You call this entrepreneurship?
Chapter 323: Keeping the enemy to protect oneself?
Chapter 323: Keeping the enemy to protect oneself?
While Wang Wei was calculating quickly in his mind, he quickly added P station’s QQ friend, ready to chat with this 2D guy again to see what else he had in mind.
This 2D guy looks and speaks in a childish way, but he is actually very knowledgeable about the video industry. He even knows some inside information about Qvod.com, so he is definitely worth winning over.
Tudou.com: "Young man, you have a thorough understanding of the Internet."
P站: "I'm not being modest. No one knows the video website industry better than me."
Then P station posted a picture of a man pinching his waist and laughing wildly, which made Wang Wei stunned. What’s wrong with this two-dimensional world?
Tudou.com: "From what the young man said just now, I know he is not simple, he has profound knowledge and unique insights, which are deeper than ours."
P station: "Not bad, not bad, proud.jpg!"
Tudou.com: "There are still some things I don't understand, could you give me some pointers?"
P Station: "What do you want to know?"
Tudou.com: "Can you tell me more about the inside information of Qvod.com so that I can learn from it?"
P Station: "There is nothing much to say about Qvod. You have been researching what they are doing, but you have never gotten to the core of it."
"Domestic video websites are all copying each other, but in fact, the roots all started from YouTube."
"Qvod.com claims to be the first video website in China, and its slogan is to compete with YouTube. The video websites that came after it also followed YouTube's example, and then followed Qvod.com."
"What's the result? They all learned the wrong things. After all this time, they all became the same. They couldn't even find their own positioning. So many websites are wasting their time in meaningless internal competition."
"What is the positioning of YouTube? It focuses on UGC (user-generated content). They rely on users to create and share content themselves. Every user is a content provider. Based on the massive user content, there will naturally be a steady stream of high-quality content."
“While Qvod claims to be a competitor to YouTube, its main operating strategy is not UGC at all, but PGC!”
Wang Wei was stunned for a moment, and hurriedly asked: "What is PGC?"
P站: "You don't even understand PGC. It's the model that Qvod uses, which specializes in producing content."
"Qvod.com buys a lot of copyrights for TV dramas, movies and variety shows, and then uploads them for users to watch. Their content comes from professional productions, and they are only responsible for transferring it."
"Even the videos they upload to YouTube are actually the same. They select the best videos and upload them themselves. To put it bluntly, they have special video content to provide to Qvod.com, so they don't need user-generated content."
"You guys copied them too. They passed on the legitimate version, and you passed on the pirated version. Aren't all TV series starting at 40 minutes long? You still have to cut it into two parts."
"The most important thing is that the image quality is so bad. They don't even crop the video and upload it. The viewing experience is so bad that users won't buy it. What's the point of you doing anything but wasting servers and bandwidth?"
"If you want to really develop, you have to differentiate yourself. You have to find the right niche in the video website market and work hard on it. For example, our website has found the right user group for the second dimension, filling the gap in the video website market."
Wang Wei was a little disapproving in his heart. What's the point of the two-dimensional world being a blank slate? It's just that others don't want to do it, so you guys picked it up.
However, Wang Wei still agrees with what P Station said. The right way to compete is to differentiate yourself.
P站: "There are three groups of people running video websites in China. The first is long video websites like Qvod that buy genuine content and mainly distribute movies and TV series. The other is PPS and PPTV, which are online TV clients that use P2P technology."
"You guys can barely be considered the third wave. You are just blindly following the slogan of UGC and following Qvod. You want to do both UGC and PGC, and you are doing pirated PGC. Aren't you laying a minefield for yourself?"
Wang Wei sighed when he saw this. He never expected that today, he, a big shot in the video website industry, would be taught a lesson by a second dimension person.
After some advice from P站, Wang Wei finally got the idea. If he wanted to gain a foothold in the video website market, he had to differentiate himself and make a clear distinction from Qvod.
Otherwise, a large number of websites will just copy and imitate Qvod, making everyone look the same, like cloned twins, and it is impossible to tell the difference at all.
If you use your disadvantage to compete with Qvod, you will only get more doomed the more you learn.
The content is not as rich as others, the quality is not as good as others, and the update speed is not as fast as others. What can you copy just by copying?
You have to innovate, you have to be different from Qvod, and this way you can make sense to investors.
Wang Wei quickly sorted out his thoughts and determined his own position.
Tudou should learn from YouTube in all aspects, and unswervingly follow YouTube's UGC thinking, learning from the page to the core operations.
You can’t follow Kuaibo.com anymore. So many websites have been led astray by Kuaibo.com.
From now on, we at Tudou can confidently say that we are the Chinese YouTube and Qvod is a heresy!
While thinking about this, Wang Wei quickly kicked P station out of the group. He must not let him contact other people again. Now that those people are one day late in realizing it, he will have one more advantage.
Then Wang Wei immediately picked up his phone and called his assistant.
"Hey, please write me a survey report on the differences between UGC and PGC on video websites. What is PGC? You don't even know this. It's the kind that Qin Shaoyan did..."
……
Qin Shaoyan looked at the message notification "You have been removed from the group chat" and burst out laughing.
"These idiots kicked me out of the group again."
Zhang Pingyi looked at Qin Shaoyan in shock, hesitated for a moment and advised: "Boss Qin, our colleagues are already living a hard life, there is no need to dig holes for them, right?"
Qin Shaoyan was stunned for a moment, "What do you mean by digging a hole?"
"You've already started teaching them a lesson." Zhang Pingyi was surprised. "Isn't this digging a hole?"
"What kind of trap is this?" Qin Shaoyan smiled disdainfully. "I am just leading them onto the right path. I am already lucky enough not to ask them for tuition."
"Haha." Zhang Pingyi sneered, "You are so kind-hearted. I have only heard of naked hatred among colleagues."
"That's not the case. We are not players of the same rank, so there is no need to be so extreme." Qin Shaoyan said with emotion, "Now they are my beloved relatives and friends, brothers, I have to take extra care of them."
"The longer they live, the safer the Internet will be."
Zhang Pingyi was stunned, frowned and thought for a while, "You are not raising the enemy to cheat the venture capital money, right?"
"That's not the case. Xiong Xiaoge is not that easy to fool." Qin Shaoyan sneered, "In fact, I use these colleagues as my moat."
"Don't be fooled by the fact that the video industry is flourishing now, with more than a hundred video websites popping up every year. It seems that the competition is fierce, but in fact it is just a fight between novices."
"The video industry is now a pond full of small fish struggling. It looks lively, but the splashes are not as big as the basin."
Zhang Pingyi realized that Qin Shaoyan seemed to be a little apprehensive. "What are you worried about?"
Qin Shaoyan sighed, "I'm worried that all of these colleagues will die, and the real big sharks will end up like this."
(End of this chapter)
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