You call this entrepreneurship?

Chapter 544

I have seen many lottery activities on the Internet, but I have never seen this kind of collection lottery.

Zhang Pingyi pinched his forehead and said, "If we are collecting prizes for a lottery, how should we distribute the five Fuwa?"

"As long as you sign in, you will get it. Our backend will decide when and what to send?"

"Or should we put them in a lottery pool and randomly draw them, and let the users try their luck?"

"Of course, it's up to the user to try their luck." Qin Shaoyan pondered for a moment, "But it's not completely random. After all, if it were really random, it would be hard to control."

Zhang Pingyi was no longer surprised by this kind of thing, so he asked directly, "Just tell me the rules, and I'll do it."

"There are five Fuwa in total, and we only released three in the early stage. We can add some other coupons, thank you for patronage and the like to make it not so easy for everyone to get them." Qin Shaoyan said as he thought.

"We will gradually increase the number of the three Fuwa as time goes by, so that basically everyone will have a few."

"Why do you do this?" Zhang Pingyi was puzzled. "Why do you put so much?"

"It's just a business strategy. This will make the Fuwa released later seem more precious and scarce." Qin Shaoyan replied, "Think about it, you have dozens of three types of Fuwa, such as Huanhuan, Yingying, and Beibei, but only one Nini. Doesn't that make Nini seem particularly rare?"

"Others don't have any, especially their relatives and friends. If you have one, don't you feel very proud?"

Zhang Pingyi was a little puzzled, "Then there is another kind of Fuwa."

"This Fuwa is even more precious. We won't release it in the beginning, so that everyone will have the motivation to keep drawing prizes." Qin Shaoyan showed a cunning smile, "Then we will focus on releasing it in the last period of time, giving users who have been searching hard but can't get it a surprise. Isn't it very exciting?"

"What's so exciting about this?" Zhang Pingyi was even more confused. "Users don't have that much free time. They accompany you to draw lots every day to collect five Fuwa. Besides, many people don't value the ten-year membership."

"It's true that many people don't care about the ten-year membership, but what about the ten million?" Qin Shaoyan asked back.

"Ten million?" Zhang Pingyi's eyes widened instantly. "Ten million what?"

"10 million RMB!" Qin Shaoyan raised his finger and shook it. "Users who have collected all five Fuwa can participate in sharing the 10 million RMB prize. Do you think this is attractive enough?"

"Fuck!" Zhang Pingyi was shocked. "You really know how to play. You are willing to invest so much."

"These are all necessary marketing costs, only 10 million." Qin Shaoyan said calmly, "The publicity effect of this 10 million is more cost-effective than 100 million."

"You invested 10 million yuan in marketing and various advertisements, can you achieve this kind of effect?"

Zhang Pingyi nodded thoughtfully, "This is a big operation, we need other platforms to cooperate."

"Campus Network, Weibo, and Qvod.com will fully cooperate with this marketing campaign." Qin Shaoyan said without hesitation, "In addition, we must also invest in advertising on portal websites and other forums."

"In addition to the business of Penguin Company, we need to basically achieve full network coverage and let every netizen know about the Five Blessings Collection event!"

"Isn't it a bit boring to just give out money?" Zhang Pingyi suggested, "Why not add something else?"

"Laptops, digital cameras, mobile phones, these electronic products should also be bought, and more shopping coupons from the e-mall should be issued." Qin Shaoyan thought for a while, "What do you think is good, and you can add some more?"

"I think it's almost done." Zhang Pingyi nodded, "Let's get started!"

…After President Qin’s order was conveyed, Sentinel Technology Group began to move like a wound-up spring.

Normally, Mr. Qin would not get involved in the business of the departments below, but once he intervenes directly, it means that the company has new strategic moves and all departments must fully cooperate.

It is also an opportunity to show your abilities. If you perform outstandingly in the project, promotion and salary increase will be a given.

Anyone who messes up will definitely be fired.

In this situation, no one dared to cause trouble. After all, President Qin looked very kind at ordinary times, but he was very strict in his requirements.

Within three days, the marketing department came up with a preliminary version of the activity plan, which was personally submitted to Qin Shaoyan by the department director for review.

The marketing department has always been trembling with fear for this marketing master and has been under tremendous work pressure. After all, the planning proposals that their department usually makes are not at all acceptable to Mr. Qin, so criticism is inevitable.

But this time it was much easier, as the plan was decided by President Qin and they only needed to perfect the details.

After Qin Shaoyan finished reviewing it, he casually requested a few minor changes to the details, and then the plan was approved.

Social media platforms such as the campus network and Weibo immediately began to promote the event and displayed it in the most prominent position.

This publicity campaign was very large-scale. Not only did it put a lot of advertisements on portal websites, but even Baidu’s homepage was booked out for a day to display advertisements.

As soon as netizens go online, they can see advertisements for the chat software "VV". The content of all advertisements is the same, simple and straightforward.

"Use VV, collect five blessings, and share 10 million!"

The netizens using VV clicked on the event page out of curiosity, and the photo of the grand prize of 10 million in cash immediately caught their eyes. The neatly stacked banknotes on the table were quite visually impactful.

I just glanced at the rules and found that the gameplay was quite simple.

You can get a chance to draw a lottery once every day by logging into VV. The prizes include coupons and a random Fuwa. As long as you collect all five Fuwa, you will automatically get a place in the special prize.

Moreover, there is no limit on the number of special prize candidates. Collecting all five Fuwa will qualify you to share 10 million yuan.

In addition to logging into VV, you can get an extra chance to win a prize by participating in the quiz activity on the Olympic charity website.

You can also get a chance to draw a lottery by inviting new users to register. Not only that, VV friends can also exchange Fuwa.

Consuming one Fuwa allows you to participate in the fourth prize draw, consuming two different Fuwa allows you to participate in the third prize draw, and so on.

The prizes range from MP3s to laptops, mobile phones and a wide variety of electronic products.

But all the users had their eyes on the 10 million in cash and immediately mobilized their friends and family to invite them to register.

The enthusiasm was just like the previous game of stealing vegetables. First, everyone around was invited, and then they immediately plunged into the crazy lottery activity.

The number of registered VV users exploded instantly, and the number of online users continued to soar. By the evening, the number of people online at the same time had exceeded 50 million.

All users are participating in the lottery to grab the Fuwa.

(End of this chapter)