You call this entrepreneurship?

Chapter 493

Weibo has once again launched a new reward system, indicating that it is determined to compete with Sina's "Blog Journalists" to the end.

I'm raising the stakes, do you want to follow?
Sina really can’t do anything about this now. Increasing the investment again means spending more money.

Now that tens of millions have been spent, all is said and done, and the two sides have barely ended up in a draw.

This was the first time that Sina used the tactic of spending money to fight back, and it was not mentally prepared at all.

There is no accurate estimate of how cruel the situation is, and it is also unclear how strong the opponent's ability to withstand pressure is.

They don't even know whether their opponents will continue a money-burning war for a long time.

The situation of spending money like water really scared some people, and they started to worry.

If Weibo really insists on fighting to the end, both sides will end up suffering losses, with no benefit at all. Wouldn't that be a waste of money for those users?

Instead of doing this, it would be better to shake hands with Weibo and sign a gentleman's agreement with both parties to stop using this money-burning tactic.

Isn't it wonderful if everyone can focus on their own development and rely on their own abilities, saving both money and effort?
At the high-level meeting, a lot of people expressed their opinions, but no one said they wanted to fight Weibo to the death.

Wang Yan was exhausted from the several-hour meeting. Looking at the directors making impassioned speeches, he felt helpless and angry.

You're still thinking about compromising at this point.

These people are short-sighted and only care about immediate benefits.

Can the current situation be stopped just because he wants to? Qin Shaoyan has obviously put all his chips on Weibo, and he can only succeed and not fail.

There can only be one Weibo platform on the Internet, and all other competitors will die.

How can you allow others to snore on the side of the bed?

The idea of ​​discussing with Weibo and jointly dividing the market and slowly consuming it is too naive.

Sina's current situation is very embarrassing. Among the three Internet companies that went public in the United States, Sina is the worst performing.

NetEase is now making a lot of money from online games, and Sohu is betting on the video track and attacking from all sides at the same time.

As for Sina, its portal website is gradually becoming mediocre and it has not had a flagship product to show off for many years.

I started a blog before, and I thought it would achieve some results. However, although the blog concept became popular, the performance was dismal. I was completely losing money.

Before they could find a way to monetize their blogs, Weibo emerged and directly overshadowed blogs.

CEO Cao Guowei is keenly aware that blogs are out of date and Weibo will become a substitute for blogs. If it does not keep up, it will soon be eliminated.

Wang Yan supports Cao Guowei's idea. Sina has experienced many turmoils and internal struggles and has fallen behind other Internet companies. If it does not make any progress, it will be surpassed by up-and-coming companies.

So Wang Yan persuaded other directors to fully support Cao Guowei's Sina Weibo plan.

Now that we have achieved some results, these people are retreating and seeking safety.

Really... this kid is not worthy of being a consultant!
After the meeting, Wang Yan sat in his chair in silence with a tired look on his face. Cao Guowei was a little impatient, "Boss Wang, you are asking for peace after spending only 40 million. How will others view us, Sina?"

"It's not about 40 million." Wang Yan waved his hand. "If it can be done, it's worth spending 400 million. The problem is that the money has been spent now, and we can't see the effect. We don't know how much more money we need to invest."

"It's normal for the directors to have concerns because they don't understand. After all, we don't have enough funds yet."

"Weibo is not doing much better. They spent 60 million yuan," Cao Guowei said with some dissatisfaction. "Their data is even declining."

"The situation is different. What's more, Qin Shaoyan is the chairman and CEO. His word is final in Sentinel Technology." Wang Yan sighed. He envied Qin Shaoyan very much. When he wanted to do something, there was no one to hold him back.

"Is it true that only if we achieve results will the directors agree to continue investing?" Cao Guowei asked in return.

Wang Yan glanced at him and asked, "Are you sure in this situation?"

Cao Guowei frowned and said, "Give me another three months. It will definitely work in three months."

Wang Yan sighed, "I will try my best to convince the other directors."

……

"Don't be afraid to spend money. The money you spend now is all investment. When Weibo becomes successful, you will earn it back several times over."

Qin Shaoyan cheered up his employees calmly, "Sina will soon be unable to hold on, it's just a matter of time."

"Just from the market value comparison, it can be seen that Sina is far behind us. What do you have to worry about?"

"The data on Weibo has dropped recently? It's just a technical adjustment. Don't panic. Users will soon find that Weibo is a truly open platform."

"I am going to raise 1 billion yuan from the stock market, not for anything else, just to take down Sina's blogger!"

"Go for it!" Qin Shaoyan waved his hand, "After Weibo succeeds, everyone in the project team will have their bonus doubled!"

The employees immediately burst into cheers and responded to President Qin's big promise with warm applause.

"One last thing." Qin Shaoyan waited until the applause died down before emphasizing, "We must eliminate pornographic, reactionary and other sensitive information, and crack down on plagiarism. These are the red lines."

"We must not relax supervision just for the sake of KPIs and allow some marketing accounts to do whatever they want. We must pay special attention to this."

"Mr. Li, you are the person in charge of Weibo, just do your job, KPI is not something you need to consider."

Li Xiaoxiao, the general manager and CTO of Weibo project, immediately stood up and patted his chest and said, "Don't worry!"

As soon as Qin Shaoyan came out of the conference room, his secretary Xiao Chen reported, "Boss Qin, Boss Xiong from IDG and Boss Zheng from Sequoia are here and are waiting in the reception room."

"Yes, I understand." Qin Shaoyan glanced at Xiao Chen and asked, "Has the administrative department recruited new people recently?"

"We hired three young girls who had just graduated. They seemed honest enough," replied the secretary, Xiao Chen.

"It seems that the workload was not sufficient before." Qin Shaoyan sighed, "You should pay more attention to it. If you are too busy, hire an assistant yourself."

"Ah?" Secretary Xiao Chen was surprised, "Secretaries can also recruit assistants?"

"You are the CEO's secretary after all. I have so many things to do that you can't handle it all by yourself." Qin Shaoyan said casually, "Give a heads-up to the HR department and tell them that it was me who said it."

"Oh." Secretary Xiao Chen felt that he really should hire someone to help.

Mr. Qin now manages several companies by himself and needs to review and sign several piles of documents every day.

Game companies, Qvod, campus network, and now Weibo.

All documents from various departments are submitted to her first, and then she prioritizes them and gives them to President Qin for review.

In addition to work, she is also required to take care of some of Mr. Qin's personal affairs. Being a secretary is more tiring than being the president.

After experiencing Liao Danni's backstabbing last time, Xiao Chen has gained experience in selecting assistants.

We must find someone who is reliable and know everything about him. After all, we will be exposed to a lot of business secrets around Mr. Qin, so we must be cautious in selecting candidates.

……

Qin Shaoyan walked into the reception room. Xiong Xiaoge and Zheng Nan were chatting with teacups in hand. They both seemed to be in good spirits.

"Boss Qin is really bold." Xiong Xiaoge started teasing when he saw Qin Shaoyan coming in, "Spending 60 million in one month. I'm afraid no domestic Internet company would dare to make such a decision."

"If you want a high return on your investment, you have to put in some capital. The more capital you put in, the greater the return." Qin Shaoyan asked with a smile, "Are you two here to accuse me of spending too much money?"

"If it were someone else, we might still have this idea, but I have no objection to you taking action, Mr. Qin." Zheng Nan took the lead in expressing his support. "From the current situation, Weibo does have huge potential."

Weibo now has 80 million users, and almost half of the country's netizens have registered an account on Weibo.

In terms of popularity, Weibo is the most popular and most widely used Internet product besides QQ and Baidu.

With users comes traffic, and with traffic comes money. According to Weibo’s situation, the number of users will soon exceed 100 million, and by then the value of Weibo will be even higher.

Now the share price of Xiaonei.com is rising rapidly, doubling in just one month, all thanks to Weibo.

Xiong Xiaoge and Zheng Nan felt so happy when they looked at the stock price curve, and felt that investing in Qin Shaoyan was the best decision in their careers.

As for the fact that Qin Shaoyan burned through 60 million in just one month, they were not at all moved and even felt that it was not a big deal.

"In fact, the money spent is not that much. We have also received a lot of advertisements recently, and the income is considerable." Qin Shaoyan explained casually, "At present, the pressure of Sina's blog is a bit too much, and I want to make an advertising profit-sharing plan."

"You can handle this little thing on your own. No need to tell us." Xiong Xiaoge said nonchalantly.

He really doesn't care. Even though Weibo spends a lot of money, its competitors are also spending about the same, and Sina seems to be unable to hold on.

Xiong Xiaoge has heard a lot of news in the past two days. Someone wanted to pass on a message through him and want to have a talk with Weibo.

Xiong Xiaoge said he could do nothing to help. Although he had invested money in Qin Shaoyan, he could not interfere with the other party's decision.

Even if he could intervene, he would not bother to do it. Weibo is his own son. If you, the blogger, can't handle it, just lie down. Why are you still holding on?

The situation is now very clear. I'm afraid that BoJi will not be able to defeat Weibo. The only question is how long it can last.

Qin Shaoyan smiled and didn't continue talking.

The “Creation Subsidy Program” did cost a lot of money, but at least half of this money went into the pockets of MCNs, and these MCNs are all their own people.

The MCN company controlled by Qin Shaoyan not only made money from Weibo, but also made a lot from Sina.

So Qin Shaoyan didn't feel bad at all even though both sides were spending money.

"The main reason I called you here today is because of the listing of Qvod." Xiong Xiaoge changed the subject directly and talked enthusiastically about the second project he invested in Qin Shaoyan.

Although Qin Shaoyan usually talks a lot and is good at making big promises, he never fails to deliver on the big issues.

Campus Network and Qvod Network were listed one after another, which made Xiong Xiaoge very excited. The return on investment of this project exceeded his own annual return on investment.

"I'll leave the listing of Qvod.com to you two to take care of." Qin Shaoyan didn't seem very excited about the listing of Qvod.com. "I have a lot of things to do. I need to focus my main energy on Weibo."

"Aren't you going to the Nasdaq bell ringing ceremony?" Xiong Xiaoge was a little surprised.

"I've already knocked once, it's pointless." Qin Shaoyan waved his hand, "Besides, compared to Weibo, Qvod has a much lower priority."

Xiong Xiaoge laughed, "Your standards are getting higher and higher. You don't even care about companies with a market value of billions of dollars."

"Huh?" Qin Shaoyan was a little surprised, "How much did you set the share price of Qvod?"

"The issue price is set at $12." Zheng Nan smiled, "But I think we can try $15."

"Qvod.com's market value is about $4 billion. It can't be compared with campus network, but it is already a large company with a high market value in the domestic Internet industry."

The market value of campus networks has now reached 20 billion US dollars. In comparison, QVOD seems a bit small.

However, Xiong Xiaoge and Zheng Nan did not mind at all. They had been preparing for a long time and wanted to let Qvod.com replicate the listing of the campus network.

Therefore, Qin Shaoyan, the founder of this video website, is very important. How can the roadshow be held without him?

"Boss Qin, prepare another PPT," Xiong Xiaoge urged. "You founded Qvod as well. You can't be partial to one and ignore the other."

"Yes, President Qin." Zheng Nan also chimed in, "You have been following the entire campus network, so there is no reason not to go to Qvod.com. This will discourage the employees."

"Okay, okay." Qin Shaoyan was a little speechless. "I'll see what the situation is and then decide. The main thing is that Weibo is really busy. The competition with Sina Blog has entered a critical stage. I can't spare the time."

Xiong Xiaoge also began to persuade Qin Shaoyan to take time out to go on the roadshow.

Qin Shaoyan thought about it, and finally agreed reluctantly, "Then I'll take a look at the schedule."

"But I've agreed that if there's an emergency at Weibo, I won't be able to go over there."

"Okay. Just saying that is enough." Xiong Xiaoge laughed, "Sina is no match for you. You'd better prepare your PPT as soon as possible."

"I wish I had this kind of confidence like you." Qin Shaoyan joked.

Qin Shaoyan did not mention the US subprime mortgage crisis again. He mentioned it once last time and the two of them reacted indifferently.

They might not believe this kind of thing even if you tell them, so why bother talking about it anymore?

If they really wanted to, they would pay attention to it themselves. They know more about the news in the United States than Qin Shaoyan.

The three of them discussed the listing of Qvod for a long time and finally left in a happy mood.

After seeing off Xiong Xiaoge and Zheng Nan, a big news came from Weibo.

Sina also announced that it would increase its investment, showing its readiness to challenge Weibo for a decisive victory.

Qin Shaoyan acted very calm about this, as if he thought it was a trivial matter.

I called Edward who was far away in the United States and said, "Tell those internet celebrities that it's time to start."

"Okay, Boss." Edward said to the MCN manager and a bunch of influencers after hanging up the phone, "Boss has spoken, from now on, give free benefits to your fans!"

"Show all your photos on olnyfans!"

……

After Sina Weibo announced the new subsidy plan, the accounts of foreign Internet celebrities became more active.

The internet celebrities from Tumblr showed a hotter and more passionate side. The pictures they posted before were either swimsuits or borderline erotic, but today they directly posted large-scale revealing photos.

Of course, revealing photos are not the kind of pornographic photos that directly expose the nipples, but rather very artistic photos.

The users of Blog.com were instantly excited and flocked in to see the foreign Bodhisattva giving out benefits.

At the end of the day, all users' attention is focused on these foreign Internet celebrities, and the data of others looks particularly bleak.

Those who are involved in politics, military affairs, finance, entertainment gossip, and joke telling are all very unhappy. Before, they were just watching the foreign Bodhisattva giving out benefits and even forwarded it.

But as time went on, they found that these foreign Buddhas sucked away all the traffic and popularity, and their data dropped by several levels.

If this continues, all the money will be earned by foreign internet celebrities, and there will be no share for them.

Some people simply go to Weibo. Otherwise, if they continue like this, the blogging platform will be full of erotic pictures, and they will have no food to eat.

The wild MCNs that previously relied on reposting jokes have also discovered the problem: plagiarizing jokes is no longer profitable, and they have to post erotic pictures to attract traffic.

As a result, many people also started posting pornographic pictures, all of which were simply copied and pasted from other places.

As long as you are willing to look, nothing can stop those who are interested. Wild MCN companies even steal pictures from foreign websites and post them on blogs.

The officials of Blogger are of course well aware of this situation. In response to the complaints and complaints from other bloggers, they have made some appeasements, and only gave a perfunctory warning to the foreign Internet celebrities.

Just don’t post too many erotic pictures, and don’t post them too frequently.

After all, traffic is important. As long as there is traffic, they don’t really mind what bloggers post, and users still welcome such content.

Wang Wei looked at the crazy rising data and was so happy that he couldn't close his mouth. "Weibo, let's see what you can use to fight us!"

Just as he was about to celebrate, Cao Guowei barged into his office with a gloomy face, "What on earth are you doing?!"

"Ah, what's wrong, Mr. Cao?" Wang Wei was a little surprised. Looking at Cao Guowei's unpleasant expression, he instinctively realized that something was wrong.

"Someone from the Cyberspace Administration of China is here," Cao Guowei shouted angrily, "The higher-ups asked us to make corrections, and look at what you've done!"

(End of this chapter)