China Entertainment: Great directors start by winning actresses

Chapter 158 Appointment

There are only three situations in which audiences can enter the cinema.

The first is to take the initiative to see a movie promotion, feel interested, and walk into the cinema.

The second is the passive situation: I heard that my friend said that a certain movie was very good, so I went to watch it with other friends.

The last one is someone who just needs to watch a movie. I heard that the movie was pretty good, so I went to watch it.

Most of them are film and television critics or bloggers who are famous online.

With the industrialization process of Chinese films, the importance of publicity and marketing has become increasingly prominent.

For example, this year's hot and hot promotion is simply outrageous and bombarded to the point where my brain hurts.

The progress in publicity is very significant.

For the first time, with the changes and expansion of communication media, we have entered the all-media era, and everyone can do self-media.

The second is an increasingly strict and obvious professional and segmented attitude, with many detailed film analyses.

At the same time, film marketing has made great progress from awareness to practice, but the development is very uneven. Film marketing is different from film marketing. Only progress, improvement and enrichment of the industry chain can be achieved.

The most critical thing is that some film critics or some key nodes in the industry chain have unconscionably taken money and then brag about a garbage work, causing many viewers to pay for their random evaluations.

This needs to be truly unified in the end, so that the audience can truly watch a very conscientious and good work.

Since 08, China's movie box office has entered a period of rapid development. The box office growth has exceeded 30% every year, and the number of screenings in cinemas has also increased.

This is precisely the producer's perfect control of the film's heavy promotion and the range of offline moviegoers.

Film promotion has become a very important battlefield beyond the screen.

Only with enough publicity can I sell this piece of film at a good price for a long time.

Of course, there are some that are particularly attractive to fans, as well as the participation of some big directors and stars, which can also attract some movie fans to come and watch.

After all, it has past achievements, so it can still be believed.

The works created by the new generation of young directors are slowly changing the pattern of the Chinese film market, or in other words, promoting the change of the pattern of the Chinese film market.

However, this diversification of works that changes the pattern and market is still very immature to a certain extent, leading to some deformed diseases.

For example, after a certain movie suddenly becomes popular, everyone flocks to it and keeps making countless bad movies in this genre.

Moreover, the publicity method also pays more attention to the reputation of actors and directors, and even uses various scandals to hype up and attract attention.

Among them, Zhang Weiping, the most famous troll, is definitely the best at attracting and provoking wars. Then there is Feng Dapao, who will bombard certain people and actors every time a movie starts. After a long time, everyone knows This is his routine every time he releases a movie.

Su Zhe can be considered to have his own career now and is quite famous.

With the background of these two Hollywood movies, and the fact that these producers had their own channels for film promotion and distribution in those years, he basically didn't worry too much.

A Hollywood Oscar-nominated director, this reputation alone is enough to make him very popular with mainland audiences.

Don't ask, just ask: In recent years, people still trust people who have become famous in foreign countries.

"Sister Yuxia, we need to recruit some more people for the TV series, and those producers and screenwriters are definitely not enough by myself. To develop a large company, we still need enough manpower. .”

Su Zhe picked up the tea on the table, took a sip and said casually.

Zhang Yuxia also smiled bitterly, shook her head and said, "It's not like you don't know, Su Zhe, it's really hard to find someone as talented as you."

"It's not that we don't recruit people. Our stalls are now open, but there is still a certain problem with funding. If the stalls are too big, the company's capital turnover will not be able to meet, and big problems will arise."

Su Zhe put down the report in his hand and pondered for a while: "You don't have to worry about Sister Yuxia's funds. I will inject another 3 million yuan into our company by next year at the latest."

It is now 09, and money at this time is still quite valuable.

Su Zhe opened his mouth and it was 300 million. If he were outside, most people would think he was bragging.

The expressions of the people in the meeting office were quite complicated. They were all young people. Why were you so showy?
And how much money do your other companies have?
Injecting 300 million yuan casually is simply outrageous.

Some of them are even much older than Su Zhe, and some of the experienced ones are almost forty or fifty years old.

When Su Zhe said this, he immediately looked at the balance in his bank card in shame.

I couldn't help but sigh.

He is indeed a poor man, otherwise, why would he work for a real genius?
If it weren't for the fact that the current time was really inappropriate, Su Zhe would have wanted to produce a variety show that looked like a phenomenon.

Although he would definitely not do it himself, it does make money and can be easily mined.

And in the end, you can sell the copyright abroad and make a lot of money. Su Zhe also noticed inside the office. The eyes of these senior executives at the meeting flickered.

He smiled and said: "Sister Yuxia, have you forgotten? I once told you that I also made a lot of money abroad. After all, the copyright fees for the books I wrote were a huge number. "

"You don't have to worry too much. You can do it in a big way. There are overseas companies doing blood transfusions. You don't want to have to worry about those small numbers."

Grass! Why is the gap between people so big? This is the inner thoughts of all the senior leaders here.

As a well-known director, his film shooting technology is quite mature and considered top-notch, and he still has time to write novels.

How many hours are there in your day? It won’t be 48 hours, right? Why do you spend so much time studying?
They were complaining crazily in their hearts and looking at their genius boss with strange expressions.

The first brother in the company, King Kaikai, originally liked reading novels and was very interested in this aspect. He couldn't wait to ask Su Zhe.

"Director Su, what novel did you write in China? Tell us about it." His eyes widened and he looked at Su Zhe with curiosity.

The same goes for Zhao Liying next to her. They are all very curious about the novel written by Su Zhe.

Su Zhe smiled and said, "You probably don't know about the other parts. I don't know if you have read the book The Hunger Games."

King Kaikai looked a little confused. He had indeed never heard of it, which was normal. He usually just read some cool novels on Dianniang.

It’s totally normal if you haven’t heard of it.

After all, domestic people rarely pay attention to foreign things.

The ranking of The Hunger Games has been rising since Su Zhe released it. The current ranking has reached No. 5, and it will surely be spread to China soon.

Tonight's meeting gave Tai'a Media Group and other senior executives an earth-shattering shock.

It should be said that it was not such a huge shock. I didn't expect that my boss was such a talented novelist.

Not only is he very good at making movies, but he is also the best at writing novels. No wonder the movies he makes are so beautiful and everyone is willing to pay for them.

This is the unique storytelling extension of the novel author, which is still very helpful for the film.

It's much better than those inexplicable and confusing movies.

At least the general public is willing to pay for this kind of movie.

Su Zhe couldn't help but smile when he saw the group of senior executives discussing together, and then fell into deep thought.

If Su Zhe was willing to aim at getting rich, he would never choose the film and television industry.

You can invest in those huge apps or US stocks, and find ways to buy penguins or invest in ponies.

Go invest in an old horse that is starting slowly and wait for the dividends.

The film and television industry may seem like huge profits, but in fact it is very uncertain. People who really want to start a business will never be willing to invest in this industry.

However, since he was reborn for a lifetime, he naturally wanted to live happily, so Su Zhe was willing to devote himself to this industry.

The ordinary life in his previous life left him with a very restless heart, so he chose the film industry, so he also chose to be surrounded by beautiful women.

However, he is contradictory as a whole. Men are possessive, which prevents him from getting rid of him. He can be said to be sentimental, but he is definitely not a scumbag.

Regarding this kind of thing, it is a matter of benevolence and wisdom.

Su Zhe saw off Lin Yoona early the next morning.

Su Zhe quickly rushed to the company and continued busy with the post-production of the movie.

As for the post-production of the TV series "My Love from the Star", Su Zhe chose to hand it over to CJ Entertainment.

After all, CJ Entertainment still has everything that is more suitable for producing idol dramas of these idols.

When the time comes, you can supervise it and make it into versions in various languages.

The post-production of "Those Years" has basically been completed. Su Zhe has been working hard these days to complete the production of "Those Years" as soon as possible.

He is like a spinning top being chased by others. In addition to enjoying himself, he completely dedicated himself to the film career.

The release date of "The Girls We Chased Together All Those Years" was set by Su Zhe as July 7st, which happened to be during the summer vacation.

In 09, the summer vacation schedule was still a very good schedule.

Good movies in the same period include "Nightclub", "The Overheard", and "Ouchi Rei Ling Dog". However, these three movies are all movies in late July, and there is only one movie in early July, and that is "Searching for Jackie Chan".

(End of this chapter)