We are all reborn, who wants to be the richest man?

Chapter 62 Copyright Sale
Today, apart from the employees and families of Far East Group being happy, the happiest people are the children on Hong Kong Island.

ATV's newly created cartoon "Transformers" was released today. Once it was aired, it attracted the attention of children all over Hong Kong.

This was also the outline given by Luo Nianzhong to ATV. ATV contacted many island painters of Glory and it took more than three months to complete the production of 20 episodes.

Not only Hong Kong Island, but also England will play it today. This was the condition attached when the rights to Millionaire were originally sold. The BBC did not need royalties to watch the animation, and it was given to them for free, so they agreed.

Speaking of the show Millionaire, it can be said that it has caused a craze in Europe. Just two episodes have been broadcast and it has broken many records and triggered a heated discussion in the UK and Western Europe. It is said that many TV stations such as Beautiful Country are interested in purchasing the copyright.

Back to the topic of Transformers, the production of this animation started with the tryst between Luo Nianzhong and Guan Jiahui.

One evening, Luo Nianzhong, who had entered the sage time, and Guan Jiahui, who was covered in mud, were watching TV. Seeing the animation of the island country being played on TV, Guan Jiahui said in confusion, "Brother Zhong, why don't we in Hong Kong have our own cartoons? They are all translated by others."

“That’s because our market is very small, and many people think it’s not profitable, so no one tries it.”

Guan Jiahui held down Luo Nianzhong's big hand as he climbed up the mountain. "Our market is very small. Can we sell it to others? I watch Disney cartoons and many people watch them. I make a lot of money selling toys."

Just these words woke Luo Nianzhong up. Yes, you may not make much money selling animation copyrights, but toys can be huge profits. Moreover, this thing will never go out of style and can be sold for a long time, which is a huge profit.

You must know that in the subsequent IP value ranking list, animated characters accounted for eight of the top ten. Take the number one Pokémon, for example. Before Luo Nian came through, this IP had already generated over 100 billion US dollars in profits.

You don’t have to do it yourself, you just need to provide the outline and you will create another cash cow.

That night, after killing the provocative female general, Luo Nianzhong wrote the outline and general plot of Transformers, SpongeBob SquarePants and Dragon Ball, and handed it over to Zhou Liang Shuya the next day.

It was Luo Nianzhong's changes that gave children on Hong Kong Island an extra childhood memory during the Spring Festival, and also laid the foundation for the subsequent opening of the IP City.

How popular are Transformers? After only three days of broadcasting, it captured the hearts of children in Hong Kong Island, Southeast Asia, as well as the United Kingdom, Western Europe and other countries where Hong Kong Island's signals can be radiated. The youth toy store owned by Honor even experienced a craze due to this product.

Especially in Western Europe and other countries, due to the rush of time, not many toy stores were opened in each country, and there were even long queues.

Because of the emergence of Transformers, Youth Toy City has become famous and developed.

Not only Transformers, but also some doll figures in the Honor arcade, and some toys authorized by cartoon characters from the island country have followed a wave of sales.

Despite the large number of people buying, the supply has never been in short supply. This is due to the fact that Hong Kong Island is now the largest toy manufacturing base in the world, and there are too many factories that can take orders from Honor.

After the Spring Festival, employees of Far East Group returned to their respective posts.

Wutaishan, ATV's new multimedia media building, is 21 stories high. It was rebuilt after the original old building was demolished. The main construction was completed in just six months.

This is also because ATV's money is in place. Otherwise, the construction speed of Hong Kong Island during this period would not be so fast. It would really be a 24-hour second shift.

In fact, the construction of the media building was completed in January, because it was fully decorated and very simple.

However, Zhou Liang Shuyi adhered to the principle of new year and new atmosphere, and set the official relocation on the first day of construction after the new year.

On the first day of work, according to the custom of Hong Kong Island, Luo Nianzhong came here to give out a start-up bonus to the employees. The red envelope was not big, containing 200 Hong Kong dollars, for a festive occasion.

The staff who receive the red envelope will also say auspicious words such as "Gong Xi Fa Cai", which means that the boss's business will be more prosperous in the new year.

After the ceremony, the staff returned to their respective posts. Luo Nianzhong and Zhou Liangshuyi came to the new conference room on the 18th floor to discuss matters. This is why Luo Nianzhong chose to come to ATV today.

Vagli is the vice president of ABC, one of the three major public television stations in the United States. This time they came to ATV to discuss purchasing the rights to Millionaire.

Unfortunately, the time they came was unlucky. It happened to be the first day of the Lunar New Year and the company was on holiday. After waiting for two days on Hong Kong Island, ATV finally officially started work, and they rushed over early.

After Luo Nianzhong entered the conference room with ATV's top executives, the two parties greeted each other, and Vagli entered the negotiation anxiously.

"Mr. Luo, I think our ABC price is very sincere. You must know that three months ago, you sold the copyright to the BBC for only 200 million pounds. Our price is already three times theirs."

Wagli was very dissatisfied with ATV's disagreement on price and felt that ATV was treating them as a traitor.

"Mr. Vargli, do you know how much money the show Millionaire has brought to the BBC?"

In one sentence, Luo Nianzhong hit the point.

Vagli felt guilty and defended, "But this program has not been proven in the beautiful country. No one knows whether it will be acclimatized in the beautiful country."

"In this case, why do you still come to Hong Kong Island? Mr. Vagli, I can tell you the news. NBC has contacted us and is very interested in the copyright of Millionaire." Vagli stopped talking, and said dullly, "Twenty million dollars, this is already a sky-high price, and it is also the highest price we can afford."

Luo Nianzhong shook his head. "We can't accept any other price."

"But Mr. Luo, you have to know that this is an educational program. The price you proposed, let alone educational programs, even including variety shows, broke the historical record."

ABC's request to him was to win the North American rights of Millionaire at all costs, which is why he was willing to wait for two days on Hong Kong Island. The company has no price limit, but acquiring the rights to this program at a record price is not the result Vagli wants.

"Mr. Vagli, do you think Millionaire is still a purely educational program?"

What is Luo Nianzhong's confidence? Derived from the success of the BBC. Not counting other income, the BBC earned more than $40 million in the past two months from advertising and phone bills alone.

In particular, the income from phone bills was even called “the miracle of one telephone line” by the European media.

In order to answer more phone calls and get more rebates from communication providers, the BBC even set up a phone answering department with up to 500 people. Even so, the lines are often busy when people make calls.

Luo Nianzhong believed that Val'kyr knew all these things, otherwise he wouldn't have flown half way around the world to Hong Kong Island and waited for two days on Hong Kong Island without any complaints.

for what? For your own benefit.

Why did Luo Nianzhong sell the copyright to the BBC so cheaply? It's also for profit.

He needed an attractive bait to attract more big fish. The bait in Hong Kong Island was obviously not qualified, so after the BBC came to visit, Luo Nianzhong sold the British copyright for two million pounds.

Through the success of the BBC, Luo Nianzhong believes that various big fish from North America and the European continent will come one after another.

Seeing Luo Nianzhong's confident look, Vagli had no choice but to increase his offer to "$30 million."

Luo Nianzhong smiled. "Mr. Vagli, let's not dwell on the price. We will not make concessions on this. If you cannot accept this price, I think our negotiations today will be meaningless."

"Perhaps, I can inform NBC and maybe they will be more accepting."

Val'kyr stared at Luo Nianzhong, feeling the urge to throw up his sleeves and leave. But reason told him that he couldn't do this. If NBC really gets the North American rights first, once this show causes a sensation in North America, he knows that he will not be far away from being fired.

ABC has conducted a survey and found that if this program could reach even half of the popularity of the BBC in North America, the profit it would bring to them would not be less than US$300 million.

If it were as popular in North America as the BBC, the income would be unimaginable. Otherwise, how could he, the dignified vice president of ABC, be so arrogant in a small TV station in Hong Kong?
"We agreed to $50 million, but I asked that the service fee be included in it." Val'kyr finished this sentence with some reluctance.

"Impossible, these are two different things. We send people to teach you how to make programs, and you bear their expenses. This is very reasonable."

Luo Nianzhong said matter-of-factly.

"That's less than five million dollars. We don't need this service." What Wagli thought was that the staff of ABC were fully capable of replicating such a program. If they encountered any difficulties during production, they could still go to their younger brothers to learn from it. There was no need to waste the money.

Will Luo Nianzhong agree? How can it be. "Mr. Vagli, this is part of the contract, you must buy it. We are also afraid that some mistakes will affect the quality of the program, which will cause immeasurable losses to our future sales of copyrights."

Faced with Luo Nianzhong's pressing step by step from beginning to end, not to mention Waqli, even the ATV executives led by Zhou Liang Shuyi were sweating in their hearts.

When ABC's offer of eight million came, Zhou Liang Shuyi had the heart to agree, but she didn't expect that after Luo Nianzhong found out, he directly raised the price to $50 million.

At that time, not to mention Zhou Liang Shuyi, even other ATV executives suspected that Luo Nianzhong did not want to sell, and quoted such a price to make the other party quit. In fact, I just thought he was crazy.

Unexpectedly, ABC not only agreed to the offer, but also accepted the additional conditions temporarily added by Luo Nianzhong.

He once again won the bet. Faced with Luo Nianzhong's strength, Wagli finally signed the copyright contract with a total value of US$5500 million.

After the two parties signed the contract, Vagli left. He didn't want to stay here for a moment. He had never been so aggrieved in his life.

Even at the signing conference held by ATV later, he did not attend, but asked his subordinates to do it for him.

No one cared about his mood. As soon as ATV's sky-high copyright fee was exposed, it detonated the entire Hong Kong Island.

5500 million US dollars, equivalent to nearly million Hong Kong dollars.

All media and people don’t understand. What kind of program is this? It can be so valuable. This is only a North American copyright. If the whole world comes to buy it from ATV, how much will it cost?
(End of this chapter)