You call this entrepreneurship?

Chapter 468

When Campus Network was promoting the game "Happy Farm", people in the Internet industry were still curious, after all, Campus Network had the "gem" "Warring States OL" as a precedent.

Now they have created such a small farm game and are acting so seriously, it’s a bit hard to understand.

It was even more confusing to find out that this was actually a web game.

Client games are so developed, from the 3D "World of Warcraft" to the 2D "Legend of Mir ", from the foreign "Miracle" to the domestic "Perfect World", MMORPG, FPS, MOBA, racing competitions, all kinds of types are available.

You actually made a web version of the game, which is a bit ridiculous, like Ferrari stopped making sports cars and started making handmade bicycles.

There are many kinds of game engines nowadays, and Qin Shaoyan already has a top-notch game engine in his hands. Why should he give up this advantage and make a small web flash game?
What on earth is this kind of game embedded in a web page?

Next, the entire industry witnessed the birth of a miracle.

The web game that was sneered at by everyone suddenly became inexplicably popular, and it was extremely popular.

There were three million users online on the first day of its launch, and 10 million registrations were achieved in less than a week.

Everyone was confused. What could be so addictive?
After everyone carefully studied "Happy Farm", they had to admit that this web game looked simple, but it was indeed interesting.

A simple food stealing mode achieves the purpose of social interaction.

The early random username and password registration model allows users to enter the game easily and quickly, greatly reducing the user's gaming costs.

You can play by just opening the webpage and clicking to register. This allows more netizens to get started easily. It’s not a big deal and you can just click a few times to try it out.

By establishing a positive feedback mechanism in the game, new users can quickly upgrade, obtain more benefits and props, unlock more gameplay, and allow users to gain a periodic sense of satisfaction.

Then look forward to more follow-up content and more rewards, and gradually immerse yourself in it.

Game planning is about constantly studying the user's psychology and using all kinds of means and methods to make users addicted.

The more a user gains in a game, the greater the psychological cost of giving up.

When users are addicted to it, they start to build their own social circles. The bigger the social circle and the more friends they have, the greater the benefits of their interaction.

So users will try their best to expand their social circles and attract more friends to join the game, thus creating a viral spread.

Penguins are engaged in social activities and have done in-depth research in this area.

Ma Huateng had also studied this game himself, and he certainly knew that Ren Yuxin’s suggestion was completely correct.

"Happy Farm" plays a great auxiliary role in the QQ Space product, promoting user interactivity.

After Penguin launched QQ Space in 2005, the data performance was unexpectedly good, with rapid user growth, high activity, and even revenue exceeding expectations.

However, QQ Space was initially positioned as a large-scale QQ Show, with some blogging features added in, and then a lot of tributes to the campus network model. The final product was a bit of a hodgepodge.

At that time, Internet people were still in the early stages of research on SNS products. The best in the SNS field was the campus network, so QQ Space naturally learned whatever it could.

But in the end there was a bit too much stuff piled up and the whole product was indigestible.

The number of users is indeed large, but the user stickiness is much poorer, and there is not much splash in the social interaction area.

Now that the game "Happy Farm" is in front of us, it is indeed an irresistible temptation.

Ma Huateng sighed, "QQ Space is a product that competes with the campus network. Do you think Qin Shaoyan will hand over Happy Farm to its competitor?"

Ren Yuxin was stunned for a moment. He really had forgotten about this matter.

One advantage between competing products is enough to widen the gap. Now that Campus Network has the powerful weapon of "Happy Farm", how can it hand it over to Penguin?

"But this thing is really good, it's such a pity." Ren Yuxin also sighed.

Zheng Zhihao, the head of QQ Space who was sitting next to him, had a serious look on his face. He had just taken over this product this year and was under a lot of pressure now.

The previous QQ Space was a complete hodgepodge and patchwork. After Zheng Zhihao jumped to Penguin, he was assigned to reorganize the entire product. What he had to do was to reorganize and consolidate the entire QQ Space and transform this product.

At that time, there were only 100 million people online in QQ Space, which was a far cry from the million online QQ users. There was no improvement at all.

At that time, QQ Space also had competitors. Its competitors were not blogs, nor campus networks, but a very unfamiliar opponent - 51.com.

Pang Shengdong, the boss of 51.com, made his first fortune by speculating in real estate, and then moved into the Internet industry with the money.

At the beginning of 2006, 51.com received a $600 million investment from Sequoia and then began a comprehensive, down-to-earth marketing strategy.

51.com has completely learned the practices of campus networks, with more than 10 Internet cafes spread across urban and rural corners. The sales team posts advertisements everywhere and gives away various souvenirs.

在业务上，51的假想敌只有一个，就是企鹅。在51的界面设计及功能开发上，采取了全面拷贝QQ空间的做法：51秀、51商城、51群组、51问问。

Pang Shengdong also established an Internet cafe payment system similar to Q coins. "As long as Penguin comes up with something new, 51 will definitely follow within a month."

What’s even more outrageous is that Pang Shengdong even came up with a way to attract users from Penguin: when users log in to the management center page of 51, they will receive a prompt from the system: “To facilitate your memory, please fill in your homepage address in your QQ information, which can also increase the number of visits to your homepage.”

In this way, 51's personal page was indirectly spread virally on the QQ platform. Another headache for Penguin was that 51 poached employees from Penguin on a large scale. More than 10 Penguin employees collectively jumped to 51, including several core members of the game department.

In most months of 2006, 51's user growth rate was higher than that of QQ Zone, which made Penguin very nervous.

51.com made QQ Space feel very uncomfortable because it used a tactic that made Penguin very helpless and disgusted, that is, "fighting fire with fire."

No one understands the disgustingness of being copied and pasted with someone's face better than Penguin, which is also a huge irony.

The reason why Ren Yuxin recommended taking over "Happy Farm" and Zheng Zhihao acquiesced in his heart was because 51.com was too prestigious.

Now that Mr. Ma has refused, everyone is silent with different thoughts in their minds. No one can figure out what Mr. Ma is thinking, nor is it convenient to speak up.

At this time, Zheng Zhihao's assistant suddenly said, "How about we make a farm game? A web game shouldn't be difficult. It shouldn't take much time to learn from the same game, right?"

Ma Huateng suddenly turned his gaze towards the deputy and asked, "You are the newcomer to the QQ Space project. Your name is Yao Yiming, right?"

Yao Yiming was immediately flattered and quickly said, "It's me, Mr. Ma. I just came here at the beginning of this year."

"You have a lot of ideas." Ma Huateng nodded, "Your project team should pay more attention to the QQ space. Just figure it out."

Yao Yiming was stunned at first, but then he understood.

Mr. Ma has clearly acquiesced. Some things are not convenient to say at the top, so the subordinates have to be more proactive.

If you can't figure out this kind of thinking, how can you make progress?

Yao Yiming nodded quickly, "I understand, Mr. Ma, I will do it well."

Ma Huateng waved his hand, "Then you guys go and get busy first."

Everyone stood up and left Ma Huateng's office in silence.

After separating into different departments in the corridor, Zheng Zhihao suddenly stopped.

Yao Yiming almost bumped into his boss, feeling a little panicked, "Boss Zheng..."

Zheng Zhihao turned around and looked at Yao Yiming for a few times, then said expressionlessly, "I'll leave this project to you. It's up to you to decide how far you can go."

"Thank you, Mr. Zheng!" Yao Yiming was overjoyed. What a great opportunity it was to lead a project on his own.

If you have a project, you have a budget and resources, and it will be easier to make progress if you achieve results.

He wants to improve so much.

Zheng Zhihao threw this job to Yao Yiming as he had more important things to do.

QQ Space now has major technical problems. It takes too long to open and load, with a delay of up to 5 seconds.

He asked technicians to make a national map, with all apps that opened faster than 5 seconds colored red.

After the map was produced and hung on the wall, what everyone saw was "the motherland is all red", among which the northwest, southwest and northeast regions had the darkest colors.

If this dire situation is not resolved, let alone "Happy Farm", even QQ Space will have a hard time surviving.

……

When Yao Yiming got the imperial sword, he started shaking all over and immediately started recruiting soldiers.

He hung a new sign in his office, "QQ Farm Project Team", with red letters on it.

Since the big boss has acquiesced, everything is easy, and the budget and manpower are quickly in place.

Yao Yiming, who was in high spirits, instructed the QQ Farm project team, "What we need to do is to learn from Happy Farm. QQ Farm should have what Happy Farm has. We don't need to do anything else. We just need to keep up with our competitors to be successful."

"Technical team, when can you come up with a demo?"

"One month."

"Not within a month, but within two weeks." Yao Yiming turned to look at the art team, "How about you? When can you provide the resources?"

The art director asked back, “How many do you need?”

"Just calculate it like Happy Farm." Yao Yiming pointed it out directly, "We'll take whatever they have."

“Then one week will be enough,” the art director replied.

"Then you can make a few more sets and use them as special skins. We can make them a paid project." Yao Yiming made the decision directly, "Start work now!"

Driven by Yao Yiming's progress, the QQ Farm project progressed very rapidly, especially the art team, which came up with five art plans in different styles within a week.

Only children would answer multiple-choice questions. Yao Yiming chose all of them. He also praised the art team for their fast and high-quality work.

Several artists in the art group had a bit of an odd smile on their faces, but with the praise from their superiors and the incentive of bonuses, they puffed out their chests with pride.

After half a month of hard copying and another half a month of adjustment and testing, "QQ Farm" began its online trial operation.

……

"Mr. Qin, QQ Farm is now online at Penguin." Zhou Yuan, general manager of the operations department, reported while looking at Qin Shaoyan's expression nervously.

Qin Shaoyan's reaction was very calm, as if he had heard something insignificant, "Okay, I get it."

"Boss Qin." Zhou Yuan couldn't help but ask, "Shouldn't we do something?"

"Then you can ask the project team to prepare and release the new function of grabbing parking spaces." Qin Shaoyan said casually, "Well, let's hold another event and use a set of autumn limited edition skins as the reward."

"Okay, Mr. Qin." Zhou Yuan agreed, feeling a little heavy in his heart, which showed on his face.

Qin Shaoyan suddenly laughed, "Why are you so nervous?"

"Boss Qin, isn't it too unethical for QQ to do this?" Zhou Yuan complained, "Isn't this blatant plagiarism?!"

"Business is like a battlefield. What's the point of talking about the code of conduct?" Qin Shaoyan said lightly, "We don't need to worry about them. We just need to do our own thing."

"After that, you just need to keep an eye on their actions, constantly launch new activities and new skins, and let them follow our pace."

"If they like to plagiarize, let them plagiarize as much as they want."

"Yeah." Zhou Yuan felt much more relaxed seeing President Qin's steady appearance.

After Zhou Yuan left, Zhang Pingyi also rushed over, "Boss Qin, someone has already started copying, what are you going to do?"

"Don't worry, just play with them for a while." Qin Shaoyan said with a smile, "Anyway, someone is dealing with QQ Space, so let's just watch the show and collect evidence for now."

"QQ Space has rivals?" Zhang Pingyi was very surprised.

"Then have you heard of 51.com?" Qin Shaoyan asked.

"I've heard that 51.com seems to also be a community company." Zhang Pingyi thought for a moment, "They seem to have copied some of the functions of our campus network."

"They copied more from QQ Space." Qin Shaoyan couldn't help laughing, "No, they should be copying QQ Space one to one."

Zhang Pingyi couldn't help laughing when he heard this, "It's really the law of nature that pays back evil. Evildoers will be punished by evildoers."

"It's not enough to just rely on the bad guys." Qin Shaoyan said with a smile, "We still have to rely on heavy punches!"

"Let our legal team and Facebook's legal team do their work!"

Qin Shaoyan suddenly sneered, "It is said that Penguin has a high chance of winning lawsuits. I want to know now, which one is better, Nanshan Pizza Hut or California Invincible."

"California is definitely more powerful." Zhang Pingyi laughed, "Because they are foreigners."

Qin Shaoyan rubbed his hands excitedly. "I guess by this time tomorrow, Facebook will have already started sending a lawyer's letter to Penguin. I really want to know what Mr. Ma's expression will be."

……

Ma Huateng is in a good mood now, and the newly launched QQ Farm is performing well.

Relying on the advantages of QQ's own user base, QQ Farm quickly attracted two million users and the data grew rapidly.

Penguin has decided to increase its resource investment to quickly catch up with the number of users of Happy Farm.

As the person in charge of the QQ Farm project, Yao Yiming was even more proud and proud. He saw the road to promotion and salary increase appearing before his feet, and he would soon become a winner in life.

Just when Yao Yiming was happy, Zheng Haotian suddenly opened the door of his office and said expressionlessly: "Boss Ma is looking for you."

Yao Yiming was a little surprised when he saw that his boss looked unhappy. He didn't think much about it and followed him to Mr. Ma's office.

As soon as he entered the door, he saw Ma Huateng frowning and asked directly: "Your QQ Farm plagiarized other people's art materials."

"Ah?" Yao Yiming was stunned for a moment, and immediately explained, "That's absolutely not the case!"

Ma Huateng threw a piece of paper on the table. "Facebook has sent a lawyer's letter, demanding that we immediately stop infringing our rights and pay compensation."

"Facebook?!" Yao Yiming was stunned.

I copied the campus network, what does it have to do with Facebook?
(End of this chapter)