China Entertainment: Great directors start by winning actresses
Chapter 222 Wild Lioness Scarlett
Chapter 222 Wild Lioness Scarlett
Vin Diesel thought for a while and said, "Then exclude her."
After the meeting, Vin Diesel and David Ellison left the office together.
As they entered the elevator, David Ellison suddenly whispered surprising news: "Jessica Alba found me."
Vin Diesel started his BMW, drove out of Universal Studios, and drove quickly towards Santa Monica.
However, his thoughts couldn't help but drift to what David Ellison just said. The appearance of Jessica Alba did surprise him.
Back then, Jessica Alba had filmed "Dark Angel" produced by James Cameron, and later became somewhat famous in the "Fast and Furious" series of movies.
However, she offended too many people in the circle because of a mistake, which led to her current situation.
Vin Diesel couldn't help but wonder, is she pitiful or is she bringing it upon herself? This question made him a little confused.
However, Vin Diesel quickly came to his senses.
When Vin Diesel's car drove through Santa Monica Square, he noticed a large number of people gathered in the square, with huge posters hanging, which seemed to be promoting a certain movie.
Unlike those arrogant people, Su Zhe's success is not accidental.
Aiming to explore the concept of dream sharing.
The machine pattern on the front of the T-shirt is a core prop in the movie - a "dream machine" that allows users to enter other people's dreams.
Talent never means anything in this world, and Vin Diesel knows this.
In the second stage of viral promotion, the key is to find the right angle and use it cleverly.
The distribution of T-shirts and mysterious boxes began as early as last year's San Diego Comic-Con.
The QR code on the back hides a website. This website is the instructions for using the "Dream Machine" and is also the first changing website for "Inception".
As one of the commercial centers in the Los Angeles area, similar events are often held here, so Vin Diesel didn't pay too much attention. He stepped on the accelerator and quickly left the Santa Monica Commercial Plaza, leaving only the motor behind. Roar.
At the same time, some media reporters and practitioners received a mysterious small box containing a spinning top and a USB flash drive.
Some people even got special T-shirts from publicists, with a strange machine pattern printed on the front and a QR code on the back.
People gather here in anticipation of this movie starring Su Zhe and Leonardo DiCaprio.
He had worked with Jessica Alba and knew she wasn't completely arrogant.
In order to make the video more realistic, Su Zhe even participated in the filming himself.
However, this huge roar did not attract people's attention, because all eyes were focused on the promotional activities in the square.
The website is called "What is Dream Sharing?"
In this way, the audience can understand the key features of the film before watching the movie, making it easier to understand and accept it during the movie watching process.
Both Columbia and Miss Milady knew this, so they had to implant the concept of "dream" deeply into the minds of the audience.
However, the golden screenwriters are all millionaires, but those people have trouble even eating.
These lucky people were naturally very happy, but little did they know that these souvenirs were just part of a huge viral marketing plan for "Inception."
He randomly pulled out a few people from the screenwriters of the Writers Guild, and their level may not be much worse than those gold medal screenwriters.
With this in mind, Columbia's marketing team adopted a unique strategy.
However, grasping this balance point is not easy.
It turned out that this was a promotional event for the high-profile movie "Inception."
They did not choose to start with the plot of the film, but focused on several core concepts in the film: dream exploration technology, dream experience of suspected criminal behavior, contact between the brain and the crime scene, and the philosophical thinking that "dreams are the true self."
He knows that in the Hollywood world, talent is important, but more important is how to realize your talent.
Shaking his head, Vin Diesel's thoughts returned to Jessica Alba.
Vin Diesel has seen Su Zhe talking to other people from a distance, and his approachability and humility are impressive.
Hollywood has never been an unscrupulous place. Those who think they are talented and unruly will eventually stand out.
Many films fail to properly handle this problem during the promotion process, causing the audience to know the film well before watching the film, thus losing the excitement and mystery during the movie.
Through the promotion of these creative points, the team successfully stimulated the audience's curiosity and anticipation, creating a strong atmosphere for the film's release.
A movie that cannot be understood by the audience is difficult to like. This is one of the most basic laws of the film market.
This is reality, talent needs to find a way to be monetized, otherwise it is worthless.
The scale and impact of this viral marketing campaign made people's expectations for "Inception" even higher.
The marketing team of "Inception" and Miss Milady reached a consensus at the beginning of their cooperation: the viral promotion of the film needs to be carefully controlled and balanced, so that the audience can have a certain sense of familiarity with the film, but not All contents of the film are fully revealed to ensure that the audience can still feel fresh and mysterious after watching the film.
In addition to those creative viral websites, publicists also crafted a video in which Su Zhe interviews dream scientists, delving into the science of dreams and the principles of crime.
However, even with the protection of James Cameron, he cannot do whatever he wants in this circle.
Top talents like Su Zhe are rare in the industry.
The top is a crucial prop in the movie, closely connected with the storyline.
Additionally, Inception has a viral website whose address is hidden in street posters.
Although Vin Diesel did not pay too much attention to this event, he also realized that this movie will set off a craze in the days to come.
The short film achieved excellent results and successfully aroused netizens' strong interest in the dream technology depicted in the film.
They began to wonder whether this technology might be possible in the near future.
The Colombian media also keenly seized this opportunity and carried out a series of popular science propaganda, closely linking this topic with the film and pushing it to a climax.
The third stage is about winning by surprise. However, perhaps inspired by the early publicity results, the marketing team of "Inception" was too aggressive in the subsequent viral marketing of dream technology.
Unfortunately, the subsequent viral publicity was not as effective as expected.
Netizens seemed to lose interest overnight, mainly because the technical content was too technical and obscure.
At the same time, the viral marketing of "Inception" in the later period was too frequent, which made netizens feel overwhelmed, which in turn caused a sense of boredom and exhaustion.
This shows that in viral marketing, it is crucial to find the right balance and rhythm to avoid over-promoting and offending your audience.
The key to viral marketing is to stimulate interest in others, because without interest, no matter how many methods are used, it will be in vain.
After realizing this, the marketing team of "Inception" quickly adjusted its strategy and changed the promotion angle of the film.
They extended their marketing activities from online to offline, spreading across major cities in the United States such as New York, Los Angeles, and Chicago. Giant posters covered streets and landmarks, and held various activities to interact with the audience.
These giant posters and events create an illusion for viewers that the scenes in the film are coming to life.
These posters are mainly divided into two types: super special effects posters and dream-stealing technology display posters. Both types of posters are designed to be visually impactful and perfectly fit the promotional theme of the film's later stages.
Through this series of offline activities, "Inception" successfully attracted the attention of a large number of audiences and created a strong atmosphere for the film's release.
This once again proves the importance of flexibly adjusting strategies and accurately grasping audience interests in marketing activities.
On the other hand, Su Zhe also paid special attention to website promotion. From the moment the film entered the filming stage, the website used numerous publicity techniques and viral marketing methods.
However, these means are only tools and not ends. When used properly, they can often get twice the result with half the effort. However, the final success or failure of the film still depends on its own quality, not the success of marketing.
As Su Zhe said, viral marketing is interesting and effective, but if the video itself is not strong, then no matter what you market online, you will not win the love of the audience.
In terms of media promotion in the United States, "Inception" received overwhelmingly positive reviews.
The major media gave the film high praise without hesitation, with words of praise such as "incredible masterpiece" and "perfect miracle" constantly heard.
The film's subconscious, Bruydian, and Jungian theories, as well as its wonderful action and emotional impact, have been highly praised by the media.
A critic from ACN commented: "The details of "Inception" are very complex, but the film has an emotional logic line that drives the plot, and there are many passionate and moving action scenes."
"It perfectly blends the subconscious, dreams, and multi-layered discussions to become an unprecedented psychological action classic."
"In every conceivable scope, it is done perfectly and brilliantly. As you can imagine, Su Zhe is really a visual master and a master of technique."
"He uses many cinematic metaphors to confidently guide the audience and touch their hearts."
The Hollywood Entertainment News reported that ""Inception" has made Su Zhe a leader among science fiction film directors."
"This extremely complex yet fascinating sci-fi dream journey is definitely the most blockbuster movie of the year, bar none. It is the most powerful king of the summer."
"This movie makes Su Zhe become a leader in science fiction movies. After watching this movie, you will feel completely exhausted, and your brain is constantly working to analyze various details in the movie."
Frank's "Variety" commented: "If the function of movies is to share with others, then Su Zhe is definitely the best and most creative master of dream sharing in Hollywood."
"'Inception' is a very clever movie, rich in details and intricate plot, which can lead into a subconscious maze."
"Director Su Zhe created a surrealistic thriller world, which is somewhat similar to Jungian theory, but it poses a very big challenge to the audience on multiple levels of reality and unreality."
"The appeal of Su Zhe, Leonardo and Scarlett has made "Inception" one of the most popular films this summer."
The newspaper further commented: "If "Inception" is a metaphysical problem, it is also a special metaphor."
"He deliberately created a real illusion, making us obsessed with it, unable to distinguish reality from fiction, confusing our minds, and forming a lasting impact in people's consciousness. It successfully surpassed "Avatar" plot."
Empire Metropolis Daily commented: "This film is like another version of "The Matrix", with its exploration of physics, wonderful various actions, impactful emotions, and Leonardo's very captivating... The surprising performance is addictive. ”
"I wonder if Leonardo can win the Best Actor Oscar this time with this movie? This is a brand new attempt for Su Zhe's movie."
Not only did the media praise "Inception", many directors and producers who have watched the film also praised the film in interviews.
Except for those old academics who were very dissatisfied with Su Zhe, others were very tolerant of Su Zhe.
After all, this movie did make history.
George Tamison said in an interview: "I think this movie is absolutely unreserved and can be said to be a perfect movie."
"Inception has become one of the best big-budget movies of the year, and arguably one of the best movies of the past five years."
Even Su Zhe's previous film "The Shawshank Redemption" cannot compare with this movie.
It is a perfect 3D IMAX special effects movie and a wonderful action movie with excellent special effects.
Hans Zimmer's score is also excellent, the action scenes are very dense, and the storyline has an emotional impact.
This is Su Zhe's most outstanding movie after filming "The Shawshank Redemption". "
Francis Coppola also praised: "When watching "Inception", you must follow the rhythm of the film. If you don't pay attention, you will get lost in the film and in the maze created by Su Zhe."
"The film is like a complex maze, leading the audience to wander through a real dream.
You can't tell whether this is a dream or reality.
It explores not only dreams but also the many realistic renditions of filmmaking. "
After the film's first day of release, many of the industry's biggest names were guided by Columbia's generous red envelopes.
Reasonable and compliant judgments were made on the film, which greatly promoted the film's promotion.
Facing CNN's camera, Quentin Castino commented: "'Inception' is a masterpiece, a truly eye-catching blockbuster."
"Su Zhe has never failed, but this work is definitely a miracle."
“As a first-time director, he’s an absolute genius.
"Inception" sometimes feels less like a movie and more like a real other world.
The screen of the film seems to show the dream in your mind, and the 3D IMAX technology blooms perfectly.
In today's Hollywood, such an existence is absolutely incredible.
I loved every moment of the dream.
Su Zhe understood this deeply. "
His friend Rob Fried Kidman also thought the film was excellent.
He said: "Every minute of 'Inception' is very fascinating, and you are a bit like Freud in the movie, or closer to another psychologist."
"This film is a perfect blend of artistic and commercial elements, with a clever structure that makes it enjoyable to watch."
"Su Zhe is a director who balances business and art very well. The action scenes, ski chases, missing fights and super special effects are almost perfect."
Ordinary movie fans who have watched the movie are full of praise for "Inception". The movie's high reputation spread like a virus, spreading on the Internet and among relatives and friends of movie fans.
Some fans said: "The appearance of "Inception" has made those who disdain Chinese movies shut up."
"This is a true masterpiece, an extraordinary movie from that magical eastern country."
"It starts out like a James Bond hacker movie, and then you get a lot of influences from blockbusters like Blade Runner and The Dark Knight."
"But "Inception" also has its own charm. Su Zhe created a real dream world, guiding us into it and immersing ourselves in it. This is probably the greatest enjoyment that a movie can bring to people."
"The success of "Inception" lies not only in its fascinating plot and excellent production level, but also in its ability to completely immerse the audience in it, forgetting the boundaries between reality and dreams.
This is also the brilliance of Su Zhe as a director. He has successfully constructed an imaginative dream world that allows the audience to resonate with it and enjoy the endless fun brought by the movie.
At the same time, "Inception" also proved to the world the strength and charm of Chinese films, winning more respect and recognition for Chinese films on the international stage. "
Although "Inception" has received high praise from movie fans and critics, some media have expressed concerns about its market prospects.
They believe that Su Zhe may have too much faith in the audience's understanding, which may cause embarrassment at the box office, because too many people are accustomed to watching popcorn movies easily and are not willing to use their brains to understand complex plots.
(End of this chapter)
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