Rebirth of the Capital Legend

Chapter 171 Su Yi can’t afford to be early without any benefit!
With that said, Fang Wanqing immediately sent the electronic version of the plan to Su Yi via email.

Su Yi opened the project plan sent to him by Fang Wanqing, took a sip of coffee, and then read it carefully.

I saw that the project investment plan focused on a company called 'Gusu Diezhi Network Technology'. This company is a start-up game production company that was established recently. It has the 'Nuan Nuan' series. Among several games, the "Miracle Nuannuan" game, which is the company's main product, has been online for less than 5 months, and its recharge flow and various operating data are on a relatively good upward trend.

"How about it?"

When Su Yi put down his phone after reading the project plan, Fang Wanqing asked hurriedly.

Su Yi smiled softly and did not answer directly. Instead, he asked, "Have you submitted this project investment plan to your company's project investment department for review?"

Fang Wanqing nodded and said, "It has been submitted for review, but was rejected by the Project Investment Department."

"Yes." Su Yi nodded slightly and continued to ask, "What do your leaders think of this investment project? Why did your company refuse to invest in this project?"

Fang Wanqing said: "The company feels that the domestic mobile game market has now passed the wild growth stage, which means it has entered the red sea competition stage. Generally, in this market stage, small companies are eliminated, and the market of leading companies in the industry is When share expands.

It is difficult for small start-up companies to survive in this market stage.

"Yes." Su Yi responded with a smile, "In the project financing plan, this company described the current situation of the female game market and the consumption potential of game players. In my opinion, this is a red ocean. In the market, through segmentation, we have found a regional expansion site that is still in the blue ocean.

In other words, if the company has a unique competitiveness condition under a series of ordinary operating conditions, then in my opinion it is worth investing.

As long as its core products have relatively core competitiveness prospects in the market.

"So... you are not optimistic about this investment project?" Fang Wanqing asked.

Of course, what she didn't say was another reason why she was looking for Su Yi.

Su Yi glanced at her confused eyes and continued: "Since this investment project has been rejected by your company, it stands to reason that... you should give up tracking this project. Why do you still seem to care about this project? Do you want to invest on your own?”

What matters is not the shortcomings and shortcomings of this project or this company.

"Understood!" Su Yi nodded slightly and said, "This project, from the perspective of industry development, its business development model, business scale, current business status, talent reserve... and other aspects, is indeed not a A good investment project, but when it comes to investment projects, in addition to analyzing these things, the most fundamental thing is to understand whether its core products have core competitiveness prospects in the market, in order to truly judge whether this company is worth investing in. , can you compete in the red ocean market and get your own place?

Su Yi responded with a smile: "Not really."

So, even if the industry's business model is not good, it is entirely possible for a 'desert flower' to bloom. "

"How can I have so much money myself?" Fang Wanqing said, "It's just that this is a project led by my friend. Whether it can successfully raise funds is still very important to the future development of their company, so... I just want to Look, what is the probability that their company can break out of the siege? If there is a probability of two or three points, I think I can persuade my second uncle to lend me some money. Invest for yourself and give it a try.”

When we choose projects and invest in companies.

Moreover, game companies often develop a game and there is great uncertainty about how it will be received in the market.

As long as this unique long board is long enough, it can form unique competitiveness.

"The game industry is indeed not an industry with a good business model." Su Yi said, "The factors your company has considered are all reasonable. During the red sea competition in the industry, it is undoubtedly hellish for small start-up companies to break out. It is completely reasonable for this project to be rejected.”

Any company, any investment project, has its risks and shortcomings. What we really want to look at, and what is worth noting, is this project, the unique long board that this company has, that is, it is better than its competitors. thing.

Hearing Su Yi's words, Fang Wanqing was slightly startled and didn't quite understand.

It was because her second uncle felt that Su Yi was a talented person with great potential for future development, with a broad vision and excellent abilities. If she used some of Su Yi's views to convince her second uncle, it would be more useful than her own views.

In this way, it is impossible to evaluate the future prospects of this company, nor to determine what kind of profit margin this project can bring to investing shareholders in the future. "

Fang Wanqing asked: "In your opinion...does this company have the 'unique long board' competitiveness you call it?"

In other words, the company will rely too much on hit games in terms of its business development, but the production of hit games is not replicable at all. This also shows that the company's business development does not have relatively clear forward-looking expectations. It is difficult to quantify through current specific operating data.

Differentiated competition in the red ocean is important.

The core game projects developed by this company are basically biased towards the female player market.

And it has set its sights on the "dress-up and development system" game field where there is no monopoly in the current mobile game market and there is no leading game.

This is good differentiated competition and avoids direct confrontation with the leading players in the industry.

This reduces the current brutal and fierce competition in the market.

Judging from the female game market it depicts and the consumption potential of game players... this company only needs to bite off this market, establish unique competitiveness in this segmented game play field, and create a One hit game is enough for this company to survive and live well.

Looking at this project financing plan...

The specific operators of this company have a very clear mind and are very far-sighted in terms of the company's development strategic positioning and core product development ideas. "

"Really?" When Fang Wanqing heard this, a smile appeared on her face, "According to your point of view, this project still has great investment potential?"

Su Yi nodded and said: "I think so, and look at the company your friend works for, the game currently promoted, the operating data trend after the launch has begun to show some explosive potential, and That is to say, if this game is well run and this data trend can be maintained, I feel it has the potential to become a hit game."

"I haven't paid much attention to the specific changes in the operating data of this game." Fang Wanqing said, "I will study it after I go back."

"Okay." Su Yi nodded, then changed his mind and said, "But I can't help you in vain today."

Fang Wanqing noticed the change in Su Yi's expression, thought for a moment, and said with a smile: "You don't like this project, do you?"

"You're really right." Su Yi said, "How about the two of us take half of the 1500 million financing required by your friend's company?" According to Su Yi's memory before his rebirth.

He can determine the huge development potential of this company in the future, and also knows that the game 'Miracle Nuannuan' produced by this company will later become the famous 'Gold Swallowing Beast' game in the mobile game market, bringing huge amounts of money to the company. profits, and the rapid expansion of the company's market valuation.

That is to say...

At this time, if you can participate in this investment.

With an investment of several million, he will get at least several hundred million in return in the future.

"You're really..." Fang Wanqing wanted to say that Su Yi couldn't afford to be early without profit, but then she thought about it. This project was originally rejected by the company. If Su Yi was willing to pay for personal investment, it would be considered a help. Her favor helped her friend, and also saved her the trouble of borrowing money from her second uncle, so she couldn't help but pause and said with a smile, "Okay, then each of us will eat half of this project."

"Oh, by the way, do you know my uncle too?"

After talking about investment projects, Fang Wanqing remembered the scene when she met Su Yi at the banquet and couldn't help but ask again.

Su Yi nodded and said, "Of course we know each other."

"I really didn't expect you to be appreciated by so many people." Fang Wanqing couldn't help but look at Su Yi carefully. "Among so many young people in the magic city, you are considered very powerful."

She didn't expect that Su Yi not only knew her second uncle, but was also familiar with her uncle.

Of course, she didn't expect that at such a young age, Su Yi would be able to chat and laugh casually with many billionaire bosses in the business world of the Magic City and form such a wide network of connections.

"It's not a big deal to meet a few friends and be appreciated by some seniors in the industry." Su Yi said with a smile, "For people with a family background like mine, if they want to take root in this city, it takes a lot of effort. For my own career, these things are still far from enough at the moment.”

"You look so much like my second uncle." Fang Wanqing said.

"Mr. Fang and I are so similar?" Su Yi was stunned, "How are we similar?"

Fang Wanqing said: "You haven't seen my second uncle when he was young. At that time, my second uncle was very hardworking in his career. Well...it seems that he also said something similar to what you just said, but he is now His temper and personality have become much gentler, and it is rare to see the sharpness he had before.”

Su Yi believed what Fang Wanqing said.

After all, in the first two decades, he was able to build a huge business empire from scratch.

Then it cannot be a simple character.

Su Yi smiled and said, "Mr. Fang and I are still not comparable at the moment."

How deep the roots of 'Yuanhang Group' are in Shanghai and how extensive its global business is, he cannot fully understand through the public information.

Moreover, the asset composition of the entire 'Yuanhang Group' is also a mystery in his eyes.

Compared with such a business giant, he is indeed far behind.

"But my second uncle seems to be very optimistic about you." Fang Wanqing said, "Your investment insights on the primary and secondary markets, as well as your judgment on macroeconomic and policy trends, are very unique. , in this case, why not set up an investment company yourself?

It feels like it is in the context of the macro policy trend of 'mass innovation and mass entrepreneurship'.

Investment in the primary market should become increasingly popular.

And as our country's economy continues to develop with high quality, various industries are upgraded, and consumption is upgraded, a large number of emerging powerful companies will also grow.

It should be said that this is the brightest spring for angel and VC investment institutions. "

"Investment in the primary market requires more than just vision." Su Yi said soberly, "The most important thing is to have strong personal connections. Otherwise, high-quality investment projects will not be accessible at all. , it was digested by its 'insiders'."

Fang Wanqing thought for a while and said: "That's true. Many high-quality investment projects are usually approached by large institutions with deep personal connections and financial strength at the first time. Only these large institutions and insiders look down on them. , or select the remaining projects, which everyone thinks have average investment potential, will flow into the hands of second- and third-rate investment institutions and individual investors outside the circle.”

Su Yi said: "Yes, really good investment projects, those with potential that can be seen at a glance, do not lack financial attention at all, and usually such projects do not have personal connections to pave the way, even if you go to them with money. In front of you, if you provide sufficient premium investment conditions, people will ignore you. "

"But there are so many start-ups in the market. If you pick and choose carefully, you can still find gold." Fang Wanqing said, "And as long as we successfully complete a few projects, the company's reputation will naturally increase. There will be more opportunities to get involved with big and good projects in the future. In this world... doesn't every company grow from a small company to a large company? "

"What Ms. Fang said about digging for gold in start-ups is like identifying the gold sand in a large field of sand. In the market, 5% of start-up companies will die within 99 years, but those who can survive will , and will gradually grow in the long term, it may only be about 1%. Therefore, it is still very difficult to simply make angel and VC investments," Su Yi said, "Of course, Miss Fang's suggestion... I will still consider it. , but if I start my own business, I may give priority to investing in the secondary market, choose businesses with higher certainty first, make money first, and then invest in primary market areas with less certainty. "

"Okay!" Fang Wanqing said, "Then I look forward to your future development."

The two of them just chatted...

After the topic was over, Fang Wanqing came back to her senses and realized that it was already around 4 o'clock in the afternoon.

"Wow... before you know it, it's already so late?" Fang Wanqing glanced at the time and remembered that she had promised to accompany her aunt to the spa. This conversation was forgotten without realizing it, and she couldn't help but stand up in a hurry. He stood up and said goodbye, "Su... Su Yi, let's talk about it next time. Regarding the investment project of 'Paper Folding Network', let's discuss it on WeChat. I have some things to do and I have to leave first."

"Okay." Su Yi nodded and responded.

Seeing that it was not early, he stood up and left the cafe with Fang Wanqing, talking and laughing.

And when the two of them left simultaneously and acted quite familiar.

Not far away, which the two of them had not noticed, a young man about the same age as Su Yi could not help but darken after seeing their behavior. He asked a companion next to him: "Haitang, do you know what happened just now?" Who is the man with Wan Qing? "

(End of this chapter)