You call this entrepreneurship?

Chapter 490

Although Sina Weibo changed its name to Weibo, apart from the damage to its reputation, its basic base remains.

The accumulation of top bloggers on the blog, coupled with the huge number of blog users, makes "Bo Ji" still very strong.

Sina's "BoJi" has excellent data, which has made Sina pay more and more attention to this new social product and gradually increase the allocation of resources.

A large amount of promotional funds were spent, and subways, roadside advertisements, and newsstands were all covered with "Bo Ji" advertisements, and Sina's traffic entrances also appeared in the advertising spaces of major websites.

Even Sina learned Qin Shaoyan's method and spent a lot of money on Baidu to obtain advertising space on Baidu's homepage.

Under such advertising bombardment, the number of registered users of BoJi has been rising, and it is showing a trend of overwhelming Sentinel Technology's "Weibo".

Weibo was not to be outdone and also placed a large number of advertisements, and the competition between the two companies entered a white-hot stage.

The media gave a headline full of gimmicks at this time, "The battle for social supremacy between Sina and Sentinel Technology - Weibo War!"

Sina also liked the title very much. Cao Guowei declared at an internal meeting, "There can only be one winner in this social war! It must be us, Sina."

"We must do this in one fell swoop and completely defeat Weibo, forcing them to retreat back to university campuses and make money from students."

Wang Wei also kept cheering up the project team members, "As long as we defeat Weibo, we will soar to the sky, and everyone will get a promotion and a raise!"

Under the constant empty promises and PUA of senior executives, Sina's "Blogger" employees were full of fighting spirit, thinking that victory was already in their grasp and that the small Weibo was bound to be vulnerable.

Sina's "Bo Ji" soon launched a second wave of publicity, making the entry of foreign Internet celebrities into "Bo Ji" its main event and calling on netizens across the country to vigorously launch foreign language learning activities.

At this time, even New Oriental and Li Yang jumped out and shouted, "It's good to learn foreign languages. You have to learn foreign languages. If you don't learn foreign languages, you can't even communicate online! You are already behind the times and can't keep up with the trend of the times."

This wave of large-scale PUA has indeed made many netizens nervous. Many of them took out their already curled English dictionaries and tried hard to learn the spelling of abandon.

Of course, more netizens are full of anticipation and curiosity about the arrival of foreign Internet celebrities.

Although the Internet has been introduced to China for ten years, everyone has been influenced by the propaganda and believes that the Internet connects the whole world and turns everyone into villagers of the global village.

As long as you have access to the Internet, you can chat with people from any country in the world, and everyone can communicate with each other across geographical barriers.

However, this vision has been proven to be just a beautiful fantasy over the years. Although the Internet is well developed, netizens can basically only communicate with netizens from their own country all over the world.

The reason is actually not complicated, and it is not caused by the legendary "wall".

During this period, there was no Great Firewall, and it was very convenient to access foreign websites. However, due to the language barrier, only a few people could truly communicate smoothly with netizens around the world.

Language is always the first barrier to communication.

This is the first time that Sina has taken the initiative to introduce foreign Internet celebrities to its Chinese social platform.

As a result, a large number of netizens flocked to Sina's "Bo Ji" to watch the foreign Internet celebrities.

It is human nature to watch the excitement, especially when it is a foreign spectacle. Countless people actually come to watch it with the mentality of watching animals.

Sina doesn't care about this. It doesn't matter what purpose people come with. What matters is that they bring in registrations and huge traffic.

This wave of activities directly pushed Sina's user base to half of Weibo's level. If this trend continues, it will soon surpass Weibo.

……

At six o'clock in the evening, the employees of Sina's "Bo Ji" were all on high alert, because eight o'clock tonight was the time when the foreign Internet celebrities would officially make their debut.

This also means that the "Bo Ji" server will face a huge impact tonight, and there is a high probability that the server will crash.

Before 7:30, a huge amount of traffic poured into the platform and the server immediately started to lag.

The operation and maintenance technicians immediately started intensive repairs, but less than ten minutes after the repairs were completed, the server crashed again.

The system kept crashing while being repaired, and when it came to eight o'clock, the accounts of those foreign internet celebrities showed that they were logged in, and they had already started to post their first blog post.

The users of "Bo Ji" were desperately refreshing the page, cursing and waiting as they watched the slow and stuck web page.

The foreign internet celebrities all appeared to be very polite. Their first blog posts were all set words. They first greeted the users of "Blog Journal" and then said a few polite words.

The second one is the picture post. These foreign Internet celebrities can’t wait to start showing themselves.

As the pictures slowly loaded, the users of "Bo Ji" became excited one by one.

"Wow, it's actually a swimsuit, it's so exciting right from the start!"

"Foreigners are warm and open-minded. They are so direct."

"Fuck, this one is even bigger, come and see it, highly recommended!"

Foreign internet celebrities with graceful figures and curvy bodies began to show off their proud figures. Although they are not as good as professional models, they all have their own merits.

The passionate and unrestrained foreign internet celebrities keep posting various "sexy and hot" photos of themselves, stimulating the passion of netizens.

At this time, netizens did not know the terms "welfare princess" and "female bodhisattva", but they did feel that they appreciated the free benefits.

"It's better to learn a foreign language. I have to learn this foreign language!"

Netizens immediately began to forward the message crazily, spread the word on major forums, and called on their friends to learn foreign languages.

Before nine o'clock, the server of "Bo Ji" crashed again and it took half an hour to repair it, causing netizens to curse wildly.

Fortunately, everyone was very satisfied with this event, at least they really saw the benefits.

Sina is even more excited about the enthusiasm of the majority of netizens.

While Wang Wei was scolding the operation and maintenance technicians, he was as excited as "an honest man who won the lottery and immediately bought a house for his long-distance girlfriend."

Upon receiving the news, Cao Guowei also rushed to the scene and personally supervised the event. He also encouraged Wang Wei and praised him for doing a great job and making the event a success.

Although the server crashed many times, at least there was popularity and traffic.

“I hope everyone will keep up the good work and defeat the opponent in one fell swoop.”

Mr. Cao did not say who the opponent was, but everyone knew it.

Judging from the current situation, Weibo has become a piece of shit. The situation is very good for Weibo, so how can the opponents win?

Wang Wei also felt emotional in his heart that Mr. Cao had made a smart move and allowed him to take the initiative and intercept the Weibo plan.

Otherwise, once these foreign Internet celebrities go to Weibo, the “bloggers” will really be in trouble.

Look at how hard-working and dedicated these foreign internet celebrities are. After they arrive, they post pictures without saying a word, and captivate a large number of netizens. They work so hard!
Well worth the money!

As for the trivial matter of foreign Internet celebrities constantly posting hot pictures, Wang Wei even feels relieved. These people are quite professional and know how to quickly attract fans. Although major websites nowadays cannot blatantly post various erotic content, there is no shortage of borderline, suggestive, and provocative pictures, and you can even see a lot of them on the homepage.

What's wrong with showing flesh?
It is trendy and open. As long as it can attract attention and traffic, nothing else matters.

And what makes blogs so popular?
It was thanks to the "Mu Zimei incident" that became a trend on the entire Internet, and the concept of blogging became a trend for a while.

Mu Zimei's blog posts are more explicit and unrestrained, attracting countless readers.

The pictures posted by these internet celebrities on "Bo Ji" are nothing, they are just showing their swimsuits. Some domestic websites have more exciting content than these foreign girls.

And these are all traffic passwords!

Wang Wei even had an urge to tell those influencers, "Keep going, don't stop, increase your efforts!"

……

"No, don't increase the intensity. This scale is just right." Qin Shaoyan said seriously while holding the phone, "Edward, remember not to rush for quick success. The temperature is very good now."

"We want the effect of boiling a frog in warm water, not just using the ultimate move right away, which would be a waste."

"I will post photos every day from now on, pushing the boundaries a little bit, testing the bottom line a little bit, and reducing the amount of fabric a little bit."

"If you take too big a step, you might tear your balls."

"Tell the managers of MCN to interact more with fans and stop being robots who only know how to post pictures."

"In less than two months, things should be almost done."

After Qin Shaoyan hung up the phone, he let out a long sigh, "It's really exciting!"

Zhang Pingyi looked at Qin Shaoyan speechlessly, "Which side are you from?"

"Which side?"

"I don't think you look like the boss of Weibo now, but more like the boss of Sina." Zhang Pingyi said disdainfully, "You are so active in giving advice to your opponents, what bad things are you planning?"

"What are you talking about?" Qin Shaoyan said righteously, "Our colleague opened a business, you should celebrate and give him some gifts."

"I sent such a large amount of traffic, Cao Guowei should give me a banner with the words 'Helping others is a pleasure' written on it."

"I can't even laugh anymore!" Zhang Pingyi was speechless. "Why are you sending traffic to your opponent? Are you afraid that the opponent is not strong enough and can't beat Weibo?"

"Look, you're anxious again." Qin Shaoyan said with a smile, "Some traffic is a tonic, but some traffic is poison."

"Poison?" Zhang Pingyi frowned. "What do you mean?"

"Those foreign Internet celebrities are just setting an example. After a while, when the broken window effect is formed, more and more people will follow suit," Qin Shaoyan explained. "As long as Sina does not prohibit it, the scale of the social platform will become larger and larger, and there will be more and more pornographic content."

"So what?" Zhang Pingyi was a little puzzled.

"When men get together, they either do politics or pornography. Either of these two things is a sensitive topic that crosses the high-voltage line." Qin Shaoyan asked back, "If there is nothing else on a social platform except discussing political topics and posting pornographic pictures, then do you think this social platform has any meaning?"

"This..." Zhang Pingyi was stunned, and suddenly felt a chill down his spine, "Isn't this trick of yours too mean?"

"What does this have to do with me?" Qin Shaoyan retorted, "Those foreign Internet celebrities were poached by themselves. It was obviously them who were unethical first. I just gave them a push."

"Besides, without my guidance, they would have chosen this path themselves. I just accelerated the process a little bit."

Zhang Pingyi frowned and remained silent. After thinking for a moment, he suddenly asked, "How can you be sure that the opponent will develop as you expected? And not become something else?"

"It's okay. Now Boji has become a train that is being carried away by traffic data. We dare not stop even if we want to." Qin Shaoyan said confidently, "Even if there are some deviations from the track, they will be corrected soon."

"The next battle is the real beginning." Qin Shaoyan said with a serious expression, "I want to let Sina see what a money-burning war is."

"Burning money?" Zhang Pingyi heard a new term, "How to burn money?"

"It's a creative subsidy plan." Qin Shaoyan said calmly, "Content is king, traffic is king, as long as you can create good content with traffic, you will get monetary rewards."

"We need to support a large number of top accounts that can produce high-quality content, drive more traffic, and produce more content."

“We will compete with Sina for creators who can create high-quality content and attract all the talent to our platform.”

"Sina can either admit defeat and watch us poach its employees, or it can just follow suit and compete with us with subsidies."

Zhang Pingyi was shocked, "How much will this cost?"

"It's worth it no matter how much money you spend. Besides, it's the money of American investors, so why do you feel bad?" Qin Shaoyan said jokingly, "Sina is also a US-listed company, so there will be a lot of fun to watch."

"You want to buy traffic directly with money?" Zhang Pingyi frowned, a little worried, "I'm afraid the effect won't be obvious. Will it work?"

"Don't worry, it's guaranteed to work." Qin Shaoyan said confidently, "Whether it's high-quality content or not, as long as it can bring traffic, I'll pay you."

"Of course, we must crack down on pornographic and sensitive content, and we don't want toxic traffic."

Hearing this, Zhang Pingyi suddenly understood.

As long as they are willing to spend money, a large number of creators will flock to Weibo, and Weibo can only bite the bullet and keep up to snatch creators. However, the traffic on Weibo has been sucked away by foreign Internet celebrities, so it is difficult to compete for this part of the traffic.

After all, only a small number of people can create content. If you want to make money from this traffic, you have to think of crooked ideas. With the demonstration of foreign Internet celebrities, there will definitely be a large number of people who will follow suit.

Coupled with the severe crackdown on Weibo, these people who make money through shady means will soon flock to bloggers, making them feel that as long as they post obscene pictures, they will get traffic, and traffic can be exchanged for money.

Once caught in this cycle, Sina will be like a high-speed train that cannot be stopped even if it wants to.

"Too vicious." Zhang Pingyi gave a thumbs up, "You are really cruel."

"But why do you believe that those foreign influencers will listen to you?"

"Because the major shareholder of MCN is TNB."

"..."

Zhang Pingyi said with emotion, "If we become rivals, please tell me before you make a move."

"How dare I harm you, Master Zhang? I'm afraid you'll strike me with lightning." Qin Shaoyan said with a smile, "But before we start the money-burning war, we still have to settle the issue of the official Olympic partner."

"This is the amulet of our Weibo."

"Okay." Zhang Pingyi nodded. "I have already made an appointment with Director Hao. Let's meet tonight."

(End of this chapter)