We are all reborn, who wants to be the richest man?

Chapter 212 The Rise of the Arctic Ocean
In the courtyard in Dongcheng, the capital, a young man ran in hurriedly early in the morning and entered a main room in the middle courtyard.

At this time, the owner of the house had obviously just finished breakfast, and the table had not yet been removed. There were rice porridge, pickles and white flour buns on it. From this, it could be seen that the living standard of this family was good.

"Dad, the supply and marketing cooperative is still out of stock. Not only me, but many people are asking about it. There is a lot of noise outside the supply and marketing cooperative."

The one who spoke was the young man who just ran in. As soon as he finished speaking, he sat down on the table, picked up a bowl of porridge and started drinking it. Apparently he got up early and ran out without breakfast.

"Where's the wine? Didn't I ask you to buy some wine?"

The head of the family, who was sitting on the main seat, frowned and asked when he saw his eldest son coming back empty-handed.

“Dad, you don’t know that because of the shortage of soda, the sales of liquor have surged.

There was a queue, and I guess I had to wait until noon when it was my turn.

I haven’t had breakfast yet, I’m going to take a look after dinner.”

While pulling the boy into his mouth, he described the situation outside to his father.

The young man's words made his father angry. "I just know how to eat. How can I die if I skip one meal? When you finish eating, you will not know where the queue will be."

"Dad, tomorrow is the New Year's Day. The whole family will come over then. I have prepared all the dishes. I can't be without drinks by then, right?" The woman on the side also became anxious.

"What do you think is wrong this year? Arctic soda has not been seen on the market for more than two months.

It doesn't matter in normal times, but not during the Chinese New Year, and now it's so hard to even buy drinks.

Our dad only has this little hobby, and even if there is no soda, he still says that if he doesn’t even have wine, he probably won’t be able to eat well tomorrow.”

This is the law of the market. It is the peak sales season. If the supply of a product is small, the corresponding sales volume of the same product or similar products will increase sharply.

Now is the best example. The favorite soda among the people in the capital is no longer available. Will those who know how to drink but don't drink soda choose to drink when they can't buy soda? This is for sure.

Other brands of soda? Don’t be ridiculous, Arctic Ocean has not opened up the national market, let alone other brands. Now they are all fighting on their own.

If a city's local soda sales cannot keep up, there is no way around it but to wait.

In the small New Year, whether you are home or visiting relatives, drinking wine is indispensable if you have some conditions. This is the peak sales season.

Seeing his wife nagging her endlessly, his father also got upset and shouted loudly, "Okay, what's the use of talking about this now? No matter how much you say, you can't talk about the drinks?"

"Dad, you and Uncle Li have such a good relationship, wouldn't it be nice to ask him for help?
He is a worker at the Arctic Ocean Factory. This shouldn't be difficult for him, right?

Goods are in short supply in the Arctic Ocean now, and you can exchange them for a few more bottles, which can be said to be killing two birds with one stone."

"Yes." After hearing what her son said, the woman slapped her thigh. "The boss is right, go find Lao Li."

I really forgot all about this when I was riding a donkey looking for a donkey. Dad, you can go talk to Lao Li later."

When he heard that he was looking for Lao Li, the man resisted and hesitated.

Naturally, the daughter-in-law noticed it and frowned and asked, "Dad, didn't you quarrel with Lao Li? That shouldn't be the case. Who doesn't know around here that you two are close brothers, closer than real brothers?"

"That's not true."

When she heard that there was no quarrel, the woman was relieved and asked, "What's going on?"

"Hey, Lao Li has been too busy in the past month or so. He has worked intense overtime every day and has lost a lot of weight. I heard him say that he doesn't even have enough time to sleep every day.

If I go to trouble others at this time, I always feel bad."

The woman understood and nodded, "That's right, he will definitely not reject you. It won't be bad if something happens then."

The woman is not afraid of anything else, but she is afraid that Lao Li will be caught stealing something at the request of her man, which will affect his work.

If it's normal, even if I take it and get caught, the most I'll get is a criticism.

Things are different now. Everyone knows that Arctic Ocean has introduced foreign investment. When wages were raised at that time, many people were envious.

If the other party loses their job because of this, their family will probably feel guilty for the rest of their lives.

The current pay at the Arctic Ocean Factory is truly unparalleled in the capital. Not only do overtime workers have to take care of meals at noon and evening, but they also have meat for every meal. Every day is almost in time for the Chinese New Year.

It was said that a few thousand people had gone out for recruitment a month ago, but unfortunately there were only 500 people available.

It is said that it will be expanded after the year, and many young people who are unemployed are just trying to do it.

Seeing that it didn't work with Lao Li, the whole family fell silent.

Finally, the man sighed, "Let's do this. I'll take some money to go to the Pigeon Market later. I have to buy some liquor when I come back. I can't make our father unhappy with this visit, right?"

"It can only be the". The woman nodded and said, getting up to get the money.

"Laowang, Laowang". As soon as the woman here walked to the door of the inner room, a series of shouts came from outside, and she also recognized who it was.

"His dad, is Lao Li here? I hear the voice is him."

Lao Wang nodded and said, "Yes, that's him. I didn't expect that he would have time to come over today. It's still early in the morning."

Lao Wang said and walked out. When he came out of the door, he saw a middle-aged man pushing a bicycle under the steps. There was a push of things hanging on the handlebars. There was also a box on the back seat. It wasn't his ferromagnetic Lao Li. who.

"Lao Wang, come here and help me quickly. I can't lift the car ladder while holding on to the box behind me."

"Oh," Lao Wang hurriedly walked over, not forgetting to call his eldest son, "Boss, stop eating, come out and help."

"Oh, here we come" came the response from inside the room, and then the boss ran out and took the box off the back seat.

Lao Wang also picked up the things on the handlebars and said, "Let's go, we will take you to the backyard."

"Why are you sending it to the backyard? I got this for you." As he said this, Lao Li started up the car.

"Ah" Lao Wang looked at the things in his hands and thought he heard wrong. Although these days are not like those in previous years, no one is rich, and even if they give gifts, they don't give so many.

"What are you doing standing there in a daze? Take it in." After speaking, Lao Li patted the shoulder of the stunned boss and motioned for him to move in.

How dare you, boss? He looks at his father and doesn't know what to do.

"Lao Li, is there something wrong with you? If you have a disease that can be treated, just tell me if you don't have money."

Lao Wang had already begun to think wildly, staring at his old brother, as if trying to tell something from his face.

"What are you talking about? Curse me?" Lao Li said angrily, and then laughed, "You are overthinking, go in first, and I will tell you later."

Lao Wang saw that Lao Li didn't seem to be lying, so he decided to take the things in first.

In the living room, after Lao Li's explanation, Lao Wang's family understood what was going on.

It turns out that new equipment has arrived in the factory and is being debugged in the past two days, which has affected the work of some people.

Seeing that everyone is very tired recently, I simply took two days off as tomorrow is the New Year's Eve, and by the way, I distributed all the New Year's goods.

No, Lao Li and his son went to the factory early in the morning to pick up the new year's goods.

Because there were too many, and my relatives were all out of town, I thought of sending some to my old friends.

When I was short of food, I had to accept the kindness from the old Wang family. Now is the time to repay the kindness.

After Lao Li finished talking about their factory, the boss sitting at the table looked at Lao Li with envy and said, "Uncle Li, the treatment in your factory is really good. In one small year, you can catch up with what others have produced in two years."

"Hahahaha, who says it's not the case? Originally, the management staff of the foreign businessmen asked for more than one.

You will be fined for being late and leaving early. You must remove dust and wear a mask when entering the workshop. Various production regulations cannot be vague at all. If you make any mistakes, you will be deducted. Many people were transferred away at that time.

Now you are watching, how many people envy us and want to come back.

I see, there’s nothing wrong with being strict. It’s not like going up mountains of swords or seas of fire. Once you get used to it, you won’t find it troublesome. The key is that it’s really efficient.” After nagging a few words, Lao Li didn’t even bother to drink water. stood up again.

"Okay, I have something to do when I go back, so I will go back after I give you my things."

Looking at the things on the table, Lao Wang hurriedly stopped Lao Li and said, "Lao Li, I understand your idea, but this is too much and I can't take it."

"Old Wang, you treat me like an outsider, don't you?
How did you help me back then? If you do this, we will have nothing to do with you in the future.

Besides, I’ll give you a small half, if there’s anything I can’t accept.”

Lao Li said angrily with some dissatisfaction, looking unhappy at the old brother's rejection.

"But, but".

Old Wang wanted to say something else, but was blocked by Old Li. "Okay, that's it. I'll go back if I have something else to do. Man, don't be too nagging."

After speaking, Lao Li walked out, but his arm was caught before he took two steps.

Turning around and looking at Lao Wang behind him, Lao Li said, "You are meaningless. If you do this, I will not come to you if anything happens to our family in the future."

Lao Wang smiled this time and said, "What are you thinking about? I want to tell you to stop the fire at night and bring Mianzi and his mother over to eat."

"Haha, I like hearing this. That's it." After saying that, Lao Li left quickly and happily.

After Lao Li left, the boss opened the bag curiously and looked at what Lao Li had sent.

"Dad, Mom, look at it. Chicken, meat, apples, oranges, snacks and everything."

As he spoke, he opened the box he had just moved in. When he opened it, he saw that the box was full of wine and drinks.

Four bottles of Erguotou and eight cans of Beibingyang placed together were neatly placed in the box, and the packaging showed high-end.

“Mom and Dad, look, it’s Erguotou and Beibingyang.

This kind of can packaging is said to be specially designed for export, but we can’t sell it here now.”

When the woman heard her son's words, she quickly raised her head to look at him and said happily, "This time we have all the drinks for tomorrow. They are exclusively for foreign countries. Our family is showing off this time, right?"

"That's right, let the second uncle's family take a good look at it then.

Just say it's okay to eat at KFC, it's not something he paid for, so what's there to say?

This time, let him see something. Has he seen the drinks specially made for foreign countries? "

Seeing the excitement of mother and son, Lao Wang quickly stopped and said, "Okay, take out two cans of drinks and a bottle of wine to drink tonight, and put the rest away quickly."

After that, he told his wife, "Stew the chicken and stir-fry two more vegetables tonight, and Lao Wang and I will have a good drink."

"Look, daddy, I promise to satisfy you."

The welfare issue of Arctic Ocean Factory did not only affect Lao Wang's family. That afternoon, almost half of the capital knew about it.

Factories with better welfare are easier to say. Although I envy them, I’m not too jealous.

Some workers in factories with poor welfare are not doing well. Seeing the treatment of the Beibingyang Factory, they go to find trouble with their own factory leaders, which is very painful for the factory leaders.

Some factory leaders were so annoyed that they called the city's Secretary Li directly and asked if Beibingyang could reduce the New Year's benefits. Secretary Li was so angry that he cursed.

“The employees are dissatisfied and you don’t think about how to appease them and increase their benefits next year, but you think about these opportunistic measures.

Not to mention that it's a joint venture now and I can't manage it. Even if I could manage it, I wouldn't be Huang Shiren.

What do I say, let them get back the things they handed out? what do you think? "

After speaking, Secretary Li hung up the phone angrily.

It is said that after hanging up the phone, Secretary Li scolded the factory director who called for a long time.

What is the Arctic Ocean now? That is the biological son of the city. It can be said that he has clothes to wear, food to eat and mouth to open.

Not convinced? You can also try to earn some foreign exchange for me.

It doesn’t need to be much, just tens of millions of dollars a year.

Can't do it? Then why are you beeping? Go somewhere to cool down and stay there.

Ever since Watsons acquired 60% of Arctic Ocean’s shares, Arctic Ocean has begun the story of Diaosi’s counterattack.

The factory is constantly being expanded, and the installation of new production lines was quickly completed. At the same time, a larger factory in Pengcheng is also under construction.

Watsons has also fulfilled its original promise and put Arctic Ocean on the shelves of its supermarkets and cooperative supermarkets around the world. It can be said that it has undifferentiated promotion coverage.

At the beginning, the sales volume of this soda in the beautiful country was not good and could only be regarded as average.

But what Watsons CEO Li Xiang didn't expect was that the east was not bright and the west was bright, but the sales volume in beautiful countries was generally very popular in Europe.

Europeans like this drink very much, and various countries have experienced shortages in a short period of time.

According to the conclusion given by the marketing department's survey, compared with most beautiful Chinese people who prefer sweets, Europeans who are more health-conscious feel that this kind of drink that is close to nature and can taste the taste of raw materials is more suitable for drinking.

In particular, Li wanted people to advertise aggressively in Europe, focusing on the efficacy of orange peels, subconsciously making people think that the Arctic Ocean was the same as their freshly squeezed juice.

Even the advertisements were shot like this, and the story told was that it was too late to squeeze juice for breakfast, so a glass of Arctic Ocean was easily enough.

After word of the surge in sales returned to the capital, Secretary Li personally went to the Arctic Ocean factory to inspect and made a strategy to ensure exports first.

This is why Arctic soda has been almost unavailable in the capital for the past two months.

In the capital, a bottle of Arctic Ocean costs a dime.

But in Hong Kong Island, Europe and the United States, Watsons prices a can of Arctic Ocean at 3 Hong Kong dollars, which is yuan according to the current exchange rate.

When the price difference is a full thirty times, the profit is still in foreign exchange. Does Secretary Li have any other choice?
At first, everyone was shocked by Li Xiang's pricing. The price difference was 30 times. Once discovered, it would be a fraud on consumers, and foreign consumers would probably take it to court.

But can Li Xiang not think of these? In the ingredient list, the products sold for export and domestically are obviously different.

The exported Arctic Ocean contains some Chinese herbal medicine, and the content is so small that it cannot be drunk at all.

But there is a reason why it is expensive. Whether it is raw materials or packaging, both are different.

Even if a lawsuit is actually filed, it will be delayed. If it drags on for a few years, the matter will be settled.

This was the method Luo Nianzhong told Li Xiang, and it was a secret made public by the major beverage giants decades later.

For example, Fanta in island countries is more expensive than in China. People say that the ingredient list is different. You use concentrated juice, while others use pigments. Of course, the price is different.

It’s hard to say who is at the disadvantage in this matter. If you think you are at a disadvantage, you can also pay a high price to buy drinks with less pigment.

If nothing else, Watsons has taught all food giants a good lesson this time.

Don’t you want to be healthy? Health is given to you, shouldn’t it be more expensive?
You said the price difference is 30 times? That's a price difference, not a profit difference. Besides, what I sell is not much more expensive than other products in the same industry, right?

Just take Coca-Cola, which costs 7 yuan a bottle in Hong Kong Island. In Europe, it is cheaper than Hong Kong Island based on the exchange rate, but it’s still just over 6 HKD.

My price is less than twice that of Coke, but Coke is junk food, is this healthy juice?

In addition to differences in marketing strategies, Arctic Ocean has also developed three versions of its products.

The old version, the European version and the North American version that adds a lot of sweetness.

(End of this chapter)