China Entertainment: Great directors start by winning actresses

Chapter 330 Cute and proactive Xiaoju

This figure not only makes "The Martian" a leader in the global box office, but also makes it stand out among the movies of the same period, making it a well-deserved box office champion.

The success of "The Martian" is not accidental. Its wonderful plot, outstanding cast and excellent production standards have won it the love and recognition of the audience.

Since its first day of release, the box office has soared, and many cinemas have even allocated most of their screenings to "The Martian", which also indirectly reflects its market influence and the enthusiastic response of the audience.

Recently, some cinemas have faced some rather tricky regulations, which has caused them quite a headache.

However, amidst these difficulties, 3D theaters and IMBX theaters are almost always packed and have become a popular choice for audiences.

Some cinemas even took this opportunity to sell 3D glasses directly, bringing in a considerable amount of extra income.

Previously, competition from Hollywood blockbusters had brought considerable pressure to cinemas, but all of this seemed to have disappeared under the strong publicity of "The Martian".

This science fiction blockbuster has attracted a large number of audiences with its wonderful plot and visual effects.

With the continuous investment in publicity and promotion costs, as well as the spontaneous promotion by self-media and movie fans, the entire social media and public topics are almost occupied by "The Martian".

Both the Internet and print media are competing to report on the box office performance and records set by "The Martian".

Meanwhile, other films that began to be released in late June and July, even though some were released less than 6 days ago or were just released, have barely received any attention.

Today, the publicity and promotion arena is almost entirely occupied by the science fiction blockbuster "The Martian".

It is worth mentioning that the production cost of "The Martian" is as high as 3 million yuan, which is a real investment.

If it were any other company, they might exaggerate and claim that the production cost was as high as 6 or 7 million. Even some unscrupulous companies would dare to claim that the production cost was 10 billion.

In terms of publicity and promotion costs, Tai'a Media and China Film Group invested a huge amount of 100 million yuan without hesitation. This move demonstrated their firm belief in the success of the film.

With the overwhelming publicity campaign, the high quality and good reputation of the film quickly captured the market, and other films were almost unable to compete with this torrent.

The close cooperation between Tai'a Media and Weibo is nothing new. Since a few years ago, Tai'a Media and its celebrities have entered Weibo to seize the high ground of social media.

Nowadays, both the Weibo homepage and the TV drama hot word video homepage are filled with promotional videos and advertisements for this movie, forming a powerful publicity storm.

The film's creative team, such as Su Zhe and others, also devoted all their efforts to the film's promotion.

Their schedule is packed, from exclusive interviews with TV stations and the four major portals to various events and roadshows in cinemas, they hardly have a moment of rest.

In order to better promote the movie, Su Zhe even had to extend the roadshow time to meet the needs of more audiences.

The distribution department, publicity department, and public relations department of Tai'a Media and China Film Group have recently entered a high-intensity working state.

Staff from the three departments took turns working overtime throughout the night. The office was filled with the sounds of keyboards, discussions and phone calls, interweaving into a busy symphony.

Every day, they need to closely follow the latest developments of the movies and compile and update box office data in real time.

Whenever a movie is released, it is the busiest time for the company.

Major media outlets have also keenly captured the enthusiasm of this film market and have taken action to prepare various press releases and subsequent interview plans.

Media outlets across the country are also very busy, hoping to report news about the film as soon as possible to attract more readers and viewers.

A hit movie is undoubtedly a grand feast.

This feast does not only belong to the production companies, which have reaped rich box office and reputation; it also belongs not only to the cinemas, which have kept the seats full and the box office rising steadily.

At the same time, this is also a feast for the media.

As the popularity of the movie continues to rise, related news and reports have sprung up like mushrooms after rain, bringing a large amount of traffic and attention to the media.

Traffic is money for the media. In this digital age, traffic is the lifeline of the media.

Therefore, when a movie becomes a hot topic, the media will report and promote it at all costs.

They are willing to let reporters work overtime 24 hours a day just to get the latest news and exclusive reports as soon as possible.

When the movie was being released in full swing, the cute little Ju Jingyi took the trouble to find out from the crew that Su Zhe was free and came over.

"Director Su, can you take care of me?"

The cute little Ju Jingyi took Su Zhe's hand and placed it on herself.

Su Zhe felt it and said honestly: "Don't worry, as long as your performance is not too bad, I will definitely give you enough traffic!"

Ju Jingyi blushed. Su Zhe was really rubbing her too aggressively.

Ju Jingyi whispered: "Director Su, you really like me hanging on you, can you..."

Su Zhe's eyes lit up: "Xiao Ju, you understand me very well."

"Director Su!" Ju Jingyi's face became redder and redder.

"...Ah...Director Su, it hurts...be gentle."

After a night of fierce fighting, the little guy who tried his best to please Su Zhe was really lovable.

early morning.

Ju Jingyi was woken up by Su Zhe's morning exercises.

At first she thought she was having an erotic dream.

As I was doing it, I found that this erotic dream was too real.

It feels like there is really an extra hard object inside my body.

After she opened her eyes, she immediately realized that there was someone on her body. And he was still greeting her with a smile: "Xiao Ju, wake up."

While saying hello, Su Zhe didn't forget to do morning exercises.

People who love to exercise will never have bad pregnancy energy.

Ju Jingyi's rationality quickly came online, and what happened last night when Director Su helped her see the truth about the entertainment industry immediately came to her mind.

At the same time, the physical sensations also emerge.

Ju Jingyi was a little helpless: "Director Su, we didn't go to bed until two o'clock. You recovered too quickly."

Su Zhe coughed lightly and said seriously: "It's already seven o'clock, it's not early, Xiaoju, the morning is the most important part of the day."

"By the way, Xiaoju, how are your studies going recently? I found a teacher specifically for training!"

Su Zhe asked as he accelerated.

Just now, Su Zhe made someone's throat so uncomfortable that it made him choke and cry.

Since he has eaten the other person, he will still be responsible.

Hearing Su Zhe say this, Ju Jingyi's face lit up: "Thank you, Director Su."

Su Zhe waved his hand: "You passed the interview with your own efforts, no need to thank me."

In fact, in the entertainment industry, even if you are willing to risk it, there may not be a good result. But Su Zhe is not the kind of shameless man.

He still believes that there will be rewards for every effort.

From this perspective, Ju Jingyi is lucky.

At least she didn't pick the wrong person.

Suddenly Su Zhe's cell phone rang, and Su Zhe signaled Xiaoju to continue eating the lollipop.

Su Zhe said to Da Tiantian on the other end of the phone: "Tiantian, what's the matter?"

"You were on TV yesterday playing with your little sister?" Da Tiantian said angrily.

Su Zhe was a little surprised: "What? Hiss!"

Ju Jingyi bit it lightly playfully.

Su Zhe slapped the little girl's head in annoyance.

"Look for yourself, I sent it to you." Su Zhe hung up the phone and opened the link sent to him by Da Tiantian.

Then his expression turned strange.

"Director Su, what's the matter?" Ju Jingyi asked timidly.

"It's okay, just a small problem."

Su Zhe glanced at Ju Jingyi and didn't bother to ask if she had sent someone to wait.

He called Da Tiantian back directly.

"It wasn't me, and there's nothing wrong with me, so why would I get myself into trouble?"

"Then how did the reporter even take photos?" asked Da Tiantian.

Su Zhe stood up, walked to the side, exhaled, and cursed in a low voice: "I don't know how long the bastard has been squatting on me, it's obviously not just one or two days."

"It's really not you? Where are you now? Are you with Ju Jingyi?"

Da Tiantian asked, "The reporters took pictures of you and her entering the hotel." Su Zhe turned around and looked at Ju Jingyi again.

Without answering Da Tiantian's question, Su Zhe said directly: "Don't worry, I will take care of this matter."

"It's already on the hot search, how are you going to deal with it?" Da Tiantian frowned and asked, "Even my dad called me. You just did a sensitive program, I guess you're going to be in trouble."

Su Zhe: “…” He did run into some trouble. Reporters did a special report saying that Director Su was extremely romantic and had sexual relations with an underage girl.

Damn, can't you check whether Ju Jingwei is already an adult?

It would be fine if it was just fabricated news, but the key point is that the reporter also included photos.

The key lies in the photos of Su Zhe and Ju Jingyi.

Photos of Su Zhe and Ju Jingyi.

Reporters took photos of him and Ju Jingyi entering and leaving the hotel at the same time.

Just last night.

This report was probably rushed out overnight.

Fortunately, although Su Zhe and Ju Jingyi entered the hotel together, their actions were not intimate, so we cannot conclude that they were in that kind of relationship.

Su Zhe remained calm and rational, and said calmly: "As for the gossip, we might as well go with the flow and turn it into hype.

I have already reached an agreement with her and she will join the variety show "Dreaming in Entertainment Circle".

Tiantian, please come and participate in an episode as a flying guest. I believe your joining will bring more highlights to the program.

I will ask Bilibili to get involved and hype it up, which will not only increase the popularity of the show, but also keep the topic going.”

He added: "It's not a big deal. After all, I'm not Wen Zhang, who is married but misbehaves, and I don't even have a girlfriend in name only.

Cheating after marriage is indeed an act that challenges secular values, while being romantic when single is considered normal by many people.

The public's attitude towards these two situations is significantly different, which is one of the reasons why Su Zhe resolutely refuses to get married or have a binding relationship.

He thought that as long as he remained single, being romantic wouldn't be a problem for him.

After hearing what Su Zhe said, Da Tiantian gradually felt relieved.

However, she was still a little confused about the "Bilibili" mentioned by Su Zhe, so she asked: "Are you saying that Bilibili should continue to hype this matter?"

Su Zhe nodded and replied, "Of course, the more you suppress the heat of this kind of thing, the more guilty you appear.

If we cooperate in the hype, the audience will not believe it. I have seen this kind of routine, so I know how to deal with it. "

He seemed confident and said to Da Tiantian: "Don't worry, it's not a big deal. I'm a single guy, so what's wrong with a few rumors?"

Da Tiantian couldn't help laughing after hearing this. She teased, "You are a single dog, but you are always surrounded by so many beauties."

Director Su is also a very philanthropic man.

However, he has only won Ju Jingyi on this show so far.

And it was the other party who hinted at it first.

Da Tiantian also heard Su Zhe's subtext: "So you took Ju Jingyi down, and the photos of you and Ju Jingyi entering the hotel were all real."

Su Zhe coughed lightly: "You said this, not me."

"Scumbag."

"You may not believe it, but I am actually passive."

Su Zhe said.

Da Tiantian stared at Su Zhe with eyes wide open, her heart filled with speechlessness: "...I have never seen such a shameless scumbag."

She decided not to waste any more words with Su Zhe, turned around and left, saying, "Goodbye, you big scumbag, now you're playing with little sisters!"

Su Zhe didn't care about Da Tiantian's reaction. He shrugged and thought to himself, "It's no big deal."

He knew his own lifestyle and attitude, and believed that a real man would never give up the entire forest for a tree, no matter how lush and green the tree was, and could keep him living off it for the rest of his life.

Then, Su Zhe made several phone calls to the person in charge of Bilibili and began to plan marketing to hype up his own scandals in order to attract traffic for the upcoming recording of "Dreaming in Show Business Circle".

He knows that in this circle, traffic and attention are everything.

After several consecutive phone calls, Su Zhe felt satisfied. He believed that this hype would successfully attract more viewers to the show.

(End of this chapter)