We are all reborn, who wants to be the richest man?

Chapter 275 Yang Ma’s visit
On the first day after Christmas, several guests wearing black Chinese tunic suits came to Asia Media's multimedia building in Wutaishan.

Because President Huang Xizhao went to Chancheng Nanhai to investigate the Asian Media Film and Television Base project, Vice President Zhou Liangshuyi personally received them.

Looking at the advanced equipment and various instruments at ATV's broadcast control center, all the staff were carrying out their work in an orderly manner without any panic, and all the visitors showed envious expressions.

"ATV is indeed the TV station in the country with the most broadcasts in Asia. There are many aspects worth learning from."

"You are too polite. In terms of the number of viewers, there is no way for us to compare with you."

What Zhou Liang Shuyi said was not modesty but factual.

The other party is Yangma. Even though you can't see TV in many places now, it is no problem to estimate that Yangma's current viewership exceeds 200 million.

It's even more incomparable if you look at the ratings. The key is not to look at Yangma, but to watch Snowflake.

What about ATV?
Don't look at Southeast Asia. More than a dozen countries in East Asia can now receive ATV programs, but the number of viewers this year only just exceeded 100 million.

This is already the most watched TV station in Southeast Asia and is deeply loved by young people from all over the world.

“Our population is there, and the audience doesn’t have many choices, which is a big advantage.

Unlike your ATV, which is produced from TV programs from various countries. Even Europe and the United States import your programs and buy the copyrights. Who in the media industry doesn't know this?
It is precisely because of this leading position in program production that we came to ATV to learn from it this time, and we hope that your station will not hesitate to teach us."

"Xia Tai is welcome, shall we learn from each other?"

This time, Yang Ma came to ATV to prepare for the first Spring Festival Gala.

For this program that brings family fun to all families on New Year's Eve, and for this kind of large-scale party, Yang Ma really has no experience.

It doesn’t matter if you have no experience, just find someone with experience to learn.

In terms of program production, ATV is the leader in the world.

Moreover, ATV has held several Hong Kong Island Spring Festival Galas, which are deeply loved by Chinese people all over the world and can be said to be very successful.

Another point is that Yang Ma sees some other values ​​in this.

ATV has attracted the attention of Chinese people around the world through the Spring Festival Gala.

This is not only a show of performance, but also a display platform for Far East Group and Hong Kong Island to the outside world.

It gives those Chinese who don’t know Hong Kong Island or don’t understand Hong Kong Island a new choice, which will be helpful for both tourism and attracting talents.

Rabbit is undergoing reform. If we can let some overseas Chinese know the situation in their hometown through the Spring Festival Gala, and know the policies and development prospects of their hometown, whether it is investment, donation, or the return of talents to serve the motherland, it will be a good thing.

So Xia Tai contacted Asia Media through some connections, and this investigation trip was born.

After touring the entire ATV media building, everyone came to Zhou Liang Shuyi's office. After the secretary brought the tea, Xia Tai exchanged a few words and stated his purpose.

"President Zhou Liang, in addition to observing and learning, I also have a gracious invitation for me to come here this time.

We, ATV, are preparing to prepare a Spring Festival Gala, but we are inexperienced, so we hope that ATV can send a production and preparation team to our place to help us."

"No problem." Zhou Liang Shuyi answered simply.

"We are all Chinese and a family. There is no problem at all in this matter. Don't worry, I will definitely select elite soldiers and generals to assist you."

“It doesn’t have to be too many people, and to be honest we can’t afford the cost.

There are only three or four people who can direct the general direction and help us check things out."

When he came here, he had learned about Asia Media. The copyright exported overseas by ATV had a working group stationed there.

Even TV stations in Europe and the United States have a toothache with regard to the high salary, which is basically three to five times that of equivalent positions in their local TV stations.

And no matter how long someone works for you, the contract is for one year.

Those programs are produced seasonally, which takes a year. However, ATV’s dispatch personnel only produce the programs you introduced from ATV, and they are still one program.

If you introduce two programs at the same time, then sorry, you need two work coordination groups.

Don't worry about how long it takes me to produce these programs. The starting contract is one year. As for me returning to Hong Kong to work after I finish producing the programs, that's none of your business.

Do you have to pay the salary for a year, or pay it in advance in a lump sum when the program is introduced?

It’s true that TV stations in Europe and the United States have complained bitterly about this overbearing clause, especially those staff members who do the same job.

But these are destined to get no response from the top management. Who allows the ratings of the programs introduced by ATV to be there?

Not convinced?

If you don’t accept it, why don’t you produce a program with such high ratings?

Not to mention five times the salary, even ten times the salary, even if the TV station is not willing to give it, how much will it save in copyright fees? The TV station executives figured this out clearly.

One millionaire can bring tens of millions of dollars in revenue to these TV stations per season, and in some countries it is even counted in the hundreds of millions.

Compared with these, what is a salary of one million?
“It doesn’t matter about the cost, we will help you on a voluntary basis, and you will be responsible for food and accommodation.

But there is one thing I don’t understand very well about Xia TV. Doesn’t your TV sell advertising?
With the number of viewers you have, advertising fees are a huge amount of income. Shouldn't they be so tight? "

In Zhou Liang Shuyi's view, Yangma's viewership numbers are there.

Even if Rabbit's current consumption power is not strong and the advertising revenue ratio is not high, even if the base number is divided by four, there are still 50 million people.

"Of course there are advertisements, but the income is not very high. The most expensive advertisement we have sold so far is only 30 yuan a year."

Xia Tai's words shocked Zhou Liangshuyi. You must know that in the advertising contract just signed by ATV this year, the 15-second advertisements in prime time were played four times a day and sold for 1200 million Hong Kong dollars in one year.

Even according to the current official exchange rate, it is four million RMB. This gap is already more than ten times.

Thinking of this, Zhou Liang Shuyi felt that this was an opportunity.

Even though she is the vice president of Asia Media, she has already developed a sense of the overall situation, and many things are considered based on the entire Far East Group.

"Xia Tai, maybe I can introduce you to a big business."

"Big business?" Xia Tai was puzzled.

"That's right, if nothing else happens, it will be no problem for you to increase your income by tens of millions of Hong Kong dollars every year."

Xia Tai's eyes lit up when he heard about tens of millions of Hong Kong dollars. Nowadays, Yang's mother does not earn tens of millions of Hong Kong dollars a year. If this were true, he would laugh out of his dreams.

And this is all foreign exchange. With this money, Taiwan can introduce more and better advanced equipment.

"If this is really the case, then I would like to thank President Zhou Liang very much."

Zhou Liang Shuyi waved her hands indifferently to show that she didn't dare to take it seriously.

"Don't say that. It's just a line of talk. If we go to your place in the future, we will still need your help."

"I haven't said anything yet. When you come to our place, it's like you're home. We'll definitely do it."

"Then I will remember what you said."

Zhou Liang Shuyi also acted resolutely. She called Far East President Welch in front of the other party and reported the matter.

Welch knew this was an opportunity as soon as he heard it. No matter what the rabbit's spending power was, he could use this opportunity to cultivate potential customers.

It doesn’t matter if you can’t afford it now, you will eventually be able to afford it, and this is a great publicity opportunity.

The key is that the expenses are there, and no matter how the account is calculated, it is appropriate.

When it comes to which company in the Far East is most suitable for advertising on Rabbit, Watsons is the well-deserved first choice.

Whether it is snacks, drinks or seasoned milk powder, these are affordable to many people, and they are also the most effective advertising at this stage. But just because you are happy doesn't mean others can't accept losses.

Yangma's advertising is to be viewed from a long-term perspective, and it also looks at the future national market.

The Far East Group's products may now be available across the country, but in a real sense, only the two provinces of Fujian and Guangdong are allowed to sell Far East products.

This is because the first four special zones to be opened are in these two provinces, which makes the circulation of goods too convenient and cannot be banned in other cities even if they want to.

They simply sold it to Luo Nianzhong to save face from both provinces. As a result, the products of foreign-funded enterprises can now be circulated in Fujian and Guangdong provinces but cannot leave the provinces.

But the idea is an idea, and it is impossible to implement it.

Intelligent people from the two provinces often bring a bunch of high-end products to the Magic City, the capital and other big cities to sell them to make profits.

Because of Luo Nianzhong's ideological indoctrination, the senior management of Far East Group firmly believed that Luo Nianzhong's rabbit would fully open all markets sooner or later, so now is the time to seize the opportunity.

From various food, beverages and beauty products to more expensive ones such as home appliances and computers, even Nissan sent its vice president to fly to Hong Kong Island after learning the news, hoping to advertise in advance.

Xia Tai really didn't expect that he came here to ask for help, but in the end, he was really a huge help.

When I came here, I was empty-handed. When I went back, not only was the purpose of coming here accomplished extremely smoothly, but I also brought back a large number of intended contracts.

Some of these contracts are for one or two years, and many are for three to five years. The two largest ones are Watsons' popular beauty brands, which are also the core Watsons Beauty and Honor Computer.

The former won the 15-second ads before and after the news broadcast, while the latter had two ads before and after the weather forecast.

And one signing lasts for eight years, with an annual payment of HK$230 million.

In addition to these advertisements that he often sees every day, Li Xiang is also very interested in the Spring Festival Gala advertisements, and even wants to send products to the party.

But for the Spring Festival Gala, Xia Tai didn't know how to position it now, so he simply gave it away for free for a year very generously, just as repaying this favor.

When Yang Ma's people went back, Asia Media personally sent a car to take them to the airport.

On the way to the airport, the secretary looked at the luxurious interior of the car and said with emotion, "Xia Tai, these capitalists really know how to enjoy themselves. If you give me a car like this, I won't even go home and live in the car every day."

Xia Tai, who was always happy and in a state of excitement, laughed when he heard the secretary's words and said, "Xiao Wang, don't think about good things. I'll give you another car. Do you know how much this car costs?"

Seeing Xiao Wang looking at him with a confused look, Xia Tai said, "The one-year contract we signed may not be able to buy three or four of these cars."

Xia Tai has been exposed to many more things than them. He knows the value of this car very well, and he also knows that the manufacturer of this car is a company in the Far East.

"Oh my God".

Secretary Xiao Wang was startled by Xia Tai's words, and the hand that was stroking the leather seat instantly retracted, giving the impression that he was afraid of being damaged and could not afford compensation.

"Xia Tai, do you think these capitalists are stupid? Why are they so rich?

Those advertising contracts seem to be free of charge. Whichever time period is good and which time period is more expensive depends on which one.

What if these ads are aired? Their products can’t be sold nationwide.”

Xia Tai glanced at him and said nothing, but closed his eyes and fell asleep.

Although everyone is crossing the river by feeling the stones and has no experience, if you treat them as fools, you will find that you are the big fool.

There is no free lunch in the world. Businessmen are chasing profits, so doing this will definitely be good for them.

You don't have to understand their intentions, but if you think they are fools, it means your layout is too limited.

As for the newly assigned Secretary Wang, although he works diligently and diligently, he can also write good articles.

But in the current situation, what he needs most is a secretary who has an overall view. At this time, Xia Tai already has plans to change his secretary.

If Xiao Wang knew that his fate had been changed because of his words, I don't know what he would think in his heart.

……

"Sent away?"

"Well, Zhou Liang Shuyi just called me to report, and a car has been sent to the airport."

After hearing Welch's words, Luo Nianzhong nodded to express his understanding.

"I originally planned to talk about this matter after the new year, but I didn't expect that the other party came to me. Zhou Liang Shuyi performed well."

Luo Nianzhong's praise was for her ability to seize the opportunity keenly and consider matchmaking from a group perspective.

"Well, that's good. When Huang Xizhao retires and she has practiced in that position for a few years, I won't rule out that I will transfer her to the headquarters."

Seeing Luo Nianzhong frowning, Welch explained, "There are some things that you don't admit. Women are more suitable than men. For example, when it comes to personnel poaching, you can't always let Chris sit in his current position, right?"

Luo Nianzhong nodded clearly and said, "You are the president of the group and you make the decision, but I'm afraid you won't have much chance."

Welch gave him a look of contempt. This is obviously something you should consider, okay.

"How long do you think it will take for the market over there to be further opened?"

"No more than a year." Luo Nianzhong said with certainty.

"Why?" Welch asked. If it was true as Luo Nianzhong said, then he, the president of the Far East Group, would have made preparations early.

Luo Nianzhong did not answer his question, but picked up an invitation letter placed on the table and handed it to him.

Welch took it in confusion and opened it. After taking a look, his eyes widened instantly.

Although the font above is in Chinese, Welch can understand it.

From the moment he became president of Far East Group and came to work in Hong Kong Island, he began to learn Chinese.

The geographical location of Far East Group and the surrounding major markets made him feel that learning Chinese is a must and he can better understand the Chinese market.

The content of the invitation letter was very simple. It was handwritten and contained just one sentence. It was an invitation for Luo Nianzhong to make a speech in Pengcheng on March 1983, 3.

The other content on this invitation letter is not important, the most important thing is the signature.

Not to mention Welch, even Luo Nianzhong was shocked when he received the invitation letter this morning.

It's ahead of schedule, the wheel of history is ahead of schedule.

But this is a good thing for Rabbit, and Luo Nianzhong is happy in his heart.

"This inspection is to see the results. After seeing the changes in Pengcheng, do you think further opening up is still far away?"

I can't guarantee that the current Pengcheng will definitely develop better than the original Pengcheng in 1984 due to the intervention of the Far East Group.

Such results have been achieved in less than four years. There is no reason why history’s decision will change, right? So Luo Nianzhong was full of confidence.

Welch also agreed with Luo Nianzhong's point of view, nodded and said, "It seems that our focus will change slightly next year."

After a moment of silence, Welch suddenly laughed.

"It seems that Zhou Liang Shuyi has really made a great contribution this time. I will hold a high-level meeting later to discuss the huge market we will face next.

However, before the formal plan is finalized, the first task is to send a research team there."

"Don't take it too seriously. It's impossible to fully open it up. It's probably going to be further opened up.

But it’s also good to send a research team first, just to get the bottom line.”

(End of this chapter)