taking advantage of this group buying opportunity, try to open up the relationship between the bank leaders. In the future, every time you develop a new project, the bank will The bosses are just talking about giving you a 10% discount on the interest rate, which is an amount of nearly 1000 million."

Sister Jun also interjected and added: "Now the country has intentionally regulated real estate and limited the mortgage quota. When the mortgage quota is tight, the leaders will swipe a pen and only Shuanghe Land Mortgage can lend money. This is such a huge intangible benefit."

"I understand, I understand. Anyway, Lao Xia asked me to listen to you. Is there anything else you need me to do?" The second lady closed the notebook and asked cutely.

"When the president leads the team to Baihuayuan for investigation, you must let the leaders feel the popularity of your first phase project. Are you sure you can do this?"

"Yes, do you have to work overtime tonight?"

"Well, I'm going to complete all the reporting procedures within four days."

"I booked a suite at the Jingjiang Hotel next door, which is also equipped with three high-performance IBMs. Let's go there and work overtime at night, otherwise my neck will be broken." As she said that, the second lady took out a room card and placed it there. In front of everyone.

(End of this chapter)