We are all reborn, who wants to be the richest man?

Chapter 611 Real Estate

Pangu. The Star of Demon City.

After more than three years of grand construction, the Shanghai Star Financial District project has shown remarkable initial results, marking the rise and leap of this area in the financial field, adding a strong stroke to Shanghai's financial landscape.

Looking from a distance, the skyscrapers are lined up one after another, which is spectacular. Among them, three landmark buildings are particularly dazzling, standing proudly at the forefront of the skyline, becoming the visual focus.

What is particularly eye-catching is that when night falls, several buildings outside Pangu Magic City Star bloom with their enchanting light feast. Every light seems to be telling the prosperity and dreams of this city, making countless citizens intoxicated and reluctant to leave.

The Bund, a brilliant place where history and modernity blend together, attracts a tide of residents every night. They either stroll along the riverside or stop to watch. Their enthusiasm and anticipation are as if they were tourists visiting the place for the first time after more than a decade.

The Far East Financial Building, also known as the Zunti Building, still has its nickname although times are different.

Standing in the top-floor sightseeing area, looking at the various tower cranes in front of me, I listened to Newbyjian’s report on the progress of the entire project.

“At present, our three iconic buildings are entering the final stage and we expect to complete the final interior decoration around October.

The Shanghai government hoped that we could have companies move in in October, but I refused.

October is too short a time frame for full completion and is full of uncertainty, so what I mean is that it should officially start on January 1 next year."

“Okay, just follow this time when you talk to the tenants.

In addition, a threshold must be set for tenants, mainly financial institutions, and small and medium-sized enterprises are excluded."

Nowadays, many buildings are mainly built to make money. They rent to whoever pays the most, which results in several or even dozens of companies often concentrating on one floor.

This will reduce the added value of the building and will also affect its future rent, so Luo Nianzhong wants to put an end to this phenomenon.

"I understand. The whole world is optimistic about the development here. Many companies want to set up offices here. Our building will have no shortage of high-end tenants."

Seeing that Luo Nianzhong nodded without saying much, Niu Bijian continued to report.

"As for other places, many shopping malls have been put into use, such as the Magic Automobile Building over there, in which we acquired half of the equity, the AIA Center which is a little further away, and the YDD Asia Building next to it."

Following Niu Bijian's finger and seeing the shape of the YDD Asia Building, Luo Nianzhong felt that his aesthetic views had been trampled upon once again.

"Is that the building that looks like a person wrapped in a giant cloak?"

"Chairman, you really have artistic talent. I didn't notice it when I first saw this building and I was curious for a long time."

I don't have any artistic talent at all. In my eyes, there are only four words to describe it: extremely ugly.

He really couldn't understand it, but Luo Nianzhong knew that this would not prevent those foreign-fawning people from coming here to make pilgrimages in the future.

"It seems that Arnault is planning to build this place into YDD's future Asian headquarters."

Upon hearing this, Niubijian smiled and nodded in reply.

“Yes, Arnault came once when the building was launched. I talked to him and he was probably stimulated by Piech.

According to his idea, this building will not only be used for offices, but also be turned into a museum of the YDD Group, where all YDD products will be collected so that customers can understand their history and stories."

Well, Luo Nianzhong is not worried at all about the ability of luxury goods to tell stories. As for what Niu Bijian said about being stimulated, Luo Nianzhong also knows about it.

In early summer last year, Piech suddenly decided to hold an auto show for Audi Group's luxury sports cars in the capital.

It is not for selling cars, but to leave an impression on everyone in the country that if you want to buy the best cars, choose these brands under Audi.

At that time, let alone the reporters from various countries who saw the Audi Group’s publicity, even Piech, the planner himself, felt that Rabbit did not need luxury car models now.

At this time, Nissan, which is only a family car in Europe and the United States, is a luxury car here, not to mention the luxury sports cars which are at least three times more expensive.

But I didn't expect that the slap in the face would come so quickly. At the auto show, seven Maserati and Lamborghini cars combined were ordered, and three Rolls-Royces were sold.

Although this number is not large, it is enough to illustrate how huge the potential of this market is.

After the three-day auto show, Piech directly began to study the establishment of a luxury sports car store in Rabbit. When the first Lamborghini Center in Shanghai opened this year, Arnault came here for the first time to inspect the construction schedule.

Arnault found it incredible when he saw the crowds outside the Lamborghini store at that time.

After understanding the cause and effect of the incident, YDD Asia Building changed its interior design and a luxury museum came into being.

"what about others?"

The main commercial buildings outside the Magic City Star have basically been completed and put into use, but the interior is still under construction, which can be seen clearly by Luo Nianzhong who is standing in front of the window.

"Commercial buildings, infrastructure, commercial blocks, etc. are our first developments, and the rest are supporting facilities such as residential areas and schools. These will be constructed in phases and are expected to be completed by the end of next year."

"Chairman, everyone is here." At this time, Mu Xiaowan came up and interrupted their conversation.

Luo Nianzhong slowly withdrew his gaze from the window, with a hint of reluctance and regret in his heart because he did not see the complete Magic City Star that he had built.

"Let's go and meet our old friends."

Yuanhang Asset Management Group, like Far Eastern Bank, has its office in the Far East Financial Center.

Although the entire building has not been completed and is currently under interior decoration, the leadership of Yuanhang Asset Management Group is already ready for use.

In a large office, when Luo Nianzhong and his men pushed the door open, there were already quite a few people sitting inside, chatting and laughing happily.

"Oh, you guys seem to be having a pretty good chat."

"Luo Sheng".

"boss".

"You little brat, why are you just here?"

When I saw Luo Nianzhong coming in, I heard a lot of people greeting me, all kinds of things.

"Uncle Tong, there are so many people outside. How can I save face?"

Apart from Mr. Huo and the boat charter king, the only other people who could be called Luo Nianzhong by this title were Shark Dantong. However, those two were not here today, so he was the only one who came.

"What? You've learned to pick on me now, right? Do I have to call you Mr. Luo from now on?"

"Please forgive me, Uncle Tong."

The two of them joked for a while, and Luo Nianzhong quickly begged for mercy and sat in the main seat, and started to get back to the topic.

"Everyone, there is no need to be so formal with each other. We can speak frankly among ourselves. There is no need to hide anything." Look at the people in the room: Shark Dantong of New World, Li Bancheng of Cheung Kong, Li Sishu of Henderson Land Development, Niu Bijian, CEO of Far East Land, Du Huilian of Far East Bank, and Priss, the big boss of Yuanhang Asset Management Company.

Four major real estate developers and two major financial institutions, any one of which can make Rabbit tremble, are put together. It goes without saying that they are based on real estate.

"Tell me, you have been here for a while, what do you think?"

Several people looked at each other, mainly Shadantong, Li Bancheng and Li Sishu, because Luo Nianzhong could make the decision for the other three.

"Cough" Shark Dantong cleared his throat.

"A Zhong, I can only say that you have exaggerated my words. This is indeed a once-in-a-lifetime opportunity."

What's too much? It's just the real estate bubble in Qiongzhou.

In 1988, Qiongzhou separated from Guangdong Province and became the largest special economic zone in the country. The old man’s second trip to the south further accelerated the development of Qiongzhou’s real estate industry.

In 1991, the average house price in Qiongzhou was only around 1400 yuan. A year and a half later, it reached 7500 yuan. At that time, the average house prices in Shanghai, the capital, and Shenzhen were only yuan, which was so exaggerated that it was hard to believe.

Several of them are mainly engaged in real estate business and have made their fortunes in real estate. They all saw this situation and wanted to get involved in a game of passing the parcel.

Read more latest popular novels at 6.9*shuba!

But when they sent people to Hainan for investigation, they found a very strange problem, that is, there was no trace of the Far East system.

It would be fine if the real estate company didn’t come, but it’s unacceptable that the financial institutions didn’t see it either.

Whether it is the understanding of rabbits or the collection of intelligence, the three companies and the Far East are simply not comparable. They don't believe that the Far East doesn't know the situation here.

Just when they were suspicious, Luo Nianzhong found them and told them his overall plan, a plan to take them along for the fun.

This plan is nothing to the Far East Group, but if it fails, it will be a huge blow to them. Although he believes in Luo Nianzhong, he is still hesitant.

Luo Nianzhong also understood and told them not to follow this wave of Qiongzhou market. A hard landing would come in a year at most, and it would be the hardest kind.

Sure enough, when the sixteen articles and related documents were issued in June this year, not only Qiongzhou, but the real estate industry across the country collapsed.

Because there is a clause in it that domestic banks will stop all real estate loans and related investment loans. This brake cannot be said to be stepped on directly, but it has directly leaked the ground.

The three families once again felt deeply afraid of the Luo family's power and intelligence, and they also paid more attention to Luo Nianzhong's plan.

"Development zone fever, real estate fever, stock fever, fundraising fever, this is what we have seen here in the past few days

It can’t be described as a bubble, I think it’s more appropriate to use the word out of control.”

Uncle Li took over the conversation, looking a little worried.

"My first stop was Shunde. Guess what the government wanted me to do when I first arrived?"

"Invest in the development zone." Luo Nianzhong looked very clear as if he had experienced it before.

“Yes, it’s investment.

There is nothing wrong with investing in some industries to give back to my hometown, but when I went to investigate the so-called development zone, I found that it was just a wasteland.

After asking, I learned that this is the third development zone they have established this year, and now Shunde actually has a total of five development zones."

At this time, Luo Nianzhong signaled Mu Xiaowan to take a document for Uncle Li and the others to look at. On it were Far East's investigation data on the current Rabbit's development zones and real estate.

"We just put up a wire fence, stamped the documents, and found a leader to cut the ribbon, and the development zone was established.

It is a good thing to want to attract foreign investment, but it also depends on the actual situation.

In 1991, there were 117 development zones in China. But what about now? There are as many as 8000 development zones of various types. Do you think only one twentieth of them can really develop? "

"Enclosure?"

“That’s right.” Luo Nianzhong applauded Uncle Tong. “Many of the development zones here are in coastal cities. Just because they don’t have the ability to attract enough foreign investment and domestic companies doesn’t mean they are not suitable for real estate development.

I judge that after this wave of real estate speculation is put on an abrupt halt, at least 90% of real estate companies will die, and those that remain will have a hard time surviving.

Why did state-owned enterprises such as Sino-Ocean, Poly, and Minmetals suddenly enter the real estate industry?

The market is so huge that they simply cannot take it all over and do not have the capacity to do so.

The final result will definitely be that only the main ones will be taken, and the vast majority of the rest will be ignored.

This is our opportunity. Far East Finance will provide you with funds. You can invest in these companies that are on the verge of bankruptcy and have high-quality land at a low price, and then build housing in the investment development zone as Hong Kong capital.

This is a once-in-a-lifetime opportunity, an opportunity to have a comprehensive impact on the real estate industry.

This year is the year when Hong Kong real estate developers have fully entered the rabbit market, including Oriental Plaza by Li Bancheng, New Oriental Plaza by Sun Hung Kai, New World Department Store by New World, Golden Water Garden by Central China Real Estate, and so on.

At this time, if several major real estate developers take up more land and spend money to rescue the market, they will definitely be welcomed and appreciated.

"It's promising. I agree to join this plan."

The project has broad prospects and funding has been solved. Li Bancheng was the first to express his opinion.

"I agree too." Uncle Li also nodded.

"I heard that Far East Real Estate and Yuanhang Asset Management Company invested in a company called Wanda? It seems that someone has started it before us."

The Wanda incident that Sha Dantong mentioned happened not long ago. Wanda had just taken over an old city renovation project in Bincheng involving 6,000 households and more than 400 commercial outlets. However, they suddenly slammed on the brakes and the funding chain was cut off.

It was also at this time that the Far East Group came to the door and not only agreed to inject funds but also promised to help Wanda move beyond Bincheng and the province.

"That's right, if we come across an enterprise with development potential, we must act decisively."

It seems that Priss is very satisfied with this investment and is very optimistic about Wanda's future development prospects.

"Then what else is there to say? Yuandong has personally taken action, so we will definitely believe in your judgment."

Everyone knows that Luo Nianzhong is unwilling to personally enter the residential real estate industry, so in recent years, Far East Financial's investment in real estate companies has not been as enthusiastic as other banks in Hong Kong Island.

Now Luo Nianzhong actually convened a meeting in person at this time. No matter what the purpose is, one thing that is certain is that the benefits will be absolutely unimaginable.

In 1993, the Hong Kong Island Real Estate Group, the real winner behind the Rabbit Real Estate Industry, which many people talked about later, was officially established.

(End of this chapter)