Chapter 273: New Identity
Being black and popular is also popular, especially on the Internet. You are not afraid of being blackened, but you are afraid of not being popular!
Sometimes the more people criticize you, the more popular you become.

This is the strategy Zhang Wei used.

As an online game, it cannot be promoted openly, so it can only go the black and red route.

Write a few articles that discredit yourself and upload them online. The content of these articles must be bizarre and eye-catching enough.

Things like turning off the power in a neighbor's house in order to steal vegetables are really nonsensical, but also really strange.

Those online media have always published whatever they like, regardless of whether it is true or false. News like this one about someone turning off the power switch of a neighbor to steal vegetables is sufficiently curious, and it fits the positioning of online media perfectly.

As a result, one news outlet published it, hundreds of outlets reposted it, and all kinds of bizarre news about stealing vegetables instantly occupied the social news sections of major portals.

Fortunately, there was no such thing as Weibo hot searches at that time, otherwise, the news of stealing vegetables would have topped several hot searches in minutes.

This kind of news that is full of curiosity is most likely to attract readers' attention. While satisfying their curiosity, readers will also be curious about what kind of game this Happy Farm is and how to steal vegetables.

Some people, out of curiosity, registered for a campus network and started playing Farmville. Even those who had no interest in online social networking or playing games knew about the game Farmville from the widespread news.

Apart from anything else, the publicity effect is definitely maximized.

It was also because of this wave of publicity that Xiaonei.com experienced explosive user growth in a short period of time.

After all, it was still the early days of the Internet, and Internet users had relatively few entertainment options. Most Internet users only went online to play games, read news, chat with people, watch movies, and listen to music.

Since there are no large video platforms like iQiyi, Youku and Tencent Video, nor music platforms like QQ Music, if you want to watch a movie or listen to music, you have to download them to your computer first.

At that time, there were no short video websites like Douyin and Kuaishou, no game live streaming websites like Douyu and Huya, and no shopping websites like Taobao, JD.com and Pinduoduo. There were very few options when surfing the Internet.

Internet users had no choice, which led to the success of the first-generation social platform, Xiaonei.com.

If there had been short video apps like TikTok at the time, people could lie in bed with their phone and watch them all day long; or if there had been various shopping websites, people could go shopping while staying at home. It would have been difficult for various social media to reach the current scale.

After all, when a mobile phone can take care of all the needs of eating, drinking, playing and shopping, the human need for social interaction has been greatly reduced. Except for those with social stunt disorder, most ordinary people can spend a pleasant weekend holding their mobile phones.

It can be said that both Facebook in the United States and campus network in China have been able to grow and develop because they have benefited from the development of the Internet and reaped the dividends of the times.

Zuckerberg is obviously aware of this, so Facebook has kept pace with the times. In addition to doing a good job in its core social platform business, it has also acquired a number of influential social products such as Instagram and WhatsApp, allowing Facebook to gain a firm foothold in the mobile Internet era.

Later, Xiaonei.com, which became Renren.com, probably thought that its success was due to its awesomeness. However, it ended up being a complete mess and failed to figure out its own social platform. It tried to deal in used cars, invest in real estate, and do small financial loans. It did not have a clear development strategy at all and ended up destroying itself.

……

In 2006, there was a leap July. According to the lunar calendar, there were 385 days in the whole year. So the Spring Festival in 2007 came relatively late. After the Lantern Festival on the th day of the first lunar month, the beginning of March was almost over before school started.

Zhang Wei did not wait until the fifteenth day of the first lunar month to return to school. On the eighth day of the first lunar month, he flew back to Beijing. There were a lot of things waiting for Zhang Wei in Beijing.

In the physics department laboratory, there is no holiday during the Spring Festival. Du Jiahai, who is worthy of being a graduate of the Chinese Academy of Sciences, fully demonstrates the true nature of a scientific research fanatic. He guarantees no rest on weekends and no rest on holidays.

Du Jiahai, the tutor and project leader, did not take a rest, and the autistic person did not dare to take a rest either. He did not go home during the entire winter vacation and stayed in the laboratory on New Year's Eve.

But for autistic people, it doesn't matter whether they go home for the Spring Festival or not. They can't visit relatives and friends anyway, and going home would be autistic. It's better to stay in the laboratory and do experiments, which is more fulfilling.

Zhang Wei went to the laboratory and accompanied the autistic man for a day, but found that he could not help at all. Apart from the autistic man, the experimental genius, the other assistants were carefully selected graduate students, and each of them was an experimental master. Zhang Wei's level of the county inspection bureau was not good enough in front of these elites.

Seeing that the experiment was progressing smoothly, Zhang Wei stayed at Weiguang Technology for most of the day.

The game engine of DOTA2 was further optimized before the Spring Festival and has been finalized. DOTA2 has also entered the game design stage. Because of the experience of DOTA1, the design of DOTA2 should not take too long. It is expected to be completed in the first half of the year, and the internal test will start in July and the public test will start in September.

……

Zhang Wei was the only one in the dormitory, and his cell phone was on speakerphone.

"Mr. Zhang, rest assured that the decline of A-shares yesterday was only a temporary correction. Although the correction is a bit large, it will rise again soon. Now our Chinese economy is booming, and we are still very confident in A-shares.

Moreover, the decline just ended yesterday. If you want to redeem the fund now, then all the losses from yesterday would have been lost. If you want to redeem in Phnom Penh, it is best to wait for two more days until the stock price goes up, so that you can lose less.

However, from a professional perspective, I still recommend that you do not redeem our funds. Funds are different from stocks. Stocks can be speculated on in the short term, but funds are for long-term investment!
Although the fund you purchased lost some money yesterday, as long as you extend the time to half a year or a year, the total return will definitely be profitable, and the rate of return will definitely outperform bank deposits and government bonds. "

Zhang Wei interrupted the other party's chatter: "Manager Liu, what you mean is that I should not redeem the fund!"

"I suggest you to continue holding on. Apart from anything else, you have been making money since you bought our fund. As long as you continue to hold on, you will definitely make more in the future. Please believe me!" the fund manager said earnestly.

Just yesterday, the Shanghai Composite Index fell 8.84% and the Shenzhen Component Index fell 9.29%, marking the largest single-day drop since 1997. It can be regarded as a small stock market crash day.

The fund invested by Zhang Wei also suffered a loss of more than 5%. Of course, this is a single-day loss. Overall, the fund invested by Zhang Wei currently still has a surplus of more than 100%.

The stock market plummeted, and the fund suffered heavy losses. Of course, the fund managers of securities companies could not sit still, fearing that major clients would redeem their funds. If all major clients redeemed their funds, the fund quota would be reduced, which would directly affect the profits of the securities companies and the commissions of the fund managers.

So the fund manager quickly made phone calls to reassure major clients and asked them not to redeem the funds.

Although Zhang Wei only invested a few million, he was already considered a major client of the fund company in 2007.

As of the end of 2006, there were only 311 funds in the country, 90 of which were newly established during the stock market boom in 2006.

The total assets of the National Fund are only 8564 billion yuan, less than one trillion yuan, including cash, deposits and bonds.

In that era, if you could invest one or eight hundred thousand in a fund manager, you would definitely be considered a big client. You would be asked about your well-being during festivals and would receive various small gifts during the Mid-Autumn Festival and Spring Festival.

Zhang Wei has invested several million yuan in the fund company and is definitely a big client that the fund manager must secure first.

After understanding the purpose of the fund manager's call, Zhang Wei smiled and said, "Manager Liu, don't worry, I won't redeem it."

"Thank you for your trust in us!" Manager Liu said quickly.

"Not only will I not redeem, I also plan to increase my holdings. Before the Spring Festival, I just settled an income of about 2 million. I plan to increase my holdings by 2 million!" Zhang Wei said.

Before the Spring Festival, New Century Publishing House settled a royalty with Zhang Wei. Zhang Wei had no place to spend the money when he returned home for the Spring Festival, so he gave it to a familiar bank manager to cover his deposit performance. Now that the Spring Festival is over, the money has returned to the account, just in time to increase the fund position.

After hearing the word "increase position", Manager Liu did not respond for a long time. He was probably wondering if he had heard it wrong.

Zhang Wei continued, "Why, Manager Liu, you don't welcome me to increase my position?"

"Welcome, of course! How could we refuse you?" Manager Liu took a deep breath, his voice choked up, and he continued:

"Mr. Zhang, I, I don't know what to say now. The market just plummeted yesterday, and many customers are planning to redeem their shares. You are planning to increase your positions. You support me so much, I don't know how to repay you! Don't worry, I will definitely remember your kindness in my heart!
Zhang Wei didn't care whether Manager Liu was really moved or was just acting. He said, "Buy when the price drops, sell when the price rises. Isn't this common sense when investing in financial products? Yesterday's price dropped so much, so it's definitely a great time to buy!"

"You're right. You're an expert in investment!" Manager Liu flattered him and then asked, "When are you free? Shall we sign the contract?"

"Tomorrow morning, I'll be there around nine or ten. If I go too early, there will be traffic jams during the rush hour." Zhang Wei said.

"Mr. Zhang, how about I send a car to pick you up?"

"That's fine! But you have to send me back. Don't just ignore me after signing the contract!" Zhang Wei said with a smile.

"Mr. Zhang, don't worry. Not only will I send you back, but even if you want to climb the Badaling Great Wall, I will let the driver pick you up!" After all, this is a big client who has invested millions, so he must give enough face. Manager Liu has already started to think about whether to borrow the Audi A8 from the general manager.

On October 2007, 10, the Shanghai Composite Index reached a record high of 16 points, which was the only time that the A-share market reached the 6124-point mark. Therefore, the sharp drop at the end of February was obviously a good opportunity to enter the market.

As soon as Zhang Wei hung up the phone, the dormitory door opened and Ye Haotian walked in carrying a suitcase.

"Brother Haotian, why are you back?" Zhang Wei asked in surprise.

"The interview in the United States is over, so I'm back!" Ye Haotian said, took off his coat, and sat down on the chair with a tired look on his face.

"Are you back from the United States? Didn't you go home?" Zhang Wei asked.

"I flew back directly from New York." Ye Haotian nodded.

"How was the interview? Did it go well? Which university are you going to?"

"It's going pretty smoothly. I'll have to choose between Harvard and Yale! But I haven't decided which one yet."

"Have you decided to switch to business?"

"I learned that it is easier to graduate in the United States if you study business. Many people who studied science and engineering in China switched to business when they arrived in the United States. Graduate students in science and engineering at prestigious American universities not only work like slaves for their supervisors, but it is also difficult for them to graduate.

I think economics is the first choice! If you go to Harvard, you can consider finance. If you go to Yale, political science is also good. In fact, I am also interested in law, but American law should be used in the United States, so it will not be very useful if I return to China. "

"From what you said, you are planning to return to serve the motherland after completing your studies?" Zhang Wei asked with a smile.

Ye Haotian nodded: "You know the situation of my family. My father has been in his current position for three years. He is not yet fifty years old. At his age, he has a good chance to make further progress. If I, as a son, am abroad, it will have a bad impact."

"That's true. The organization will feel more at ease if the immediate family members stay in the country." Zhang Wei nodded with a smile.

Ye Haotian talked to Zhang Wei about the interview at an American university. As they were talking, they heard the roar of a car engine coming from outside the window, getting closer and closer.

“That sounds like a sports car!”

"Xiao Lu also came back early?"

"No, the engine noise of his 911 isn't that loud!"

"But besides him, who else in our building would buy a sports car?"

"Could it be that this kid bought a new car again?"

The two of them thought of the same possibility at the same time, and then immediately walked to the balcony and looked down, only to see a black Aston Martin DB9 parked downstairs of the dormitory building, and Lu Yunxiang got out of the car.

"Sure enough, this kid has changed his car again, and it's an Aston Martin. This car is equivalent to two 911s! It seems that his family dug a lot of coal last year!" Zhang Wei said.

"Aston Martin DB9, it is true that I can buy two 911s, and maybe even a Corolla." Ye Haotian curled his lips and continued, "After changing to a new car, this kid wants to show off again. Otherwise, I should pretend to sleep first to avoid seeing his face!"

"Hey, look, what did he take out of the car? It looks like a guitar bag from the size of it."

"No need to think exactly, this is just a guitar bag!" Ye Haotian replied.

"Is there a guitar in here?" Zhang Wei asked again.

"Nonsense, what else can you put in a guitar bag if not a guitar? Could it be that there is a sniper rifle in it? You must have watched too many Hollywood movies!"

"I didn't realize this guy can play the guitar?"

"It's normal to be able to play the guitar." Ye Haotian replied indifferently.

Zhang Wei glared at Ye Haotian: "You can also play the guitar?"

"Yes? Isn't this a basic skill for college students?" Ye Haotian asked back.

"This is a basic skill for high-quality men like you," Zhang Wei complained.

As the two were talking, Lu Yunxiang pushed the door and walked in.

"I'm back. Are you surprised? Unexpected? Are you happy? Eh? Brother Haotian, you're back too!"

"I didn't expect that it's just the tenth day of the New Year and the four of us in the dormitory have gathered together. When Chen Ming comes back, we can get together. Xiao Lu will treat us." Zhang Wei said with a smile.

"Why do I have to treat you again? Am I bullying the rich?" Lu Yunxiang pouted.

"See you're driving a new car, isn't this to warm it up for you?"

"Warm up the car? It's not cold today, there's no need to start warming up the car in advance."

"You don't understand this. In our place, there is a saying when you move into a new house, which is called 'warming the pot'. It means that when you move to a new home, your relatives and friends will come to your house for a meal. It's the same when you buy a new car. We have to warm the car for you and let you treat us to a meal?" Zhang Wei said with a smile.

"It's just a dinner party to celebrate the move to a new house. You're talking about adding more food!" Lu Yunxiang said.

"Well, different places call it differently. In the Northeast, it's called burning the kang!"

"But in our place, relatives and friends have to give gifts." Lu Yunxiang laughed and continued, "Usually they give money!"

"We don't give money. It would be insincere to give money! What we give is a big piece of pot cake, which is a big pancake made from flour." Zhang Wei said and gestured with his hands.

"Brother Wei, you don't need to explain this to me. Our food is mainly noodles, and we also have all kinds of pancakes. You have to ask Brother Haotian, he is from the south, he probably hasn't seen it. But I still think that giving money is more sincere."

"Your brother Haotian is not important. What's important is warming up the car for you. I'll go to the cafeteria in a little while and buy two roujiamo (Chinese steamed buns) without the meat. I'll just use the flour to make pancakes to warm up the car for you!"

"Actually, there's no need to be so respectful of tradition. You can still have the meat, and it's better to add more vinegar. I'll fill my stomach first." Lu Yunxiang muttered.

"Okay, stop teasing Xiao Lu." Ye Haotian said, looking at Lu Yunxiang: "Xiao Lu, there is still a week left before the holiday, why did you return to school? You didn't come back early to pick up the new car, did you?"

"Brother Haotian, you are underestimating us coal bosses. What luxury car can't we buy? I'm not bragging, there are more Rolls-Royces in Beijing than we have here! Sports cars that are not available in Beijing can be bought here!" Lu Yunxiang said arrogantly.

"That's true. There are indeed a lot of rich people in your area." Zhang Wei nodded.

"Then why did you come back so early?" Ye Haotian asked curiously.

"For this!" Lu Yunxiang opened his guitar bag and took out a promotional poster.

"I'm planning on participating in this! The auditions start in March, and I even brought my guitar with me just to practice ahead of time!"

Zhang Wei and Ye Haotian came over at the same time and looked at the poster.

There are four eye-catching big characters in the middle of the poster: Almost there, boys.

(End of this chapter)

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