You call this entrepreneurship?

Chapter 150 After I finish speaking, who is in favor and who is against? (4K)

What is the concept of three billion US dollars?

In 2004, the US game market size was US$99 billion, and that of Japan was US$42 billion.

If China can reach a scale of three billion US dollars, it will be equivalent to one-third of the US market, and will soon be on par with Japan.

If the data mentioned by Qin Shaoyan are correct, then the Chinese game market is indeed worth paying attention to.

The EA representative was still worried and questioned: "Where did you get this data from and how reliable is it?"

Qin Shaoyan did not panic at all and said calmly, "We invited a professional team from Harvard University to conduct detailed market research and careful analysis."

"Chinese officials have also conducted similar investigations and studies, and after mutual confirmation, the conclusions of both parties are basically consistent."

"There should be no problem with this data."

Oh, it turns out to be a team from Harvard.

Anyway, the other party has come up with a piece of data. You don’t care how it came about. Let’s discuss based on this data for the time being.

"This is of course not because of the strong level of Korean game research and development, but simply because they entered the Chinese market early."

A Microsoft representative raised his hand and said, "The growth of China's game market is indeed unexpected, but this is an online game market, not a stand-alone game market."

Why don't you play quizzes with us here?

The Microsoft representative was a little confused, "Why are we watching online games?"

Yes, this is the online game market, and we are engaged in stand-alone games.

Seeing that everyone's expressions were not very positive, Qin Shaoyan said with a smile: "The reason why we called everyone here today to discuss the Chinese online game market is not a prank out of boredom."

Qin Shaoyan said in a tone of hatred that iron cannot be transformed into steel, "That's because Blizzard has been ahead of you a long time ago. They took the lead in opening up the online game market."

"Everyone just needs to focus on online games now."

The other company representatives looked at each other and said nothing.

Qin Shaoyan replied in a low voice: "The Ninth City, China's agent, I have internal relations there, this news is absolutely reliable."

Who is missing?
Could it be that they are talking about Japanese manufacturers? But today is a meeting of European and American game manufacturers, and they just kicked out the Koreans.

Everyone was shocked when they heard Qin Shaoyan's disclosure.

Besides, the cost of developing online games is not low, and may even be higher than that of AAA masterpieces.

Qin Shaoyan sneered, "Didn't everyone notice that there was no one missing in the conference room?"

Qin Shaoyan said calmly, "Each country has different national conditions. In China's game market, only online games currently account for the share, and stand-alone games are almost negligible."

Other manufacturers in the conference room frowned and began to discuss Blizzard and "World of Warcraft" in low voices.

"Do you know how much China's agents paid to win the agency rights?"

"Because the Chinese market does have great potential, and everyone has seen the data, and more than half of this market is now occupied by Korean game companies."

He always asks us questions and makes us guess.

Everyone present was stunned for a moment, and they really didn't know how to answer this question.

Suddenly, a representative from EA spoke up and said, "Where are the representatives from Blizzard? Why aren't they here?"

As for making online games, I haven't thought about it at all, and I don't think it's that interesting.

Fatty G nodded and didn’t ask any more questions.

The venue was once again in an uproar. They only knew that Blizzard had signed out the agency rights for "World of Warcraft", but they didn't know the specific details.

Even if you are interested in the online game market, you have to go back and wait for a senior management meeting to discuss before you can make a decision.

Who doesn't like money?

Fatty G also looked at Qin Shaoyan in surprise and asked in a low voice: "John, where did you get the news?"

Qin Shaoyan asked directly: "Why don't you watch online games? Do you not like money?"

Ok?
Representatives of several manufacturers looked at each other and looked around, but there was no reaction.

Are all Chinese companies so rich?

The other company representatives simply didn't bother to think about it and shook their heads collectively.

The other party has moved out of Harvard's professional team, and they can't refute it. They can't find a professional team, spend money to do research, and then tell the other party that your data is wrong.

1300 million US dollars, plus 22% profit sharing, is very exciting.

"USD 1300 million in agency fees, 22% profit sharing, plus USD 7000 million in independent computer room construction fees."

It’s just that everyone is used to doing stand-alone games. For many years, stand-alone games have been made in North America.

Other representatives nodded.

"That's right." Qin Shaoyan gave the EA representative an appreciative look, "We didn't invite Blizzard representatives to this meeting today. Guess why?"

However, the representatives present did not say anything. They came to the meeting basically just to listen.

It's just that these major European and American manufacturers are used to staying in their comfort zone, and it is risky to rush into new battlefields.

"Blizzard's "World of Warcraft" is about to be launched online. After the localization translation is completed next year, this online game will be rolled out around the world."

"Think about it, the Chinese film market was very small ten years ago, but why did Hollywood go to great lengths to open up this market and spend a lot of money negotiating with the authorities."

"Isn't it because Hollywood is optimistic about the development prospects of the Chinese market? It wants to occupy the market first and invest in the future."

"Don't you still believe in Hollywood's professional vision?"

The representatives present were silent.

No matter how you compare them, Hollywood is indeed stronger than them and has a more professional vision.

The representative of EA picked up the microphone and asked again: "Let's put aside the difficulty and cost of online game development. We don't understand the Chinese game market environment. What if we enter rashly and there are some zz risks in the future?"

"If there are risks, it is better to continue to develop single-player buyout games."

You EA still have the nerve to say this?

You can’t count the number of game studios you killed with just one slap.

In the buyout game, there is also a prop charging model.

If you, EA, a cancer in the industry, do less evil, the risk of being banned will be much lower.

As long as you are a human being.

But everyone is here today, so it’s not easy to ridicule EA.

Qin Shaoyan looked at the representatives of major companies with a smile, "Our Chinese market has always been tolerant and open. Everyone has also seen how well Korean online games have developed in the Chinese market."

"But Korean online games alone are too single, so we also want to introduce some products from European and American manufacturers to compete and communicate together."

"Ubisoft has long established a branch in Shanghai, China, and is actively exploring the Chinese game market."

"Blizzard's "World of Warcraft" is also an attempt for our Chinese market to set an example for everyone."

"If you have any ideas about exploring the Chinese market, you can come to me. I still have some connections with the Chinese government and can help you answer some questions."

Qin Shaoyan looked at Fatty G and motioned for him to say a few words.

Fatty G coughed, picked up the microphone and said, "Mr. Qin has a deep relationship with the Chinese official. When we worked together on a stand-alone game project, the official came forward and gave us a lot of support."

The representatives of various companies present suddenly became energetic, and some doubts were solved in their hearts.

I asked why you are so active in lobbying us to open up the Chinese online game market.

Here's the reason.

As we all know, doing business in a foreign country requires connections and connections.

How to do a good job in public relations and open up relationships? European and American multinational companies can be said to be very handy in this regard.

Even in the United States, major companies have a large number of lobbyists who squat on Capitol Hill every day and stare at those congressmen doing public relations. Campaign funds, charitable funds, and revolving doors are all legal on the surface, as well as various related transactions.

Multinational companies specialize in high-paying idle jobs, and they support people with connections from all walks of life.

News about the investigation of bribery by a certain multinational company in XX country often breaks out in the United States. This kind of thing is not too common.

Qin Shaoyan's words today naturally made the representatives of major companies think, if we want to enter the Chinese market, we must worship you first.

For a moment, the atmosphere in the conference room became very delicate.

Qin Shaoyan said a few words and found that everyone looked a little strange, and immediately felt something was wrong.

I recalled what I had just said in my mind, and then I realized that what I said might have misunderstood these people.

Qin Shaoyan immediately picked up the microphone and said slowly: "There are indeed certain risks in opening up the online game market. I am just giving you a suggestion."

"If you feel that it is risky to develop an online game project by yourself, I think there is another safer solution."

"That is to cooperate with other game companies through IP licensing."

"For example, several Korean companies came to Valve this time. They want to obtain the IP license of Counter-Strike to develop an online version."

"Their price is not low either, with IP usage fees ranging from US$8 million to US$10 million and a partial profit share."

Fatty G was surprised when he heard this, Walter Fak, are Koreans so generous?
If I had known this earlier, it would not be impossible to talk about it.

Fatty G looked up at Qin Shaoyan, only to see him blinking at him. Then he understood something and closed his mouth and stopped talking.

The atmosphere in the venue became lively again, and everyone was very excited.

High licensing fees!
Profit sharing!

It's just selling IP. You don't have to bear the high R&D costs and risks of failure. You just sit and divide the money.

This plan is very good.

An EA representative spoke again, "The Chinese game market is full of piracy. How can we determine how much our IP is worth?"

Qin Shaoyan said with a smile: "Everyone knows about the game Counter-Strike. It has countless fans around the world, and pirated users are a huge group."

"How to find online partners is an urgent need of China's huge fan base."

"Huaxia has a domestic battle platform that specifically provides services for these users who need to be online. There are more than 400,000 online players every day."

"Of course, in addition to Counter-Strike, there are also stand-alone games such as StarCraft, Red Alert, Age of Empires, FIFA, and Warcraft."

“These are all potentially exploitable user groups for online games.”

"We have accumulated many excellent game works over the years, and each best-selling game has a large fan base. These are treasures that can be developed."

"Because of piracy, manufacturers cannot make money from them."

"But times have changed. We can change our thinking and make money from them in another way."

"That is to develop online games with the IP we have, so that fans who play pirated games can enter the game, so that everyone can make money."

The atmosphere in the conference room gradually became heated, and the discussions among each other became louder and louder.

If you say you want everyone to play online games together, I will disdain you.

But if you want to talk about how to make money from pirated players, then we are not tired.

The problem of rampant piracy has always troubled these stand-alone game companies, but this problem is really difficult to solve.

Whether it is to combat piracy or develop various anti-theft methods, the effect is always not obvious and the price/performance ratio is very low.

In the end, each game company can only comfort itself by thinking of accumulating a fan base. When they have money, they will naturally support the genuine version.

Of course, this statement is just self-deception.

Qin Shaoyan's idea of ​​turning stand-alone game IP into an online game is very special.

Representatives from various manufacturers thought about it and found that this was indeed a good idea.

Everyone has been making games for so many years, but who doesn’t have a few best-selling game IPs in their hands?

IP authorized online game development can not only obtain profits with low risk, but also make money from fans of pirated games.

Kill two birds with one stone.

Representatives from EA and Ubisoft also stood up and asked a few questions, such as how big the fan base of their games is and how much potential there is in the Chinese market.

Then start estimating the potential user groups and IP licensing charges.

Qin Shaoyan looked at the lively atmosphere in the venue and picked up the microphone again. "I still want to remind everyone about how to find business partners and develop IP online games."

"Online game developers are also mixed, and each company's R&D level is different."

"In order to reduce cooperation risks and increase the probability of success, we still need to screen the game companies we cooperate with."

This time it was a representative from Microsoft who started to speak, "So how do we screen? Do we need to come up with a criterion?"

Qin Shaoyan cast an appreciative look and said, "Yes, that's exactly what I thought."

"I have thought about this issue very seriously, and I must choose carefully when choosing business partners."

Qin Shaoyan casually did some popular science about some of the deeds of Korean game companies, and once again disgusted Koreans.

"After a period of careful consideration, I think we can form a selection committee."

"Every year, global online game companies and online games are selected, and then an award is given to them."

"This award represents some recognition of this company by the selection committee. When we choose business partners, we choose from these companies, so the risk is reduced a lot."

"What do you think of this idea?" Qin Shaoyan looked at everyone with a smile, "Anyway, it's not easy for everyone to get together."

"You've come here, it's not good to go back empty-handed."

"We have to reach a consensus no matter what."

The major game manufacturers thought about it and felt that there was nothing wrong with this proposal.

Isn't it just to set up a selection committee and create an award?

If you want to decide on the spot whether to make an online game, they won't be able to agree, but if you want to ask us to set up a selection committee, it will be much easier.

"Let's call this award the Golden Keyboard Award." Qin Shaoyan took out a sparkling gold-plated keyboard from under the table, "Online games run on the PC, and the keyboard is an indispensable thing for online games."

"How about this proposal?"

Representatives from other manufacturers were stunned for a moment, looking at the gold keyboard in Qin Shaoyan's hand in surprise.

It turns out that you came prepared and had planned it for a long time.

But the atmosphere has ended here, and the selection of online game companies is related to the future expansion of the company's online game business.

At this time, no one dared to say that they were unwilling to quit.

Withdrawing means giving up the right to speak.

After a brief discussion, everyone counted one vote for each company present, and when Qin Shaoyan was added, there were eight people. This did not comply with the principle of odd numbers for voting.

So Qin Shaoyan suggested that the absent Blizzard company be included and their votes be counted.

Everyone thought for a while and finally reluctantly agreed.

Qin Shaoyan was so happy that after all the hard work, he finally filled the golden keyboard hole.

It’s so fucking difficult.

I wonder who will dare to say that the Golden Keyboard Award is a Pheasant Award in the future!

Qin Shaoyan stood up and looked around at the many representatives present, "In order to ensure the openness, fairness and justice of the selection, I propose that this year's Best Online Game Design Award be awarded to Blizzard's "World of Warcraft""

"After I finish speaking, who is in favor and who is against?"

(End of this chapter)