Chapter 257 Double Happiness
Attack on Titan has finally been serialized to the tenth episode, and the plot has also come to the point where Eren was eaten by a mindless giant, his giantization ability awakened, and he transformed into the Attack Titan for the first time.

This chapter is the first big climax of the whole novel. The plot is like in a fantasy novel where you awaken a certain bloodline, activate a certain system when you are in a desperate situation, or start signing in with a ding sound, which means the golden finger has arrived.

The appearance of golden fingers in novels is something that readers love to see, and the same is true in comics. Comic readers also like similar plot settings.

Moreover, the previous plot has already laid a lot of groundwork about the origin of the Titans. The moment when Eren transformed into a Titan, it was equivalent to filling a big hole in the past, telling readers that the Titans were actually transformed from humans.

Of course, this also dug up several new holes, such as why Eren can turn into a giant, whether other people can also turn into giants like Eren, what is the difference between the giant that Eren turns into and other giants, etc.

As soon as this episode was released, it received a lot of positive reviews from readers, and Monthly Shonen Magazine even reprinted it.

At Kodansha, Shintaro Kawakawa looked at the reader survey he had just received and could not hide the joy on his face.

The manga Attack on Titan not only boosted the sales of Monthly Shonen Magazine, but also sparked widespread discussion. Judging from the results of reader surveys, the popularity of the manga is in no way inferior to the plot of Naruto's PK in the arena during the Chunin Exams.

Shintaro Kawakubo has already realized that the work "Attack on Titan" may really be able to break through the siege of the three major comics.

The most popular comic in Japan at this time should be Naruto. This is mainly because in the summer, the animation of Naruto Shippuden was officially released, which boosted Naruto's popularity.

At the same time, the plot of One Piece has progressed to the battle of Judicial Island, and Bleach has reached the most popular Arrancar arc. These three top comics have entered the climax of the plot.

The names of the three major migrant workers comics also began to gradually rise in that era.

In the same period, almost all the boys’ comics seemed to be eclipsed. Gintama was having a blast with its funny jokes, Death Note upgraded its brain-burning duels, and Prince of Tennis’s showmanship went to the sky, but it was still several notches behind Death Note: The Legend of the Tennis.

The popularity of Attack on Titan is rising steadily, and just based on this point, it is the object that Kodansha strongly promotes.

Shintaro Kawakubo sat in his seat, thinking silently for more than half an hour, and finally made a decision.

He picked up the phone and dialed a number. After the call was connected, Kawakubo Shintaro said respectfully, "President, do you have time? I want to talk to you about the publication of Giant's single volume."

"Attack on Titan? I remember you told me that the author is a Chinese and a best-selling author. You admired the plot of this work very much, so you decided to give it a chance to serialize. This comic has been serialized for less than a year, right? Is it going to be published as a single volume?" the president asked in a low voice.

It is not uncommon in Japan to publish a single volume less than a year after serialization. Many popular comics have this treatment, including One Piece, Naruto, and Bleach, which all published single volume after serialization for a few months.

However, these works are serialized weekly, and weekly serialization is updated faster than monthly serialization.

Under normal circumstances, weekly comics have about twenty pages per chapter, and four chapters are updated per month, which is eighty pages.

Shueisha's 32-page single-volume edition is about 180 pages long. The table of contents and character introductions at the beginning contain about eight episodes, which is equivalent to two months of serial updates in the magazine.

The single volume of a popular Japanese manga is published every two to three months. If the author is diligent, one volume will be published every two months. If the author is on hiatus, you will have to wait an extra month.

However, monthly serialization cannot achieve this update speed. One episode of a monthly comic is about 40 pages, and one volume of a single book contains four months of serialized content, so the publication time of a single volume often takes four months.

Attack on Titan has only updated ten episodes. Although the content of each episode is not small, it is barely enough to publish three volumes.

If a single volume is published, the time interval between the first two volumes should not be too long, generally not more than two months. Sometimes, in order to attract readers, the first two volumes will be published together.

At this publishing pace, Attack on Titan would be better off accumulating a few more chapters before considering publishing a single volume.

However, Shintaro Kawakawa obviously couldn't wait any longer.

"President, judging from the popularity of reader surveys, the time is ripe for Attack on Titan to publish a single volume. The latest serialized chapter has achieved both great popularity and good reputation. Now is the best time to publish a single volume." Shintaro Kawakubo continued to advise.

"Okay, come to my office and we'll talk in detail." The president said and hung up the phone.

Kawakubo Shintaro heaved a sigh of relief. Since the president allowed it, then the publication of the book was almost certain.

……

Early in the morning, Zhang Wei received a call from Kodansha, telling him that Attack on Titan was about to publish a single volume.

"Finally the money is coming!" Zhang Wei suddenly disappeared from his sleepiness.

There are two real money-making parts in the Japanese manga industry: one is publishing single volumes, and the other is sharing in the revenue from all kinds of manga-related products.

Japanese people love to buy comic books. Many times, even if they have read it in a magazine, they will buy another copy and keep it at home to read from time to time.

The most common one is the 32-page single volume. Major publishing houses such as Shueisha, Kodansha, and Shogakukan basically publish this type of single volume.

For 32-page single-volume editions, popular comics are priced at approximately 390 yen excluding tax, ordinary comics are priced at 420 yen excluding tax, and unpopular comics are priced at 450 yen, also excluding tax.

This is also a very interesting rule in the Japanese business system. The more popular and well-selling a product is, the cheaper it is, and the less popular and hard-selling it is, the more expensive it is. Unlike other places, the more popular a product is, the higher the price will be, and if the product is not selling well, the price will be reduced for promotion.

That’s why there’s news that a certain Japanese product hasn’t increased in price for 30 years. In addition to the deflation in Japan over the past 30 years, Japan’s unique business culture is also one of the reasons.

If you see a product in Japan that has not increased in price for a long time, it is likely that the sales of this product are quite good. On the contrary, if you find that the price of this product has increased, it is probably that the business is not good.

Based on the selling price of 390 yen for a popular manga volume, if 390 million copies can be sold, the sales volume would be billion yen, and this amount is after deducting consumption tax.

If the author gets a 15% royalty, that would be 58.5 billion yen, which is also a small goal when converted into RMB.

Although there are only a few comics with sales of over 100 million copies in Japan, Attack on Titan is one of them.

So the reports that Eiichiro Oda earned 2.5 million US dollars from "One Piece" are definitely not false. Without counting the peripheral products, just based on the sales of the "One Piece" volumes, Oda's share of the profits is inevitable.

Now Giant has also started publishing single volumes, which means money is coming!

Zhang Wei quickly turned on his computer and checked the Japanese yen exchange rate. 100 Japanese yen could be exchanged for 0.86 US dollars, which was equivalent to 1 US dollar for 116 Japanese yen.

It has to be said that the Japanese yen is still strong in this era. If you think about the ratio of 1 to 160 in the future, you will know how badly Japan will be harvested in a dozen years.

"Japan makes money and Japan spends it. I will bring more money home. So what is there in Japan worth investing in at this time? It seems that with Japan's national destiny, there really is nothing worth buying.

By the way, I remember that Japanese toilet seats were very popular a few years ago. How about setting up a trading company and importing toilet seats from Japan? Forget it, it would be better to directly register a brand in Japan, and then come to China to OEM and sell it as Japanese products! "

While thinking about this, Zhang Wei logged into QQ to see if anyone was looking for him. He also logged into NetEase and Google mailboxes to see if there were any new emails.

There are a bunch of fresh advertisements in NetEase mailbox.

In Google Mail, there are a bunch of fresh English advertisements, but there is also a normal email mixed in. It is signed by Cormac McCarthy and sent three hours ago. It is still hot.

"I haven't contacted this old man for almost a year, and he suddenly sent me an email. I don't know what it is about."

Zhang Wei opened the email, read it quickly, and was immediately delighted.

“No Country for Old Men is going to be adapted into a movie. It’s really a double blessing!”

……

Back to a few days ago, Cormac McCarthy, who had always been reclusive and unwilling to see guests, made an exception and met two guests. They were a pair of brothers. The elder brother was named Joel Coen and the younger brother was named Ethan Coen.

These two people are none other than the famous Hollywood director duo, the Coen brothers.

The Coen brothers are Hollywood's genius directors. In 1984, they directed their first film, Blood Simple, which won the Denis Film Festival Jury Prize. This film was later adapted by director Zhang Yimou into The Three Shots Surprise.

We won’t comment on how Sanqiang performed, but the fact that it was chosen by Director Zhang for adaptation means that the quality of "Blood Labyrinth" is top-notch. What’s more, the two brothers were still rookies when they made this movie.

After that, the two became regular guests at the Cannes Film Festival. In 1991, "Barton Fink" won the Palme d'Or and the Best Director Award at the Cannes Film Festival. In 1994, "Empire of Money" was nominated for the Palme d'Or. In 1996, "Fargo" won the Best Director Award at the Cannes Film Festival. In 2000, "O Brother, O Brother" was nominated for the Palme d'Or. In 2001, "The Man Who Wasn't There" was nominated for the Palme d'Or and the Best Director Award. In 2004, "The Lady Killers" was nominated for the Palme d'Or.

Judging from their past achievements, these two brothers are definitely the darlings of the Cannes Film Festival. As long as they attend, they will at least get a nomination for the Palme d'Or.

In addition, the two brothers have also achieved great success in the Academy Awards. "Fargo" won the Oscar for Best Original Screenplay, and the two brothers were nominated for the Best Director Award.

Being nominated for Best Director at the Oscars means that the two have entered the ranks of the world's top directors.

Now these two top directors came to Cormac McCarthy because they were attracted by his book "No Country for Old Men", and they plan to adapt it into a movie.

"No Country for Old Men" has been on the market for more than a year. McCarthy's fame, coupled with the quality of his work, has indeed made "No Country for Old Men" a bestseller.

After reading the novel, the Coen brothers were not only attracted by the story, but also keenly aware of the adaptation value of "No Country for Old Men". So they personally went to McCarthy's house, hoping to get McCarthy's authorization to adapt the novel into a movie and put it on the big screen.

McCarthy is also a screenwriter himself, so he was naturally very interested in adapting his works into movies, so he met the Coen brothers.

In the study, after the three people sat down as host and guest, the Coen brothers began to chat about their views and insights on "No Country for Old Men".

After a long chat, the Coen brothers and Cormac McCarthy seemed to have a lot in common. McCarthy also recognized the Coen brothers' abilities, and the three of them finally talked about the script adaptation of the work.

"Mr. McCarthy, we know that you are also a screenwriter, so we sincerely invite you to join in the script writing, and we also hope that you can give more suggestions on the script." Brother Joel said.

His younger brother Ethan then added: "Of course, when the movie is released, your name will also appear in the screenwriter column."

The Coen brothers obviously knew that a great writer of McCarthy's level would definitely not allow the screenwriter to arbitrarily modify his work and violate his original intention.

Given McCarthy's status in the literary world, he was qualified to directly reject the script. If McCarthy had said no to the script, the film probably wouldn't have been made.

So the two brothers simply gave McCarthy the position of screenwriter. Even if conflicts arose during the script adaptation process, there was still room for negotiation.

Hearing the Coen brothers talking about the script, McCarthy smiled and said, "Actually, I have already prepared a script. You can take a look and see how it is written."

As McCarthy spoke, he slowly stood up, walked to the safe, turned the combination, opened the door, and began to look for the script of "No Country for Old Men" that Zhang Wei had given him.

When the Coen brothers saw McCarthy going to look for the script, they smiled at each other, and both of them showed disdain in their eyes.

Although the Coen brothers are directors by profession, their screenwriting skills are also world-class. The movie "Fargo" won the Oscar for Best Original Screenplay, and the screenwriter of this movie was the Coen brothers.

Winning the Oscar for Best Screenplay is enough to show the Coen brothers' strength in screenwriting.

In 2001, the Coen brothers' "O Brother, O Brother" was nominated for an Academy Award for Best Adapted Screenplay.

"O Brother, O Brother" is adapted from "The Odyssey", which is the "Odyssey" in "Homer's Iliad".

The Iliad is regarded as the first of the European masterpieces. If it were not for the Bible, the Iliad would be the No. 1 in Europe.

Adapting the "Iliad" is equivalent to adapting "Dream of the Red Chamber" in China.

Just imagine making a new version of "Dream of the Red Chamber". If it is good, people will find fault with it. If it is not good, it will be criticized. Not to mention that it is an adaptation of "Dream of the Red Chamber".

The Coen brothers not only adapted "The Iliad", but also received an Oscar nomination for Best Adapted Screenplay, which is enough to show their ability in adapting scripts.

It was also because of their confidence in their own screenwriting abilities that when McCarthy went to the safe to get the script, they both showed disdainful expressions at the same time.

We are the top screenwriters in the world. How dare you show off your script in front of the Coen brothers?
You really don't know your place!

(End of this chapter)

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