Chapter 116
Every year when the Oscars are held, various wars are triggered. Each film company uses all its efforts to promote and publicize the films produced by its own company and the film actors starring in the company.
This is true from nomination to award.
This is the way the world is.
People at the top only treat interests by dividing the cake.
Whether it is a European film festival or an Oscar, as long as you are qualified to participate, you can expect to get a piece of the cake.
As for whether you can get a share, it depends on each company's methods.
Su Zhe actually didn't have much idea about Hollywood. If Columbia hadn't wanted to help him run it, he probably wouldn't have bothered to go there.
This kind of thing is not unique here.
The gift card habit is still passed down from America.
Generally speaking, if a movie or an actor is nominated and wins a major award, publicity and public relations should account for at least 40% or even 50% of the credit.
In particular, the proportion of winning awards will increase by another ten percentage points, unless the movie or actor has undisputed strength.
For example, 90% of film critics and the public agree that the movie or the actor must win the award.
Those who eat the cake will also care about how they look like eating it, and give this piece of cake to others to show their fairness.
To ensure that this cake can continue to grow bigger and stronger.
It sounds like this result is unacceptable. Can such a widely-known film award review fail to be fair and impartial?
I'm really sorry, as long as there are people in this world, there will be fights.
Even if he boasts that he wants America with "freedom" and "fairness", he cannot avoid these worldly things.
And human beings are like this. Things that are very easily influenced by other people are biased because they are human beings. Naturally, the judges cannot be other than human beings.
So it is definitely a matter of being influenced or having opinions on certain movies.
As long as the publicity is in place and public relations are successful, the judges will naturally favor certain actors in certain movies without knowing it.
Then I voted for him with my vote. It’s not like the film academy didn’t think of a way. One of the measures was to make all 5000 members judges.
Of course, this can maintain fairness to a certain extent.
After all, compared to 99 judges, it would be very troublesome for 5000 judges to conquer them all.
It is indeed not easy to influence 5000 people. The most important thing is that these people are not too short of money, so the expenses are naturally a bit high.
But this kind of fairness is only fair to a certain extent.
The 5000 members of the Film Academy seem quite large, but less than half of them can actually influence the review.
Just like those European movie programs, European judges always have a much greater say, even America, who opposes discrimination every day, is the same.
Local people always have more say than people from other places.
After quality is guaranteed, competition other than quality becomes the key factor that determines victory or defeat.
If you have a huge publicity tool in your hand that can be seen, heard or noticed by the judges at any time, you will be almost invincible.
Columbia’s strength in this area cannot be underestimated.
This is also the main reason why Su Zhe is willing to participate in the Oscars.
Columbia plans to give him fame, even if he does not succeed in getting an Oscar nomination, it is still a good gain, after all, he is still young.
The biggest problems with Su Zhe winning the award are: First, Su Zhe is too young, just 23 years old. Because at this age, many judges are unwilling to give the award directly to him, and the elderly always look at young people with contempt.
Second, Su Zhe is a yellow race. No matter how much they advocate every day, they are not allowed to discriminate against other races, but they will always favor white people in key matters. Unless Su Zhe is strong enough to crush him, it will be difficult to let him Others favor themselves.
Of course, ordinary people don't know these things. They will only see the various predictions of critics, the various effects on the Oscar red field, and the beautiful and gorgeous scenes.
These are just things they want the audience to see.
Everyone accompanied the audience to perform a play and sang a very "fair" Hollywood drama.
He's really good at fooling people.
Su Zhe naturally tried his best to fulfill his promise and produce a film that is qualified to be nominated, so whether it can win the Oscar is naturally a matter for Columbia.
He is just a support player, and the decision on this matter does not rest with him.
He can only try his best to make a perfect movie.
The first trailer for "The Shawshank Redemption" has been released, and the feedback has been very good.
At this time point in 09, there are many different ways of publicity.
The trailer is also available on the website.
Many screenwriters and movie fans have expressed their expectations. After all, Su Zhe's "Run Lola Run" shows his directorial ability for all to see. As for "The Shawshank Redemption", just watching the trailer is enough to see that the quality is very good.
Coupled with the Stephen King signature, this movie is even more worth looking forward to.
Although Stephen King is mainly famous for his ghost novels, a famous writer is a famous writer after all, and there is a lot of arrogance.
"We are very much looking forward to what kind of chemical reaction Su Zhe, a talented young director, and Stephen King, the most famous horror novelist, can produce? Will it produce a violent shock like a nuclear fission explosion, which will make us We’ll see,” Terra Star reported.
"Director Su's "Run Lola Run" brings us a real visual feast. We look forward to his cooperation with Stephen King." Netizens commented.
Of course, in addition to these, there are also some seriously risky posts.
"Obviously, this film is different from "Run Lola Run" and is not a director's show-off type of film, but a feature film structure. Our rising star director began to try to change his own style."
"In this movie, the style of "Run Lola Run" has disappeared. It is a completely new feeling. I wonder what kind of experience it will bring to our audience?"
Columbia Company's current situation has also begun to promote more vigorously, but due to various reasons, the schedule may still be scheduled around Halloween.
Although Su Zhe likes "The Shawshank Redemption" very much, he went there to win the Oscar from the beginning.
But after all, he does not want the box office of "The Shawshank Redemption" to fall to the same level as its previous life and become a box office failure.
After Halloween passed, it was already November, and besides, he didn't expect to get any awards at this Oscar.
After all, at his age, it is really difficult to win awards, so getting a few nominations is considered good.
Su Zhe can't control the operations of Columbia Company.
There is still a lot of time now, Su Zhe plans to leave everything and go back home, this time taking Emma with him.
"Emma, do you want to go back with me? Leave this country." Su Zhe asked with a smile.
"Yeah! Wherever daddy goes, I will go too." The baby's fat face looked so chubby that people couldn't help but want to pinch it.
"Okay! I'll go back with dad this time."
Su Zhe smiled and touched the little guy's head.
Anne Hathaway was waiting at Su Zhe's door with a smile.
She didn't plan to leave with Su Zhe. A few days ago, Su Zhe asked for some favors from Columbia and sent her to a crew.
It's a very good movie in Su Zhe's impression.
"You should act well here, hone your acting skills, and act in my movies in the future."
"it is good!"
Su Zhe drove to the apartment where Emma's grandparents rented here.
"Mr. Freeman is very sorry. I hope to take Emma to China. After all, I can't stay here forever." Su Zhe took a serious look at the meticulous gentleman in front of him.
"That's it, then I hope you will take good care of her." After the death of his son, Mr. Freeman felt that he had aged more than ten years.
Su Zhe became Emma's godfather under the watchful eyes of Mr. Freeman's relatives and friends.
Naturally, he is qualified to take her with him.
Su Zhe touched the little guy lovingly, and Emma looked at her grandpa carefully with her big eyes.
She was afraid that she and Su Zhe would be separated.
"Sorry to trouble you." Mr. Freeman didn't show much emotion, but Su Zhe could clearly detect a hint of sadness from the old man.
Mr. Freeman's wife looked at her granddaughter with tears in her eyes as she thought about her son.
"Emma, say hello to your grandparents. We will leave for a while and fly back immediately after the New Year." Su Zhe promised with a smile.
He also didn't want this cute little guy Emma to be away from his relatives for too long.
"Grandpa, grandma, I will come back to see you guys soon." Although Emma was a little afraid of being forcibly taken back by her grandparents, she knew that what she said at this moment would be most beneficial to her.
"Well, just come back and visit your grandparents when you have time." Mr. Freeman walked aside gracefully and made way for him.
"Director Su, I believe in my son's vision, and I believe in you. I will go back to sort out my son's inheritance and compensate him. 50% of our couple's inheritance will also be left to Emma."
Su Zhe said hurriedly: "I decided to take Emma in, not because of money."
Mr. Freeman smiled and shook his head.
"I know that you are a real big director and will never be short of money. Because of this, I am willing to hand over this property to you. When Emma grows up, I will give this property to you. All property will be handed over to her.”
Mr. Freeman has also recently gone looking for private detectives to investigate Su Zhe's affairs.
After all, my granddaughter is indeed very cute. There are some people with evil intentions in this country, and you really need to be wary.
(End of this chapter)
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