You call this entrepreneurship?

Chapter 495

Although platforms like Weibo were unhappy about this wave of interviews, they still expressed their attitudes.

As for the effect, that will depend on the follow-up after the rectification.

Sina's "Blog Reporter" was very proactive and dealt severely with a large number of accounts that posted revealing photos, all of which were banned for periods ranging from one week to three months.

You ask why not delete the account?

You can’t delete it, because that’s all the traffic. If you delete the account, the person will run away, and the fans will follow too.

Without traffic, what will "Bo Ji" survive on?
Accounts with many fans and great influence will be protectively banned for a week, while those with few fans and low traffic will be directly banned.

However, when it comes to cleaning up illegal information, we treat everyone equally and delete all accounts, regardless of their size.

Platform users are very unhappy about this. How can you block so many accounts just like that?

There were so many wonderful pictures? Did you delete them all?
Then how do we learn foreign languages?
So the platform users started to get angry and posted blog posts complaining, "Why don't you just delete your own platform?"

After banning foreign influencers and those accounts that specifically skirt the line, "Bo Ji" began to try to promote accounts in other fields.

For example, "entertainment gossip", "funny jokes", "current affairs commentary", "financial information" and so on, but the effect is quite poor.

Many of these promoted accounts are plagiarized studio accounts, and the content is second-hand.

Previously, there were many original bloggers on "Bo Ji", but due to the impact of foreign Internet celebrities, the traffic was dismal, and many people directly switched to Weibo.

The main forces of “Bloggers” have all been gagged and can no longer publish various contents that can drive traffic, and those that are hastily pushed out cannot carry the load.

The platform least affected by this rectification is Weibo, because Weibo has cracked down on all kinds of illegal information before, and the atmosphere of the platform itself is still the same now.

Cao Guowei looked very annoyed when looking at the situation in front of him, but there was nothing he could do.

Sina's "blog reporter" was on the news broadcast, ranked first and criticized, and had a full thirty seconds of news footage.

In the camera, the reporter logged into Sina's "Bo Ji" platform and scrolled from the top to the bottom. He couldn't see the end after scrolling for a long time. All the content displayed was coded, which looked very difficult to read.

The next day, newspapers and media started writing articles criticizing Sina. The public opinion was very unfavorable to Sina. If it jumped again at this time, it would be a disaster.

But without those people who are responsible for the traffic, all kinds of data have plummeted, and if this continues, it will be doomed.

Cao Guowei called all the "Bo Ji" people together and started to review and summarize, and then he keenly realized a big problem.

That is, a large amount of pornographic content was rampant before, which seriously eroded the normal content of the platform, and at one point exceeded 60%.

Previously, the traffic of bloggers in different fields and categories was greatly compressed. At the beginning, they could still make money through subsidies, but the influx of a large number of marginal accounts attracted most of the traffic, and their income decreased.

Weibo has never been idle and has been poaching talents continuously. After many people were pulled away, they signed contracts with Weibo and only posted content on Weibo.

The massive loss of bloggers from other fields has led to a sharp decline in the richness of “Blog Notes” content. Everyone is busy looking at erotic pictures, so how can they have the mood to look at anything else?

Cao Guowei realized at this time that even without this rectification, "Bo Ji" would be doomed. The content of the entire platform is completely unbalanced. If it is allowed to develop further, it will become a purely erotic platform.

"Traffic! Traffic! All they do every day is increase traffic, and they don't care about anything pornographic just for the sake of KPI." Cao Guowei was so angry that he gritted his teeth and wished he could kill Wang Wei.

There was no point in saying anything at this point. After calming down, Cao Guowei decisively began to replace his leaders and prepare to reshape the image of the platform.

So Belinda, who was poached to be a consultant, volunteered, "Our top priority right now is how to sort out the platform's content ecology."

"Create user insight, innovative combination capabilities, system operation capabilities and ecological synergy. Comprehensively understand user needs, dig deep into user pain points, find new starting points, and align granularity."

"With content as king and traffic as the main focus, we will create a matrix social brand system, build systematic brand power, achieve ecological synergy from internal management to external aspects, and build a higher-level moat for the brand."

These words made Cao Guowei a little confused. Although he didn't understand them, they seemed very profound.

Especially the theories about platform content ecology, digging deep into user pain points, and building moats, these theories are very novel.

Cao Guowei suddenly felt that Sentinel Technology was an amazing company, and that everyone who came out of it had something special.

"Director Bei, could you please explain it in a little more detail?" Cao Guowei asked humbly.

Belinda smiled confidently. "The content on our platform is unbalanced now. The main problem is that there is too much single content. These contents are extremely risky and belong to gray traffic."

"What we need to do is to rebuild a richer content system and actively cater to the focus of young people today, such as celebrity scandals, entertainment gossip, and jokes."

"At the same time, in order to reverse the unfavorable public opinion towards us, we must take the initiative to reshape our brand image."

"Reshape the brand image?" Cao Guowei nodded in appreciation. "Well said. We at Sina Blogger really need to change our brand image."

Bo Ji's reputation is indeed not very good now. When netizens mention Bo Ji, they think of it as a pornographic website. This inherent impression must be changed, otherwise there is no point in talking about anything else.

"So how do we do that?"

"We should raise the banner of feminism and promote Boji as the most friendly social platform for female users to attract more female users." Belinda said slowly, "In terms of content, we should cater to the preferences of female users and create content that women like."

"Also, we can start with the subsidy plan and provide more subsidies for content targeting females."

"Feminism?!" Cao Guowei frowned. He subconsciously felt something was strange, but he couldn't put his finger on it.

"Feminism is a very fashionable topic in Europe and America, and it can also win the favor of European and American public opinion." Belinda added, "Besides, China advocates that women can hold up half the sky, which is also politically correct."

"According to Weibo's big data analysis, female users are more valuable than male users. Judging from the data of forwarding, commenting, and liking, female users have higher interaction, which is three to five times higher than male users."

"In terms of the number of microblog posts, female users post 670 percent more content than male users."

Cao Guowei asked in surprise: "So many?"

"Statistics don't lie." Belinda replied with a confident smile.

Data will not lie, but how to process data is a science. Belinda only selectively talked about part of the Weibo big data.

However, Cao Guowei was very satisfied with this plan and immediately decided to let Belinda replace Wang Wei's position and began to reshape the image of the "Bo Ji" platform.

Create the most female-friendly “Weibo-type” platform.

Belinda really has the aura of an elite career woman. On her first day in office, she began to clean up and reorganize the "Bo Ji" project team.

After replacing several product managers, they recruited several female product managers, claiming that "women understand women better."

Originally, she wanted to replace the programmer as well, but there were too few female programmers and they were hard to find, so she put the idea on hold for the time being.

Belinda submitted another suggestion to Cao Guowei, which was to establish a big data platform in Boji, so as to facilitate the analysis of user preferences and grasp user psychology more accurately.

The next step is to start writing public relations articles to whitewash the “Bo Ji” platform through marketing.

Belinda found a classmate and, through her connections, invited a reporter from the Women's Newspaper and several women's magazines to interview her.

Large sums of funds were allocated, and Cao Guowei agreed to all of them.

At present, money is not a problem. The important issue is how to save "Bo Ji".

It remains to be seen whether Belinda's measures will be effective, but her latest move is producing immediate results.

Immediately after the rectification, the "BoJi" platform launched the "Women's Power" campaign, doubling the subsidies for female bloggers while vigorously supporting content oriented towards women.

All the old men, middle-aged men, small men, lower-class men, and ordinary men should step aside and make way for the female-friendly atmosphere.

The bloggers on "Bo Ji" were in an uproar and protested. They said that we are all bloggers, so why do you women earn twice as much but your KPI is half of ours?

The top blogger, who was originally depressed by the foreign influencer, exploded and attacked people on the "Blog Record" platform. Belinda was ruthless and immediately banned the blogger who made a foul comment, which caused an even more intense backlash.

Then Belinda panicked. She hadn’t expected these bloggers to be so resentful that they dared to protest even under the threat of being banned.

This is not right, how dare they defy the platform?

Silence! Silence everyone!

Soon, a big blogger in the field of "jokes" called "Joke King" jumped out and said, "In view of the various disgusting behaviors on the blogging platform, I announce that I will immediately quit blogging, cancel my account, and switch to the Weibo platform."

When someone takes the lead, others will naturally respond. At one time, dozens of bloggers came out to call on everyone to leave.

Belinda was a little confused. How dare these people rebel?

Just when Belinda was a little confused, a "little fairy connoisseur" posted a long blog post criticizing these people.

"The entire platform is full of oppression against women. In a patriarchal environment, discrimination is everywhere. The platform only gave us women some small compensation, but this group of greasy men broke their defenses. How sensitive are they?"

"The joke king really thinks he is a big shot. Look at that daddy-like statement. It seems that you think the platform can't survive without you? You are so ordinary and confident. I suggest you unzip your pants and see how many millimeters you are."

The "King of Jokes" immediately became angry, and immediately started to fight back, scolding the little fairy.

The "little fairy connoisseur" opened fire with full force, and every word he said was vulgar. The joke king couldn't stand it anymore, so he immediately called on his friends to gather more people to attack him.

However, the little fairy has extraordinary fighting power, and with the help of the platform, she put the bloggers who came to curse her into silence one by one.

The "Little Fairy Connoisseur" proudly posted a screenshot of the banned account, as if showing off, "This is what happens when you go against us women!"

A group of female users popped up in the comments below, praising her, "The girl is so cool!" "She's so pretty!" "The guy below is so upset!"

For a time, the "Boji" platform was filled with women's calls for carnival.

……

"Excellent! So wonderful!" Qin Shaoyan clapped his hands in amazement, "Sina Blog has really found its own track, and is getting closer and closer to the goal of becoming an all-female platform."

Zhang Pingyi was also confused. He couldn't understand it, but he was greatly shocked.

After "Bo Ji" promoted women's power, various data started to rise again and the platform became extremely active.

"This... is a bit too impressive. The data is skyrocketing." Zhang Pingyi scratched his head, "Should we..."

"Wait a minute!" Qin Shaoyan interrupted him immediately, "Remember what I said, the data workers are talking nonsense, don't listen to them."

"What they are best at is data, using 1% of the numbers to make 80% of the voices heard."

"You see the Boji platform is active now, but it will soon become a garbage concentration camp."

"Why?" Zhang Pingyi was very surprised.

"Because they will start fighting first." Qin Shaoyan said with a smile.

Sina had no idea of ​​its own situation, and Cao Guowei was very fortunate to have hired a talented person to make the platform active again.

As for the fact that female bloggers are too noisy, it is a minor problem. The environment at that time was still very primitive and had never experienced the kind of fierce confrontational environment in later generations.

No matter which Internet company or game company it is, they all like to use women to attract male users. They even often use borderline and sexually suggestive advertisements, and they are eager to declare themselves as a one-night stand platform.

So in their minds, female users are high-quality users who can attract more male users.

This was indeed the case at the beginning. After male bloggers left, more female users flocked to the platform, and then male users became active again.

Belinda's "Women's Power" subsidy plan officially came in handy, and female bloggers began to display their talents to take advantage of the platform.

Accounts for writing articles and jokes, tarot fortune-telling, emotional counseling, etc. have all started to emerge.

But these accounts... seem to have poor traffic, and are nowhere near as high as those bloggers who simply post photos.

Hayek's invisible hand is everywhere and has great power. A strange scene appeared on the "Bo Ji" platform again.

If you don’t skirt the line, there will be no traffic, and if you don’t have traffic, there will be no money. If you want to make money, you have to skirt the line, and so the female competition begins.

Soon, some smart bloggers invented the "threshold charging" model to attract male users to pay to join the group, and then post more explicit photos and even have further communication.

"Bo Ji" is already well-known, and people will smile knowingly when they mention it. It is normal for it to return to its old business after reopening.

The male users who had originally left flocked back again and began to appreciate the new "female Bodhisattva".

With the increase in traffic, the "female Bodhisattvas" naturally started to make money. Coupled with the subsidy plan, it was as if they were picking up money in a sack, and they all made a lot of money with a smile on their faces.

Then more "female Bodhisattvas" joined in, and the track became more and more exciting.

Those "8-point" sisters who are not very good-looking suddenly became anxious. All the money was earned by the "male-charming" bloggers. What should we do?
Report it! Report it hard!
The Cyberspace Administration of China and the Ministry of Information Industry have received a large number of complaints accusing the "Bo Ji" platform of engaging in pornographic activities.

The higher authorities were extremely angry, but Blogger still dared to commit crimes in defiance of the law and refused to change despite repeated warnings. The entire platform was immediately closed for rectification.

The rectification period is tentatively set at three months and can be extended at any time.

When Cao Guowei received the notice, he was completely dumbfounded. It had only been less than two months, how could something happen again?
What the hell are you doing?!

After being closed for three months, the blog is completely finished!

Cao Guowei was so anxious that he jumped up and down, and immediately found Wang Yan, "Boss Wang, we can't shut it down, otherwise Bo Ji will never be able to recover."

Wang Yan snorted coldly, "You dare to disobey orders?"

"I dare not." Cao Guowei was sweating profusely. If he disobeyed orders, not only would he lose his job as a blogger, but his career would be in jeopardy. "Can you please move around? Don't be locked up for so long, even for a week? A month?"

Wang Yan glared at him and said, "Shut it down first. If you continue to commit crimes in defiance of the law and refuse to change, you must be severely punished!"

"Lao Cao, we need to make our stance clear first, and then we can talk about other things. The Cyberspace Administration of China wants to kill a chicken to scare the monkeys, and we just ran into it."

The former chairman of Sina has connections that go far away, but this matter is not worth using such connections.

The only solution is to accept the punishment obediently and then slowly carry out public relations activities.

“Are we just going to watch Bo Ji being banned for three months?” Cao Guowei felt sad.

"As long as the green mountains remain, there will be no shortage of firewood." Wang Yan consoled him, "Wait a minute, avoid the limelight, and then compete with Weibo. Weibo still has great potential, and it has accumulated a lot of experience."

But Cao Guowei knew clearly that after falling behind for three months, the difficulty of competing with Weibo again would be totally different from what it is now.

Cao Guowei was unwilling but helpless. Just when he was feeling depressed, his assistant suddenly rushed in and reported a shocking piece of news.

"Mr. Cao, a foreign internet celebrity company has filed a lawsuit against us in the United States, accusing us of breach of contract and demanding compensation for breach of contract and mental damages, with a total claim of US$1 billion."

"What?!" Cao Guowei stood up in shock.

"Weibo also sent us a lawyer's letter, saying that our platform had plagiarized a large amount of their content and demanded compensation from us."

Cao Guowei’s eyes went dark and he almost fell to the ground, slumped in his chair.

It's over, it's over...

This time is different from the last time he was interviewed. This time he is in real trouble. I am afraid that Bo Ji will never be able to recover.

(End of this chapter)